So, you’re looking for a way to make a few bucks on the side, but you feel a little lost as to which road you should go down.
We get it.
Let us do all the leg work for you with this exhaustive and comprehensive eCom Success Academy review.
Right off the bat I want to want to tell you that there’s quite a bit about this course that really stands out as genuine; however, there are a few things about this Adrian Morrison course that makes me raise my eyebrows.
Just think of this as one of the many reviews of Adrian Morrison’s course, but with a bit of an edge.
We’ll talk about whether dropshipping is the right online business model for you.
Now, I’ve reviewed a dropshipping course or two in my time, and I would have to say that eCom Success Academy is one of the really good course out there in which you could invest your time and money.
The first thing to consider in this eCom Success Academy review is the fact that ESA is one of the few courses that Shopify endorses fully.
Since the ESA course came on the scene, it’s been run through the ringer by Shopify and has been authorized as one of the best dropshipping courses while being certified as a Shopify learning companion.
At the end, I’ll answer some of the most frequently asked questions regarding eCom Success Academy and dropshipping in general.
And most important…
I’ll show you the exact system I used to build my own internet marketing business to over $50,000 a month in mostly passive income.
This system made me swear off dropshipping for good, because it uses some of the same skills in a much more powerful and profitable way!
Check Out This Simple Way To Run A Digital Real Estate Empire Online
This is so simple, it should be illegal.
Table of Contents
Here’s a few course tidbits to whet your appetite:
Now by “tidbit” I’m basically reporting data from Adrian Morrison and his course, since I haven’t been able to verify this information from a 3rd party source.
So here we go…
But how much does all that really matter?
Well, let’s see…
Is eCom Success Academy as good as it says it is?
Now Adrian created his course back in 2017 and added some new information here and there in order to dust off the cobwebs…but in 2019 he did a full update of eCom Success Academy with the following additions:
- New techniques for Facebook Ads
- Instagram Ad updates
- Additional print on demand tricks
- Live Bootcamps
I have to say, I appreciate the fact that Adrian made some updates to his course, because it’s been a long time coming and it has added more value.
But is it really any better than these alternative dropshipping courses:
And what about doing dropshipping in 2021, is the ecommerce business model still viable?
Well, those are the things we’re going to cover in this eCom Success Academy review.
Note: We are not associated with Adrian Morrison’s course and will receive no money from him for this eCom Success Academy review.
That’s right. We’re not going to give you some “pie in the sky” review of a course that’s peppered with affiliate links that takes you to a sales page by Adrian Morrison. Nope, this will be a totally unbiased eCom Success Academy review with no hidden agenda.
In a nutshell, dropshipping is when you create an online store to sell products without the need of keeping inventory.
So, rather than taking orders online, fulfilling them, and having them shipped out, all you are responsible for is sending the supplier your order and they do all the heavy lifting. All you do is pay a relatively small fee for the service and you keep the profit.
Who Is Adrian Morrison?
Adrian Morrison is somewhat of a celebrity when it comes to online business. You’ve likely come across a couple of his business programs:
- Success TV
- Training Profit Power Hour
He’s truly a genius at social media and has created and written many trainings and books about digital marketing and being an entrepreneur.
In fact, Shopify even uses him as a program instructor for their new clients.
ECom Success Academy Course Overview:
Basically, the eCom Success Academy course is a dropshipping course that shows you step-by-step how to make money online with Shopify.
It’s one of only a handful of courses that gets the Shopify seal of approval. Inside you’ll learn about:
- Finding a niche
- Online ads
- Exploiting Social Media
His ESA course was among the first Shopify courses and is relatively unmatched on the market.
The course is very comprehensive and goes into detail about all the aspects of dropshipping.
In fact, his techniques about upsell plugins has proven to be very effective for his success academy students.
Adrian Morrison also leads your by the hand regarding Facebook Ads. This is critical since Facebook Ads is the cornerstone of his ESA marketing strategy.
Sadly, there isn’t much covered about manual bidding in the course and this is crucial to your facebook ads. One wrong move could cost your business a bundle.
Some of the other courses do cover advertising on these platforms like:
- Google Ads
It would have nice if he’d cover these.
Other courses go into detail about how to use these platforms in your online marketing.
