Ecom Elites is a dropshipping training course developed by Franklin Hatchett to help you make money online by building an ecommerce store. At $197, its 12 modules cover Facebook Ads, Google ads, Shopify, Social Media Marketing, Email Marketing and getting free organic Google Traffic.
It’s basically another one of those making money online programs that is centered around selling a course that ideally makes you money by selling dropshipping products from China (or other countries).
In my opinion however, it might be risky to throw down a few grand in startup costs on a BUSINESS MODEL that just got wrecked by Chinese Wholesalers…
But if that doesn’t bother you or you’ve come to terms with the risk…Then by all means, don’t let me stop you from achieving your dreams.
It’s supposed to show you how to become a 6-figure ecom king…but, in my opinion, it’s likely out of reach for most people like you constrained by budgets and student loans.
That’s just the truth…you won’t get rich by chasing the next hot product that only lasts 3 months.
But, we want to be completely honest in this review, so…
This review is my 100% honest, unbiased, and professional opinion.
I’m not associated or affiliated with Ecom Elites in any way. I will get no benefit if you buy this course or not. This is only to provide you with free guidance and to help you reach a more informed decision.
I have spent many hours researching Ecom Elites, its creators, and users to get the information and a better sense of this program.
Ecom Elites does come with some very helpful information to make money online and land some massive ecom profits…
But the business model is getting saturated with Chinese wholesalers that are cornering the market.
At the end, I’ll answer some of the most frequently asked questions regarding Ecom Elites and affiliate marketing in general.
And most importantly, I’ll show you the exact system I used to build my own internet marketing business to over $40,000 a month in mostly passive income.
This system made me swear off Ecom for good, because it uses some of the same skills but in a much more powerful and profitable way!
But more on that later.
For now let’s hop into all things Ecom Elites!
The eCom Elites course was created by Frank Hatchett as a way to show people how to build and grow their ecommerce business.
The course goes over a wide range of information including:
All in all, eCom Elites is a video training course that targets all the facets of the ecommerce business and drop shipping.
What’s In The eCom Elites Training?
In this review, we’re going to dive into everything you need to know that has made Frank’s students successful.
Frank describes Ecom Elites as:
As you’ve already guessed it, the main focus eCom Elites is Shopify and dropshipping. He takes you behind the curtain and shows you how to make money by building a long-term ecommerce business with a Shopify store and running traffic to your ecommerce store.
What sets Franklin Hatchett apart from the other courses is that he shows your the bird’s eye view of the e commerce business so that you’re not locked into one technique or one means of traffic.
The course is broken down into multiple modules and video that dives deep into each facet of the online business.
Just to give you an idea… sourcing products (one very important area) is covered in Module 2 and has over 20+ videos. Module 3, dealing with Facebook Ads, has more than 30.
Inside eCom Elites, Franklin Hatchett shows you (over-the-shoulder) how to build a store, find products to sell, and streamline sales funnels.
Of course, I know you may have some doubts, primarily because of the low price. But Franklin Hatchett really knows his stuff when it comes to dropshipping.
But even if you still have doubts about eCom Elites, the 30 day refund policy should help with that.
Frank really bends over backwards to make sure that you don’t feel like you’re wasted your money.
And while Frank and his course may not be a scam…the business model is starting to look that way.
It’s just so damn competitive now. Gone are the days where you can setup a ecommerce store and get going with just a few hundred bucks.
Franklin Hatchett, a native of New Zealand, is an entrepreneur in the digital marketing community that provides quite a bit of free material on his YouTube channel. He also attended the school of Hard Knocks as a result of owning dropshipping stores that sold backpacking products.
Along with eCom Elites, Franklin has many successful students in affiliate marketing training programs as well.
For the time being, it’s likely Franklin Hatchett makes a good portion of his money by teaching those skills to others, as anyone should with putting in this much effort.
When he first started, Franklin would create websites and make money by selling advertising spots, it was definitely worth the money and time that he invested, but still didn’t allow him the lifestyle he wanted.
Then he found affiliate marketing.
With this business model, he made money from selling products that other people owned. But soon found himself at the drawing board again when one of his companies went belly up.
Then dropshipping sort of fell in his lap, and by using Facebook Ads he found the success had been looking for.
Of course, this didn’t happen over night. Frank says that this type of success only happens through time and the will to never give up.
