List Building Lifestyle Review: Is Igor’s Email Marketing Course A Scam? (2023 Update)

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Updated: February 17

By: Scam Risk - Expert Reviewer

List Building Lifestyle Review

List Building Lifestyle is course by a popular email marketer – and affiliate marketer – named Igor Kheifets,

The first thing he teaches you is how to say his name

…but the second thing seems to basically be a fancy way of doing affiliate marketing.

But you’ve gotta ask yourself: is one marketing niche enough for you to earn money online?

Let’s dive in and find out.

This List Building Lifestyle review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

Pros: What I Liked

  • Igor Kheifets claims to be a successful guru
  • Email marketing could make you some money
  • The course has some decent ratings
The Good

Cons: What I Didn't Like

  • Paying a lot of money per lead, likely thousands overall
  • The cost is not justified by the content
  • If you stop the big monthly payments, you lose everything
The Bad

In this List Building Lifestyle review, we’ll dive into the pros and cons of the program.

But before that, let’s ask ourselves: Is email/affiliate marketing even a worthwhile business model?

On the one hand, the promise is great…

You don’t have to create products, worry about fulfillment, customer service, or bad reviews.

Your only job is to get the right customers in front of the right offer, and take a commission when they buy.

And – theoretically – you can do it all in an hour a day from the beach.

Sounds simple, right?

Well, not really. Driving traffic (that’s internet speak for getting customers) is single-handedly the hardest part of the entire marketing process.

Later in this review, we’ll talk about all the different skills you need to drive traffic successfully.

For now, let’s just say the promise doesn’t really match up with reality.

At best, affiliate marketing is a job. You’re working for someone else, selling their products, and at any time, they can change your commission structure or block you from selling their stuff entirely.

In this business, you don’t really own or control anything. Since – for the most part – you’re driving traffic (again, the hardest job of all) and sending it to someone else, you don’t even get to keep the customers, who are the most valuable piece of the puzzle.

At worst, affiliate marketing is a pyramid scheme. There are certain – ahem – programs that charge you a monthly “membership fee”, under the guise that you will learn how to be a “wealthy affiliate marketer”.

Once you join, however, you find out the only way to really make money is by being an affiliate for that program.

That’s pretty much the textbook definition of a pyramid scheme.

Now, let’s say you really want that hour-a-day-work-from-the-beach lifestyle.

Beach laptop

What if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Thousands of dollars and hundreds of hours before seeing your first dollar
  • Doing all the hard work of driving traffic to only get a tiny commission
  • Running your business on someone else’s terms

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day testing, tweaking, and risking your money in the hope you can finally start making sales?

If that sounds like something you’d be interested in, check out Digital Real Estate. 


This is like taking all the good parts from affiliate marketing (however few there are), and putting aside all the bad.

However, if you’d still like to know more about List Building Lifestyle, keep reading.

What Is List Building Lifestyle?

List Building Lifestyle by Igor Review Is It The Right Online Business For You

Igor Kheifets wrote a book and worked on a course with the same namesake: List Building Lifestyle.

“Confessions Of An Email Millionaire”

List Building Lifestyle Book Is It The Best In Internet Marketing

List Building Lifestyle” is a book Igor wrote and published in 2019, which reviewers received well.

At the beginning of the book, it paints a picture of two individuals as if living in a parallel universe. One of them enjoys vacation and works for a few hours in coffee shops and has his own business, and the other one is still jailed in the rat race of nine to five.

If you’re the first, you have finally figured out how to unlock the doors to freedom and limitless possibilities.

Digital Age Economy Is The Challenge Yours Or Not Yours To Take

The digital age economy has the potential to break the link between hours and dollars, allowing you to earn a disproportionate amount of money for your time commitment from anywhere in the world, a fact which Igor tries to tap into within his book.

According to Igor, his story was written for people who desire to increase their income while increasing their freedom. 