With that said, we would give eCom Success Academy course a 4 out of 5 star rating even though it’s been a while since it has been updated. I would think that if you’re going to throw $1 Million+ into your program, then you might want to create a budget for ongoing course updates.
But I need to cut Adrian some slack, ESA dropshipping course is one of the best that you can buy to help you give your dropshipping business the extra boost it needs.
Another awesome feature is that Adrian Morrison has an eCommerce success academy YouTube channel where he provides strategies and techniques to his success academy students and prospective drop shipping students. It’s called the Profit Power Hour where you can spend 60 minutes each Tuesday with Adrian picking up information and stats – all for FREE!
eCom Success Academy Full review
How Much Is The eCom Success Academy?
What is the eCom Success Academy cost? It comes in with a $2,495 price tag.
But Adrian does offer a payment plan… 3 payments of $997 which comes out to a total of $2,991.
Of course, nobody carries this much money around with them (and it is a lot of money), but if you take into consideration the amount of information that’s provided all in one location, why reinvent the wheel and try to figure this stuff out for your business on your own.
Now, there are other ecom programs online that won’t have your credit card company thinking you’ve gone batty… some might even be cheaper than this course, but in this eCom Success Academy review you’ll see why this one is better than those.
However, Adrian Morrison no long sells the previous editions of his course online.
Though it is the same course, he does add new information to it when new trends arise. All in all you’ll get…
- eCom Success Academy Access: You Get “Over the Shoulder Training” with Adrian
- Profit Power Hour: Behind the scenes videos with Adrian Morrison.
- SIZZLE: Product sniping software access.
- ART Licensing: This blueprint training, a small course teaching you how to make a lot of money with artwork
- Adrian Morrison’s Top 4 Selling Products: Inside look on the exact campaigns Morrison uses.
- eCom Email Domination Course: Additional bonus course on utilizing emails to increase profit.
- 15% Shopify Discount.
Who Is ECom Success Academy Best Suited For?
Adrian’s course has a huge list of topics, from the newbie to the more seasoned drop shipper. The program is made for beginners, but I believe that everyone will find a certain degree of value in it.
He takes pride in that what he teaches is useful and informative for all his success academy students no matter their level of experience with drop shipping.
Now, you will certainly get a lot more value from the course when you’re first starting, but even if you have a fair knowledge of drop shipping, you’ll still benefit from the more advanced techniques like automating your business and your long-term exit plan.
Is ECom Success Academy Right For You?
If you are a big fan of the material that’s put out by Adrian Morrison, then his course material would certainly be worth your money, especially if you’re new to drop shipping but even if you’ve been involved in it for some time and relatively successful.
Although, as we cover in this eCom Success Academy review, you may want to consider that Adrian doesn’t offer any refunds for the course. So, if you have any lingering doubts about being successful with the course, then it might be a good idea to take a hard pass. If you do get started with the course, I truly believe that it will help you get your dropshipping business off the ground.
I’m guessing what I’m trying to say is that the price tag could be a hindrance, but if you can get past the sticker shock, then go for it.
Is eCom Success Academy Worth The Money?
The information in the course is easy to understand, well-structured and easy to navigate.
In this eCom Success Academy review, we show how it details just about any question that a dropshipper might have.
Adrian, also takes time to go over Facebook Ad along with email marketing whereas other courses only stick with Facebook.
So, to answer your question… Yes, it is worth it.
Unfortunately, even though Adrian spends so much time on helping you set up your FB pages and creating your campaigns, it’s a little lacking in one aspect.
Even if you feel you have a pretty good grasp on bidding, even marketers who are very experienced with it can run into snags. That said, you can really take a chunk out of your campaigning budget is you slip up. I just find it hard to believe that eCom Success Academy doesn’t even touch on Facebook bidding.
If you are new to Facebook Ads, just know that you could literally blow an entire week’s budget getting in to a bidding war with other marketers.
So, how does this affect you?
- Other dropshippers with the same type of products are angling for the same keywords as you.
- You just can’t shake the thought that you need to go over your current bid because someone else, with a higher budget can outbid you.
- As a beginner, setting your initial bid is a bit of a mystery
- Broad targeting may sound appealing due to lower costs, but your ROI can suffer, so you’ll need to get good at targeting
- You have to become adept at analyzing your data so you can adjust your spending
- You can struggle between killing or scaling your ad
- Knowing how long to run a campaign is a must
- On top of all that, you have to do all this for each product that you’re marketing
No matter how good you think the course is, if you mess up with bidding, it could send your business spiraling and I believe that Adrian could spend more time of this issue.
