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Traffic Secrets Book Review (2024 Update): Is Russel Brunson The Best?

By: JosiahOct 03, 2023Digital Marketing
Traffic Secrets Book Review ([year] Update): Is Russel Brunson The Best?

Traffic is an essential aspect of any business looking to make money online. Just because you build a business website or sales funnel it doesn't mean that customers will begin flooding your site and you'll make a boatload of money.

Unfortunately, this is a common misconception for many new entrepreneurs online.

You need to find where your dream customers are and meet them where they are at in order to generate targeted traffic to your site.

This is the only way to get results.

For some of us, it feels like it took forever for Traffic Secrets Book to come out. Anxiously awaiting for this to be released was difficult, especially if you've read the other two Russell Brunson books, such as Dotcom Secrets and Expert Secrets.

And within just a few weeks of being launched, the book went out of stock!

Russell Brunson had hundreds of thousands of entrepreneurs on his waiting list checking their mail waiting to notified about the release.

Russell Brunson shows you throughout each book how you can create this same type of eager customers in your business.

He is more than just an author telling you about building an online business with sales funnels and how to generate traffic to your website. He's giving you step-by-step instructions to building the funnel, writing the stories, and generating traffic.

Russell Brunson is giving you the exact process he has used to build his businesses. It's his exact strategies that built ClickFunnels into the success that it is today, as well as the tactics in all of his books.


This Traffic Secrets Book review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

  • Easy to read and actionable content​
  • Filled with real marketing strategies​
  • Comes in an audiobook format​
  • It takes a long time for delivery​
  • Takes time to implement changes​
  • You must take action​

Why Listen To Us

My name is Josiah, and this is my Dad, Joel.why listen us

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

why listen us gif

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online

  2. Straightforward-ness of the system to do it

  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!

In this Traffic Secrets review, we’ll dive into the pros and cons of the program.

But before that, let’s ask ourselves: Is affiliate marketing even a worthwhile business model?

On the one hand, the promise is great…

You don’t have to create products, worry about fulfillment, customer service, or bad reviews.

Your only job is to get the right customers in front of the right offer, and take a commission when they buy.

And - theoretically - you can do it all in an hour a day from the beach.

Sounds simple, right?

Well, not really. Driving traffic (that’s internet speak for getting customers) is single-handedly the hardest part of the entire marketing process.

Later in this review, we’ll talk about all the different skills you need to drive traffic successfully.

For now, let’s just say the promise doesn’t really match up with reality.

At best, affiliate marketing is a job. You’re working for someone else, selling their products, and at any time, they can change your commission structure or block you from selling their stuff entirely.

In this business, you don’t really own or control anything. Since - for the most part - you’re driving traffic (again, the hardest job of all) and sending it to someone else, you don’t even get to keep the customers, who are the most valuable piece of the puzzle.

At worst, affiliate marketing is a pyramid scheme. There are certain - ahem - programs that charge you a monthly “membership fee”, under the guise that you will learn how to be a “wealthy affiliate marketer”.

Once you join, however, you find out the only way to really make money is by being an affiliate for that program.

That’s pretty much the textbook definition of a pyramid scheme.

Now, let’s say you really want that hour-a-day-work-from-the-beach lifestyle.

beach laptop

What if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Thousands of dollars and hundreds of hours before seeing your first dollar
  • Doing all the hard work of driving traffic to only get a tiny commission
  • Running your business on someone else’s terms

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day testing, tweaking, and risking your money in the hope you can finally start making sales?

If that sounds like something you’d be interested in, check out Digital Leasing.

Still Getting Paid

This is like taking all the good parts from affiliate marketing (however few there are), and putting aside all the bad.

However, if you’d still like to know more about Traffic Secrets, keep reading.

Who Is Russell Brunson?

russell brunson traffic secrets author

Russell Brunson is more than just an author.

He is also the co-founder of ClickFunnels, which is a sales funnel building software.

With over 100,000 users ClickFunnels is worth over $360 Million. At least that what Forbes says.

You can also find Russell with some of the biggest marketing gurus such as Grant Cardone who is a Real Estate Marketing guru.

Grant has said that DotCom Secrets is something that every and any entrepreneur should read if they want to grow their online business or brick and motor business.