With permission-based email marketing, he claims that you’ll be able to generate more money in the next 12 months than you did in the previous 12 years – of course, only if you use the ideas in the book he’s pitching…

List Building Lifestyle Club

List Building Lifestyle Club Your Gateway To Internet Marketing

In the List Building Club, you’ll be able to tap Igor’s inner circle and make connections with people you might not have met outside of the club otherwise.

I should note that List Building Lifestyle isn’t being marketed as a course. It’s supposed to be like a secret society of a ‘list-building community.’ 

Once you get past the introductory information, most of what you can do on the platform is join that group.

When you pay your high monthly fee, you are paying for access to a network of other list-builders.

This means that you’ll be able to compare notes with other list builders to discover what worked and what didn’t.

I’m gonna be honest with you though – this feels like paying for a service that can be accomplished through a well-maintained Facebook group at lesser cost.

An Online Business About Building Your Email List

List Building Lifestyle is all about building email lists, as the name implies.

That is all there is to it. You won’t be able to use any other component of internet marketing.

The only ‘transferable’ information you will gain from this course is how to run advertisements and the different forms of traffic generating he discusses, and you lose all that once the monthly expenses stop.

Here’s some more details on what you’ll get if you join the program:

Monthly AMA’s With Igor

online business

Every month, Igor will speak on a live stream where you will be able to ask him questions on how to achieve marketing success.

I am not sure if it’s possible to really get one-on-one coaching with Igor. I suppose it all depends on how popular the program becomes and how many people tune in to the livestreams.

Somehow, I doubt it.

It will be great if you had the opportunity to have all of your questions answered all of the time.

Hot Seat

list building lifestyle club

Your website or marketing plan is examined and evaluated when you’re on the hot seat.

This sounds helpful, but it is not clear about the frequency of the evaluation, and how the follow-ups go. If it really is an in-depth look at issues within your marketing program, then great.

But that remains to be seen. 


internet marketing niche

This is the program’s key selling point where you get to rub elbows with industry’s leading vendors.

One of the most effective methods to improve and succeed is to surround yourself with like-minded people.

The caliber of the members here determines how much value you receive. Is the community composed of beginners or successful people in the industry? 

Seems like mostly other beginners.

Some Training

This course doesn’t provide much training, however – you’re mostly paying for a glorified Facebook group.

There is, however, some real training available.

You’ll get the 6-step affiliate checklist Igor used to produce 11 different affiliate paydays, for example.

Email Swipes

Finally, you’ll have access to ten email swipes (techniques and messaging) Igor uses in his campaigns.

But because you need to adapt emails to your audience and your offer, this isn’t very useful. They may end up beings very different from the “swipes” provided.

Who Owns List Building Lifestyle?

Igor Kheifets of List Building Lifestyle Club

Igor Kheifets claims to be one of the highest-paid email marketers out there

Igor specializes in assisting regular people in breaking the relationship between their time and their earnings.

Igor Kheifets

He’s the founder of Igor Solo Ads, which consistently rank high on the list of elite traffic agency. It has helped thousands of people without any prior experience develop a massively profitable email list.

He’s been around for a while, and I first he was about solo ads and paid traffic until he finally discovered email marketing.

Elite Pro Affiliate

He also launched a popular course called Elite Affiliate Pro.

List Building Lifestyle Show with Igor Kheifets

Igor has a YouTube Channel and podcast titled, guess what? List Building Lifestyle Show.

In his YouTube Channel, it doesn’t even look like he’s concerned about the size of the channel at all and just posts videos about things he wants to talk about in the internet marketing space.

How Much Does List Building Lifestyle Cost?

Your membership will cost you $97 each month! This is because you will receive ‘benefits‘ monthly, but some folks are calling out these “perks” as nothing of much value.

Should you want to cancel your subscription, you can no longer access any of the material that you invested in all those months.

However, at $97 per month, the cost can be justified if the content is good as long as your business is up and running on its own. 

If you’re years into this thing and still not seeing profits, then it’s safe to say the value is not there at all.