Now with that being said, it is entirely possible to build a profitable, successful online business.
But unlike eCom Success Academy, it actually provides real proof of real success from real people as recently as a few days ago.
So, Is There Inherent Value For Your Money With ECom Success Academy?
As I mentioned earlier, even with a discount, the eCom Success Academy price tag will set you back $2,495.
Of all the dropshipping course online, this one is among the most expensive.
That’s pretty obvious…
- Aesthetically pleasing
- Great navigation
- Video and sound quality is stellar
- The modules name a lessons can be confusing
- ESA should be wrapped in a bow
- The course material is very thorough
- Easy to understand
- Exclusive access to plugins
- Discounts on Shopify app and others
- Additional training on the site for members Extra training for members
- Fabulous support
So is eCom Success Academy worth the money?
eCom Success Academy looks to be likely the best dropshipping course money can buy.
But like I said, Facebook Ad bidding should be covered.
I don’t like the fact that the ESA course doesn’t cover Facebook marketing like I believe it should.
Other courses like eCom Hacks and eCom Elites bend over backwards to instruct you in the intricacies of Facebook bidding… eCom Success Academy falls short.
So, the value there in the Adrian Morrison’s course?
Well, Yes and No…
Yes: The vast majority of the course content is excellent.
No: You might have to dig out your credit card again for a separate course that does cover Facebook Ad Bidding, unless you’re able to get someone in the Facebook group to take you under their wing.
The ECom Success Academy Course Breakdown:
The course is set up like a gateway where you can get into each lesson…
You’re able to learn as you go. You can stop whenever you need to in course based on your store progress, or go back and review a lesson if necessary.
Adrian breaks the course down into specific lessons, which include:
- Shopify Lessons (40) – Everything you need to know about Shopify, but are afraid to ask
- Sourcing Products (12) – Discover which suppliers and products to pick
- Facebook (63) – Learn the nuts and bolts of Facebook Marketing, getting visitors to your site with free and paid traffic
- Email Marketing (8) – With email marketing you can turn a one-time buyer into a customer for life
- Building your A Team (7) – Choosing the right people to help you grow your business
- Project Management (4) – Create various workflows that your team can execute without a hitch
- Long-Term Exit Plan (2) – When it’s the right time to sell your Shopify Store
Module #1 – Shopify
The one thing you’ll learn about more than anything else in the course is Shopify. Adrian Morrison is all over Shopify like a tick on a hound showing you all the details of creating your Shopify store.
The course covers all you need to wrap your head around Shopify: promotional sales, applications, page structure, etc.
This would include information like:
- Promotions and Sales
- Site Structure
As a beginner, Adrian will go into detail about how to get started. The Shopify module is comprised of 8 sections:
- Shopify store design and setup
- Promotional Techniques
- Your Store and Sales Page
- Shopify App Arsenal
- Building Your Brand
- Shopify Quick Start
Module #2 – Sourcing Products
Adrian shows you how to pick which of the hundreds of products you’ll choose to market. He shows you the characteristics of great products and constructing your orders.
Morrison goes through various platforms so you get a good feel for each of them, allowing you to pick the one you are most comfortable with. Sourcing products is broken down into the following subsections:
While wading through the different platforms, you come away with a better understanding of each of them so that you can pick one that’s most suitable. Sourcing products is divided into 8 sections:
- Vendor Feedback
- Best Selling Products
- Finding the Best Vendors
- Dropshipping Template
- Negotiating Prices
- Fulfillment Services
- Unique Products
- Sourcing to Scale
- $1 Fulfillment
Module 3 – Facebook
This Facebook module has the most of all the other modules… 63 lessons. Adrian Morrison uncovers all the nooks and crannies of Facebook Marketing.
Adrian even includes some of his favorite techniques in Facebook Marketing, widely considered unorthodox.
You learn everything you need to know about maximizing your chances for success: finding your target audience, keyword selection, a/b testing, and even more advanced strategies to scale your ads to the next level.