According to Franklin, anyone can have the success he’s had by following his magical 3-step formula:
So, is he saying that you have to cancel your Netflix and Amazon Prime accounts?
No, not quite…
But what he is saying is that you should take a hiatus on binge watching until you’re able to binge watch from your own private yacht.
And according to the nearly 175k subscribers on his YouTube channel, people seem to love that idea.
So what’s it all about?
One point that will stand out about Franklin right away is his no fluff way of teaching, and he does this primarily through example showing you how HE does it rather than talking to you for hours about how YOU should do it. If you’re like me, I learn better through example, so this is refreshing.
So, what really makes Franklin Hatchett such an expert in the ecommerce business
Glad you asked…
Since 2009, Franklin got his start in the dropshipping world and is one of the world’s foremost experts in the community regarding this business model.
What I really admire about Franklin is that fact that he doesn’t go around bragging like he’s the one who invented everything he teaches. To hear him tell it, the dropshipping business model had been around 5 years before he got started and the big fish in the pond back then was the site Chinavision.com.
I know there might be some out there that believe dropshipping is just a fad (like the pet rock), but Franklin says that’s just simply not true.
So what does Franklin Hatchett cover in eCom Elites?
Well, to start with, Franklin shows you exactly how to create a killer Shopify store and he dives deep into this because it’s the foundation of your success. As a matter of fact, he provides so much detail that you’ll feel like a seasoned expert when you’re done, which I think is a testament to his character.
Here’s a short list of things he’ll cover his ecommerce course:
Of course, you’ll get access to these videos (nearly 35 hours of video content) after you sign up and login into the eCom Elites learning portal. Just remember that he covers a lot in these course videos so make sure you pay attention and take notes if you feel you’ll need to.
Now Franklin understands that anyone who pays their hard-earned money for his eCom Elites course is going to expect it to deliver, but if you’re not happy with the results, he has a 30-day money back guarantee.
However, there are some hoops you’ll need to jump through in order to be eligible for a refund, things like:
If you don’t have all these checked off, getting a refund from eCom Elites may not be possible.
There are 2 different pricing tiers for the eCom Elites course based on the version you decide to go with. Both are one time purchases and there are no monthly fees.
Now, the above are the promotional prices… the regular price of the course is $497 and $697 respectively. I’m not sure when Franklin will run a promotion, so you’ll want to keep that in mind.
He also offers a 30 day money back guarantee.
In the Standard course you get:
In the Ultimate package, you’ll get everything in the Standard Package along with Sales Funnel Training, Google Shopping Ads tutorials and the following:
But at this point, I’m sure you realize there are much better programs out there that can help you make A LOT more money.
Before you jump into the course, Franklin Hatchett takes a moment to welcome you to the eCom Elites family.
He wastes no time telling you a little bit about himself, where he’s from (New Zealand, but I’m sure you could tell as soon as you hear him start talking. He explains the differences between the eCom Elites course and other course you could buy.
He goes out of his way to make you feel like you made the right choice. Franklin wants you to know that the money you spent on his course will have been worth it and the time you spend on the course won’t be a loss.
Franklin starts off by putting his money where his mouth is.
Now, I’m not gonna lie… when I first read this I understood the point that he’s trying to make about his course, but when you compare this one to one of the higher prices course, how can this really bring any value?
As Franklin points out, this course is primarily for the people who are just getting their feet with e-commerce and dropshipping. The veterans most likely won’t get much from it.
Just remember that this dropshipping course is for newbies.
More likely than not, you’ve done a bit a research into dropshipping before you decided to purchase the course, so you have a pretty good understanding of the topic.
At this point, Franklin doesn’t go into much detail about the course. He stresses that this isn’t a get-rich-quick-scheme and will take time and hard work to make it big.
His teachings on setting up your Shopify stores are crucial for the beginner’s success. But if you already have some working knowledge about creating a store, then you could probably by-pass some of this stuff.
Franklin doesn’t mention anything here that isn’t already widely known about Shopify, but here are a few things he’ll cover in Module 1:
I get it, almost 5 hours worth of videos on picking out what products you want to sell on your store might be a little hard to sit through, but trust me… you’ll need it. Besides, Franklin has some really awesome techniques and examples, so it may seem like overload, but it’s worth the time spent.
Next, Franklin starts talking about what he does in the “real world” to find products with the various apps that he uses on his site. You don’t feel like you’re being lectured on what to do… he actually steps you through what he personally does.