It is also rumored that there are upsells that cost thousands of dollars each time if you want to “unlock” the next batch of info…

In fact, one customer claimed to be quoted at $22k for cold email leads!

No good.

Refund Policy

Can I have A Refund

It’s worth noting that List Building Lifestyle comes with a free 7-day trial. 

You must, however, pay for the entire month upfront

You can get a refund “no questions asked” if you don’t like the course within the first seven days, although some customers dispute that claim.

Is List Building Lifestyle A Scam?

Is it a scam?

List Building Lifestyle is a legitimate program, and appears to have helped some loyal fans of Igor and his products.

My main issue with this product is that it is one-dimensional – it just focuses on list development as his internet marketing niche…and those monthly fees will rack up over time.

So, is List Building Lifestyle a scam? Not technically. You can make money with this program, but making money with affiliate marketing definitely isn’t as easy as the company makes it sound.

Driving traffic is extremely difficult. In order to do it successfully, you need to at least understand all these things, if not be a ninja at them:

  • Copywriting
  • Google Ads
  • Facebook Ads
  • Content Writing
  • Website Building
  • Conversion Optimization
  • Automation
  • Email Marketing
  • Click Tracking
  • Retargeting/Remarketing
  • SEO
  • Backlinking

And a lot more.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – the actual commissions are pretty small.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months and then your reward is a $50 commission, it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you only needed 1 or 2 of the above skills to get started, instead of mastering all 12 before seeing your first dollar?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece


They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

List Building Lifestyle Online Reviews:

It starts off a little rough for Igor’s program, according to these reviews:

One Upsell after another…

I am half way through the training and my heart continues to sink – pay $197 to get started and then, you get one upsell after another. Now I am starting to feel suspicious. I looked for online reviews of happy students bragging about their new income … I can’t find any.

I found these reviews here and skimmed through the 300+ 5 star reviews and no one is in there stating how great the money is … no one is talking about it being hard work, but that it paid off. Also, I wondered how hard it would be to post a review here – its as simple as making a comment. No one verified my purchase – I think bogus reviews are easy to make on here.

I wish Igor’s program would just disclose upfront that the investment is going to be $XXXX for Dean’s program and $XXXX for John’s program – as a new person, I feel fear building… did I get into a system that I cannot afford?

I understand monthly fees for tools etc, but with all of the upselling, I now question whether I can be successful without signing up for all of the ‘bonus’ programs that cost an additional $1000 here and another $1000 there etc… with no end in sight, I am reluctant to move forward now.

Can I truly afford to do this $197 program? What is the total cost for success in this? CAN I afford it, will it be worth it?? The answer is a secret I guess… Where are all of the happy students posting their success????”


Most of the reviews here are fake, the E-Farm course is not the price they advertise in their YT ads, you have to buy extra email templates and end up spending hundreds of dollars…Once you’re in the course there are more upsells, including the opportunity to have them build you a list…

They ask for $1000 upfront to build you a 10,000 email list, they booked a call with me, and turns out the $1000 was just for the funnel building, if you want the 10,000 mailing list you will need to pay them $22,500, yes you heard me right, about $2.25 per lead, something which is not mentioned from the beginning of course..

The sales guy I had the call with was a bit aggressive and seemed desperate to get me to spend as much as possible, didn’t feel comfortable at all…CLEARLY A SCAM, THEY MAKE MONEY BY ”TEACHING” OTHER PEOPLE HOW TO MAKE MONEY AND USING FALSE ADVERTISING!!!”

Wow, that’s pretty damaging if true. But let’s be fair and check out some positive takes:

I spent over 10 years trying to figure it out… then I met Igor and he changed my life

I spent over 10 years trying to figure out online business and fullfilling my dream of being able to work from home and work while travelling the world.

Unfortunately, I couldn’t figure it out. I spent tens of thousands of dollars on courses and coaching over the years, but I never really got any momentum. I made a couple of sales here and there, but I was spending way more than I was making.

