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My Wife Quit Her Job Reviews (Updated 2024): Who Is Steve Chou & Why Should You Listen?

By: JosiahDec 10, 2023Ecommerce
My Wife Quit Her Job Reviews (Updated [year]): Who Is Steve Chou & Why Should You Listen?


"My Wife Quit Her Job."

No, this isn't some weird autobiography, that's actually the name of Steve Chou's eCommerce website!

I'll admit, at first it sounded kinda weird, but it's definitely hard to forget...and I guess you saw an ad for his program, and something from it must have stuck with you, too.

All of that is cool, because a lot of what Steve has to say makes sense. Who wouldn't wanna build a profitable online store to make money online to help give their family financial freedom, right?

And now you're clicking through "My Wife Quit Her Job" reviews, trying to figure out which one of these online articles you should trust - heck, you might even be checking out some of Steve's competitors like Ecom Degree University.

Well, I have good news: this ain't my first rodeo. I've written anything from articles on how to become a real estate investor all the way to the latest in Digital Leasing.

My point is that I've been looking into these programs for a long time now, and after a while I've started to pick up a few ideas of what makes a great program...and which "gurus" are just trying to score a few bucks from unsuspecting victims.

It's kinda scary, right? You look at the news, at the state of the economy, the crappy 9-5 grind...and you wonder: is there more to life?

The answer is a hard yes. There's a lot more to life, and sometimes picking the right career path can make a world of difference when it comes to the time you have to do what you love, and to be with who you love.

So, here's what I'll do for ya: I'll give you a rundown on the pros and cons of Steve Chou's courses, we'll check out how much all this stuff costs, and we'll see if there are any decent alternatives out there for you.


This My Wife Quit Her Job review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

  • A "profitable online store course" sounds awesome, which means Steve Chou already knows a thing or two about marketing.
  • It's the internet age, and that means that more people than ever are buying things online.
  • Steve is very transparent, meaning that you won't have to dig too far to see what he's really up to.
  • Ecommerce can be very oversaturated, which means you'll be up against a TON of rivals, including all of Chou's new students.
  • The refund policy makes you jump through hoops to get your money back, and that means you'd better make the right decision when you sign up!
  • Ecommerce often requires a lot of heavy up-front investment, which means you will have to work extra hard to make any profit.

Why Listen To Us

My name is Josiah, and this is my Dad, Joel.why listen us

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

why listen us gif

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online

  2. Straightforward-ness of the system to do it

  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!

TLDR - What's The Verdict On Steve Chou?

what is my wife quit her job

"My Wife Quit Her Job" is a website ran by Steve Chou, and he basically pitches you on all kinds of ways to run an online store website: selling on Amazon, launching a private eCommerce store, and even using Google shopping ads.

At the end of the day, it's hard to argue against the overall idea of e commerce...after all, it just means you're selling things online, right?

Well, you just have to figure out exactly what kind of e commerce store you'll looking to start.

After all, selling on Amazon is way different than selling on your own site. Off the top of my head, I can figure out a couple basic differences:

  • Amazon has a way bigger reach than your own private website
  • However, Amazon also takes a way bigger cut than if you just do it alone

Obviously, there are more things to think about, but I think you're getting the picture...both sides have a lot in common, but there are also key differences.

So, do I recommend "My Wife Quit Her Job"?

Probably not.

But that doesn't necessarily mean it's a terrible idea, either. From what I can tell, Steve Chou is very transparent with how his own business operates, and I like that a lot.

My bigger concern is that ecommerce usually has small profit margins, which often means you have to load up on a million spatulas or something cheap like that, and hope that tons of people wanna buy them.

Anyone who has a good deal with someone in China (Chou may have this) will always have an advantage over you, and will be able to undercut your pricing without losing money like you would.

It's 100% possible to make money with courses like Steve Chou's mini course, but there's also just a ton of risk that I like to avoid when possible.

Speaking of which, I stumbled onto a niche within the lead generation industry, and I thought it sounded pretty cool. You see, instead of competing with thousands of other stores, you just go after local small businesses that need new clients.

You bring the clients to them, and they pay you...forever.

Not bad, right? The students seem pretty fired up about it.

Digital Leasing Legit

Anyway, feel free to check it out before we move on with "My Wife Quit Her Job".

Who Benefits From "My Wife Quit Her Job"...And Who Should Move On?