Now, I’m not going to drop any secret tidbits or website names that provide the software he implements, but what you’ll find out when going through this module is that it’s certainly worth every minute to see how a dropshipping expert does all their product research.
You just won’t find a lot of the stuff in this module covered in other courses.
Module 3 is where we start getting into the nuts and bolts of how Franklin uses Facebook to make sales. I’m sure I don’t have to tell that Facebook is the 800 lb gorilla with more than 10 hours of video for you to comb through. I’d have to say that this module is probably the most thoroughly covered in the entire course, so pay attention.
Since Facebook is so essential to the marketing success you’ll have with his course, Franklin is meticulous with the information he provides, like:
As with the previous modules, Franklin shows you pragmatic examples of his work rather than just teaching you the academic principles.
NOTE: You’re gonna spend a lot of time going through this module, and even more time putting into practice, but it will be time well spent.
I haven’t seen very many other course owners cover this much information on FB Advertising as Franklin Hatchett does.
Just keep in mind that those who have a good deal of experience with FB Advertising might not find anything ground-breaking given that Franklin is a bit conservative with how he operates.
Now, with Instagram catching on lately as an effective advertising platform, there is no shortage of Shopify experts that sing its praises, but not very many show you how they do it.
However, in module 4, Instagram traffic is what Franklin zeroes in on and show how he separates himself from all the other course creators.
In this module, he’ll cover:
It goes without saying that in module 5, email marketing is fundamental to sales…
And Franklin leads the way by covering:
Nobody wants to get their nose bloodied (via trial and error) by wasting a bunch of time and money, especially when you’re tight on both… this is why Franklin provides you with all of the secret email marketing tricks and techniques that have worked for him over the last several years.
Have you heard of chatbots?
It’s new to me and Franklin Hatchett is one of the few course creators that digs into the nuts and bolts of how to use them. In this module, Frank spends about 3 hours showing you how they work and more importantly, how to makes sales from them.
This is pretty much a technical module, kind of like the email marketing one. He covers things like:
Of course, he doesn’t really go into any detail about this because, honestly, there isn’t really anything complex about a chatbot. But Franklin will walk you through everything you need to know.
In this module, Franklin goes over some of his techniques for creating a successful sales funnel, things like:
Since Franklin is a foreigner from New Zealand, he does touch on a few issues about taxes in his country.
Of course the principles of paying taxes are pretty much the same no matter what country you’re from, but it would be well worth your time to get in touch with an accountant or tax attorney for any questions that you may have.
Not many other course creators touch the subject of taxes, that’s why Franklin covers this in “Business 101” (the 3rd video), because he wants to add value for his students.
Now, if you’ve been around for a while, you’ll know that Google Ads and FB Ads are totally different animals… but Franklin Hatchett uses both of them, depending on the situation, type of product or niche.
In module 8, Google ads are Frank’s primary focus and he spends about 3 hours going over every little detail on how to set them up for the best possible ROI.
Frank teaches many aspects of Google ads such as adwords, Google shopping, retargeting campaigns, and keyword research.
Franklin Hatchett digs into all the facets of Google Ads, such as:
The information he covers about the advertising platform is very extensive and thorough.
Ok, so I know we’ve mentioned a few times the topics that other courses don’t really touch on, but organic Google traffic is one that sort of tops them all.
I know course will skim over topics like how to build out your Shopify store and creating content, but I have to say that no one really covers the aspect of getting traffic to your site by any means other than Google Ads or FB Ads.
Who doesn’t like FREE? Well, this module is all about getting your store free traffic. Unfortunately, Franklin really glosses over organic Google traffic, but it’s not a deal killer and most of the information he doesn’t cover can be found on YouTube.
Though if you ask me, I’d have to say that his course should give it more than just 90 minutes and 8 videos.
There are plenty facets of the Google Algorithm that Franklin could have covered, but that really is left to a more advance course. But kudos to him for drawing attention to it.
Franklin proves his value in module 10 by covering various topics for improving sales in this top secret videos collection.
The topics he covers include:
Franklin Hatchett really goes the extra mile in his course. The information that he’s covered up to this point is well worth the cost of the course alone. All the techniques that he shows you to use, like creating a FB fan page and spying on your Shopify competition, could warrant a price tag of 10 times what he’s charging.