About a year ago, I started working with Igor and his List Building Lifestyle team. I became a member of his mastermind and started attending his coaching calls every single week… and I finally made my breakthrough!

By learning from Igor, I finally was able to set up a funnel to build my list THAT WORKS! By following his step-by-step advice I was able to set up a landing page and bridge page, set up a email follow up system, and am now getting sales on a consistent basis. Right now, I am a full time Nursing student in University, so had very little time to set this up – but I am happy because I am still making sales when I slow down and stop working on my business for a few days.

Honestly, I couldn’t recommend Igor and his team enough. If you want to grow your list, grow your business, and live the list building lifestyle, don’t hesitate! Work with Igor – he changed my life!”

My Review … A 65 Year Old Grandpa From NYC !!!

I have purchased other Affiliate Marketing courses before, dating back to 2010, the biggest problem with previous courses I purchased, when questions came up while going through the course, the ebook, or video I purchased was not able to answer my questions that came up as I studied the course, there was no one for me to ask my question too before I moved on, there was no real support either.

I failed for a few reasons, information overload, the course was not pragmatic (not detailed), no support to get my questions answered, no coaching to help me move along quicker in my learning and to help me avoid or minimize costly mistakes.

In addition, there was no option to upgrade to an affordable weekly coaching call so you can keep learning and hear members questions being asked to the coach which you learn from.

Being a older man of age 65, I am pretty tough about giving any review to anyone unless it is an honest review and not one to do it just to get brownie points from anyone.

It took me now 2 months of checking out his course trainings, his coaching calls, his facebook group, the quickness to getting my questions answered via his support email team before I decided to give my honest review…

I know Igor dating back to 2010, ……..10 years ago from warrior forum when he was just getting started with affiliate marketing, do not know him personally but did follow him on warrior forum which is an internet marketing forum I belonged too when I first tried affiliate marketing 10 years ago.

So far I find his course of very high caliber, very detailed, pragmatic course! His weekly coaching calls each time I get on one, I walk away with a few gold nuggets.

What really pushed me to give this review, is the very high level of support that is available through his support team.

I can see that Igor has gone out of his way and made it a point to ensure he provides ” Superior Support ” to his customers… Thank you Igor

Olivia, who provides email support is super supportive, quick with getting back, this alone which I have not really experienced so far, this kind of quickness and support really nailed it for me as far as giving Igor a 5 star review.

I forgot to mention, I have not used another level of support as of yet, that I can use whereby i can get a live call with someone for them to go over questions with me over zoom …. but will use them probably this week…….AWESOME !!!!

( UPDATE —>>> today on 10/7/20 I used the live zoom call support option Igor gives me as a customer…

Never used this before for the past 2 months, this was a live question and answer call over zoom…

I feel bad that I did not use this additional option of support ..sooner !

Either way all I can say is … this just adds to my excitement, of the high level of support I am getting !
Never, ever, have I experienced this level of support from any affiliate marketing course I bought in the past so …very happy with my decision to make this investment into Igor’s Course )

Support……… what good is a course with weekly coaching calls, that when you have questions there is no support or they take forever to respond to your email and my questions.

Very…….. happy with my investment, learning a lot, I am so excited I am having trouble sleeping, since I am excited about getting back on my laptop to complete my assignments from the course.

I have now actually invested in advertising, 2 days ago on 10/3/20 to drive traffic to my affiliate funnel product, so I am actually now in the trenches, in the battle field implementing what I have learned so far from Igor’s course.

I recommend this product to those of you who are looking into a high caliber affiliate marketing course with coaching calls….

Good Luck to you, and wish me good luck too with my current affiliate marketing goals for 2021.”

Haven’t seen an update from this guy in about 2 years now…hopefully he’s still getting results.

Crazy how some folks can have such different experiences…let’s try one more good and one more bad:

“Their approach is hands-on and personal. You are working with pros who tell you the truth about how to build and monetize an email list. No fluff. No BS.