You’ll be shown the whole shebang in order to improve your chances for success:
- Finding your target audience
- Keyword Selection
- A/B testing
- Advanced techniques to reach the next level
The Facebook module covers the following:
- Marketing Setup
- Facebook Fan Pages
- Facebook Ad Types
- Ad Objectives
- Facebook Ad Targeting
- Advanced Targeting
- Facebook Audiences
- Facebook’s Pixel
- Writing an Ad
- Facebook Ad Bidding Strategy
- Ads Kill or Scale
- Advanced Split testing
- Facebook Quick Start
Module 4 – Email Marketing
Email is crucial to converting one-time customers into regular customers. You simply can’t survive without an list of customers to email.
In this section, Morrison teaches you how to utilize email as a way to get a foundation of followers for your brand. It doesn’t dive into any advanced strategies, rather it merely covers the basics.
Morrison goes step-by-step through this section showing you all the basics of how best to use email to build up a strong brand following.
The course covers:
- Setting Up Mailchimp
- Email Templates
- Free & Retail Offer Promos
- Mailing Non Clickers or Openers
- 3 Day Pro Formula
Module 5 – Building Your A team
Any small business owner, especially a one man band, know that the day-to-day operations can be unnerving. In this section, Adrian Morrison covers everything about building your ‘A-Team’… the people who will be part of your business automation process.
This is primarily for those dropshippers who are already making sales, NOT beginners.
Adrian explains this part very well, showing you all the upsides of automation, which is one thing that others course don’t. To scale, you’ll need freelancers for:
- Product Management
- Product Research
- Customer Service
- Social Media Management
Module 6 – Project Management
In this module about Project Management, Adrian goes into more detail than what was covered in Module 5
Adrian recommends a couple of companies and applications that you can use in order to streamline the project management process.
These applications have a specific task and Adrian explains which feature is best for which task.
Though this could be out of reach for most beginners. One application will be about $7/moth while the other is a whopping $11/team member/month. That’s probably out of reach even for a veteran dropshipper.
Module 7 – Long-Term Exit Plan
This is a bit original for an e-Commerce Course in that you don’t typically find too many that talk about it.
So what Adrian covers in this module is your exit plan which is the process of selling your business. At least that’s the intention, but I feel it falls a bit short.
My hang-up with his Long-term Exit Plan:
His spreadsheet is fairly elementary, in fact I’m betting you could find a better one online for free.
The plan itself is really all that thorough… actually it’s only partially completed.
A profit a loss spreadsheet is great to have, but how about these:
- Advertising your business it’s time to sell
- Where to find a buyer?
- How to determine if the buyer is the right choice?
- What other things do you need besides a profit & loss sheet?
- Will you train the new owner?
- What about taxes?
This isn’t an exhaustive list, I’m sure you could come up with more.
Module 8 – Bonus
In this section, we have 5 specific areas to focus on
These areas are:
Section #1: Live Coaching Calls
So, what we have are a series of videos dating all the way to 2016. It’s set up as having a video created every day for the 4 weeks of the course.
- 2016: 34 videos
- 2017: 30 videos
- 2018: 25 videos
The videos cover a huge array of topics including videos of the following:
- Shopify Settings
- Shopify Apps
- Different FB Strategies
- Email marketing
- Custom Products.
So let’s take a look at the Live Coaching Calls and what you’ll be getting in them. Specifically this one is of Facebook Branding which is 1 hour / 56 min long.
Since the videos themselves were so long (and for the sake of time), I didn’t get a chance to go through every year – I only cover the videos for 2018. For the coaching that Adrian does every week, he takes a second look at the course information and zeros in on specific areas.
Now if your goal is to watch all the videos before you start any work (especially the 2019 videos), then you want to make sure you have a good hot cup of coffee, because you’ll be watching these for at least 100+ hours. For that matter, I can’t think of any reason why someone would do that, but that’s just me.
Pro: I like that Adrian shows you some of the cool Secret Settings in Shopify that you might not know are available.
Con: Adrian does tend to be a bit redundant and doesn’t provide any new details.
All in all, the Coaching Calls for 2018 have 25 videos with a total of 37 hours of content. If you’re going to watch through all of them, then it’ll take you about 100 hours or so.
Section #2: Emailing Marketing with Anthony
Now in the 2nd section for this Bonus Module of eCom Success Academy, we take a look at Email Marketing, which really could a separate course all by itself.