In module 11, Franklin had the forethought to prepare for the future. Now, most of the course videos were created in 2017, but Franklin knew that wasn’t going to cut it since the internet is in a constant flux of change, so then he created this module and then made some updates for the 2021 version.
Since Facebook is always making changes and updates, it stands to reason that the Facebook ads that you create should be monitored for any modifications that might be necessary.
The videos in this module go into detail about how you can keep up-to-date with all news changes Facebook does, and as an eCom Elites member, you’ll be in the loop with any updates that occur.
Franklin, really goes over-board because most courses just give you the content and leaves you hanging.
Sooner of later, with all the changes to Facebook, Google, Shopify and Instagram, if the course didn’t have any updates, you’d have to figure things out all on your own.
Here’s another great feature about Frank’s course.
So, if you come across anything that has you beating your head against the wall, and the videos in the course don’t really shed any light on it, Franklin will take it upon himself to create a video for you.
Who Does That?
Some of the videos that have already been covered include things like:
A few of the videos that Frank has already done cover topics like:
So when Franklin says that he wants to bring value to his Shopify students, he’s not lying.
If you ask me, a good teacher will always go out of their way to make sure their students are taken care of and this is exactly that Franklin believes, and he delivers in spades.
In Module 12, Frank offers his students Q&A sessions where he answers questions that they ask him over a variety of topics like how to recover when you have your FB account banned, how to improve your Google Adwords performance, and how to legally spy on sites by Flippa.
Don’t worry if you don’t know what that’s all about, when you get to this module, it will be old hat.
Now, the quality of the videos might not be up to par with the other videos on the course, but it’s really more about the quality of the content rather than the actual video itself.
On the other hand, if you’re really stuck on something and need some insight that the course may not cover, your time could be better spent asking some of his other students in the FB Group that digging through these videos.
Once you sign up for the eCom Elites course, Franklin Hatchett will let you into his FB Mastermind.
You’ll love this
There is a multitude of students in this group and there will be no shortage of brains to pick when you run into a snag.
Whenever you hit a brick wall, just know that someone will be there to help you push through.
So, what I would say is that first go through the course, do what’s in the training and don’t get sidetracked by shiny objects, and trust the process. Then, when you need it, the students in the Mastermind group will be there for you.
Frank does have a refund policy, but you’ll need to make sure you meet all the eligibility requirements before you request it.
The eCom Elites course is updated from time to time. You’ll notice that color schemes on the backgrounds on the website will change every once in a while, plus as students, he will usually send out an email to let you know that changes are coming.
What this tells me is that Frank is always in the process of providing his students with the most up-to-date training possible because he knows that strategies and techniques change.
Now, I know I should have probably covered this earlier in this eCom Elites review, but I really wanted to get into the meat of the course first.
But now that we’re past that, let’s take a look at some success stories.
Frank has a lot of students that have gone through his course and he has a report of people who have done over $100k in annual revenue… even some that have hit $1 Million.
Here are just a few:
When Andrew signed up with eCom Elites, he created his first site with eCom Turbo, which is one of Hatchett’s custom-designed Shopify themes.
After he started putting the training to work for him and found a killer product to start selling, he was able to scale it to over $107k within 30 days!
After Brian signed up with eCom Elites, it didn’t take him long to become one of Frank’s top students.
Within 90 days of following Frank’s training, Brian reached $11k in sales with nearly 600 orders, all in 30 days. Now, he has his own online business, and he’s on cloud 9.
Phil heard about Shopify in 2017 but hadn’t really done anything with it until he found Frank’s YouTube channel and eventually built a store.
He took some of the advice that Frank offers for free and had some mediocre success, but sales really started rolling in shortly after purchasing the eCom Elites training.
Now Phil is regularly making $80k per month in sales all from the training in Frank’s course. He consistently has multiple $1000+ days.
Buying a course is not going to make you successful. It’s only when you put what you’ve learned into action will you see the success you’re wanting.
If you’re a dropshipping beginner, my advice would be for you to go through the course with a fine tooth comb. The last thing you want to is set yourself up for failure.
Now, it won’t happen over night, but if you listen fast and apply what he’s teaching you, it will all start to click.
When you’re ready to start taking action, begin with your store, choose products and hit the gate running. Whatever you do, keep your head down and work the process.
For instance, you could build a really cool niche store that sells products like chess sets or truck parts, then start building traffic to your store with targeted FB campaigns. This is a very effective method even though some say that this approach is much too competitive.
How about creating a store with a broader line of products?