Time Investment2/5This is something where Steve may be help make you more efficient, but overall this is a 24/7 grind where you never have time off.
Level of Control2/5There is more control in setting up your own website, but you're still limited as to what you can sell. Very little control under Amazon.
Ease of Implementation3/5You'll have a ton to learn if you're a rookie, but I think Steve is a good enough coach that you might be able to figure it out with time.
Profit Potential2/5I don't like selling on Amazon or low-ticket eCom sales much at all for profit. It'll be all quantity, low quality.

There's a funny thing when it comes to these kind of programs: when you pick bad industries, you're kinda screwed...but even if you make the best decision with an industry the wrong mentor can wreck everything.

Allow me to be of some assistance.

"My Wife Quit Her Job" might be for you if...

  1. You've enjoyed some other eCommerce programs (like Skup)
  2. You have connections with Chinese wholesalers
  3. You have unlimited time and resources

On the other hand, it probably doesn't make sense to join up if...

  1. You are looking to make a big splash, selling high-ticket goods and services
  2. You're a little weirded out by the name of the website
  3. You'd prefer to narrow down your competition the best you can

"My Wife Quit Her Job" at a 1,000 FT View

my wife quit her job build my own business

Steve Chou does a good job of offering many different kinds of eCommerce lessons, but a lot of it boils down to a similar theme:

Lots of people wanna do this thing, and there are only so many buyers out there.

It's hard to say exactly which form of eCommerce works best, because there are unique issues for them all.

If you want a slice of Jeff Bezos' Amazon pie, for example, they will take a huge cut of your profits, even if you do all the work. Oh, and on top of that, you have to wake up every morning wondering if the store you created will still be there.

This is because Amazon doesn't actually need a lot of sellers anymore. They are being flooded with thousands of little stores that are all trying to sell cheap mugs or linens, so they love kicking off users for the smallest of reasons.

Usually these reasons are in the fineprint, and there is no way for you to get back your successful ecommerce business you poured so much into.

I can't stand Amazon FBA, if you can't tell...even if I think Steve Chou is pretty good at teaching it.

The other problem is it's kind of a race to the bottom. You'll have to compete with tons of other stores to sell the same cheap products, and anyone who has connections to China will be able to sell for cheaper than you without taking as big of a hit.

It's just not great.

Now, if you choose to sell on your own brand site, I do like the freedom of that more...but it comes with its own issues.

You'll have to learn about SEO (Search Engine Optimization), and maybe even shell out a chunk of change for advertising on Facebook, YouTube, TikTok etc.

If I had to pick one of the two, I'd definitely choose my own website because I'd have more control and wouldn't owe Amazon a dime.

That said...if you're gonna go to all that trouble to learn SEO and paid ads, then you might as well just do lead generation and stack more cash with less competition, right?

You just go out and help bring more customers to local businesses...that's basically it. Then they get a taste of what you can offer, and they pay you every month to keep the leads rolling in, and you can probably just hang out on the beach if you want.

Way different than eCommerce, where you have to be working 24/7, even on weekends.

Who Is Steve Chou?

steve chou who is he

Steve Chou is a man of Asian descent who calls Santa Clara, California, his home.

He's one of those old-school blogger-entrepreneur types, which is to say he started My Wife Quit Her Job in 2009, before social media really became what it is today.

This makes him somewhat of an early-adopter of internet selling. His ecommerce educational blog expanded into a full-out website, and now he's got a podcast, and sells on his own page as well as on Amazon.

He's a Stanford alumni, but funny enough he actually graduated in electrical engineering back in 1999. I wonder if he ever figured he'd be known for his marketing expertise instead of his ability to tell the red wire from the green wire!

It actually took him until 2016 to formally leave his electrical engineering career, so it must have been paying him pretty well. 2016 is also around the time eCommerce really started getting some momentum with Amazon FBA and dropshipping, so this isn't entirely surprising in hindsight.

While it is suspected that he makes most of his money from teaching courses these days, he still maintains his Bumblebee Linens company that he started all the way back in 2007.

This site sells linens and he likes to feature his wife on there instead of himself, which is probably because people trust women a lot more than men when it comes to delicate little things like that.

One last thing Steve likes to do is exploit affiliate marketing and its niches, so if you get recommended any of these products, just keep in mind that he gets a cut for each sale:

  • Jungle Scout
  • Viral Launch
  • Bluehost
  • Long Tail Pro
  • Scope

All in all, I think Steve is a good, decent man who just wants to spend time with his family.