Here, Adrian Morrison hands the torch off to his younger brother Anthony, who I gather is an email marketing genius.
Anthony shows you a variety of ways to improve you conversions, and he breaks it down into 3 sections called:
- Build Send Profit
- Solo Ads
- Product Launches
Maybe it’s just me, but for a Bonus Section, these 3 topics seem kind of vague, right?
I don’t look at this as being one of the best course tutorials, mainly because Anthony spends all 26 videos lecturing on concepts with a whiteboard behind him, not really going into specific detail.
When money is involved and sensible application is necessary, you need a bit more than just conceptualization.
Section #3: Outsource Mastery
Adam Rader tackles this bonus module. Unfortunately, no background information was given about this guy, so it is what it is.
In these videos, Adam goes over what you should do to go about hiring a good crew of employees and building your A team.
Though, I have to point out here that I found this to be a little on the light side as well. The only thing that’s different is the information is being give by someone else with nothing new.
- 30 minutes worth of tutorials divided into 3 videos
- A presentation in PowerPoint (not much value)
- A couple PDFs that pretty much just goes over the videos
Section #4: Sizzle Product Sniper Software
Here Adrian Morrison lets you in on a little secret software application that he uses to find products to sell by legally spying on Facebook and AliExpress. What makes these products so special is that they are currently trending very high.
It’s not a very long video, it just shows how the software works.
Honestly, it’s a pretty cool piece of software that will save you tons in product research, and only Adrian’s students and success academy members will have access to it.
Section #5: Case Studies
In this section, Adrian goes over some case studies that focus on Facebook Ads. Adrian says that he’s made a lot of money online with these ads and he outlines exactly what you need to do to copy him.
What Is The Sizzle Product Sniper Software?
The sizzle product sniper is used to locate specific products that are currently converting.
Adrian Morrison shows you how to use this software so that you can have an edge over your competition. It not only finds converting Facebook ads, but it also finds AliExpress products that are good deals so they can be added to your store right away.
Can I Purchase Sizzle Product Sniper Software Seperately?
No. This software comes with the purchase of the course. It’s valued at $599, so you could probably shop around for comparable software.
Is There A Refund Policy For ECom Success Academy?
According to Adrian’s website, there is no refund policy for eCom Success Academy. He doesn’t offer a money back guarantee like other course creators do.
Does ECom Success Academy Have An Affiliate Program?
This is why it’s critical that you do not read reviews that are provided by individuals who have biases for eCom Success Academy.
Just so you know – I’m NOT an associate, an affiliate, or any other type of sales person for eCom Success Academy… and I have no ties with Adrian Morrison or Anthony Morrison.
Are There Alternatives To The ECom Success Academy?
What Is Digital Real Estate?
Now, don’t get the wrong idea, this is not fixing and flipping junk houses.
I’m talking about creating a small website, kind of like dropshipping store sites, but instead of selling products from Amazon, you’re selling services to local businesses.
It’s specifically called Local Lead Generation.
What Is Local Lead Generation?
So let’s say you know a Tree Service guy in your neighborhood. You put up a small website for tree service in his city, then rank that site high in the search engines.
Then you forward all the calls you get to him.
But there’s one thing missing…
How Do I Make Money With this?
So the basic idea is that once you have the site built and ranked, you then rent out the site to a local business owner.
So let’s say that you have a Tree Service website. Most tree service jobs cost between $500-$2,000 and you can usually get 10-20% for a finder’s fee. And if you have the top rankings, you’ll get the vast majority of the calls.
But what if the market you picked doesn’t deliver like you planned and you only get 10 calls for the month.
Just working out the numbers on the low end, if 10 calls came in for $500 each, that’s $500 x 10 = $5,000. You get 10%, which is $500.
Now, what if you had 10 of these at $500 each. That’s $5,000 per month.
Where Do I Start?
At Scam Risk, we find a lot of programs that come up short on the Scam Meter. But every once in a while we’ll find one that meets all the requirements for a legitimate business model.
This program takes you through everything you need to hit it out of the park.
From building a site… ranking the site… then contacting the business owner to partner with.
They have a Facebook Group where you can get all your questions answered and get together twice a week for online coaching calls.
So you won’t be in this alone.
Right now I’m sure your head is swimming and you have a whole bunch of questions.
So, click here to find out more…
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