Do you want to explore traffic options other than Facebook Ads?
Maybe find traffic sources other than Facebook Ads?
There are endless what for you to generate income with this training.
You could spend your time on the aspect of email marketing to improve your sales.
Delayed gratification is the key to success. Figure out the level of income that you want and then work backwards. One of the best methods to do this is to think of it like your working out to build muscle. You need to do a certain amount of reps every day in order to achieve the body you want.
If you hit a brick wall, go around it.
If you need help, ask someone in the Facebook group. There’s plenty of people there who can give you the help you need, including Frank.
Don’t let anything stand in the way of you and your dreams. Work harder for yourself than you would for anyone else.
The course content along with the dropshipping business model is still viable for 2021… even during COVID-19.
We give eCom Elites a 100% thumbs up as far as still being viable
And even if you’re dead set on becoming an dropshipper, you’ve got way better options than eCom.
Keep in mind, I don’t get paid to promote any of the programs I review. I personally think dropshiping is a overly-complicated business model with way too many moving pieces.
I decided to do some lurking on Reddit to see what other people thought about the course, and here’s what I found:
As you can see, opinions can vary. But people vary too, so it really just comes down to what’s right for you.
No course is perfect, and each one will have its unique strengths and weaknesses, but we place eCom Success Academy by Adrian Morrison as #1, because the course is just as thorough, but we felt that the level of support and the engagement in their community was better.
However, as of late, we’ve shifted our focus away from the whole dropshipping business to an entirely different business model, one that we feel is completely superior to others out there, especially this one…keep reading to find out what it is…
eCom Elites does not have any coupon codes. Now, on occasion, Frank will offer a discount on his course, but you should be leery of anyone selling the eCom Elites course for a discount, because the information could be outdated.
With 200+ videos and 12 different modules, You can’t find a more inexpensive course on the market right now.
You’ll learn about finding winning products, choosing suppliers, creating an optimized store, and automating your sales… then there are 75+ videos on paid and free traffic.
In the course, you’ll learn about:
If you purchased the standard version of Frank’s course and want to upgrade to the Ultimate package, just pay the difference so you can upgrade.
But if you have a issue with FOMO (Fear Of Missing Out), then just get the Ultimate Package on your initial purchase.
Honestly, eCom Elites is suited for anyone who wants to create a dropshipping business online. Whether you’re a beginner, or a seasoned pro at e-commerce… there’s always something you can learn from this course.
However, if you’re a beginner, the best approach is to study the course thoroughly from start to finish
There are plenty of courses out that that teach about dropshipping, and most of them will charge you over $2500. One course that I can think of off the top of my head is Adrian Morrison’s course called cEom Success Academy.
In all honestly, l’d have to say that you should probably avoid spending that much on a dropshipping course if you can.
I believe eCom Elites is the better option… you get the same training without spending a small fortune.
Our review team has come across a program in the real estate industry that is next level!
Although it’s not real estate in the traditional sense, it’s all digital.
In my opinion, where Ecom Elites falls short is in scalability.
You can’t realistically expect to be able to make passive income when you have to watch your store and manage ads all day.
But what if you leverage it?
With this digital real estate program, you can have the ability to completely walk away from the laptop because there is no ad management!
Sound too good to be true? Of course it does! But it isn’t…in fact, business owners wish they had this skill!
All you have to do is build and rank a website and forward the jobs off to a business owner in town, you could even email it to them!
This works for literally any service based business, tree service, plumbing, towing, etc.
How do you get paid and how much?
Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.
A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.
Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!
That means at bare minimum you have an asset worth $500 a month!
See why they call it digital real estate now? That’s a rent payment.
The great thing is how easy it is to scale. You don’t have to answer the phone…all you have to do is get the phone to ring.
Remember Ecom Elites and all the small profit margins?
This one actually allows you to collect that without being on the laptop managing a store all day.
Truly passive income!
The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.
You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.
Once the training program is completed you will also have access to a Facebook group much better than the Ecom Elites group in our opinion. This group is much more active.
Unlike Ecom Elites, where you have to run ads all day and worry about getting a $5 profit off a $50 product 1,000 times over…. A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.
Compared to Ecom Elites, more people have been able to walk away from their 9-5 job as well.
Digital real estate allows you to have total passive income with most of your day being spent OFF the laptop.
Now, I know you probably have tons of questions… So, check this out to learn more.
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