Lots of “over-the-shoulder” training.

If you want to build an email list – and have tried and failed before – try List Building Lifestyle.

Igor Kheifets has built massive lists and know what it takes. Best of all – he is a great teacher. He (gently) kicks your butt to get out of your own way.

And the group of students he has assembled are a community of support, too.

–people who want to finally build a real (read: large) email list of buyers and promote offers to that list.
–people who know that email has the highest ROAS (return on ad spend) in the industry
–people who have a product of their own they want to promote but are struggling to get attention
–people who DON’T have a product of their own, but want to promote products for other people.

–people who are still drinking the social-media-free-traffic-organic Kool-Aid. Come back when you’re ready to buy traffic and make money.
–people who expect “business in a box” and “push button” traffic. Nope. It’s a real business that requires actual work. But it will make you real money.
–people who are focused on “likes” and “shares” and comments. That stuff doesn’t pay the bills. Sales (to an actual list) do…
–people who are unwilling to spend even small amounts on their business. Igor shows you how to bootstrap your way forward, but you do have to invest at least a little in traffic, autoresponders, and tools.

I have been at this for a long time. This is BY FAR some of the best, most personal training I have ever received.”

3-Stars Due to Repeated Follow-up Offers Causing Confusion for Me as LBL Family Member

I gave 3-stars so Igor may know that once I became part of the LBL family, as I am relatively knew to the correct way to do affiliate marketing and list-building, I find it difficult to know which step to take next because I am constantly bombarded with daily offers from Igor for new products and services, and it is difficult to tell from the headlines/emails which of those offers I have already watched (leading me to watching some multiple times before realizing I’ve already watched), and which offers are not the right time for me to pursue before I complete whatever product or service I’ve bought but have not yet completed.

As an example, when I logged into my LBL account today, I had to click through a “new” landing page from Igor that said “Would you like me to build your list for you?” My option was to click “Yes”, or “No, even though I won’t get a second chance.”

Well, I don’t want to miss out, so I clicked “Yes”, not knowing whether it is the same DFY program I have already purchased. Is there any way for Igor to turn off offers to LBL family members who have already bought the offer that is being presented to me? I can’t tell anymore whether I’ve already bought the offer or already watched the (sometimes long) video, or whether it is a new offer for me? Thanks.”

It can certainly be annoying to receive upsells, it’s probably even more annoying to be told to buy the same thing again too…

Are There Alternatives To List Building Lifestyle?

alternative path financial independence

Yes, there are plenty of Affiliate Marketing programs and resources to choose from if you want to pursue this business model.  Here are just a few:

What Is My Top Recommendation For Making Money Online In 2023?

Digital Real Estate

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: With Affiliate Marketing, you don’t really own anything. You have no control over the quality of products. You don’t even own customers.

Look at the fine print for most affiliate agreements. At any point, the company can change your commission structure, reduce your profit margins, or kick you out entirely.

With Digital Real Estate, you own the assets, which means you have all the power and all the control.


3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.


4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with affiliate marketing, you’d have to double your traffic, double the average order size of each customer, OR double your commission rate. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.


5) Make Money Helping Real People: This part is what makes it all worth it. With affiliate marketing, you’re selling the product with the best commission rate, NOT the one that’s going to improve the most people’s lives.

And that makes it pretty hard to sleep at night.

But with Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours. You could continue browsing, looking at opportunities like List Building Lifestyle which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.

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  1. Can i use this Digital Real Estate in ghana?

  2. “list builders” lol u mean cold emailin dudes its affiliate marketing pay for leads hope the for tbest

    this is the opposite of passive income btw. emailin and botherin poeple all day every day

  3. Igor is fine, does some good stuff. It’s the affiliate marketing industry that’s played out. Solid review, will check out the recommendation and see if it’s worth my time

  4. not for me they kept TRYING to upsell me listen just tell me the price!!!

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