That said, he's also one heckuva salesman and marketer, so I try to watch every word he says just to be safe.

How Much Do Steve Chou's Courses Cost?

steve chou my wife quit her job how much does it cost

One thing I respect a lot about Steve Chou is that a lot of what he does is transparent.

These days, often you'll be told one thing and then hit with hidden charges later.

Now, I will say that it is very likely for you to be hit with upsells - anything like 1-on-1 time with Chou will almost certainly cost over $10,000, for example...

...but his standard course on how to create a profitable online store is plainly listed at $2,199 for lifetime access.

If you're gonna go with this guy, then this is the best price you'll get. If you wanna pay over four months, you're looking at something like $2,400 to score your lifetime supply of Steve Chou.

And the least cost effective option is the monthly payment. If you think you'll only need him for a little while, then maybe it makes sense at roughly $300/month...but after about 7 months, you'll have basically paid for a lifetime subscription anyway. And if you want a full year, you'd be paying $3,600!

Keep in mind this is all just for learning a few things with Mr. Chou, and any extra fees associated with setting up your website and/or an Amazon account will cost you way more money.

This is one of the annoying things with Amazon or eCommerce in general: just when you think you've paid up, there's always something else. Advertising, monthly store fees, buying up tons of, by the end of this thing you could be in some serious debt.

If you join up, be sure you'll make a profit!

Either that, or join something with lower startup costs.

My Wife Quit Her Job Refund Policy

my wife quit her job refund policy

As much as I think Steve Chou is a pretty good dude for the most part, I gotta say - he's got one of those weird refund policies.

Some people make impulsive decisions, and might wanna get a refund the next day...well, Chou doesn't allow for that. With him, you've gotta prove that you've done enough to earn it.

And then there's the bit where they mentioned they will basically decide every refund on a case-by-case basis, with no steady guidelines.

Check this out:

All refunds are discretionary. If you download all of the training materials and ask for a refund, we reserve the right to deny your request. Why? Our lenient refund policy is designed to give people a chance to see if the training is a good fit for their business. Stealing the material is not covered in this policy.

I kinda get what they're saying, they don't just want anyone to come in and score a free education. That said, the wording also allows them to completely ignore their 30-day money back "guarantee" if they don't feel like giving one.

It doesn't feel super secure, so I just advise you to be very cautious before deciding to send Steve Chou all your money.

Is Steve Chou Legit?

Social PagesLink

Some of these gurus and their programs are all talk and no walk, and it can be tricky to figure out which ones are actually worth your money or not.

So, is My Wife Quit Her Job legit?


I'll tell you one thing: Steve Chou doesn't seem like a scam artist or anything. I think he's a decent, smart guy who has been in the eCommerce game for a while now, and that means he can probably teach you a thing or two about a thing or two.

I really like his transparency - if anything, his website might have too much info to get through, which is a nice problem to have.

But while I mentioned that Chou will tell you a lot of things, it's unlikely he'll discuss too much about the pitfalls and dangers when it comes to selling on Amazon, or online in general...and that's pretty much my biggest issue with the program.

If you're gonna go all out and make all that big investment just to end up either a slave to Amazon, or learning SEO and paid advertising, then you might as well just take the logical step into Digital Leasing.

Instead of having to store a ton of inventory in a warehouse - or God forbid, your garage - you just keep it all online, hassle-free.

Steve Chou is decent if you're desperate to get into eCommerce, but I'll always steer students toward a stronger industry, especially if there are great mentors teaching it.

Personal Opinion On My Wife Quit Her Job

the family first entrepreneur steve chou

You can pick the best industry in the world, and it'll still be a bad course if the mentor isn't right for you.

So, how do you choose the right program?

  • Make sure you like the guru's energy
  • See if this industry has what it takes to keep you in business long-term
  • Ask yourself how much you're willing to invest up-front

I like Steve, and I think his program isn't bad at all.

In fact, how about a quick 3 things I like about it:

  1. Very transparent website, lots of info
  2. The pricing isn't too expensive for the program
  3. Steve has been doing this for a long time

...and, to be fair, 3 things I don't really like:

  1. eCommerce is super oversaturated, hard to break in at this point
  2. If you choose to sell on Amazon, you have to hand over a huge chunk of profits
  3. Storing a ton of inventory while you wait for sales to roll in can be expensive

What's Inside Steve Chou's Program?

create a profitable online store steve chou course

Steve Chou seems to have a pretty strong course when it comes to creating a profitable online store.

In fact, while his program is called "My Wife Quit Her Job", the name of his actual course is "Create A Profitable Online Store".

Chou is a funny guy - I really think his branding is generic and frankly, kind of weird...but he's also good at moving sales, so it works for him!

Anyway, the course seems to run pretty deep, and he says he's constantly trying to stay on top of old, outdated material, and even listens to student recommendations if they want a new area of ecom to be discussed.

If true, that's great. Many online gurus will just build one series of videos and leave them up for years...and if you know anything about technology and how the internet has evolved over the years, you know that staying stagnant will be the death of your business.

Here's a list of the modules he teaches his students:

  1. Find a profitable niche market
  2. Discover where to source your products
  3. Set up your online store
  4. How to sell on Amazon
  5. How to create sales funnels
  6. Make your business legal
  7. Market your online store for free
  8. Email marketing
  9. Google search and Google Shopping ads
  10. Facebook advertising
  11. Facebook Messenger marketing
  12. Optimize your store for the search engines
  13. Price your products for maximum profit
  14. Advanced website optimization
  15. Customer service and managing your online reputation

All in all, he says there's about 300 lessons to be found in his course, over 100 hours of video content, and a bunch of other stuff.

steve chou niche supplier amazon shop

Now you see what I mean, right? Steve Chou knows his stuff when it comes to eCommerce...

...and it's why I have to keep going back to the same point about Steve Chou not being the problem - it's selling online that comes with some major issues for rookies in the business.

"Real recognize real" as the kids say (do they still say that?), and while I think Steve Chou is a good guru for selling on Amazon, I think Joshua T. Osborne is an even stronger mentor within the digital marketing world.

If you're not completely set on working for Jeff Bezos, then I recommend you check out Digital Leasing.

Conclusion: My Wife Quit Her Job Reviews

So, do I recommend you invest your time and money into Steve Chou's course?

Probably not.

I've said it throughout this review: if you're really dead-set on going down the eCommerce road, then Chou's far from the worst choice...

...but why would you want to lower your standards to "not the worst choice"?

After all, this isn't a small deal. This is an investment of both your time and money that could decide the rest of your life.

No pressure!

But just remember that it's not 2017 anymore, where there was a ton of wide-open opportunity in both Amazon selling and eCommerce in general. These days, you need something a little need to "get in on the ground floor", as the saying goes.

Make things easier on yourself and choose the right industry and the best mentor that'll push you past your limits and into a new, financially free future.

It's like I always say, there's always another way...

What's My #1 Way To Make Money in 2024?

Digital Leasing

I have spent years researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business,” the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online or been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full-time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t. 

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day. 

This is only possible if you have an income stream that’s not tied to your time.

2) You Own & Control EVERYTHING: With My Wife Quit Her Job, you don’t really own anything. You have limited control over the products you sell - you can't sell large items unless you wanna spend a ton of money on storage, so you're likely stuck selling spatulas and cheap little mugs.

Does that sound like you're really your own boss?

With Digital Leasing, you own the assets, which means you have all the power and all the control.

3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket...even before you do any work. 

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

4) No Inventory: Depending on what path you're gonna take with Steve Chou (Amazon or your own website), you might end up stacking your garage full of inventory.

And physical products always have physical limitations. Even if you don’t have to manage the inventory, you still have to deal with supply chain shortages that cause major delays.

This is especially true if you sell anything that's customized, because it will have to be "made-to-order".

Imagine finally landing your first customer, and losing them after one sale because they had to wait 6 weeks to get their order...and then they leave bad reviews, scaring off all future business. Sometimes, that's all it takes to end your reputation.

With Digital Leasing, a 100% online business, you never even have to think about that risk.

5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple of keystrokes, and a single phone call (and you don’t actually need the phone call). Nothing like Print on Demand.

Remember: each Digital Rental Property is worth $500 to $2,000 monthly in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum. 

If you wanted to double your income with My Wife Quit Her Job, you’d probably need to double the number of hours you spend working, double the orders, and double the budget you're spending on ads. Because, again, this program doesn’t scale.

6) Make Money Helping Real People: With Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses. 

You make money by helping them make money. 

Not a big, faceless corporation either...a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent. 

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

Now, the choice is yours. You could continue browsing, looking at opportunities like My Wife Quit Her Job, which could one day make you money.

You could continue researching, never making a decision. 

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms, thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits. 

All while genuinely helping real people who are grateful and happy to pay for it. 

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

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