Russell spoke at one of Grant Cardone's 10 X Growth Conferences and he generated over $3 Million. All he did was tell his stories and in just over an hour he made $3 Million. These results aren't normal, but he makes them look so simple.

He shows you in DotCom Secrets and Expert Secrets how you can do the same through the art of storytelling and solving the problem your customer is having with your product.

What is the Traffic Secrets Book About?

The title of the book says it all, "Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers".

This book took Russell Brunson two years to make and it's filled with secrets, hacks, and knowledge to help you generate targeted traffic to your funnel.

These methods are evergreen because it's not about a specific platform it's about marketing effectively and finding your customers where they are, directing them to a landing page and putting them through your well-planned out sales funnel and email marketing strategies.

He talks about the invisible traffic funnels and how it doesn't matter your location you can make money online by building funnels, creating an offer and generating traffic.

What's Inside of The Traffic Secrets Book?

Traffic Secrets Russell Brunson

You'll find 20 secrets in Traffic Secrets book by Russell Brunson.

These secrets will get more traffic going to your funnels, getting your offer seen by more people so that you can make more money.

Section #1: Your Dream Customer

Dream 100 is about creating a list of people that you want to use within your niche to help grow your audience. They don't call it Dream 100 for no reason.

You want big names within your niche on your list so that you can build your list of dream clients.

So what is a dream customer? They are the ones that will buy what you are selling.

You want to get traffic to your funnel with your ideal customer.

In order to identify who your dream customer is, you'll need to develop an avatar.

To do this you'll need to think about who they are and figure out where they are hiding so you can deliver your offer directly to them and get them into your funnel.

After all your funnel is how you're going to make money.

That and your offer.

It's not necessarily a numbers game. You don't want your advertising money going to people that have no interest in your product or services.

Knowing exactly who your audience allows you to understand exactly who the people are that you're advertising too. This allows you to find the different pain points that will make them stop dead in their tracks to read your advertisement.

Try to get in the mindset of your audience and find where you can find them. Try to understand the different pain points your audience is in.

So How Can You Find Them?

When people search it's because they need something. So they are looking it up to find the cheapest price.

Interruption is based on desire. They don't necessarily need what you're offering. So the approach here is different. You're going to be selling the offer on the perceived value using a hook, story, and offer.

This is the secret formula that you'll find in DotCom Secret.

Here are some of the secrets you'll find in this section of the book:

Secret #1: You'll determine who “Dream Customer” is. Then you'll figure out how you will serve them in a way they want to be served!
Secret #2: You'll figure out where your dream customers are so that you can get your funnel in front of them.
Secret #3: You'll discover how to stop them from what they are doing and read what you have to say.
Secret #4: You'll learn the two ways to get your message in front of your Dream Customers. This is the secret that will put them in your funnel so they can see your messages again and again for free!
Secret #5: This is going to be the secret that you don't want to miss. It won't matter what Google algorithms are or what Facebook decides to change. This is an evergreen method that will provide you with traffic again and again.
​Secret #6: You'll have access to the invisible second funnel. This is something most people don't know about and is responsible for 81% of your sales.
Secret #7: The key to getting partners to not only promote your products for you, but also quickly return your calls, respond to your emails, and get excited to send you their traffic for free…

Section #2: Fill Your Funnel

After you find your customers, you'll then need to get them into your funnel and you'll need to do this regardless of what platforms you're using.

If you're like most internet marketers the main focus for traffic is from pay per click and search engine marketing. But these are not the methods in Traffic Secrets. PPC and SEO methods often change and if this is the only way you're generating traffic you can quickly lose your business.

Russell Brunson will tell you about his big loss when using Google Ads and why it's essential you learn more than one method of generating traffic and how to utilize them regardless of the platform.

Right now the platforms that you'll use to get traffic are Instagram, Facebook, Google, and YouTube.

These change over time, and you'll need to learn the new platforms, but the marketing behind it will remain the same.

That's what makes this book so powerful!

He'll also explain the big secret that drives customers to your sales funnel is understanding where your customers are hiding, and determine what will hook them in, and telling them a story to keep their attention.

In Traffic Secrets you'll learn how to create a funnel that will not only attract your customer, but it will keep them interested from the beginning to the end.

Secret #8: Uncover a ton of free traffic sources from people that have your dream customers and get them into your funnel.
Secret #9: Learn how to get consistency in your marketing efforts.
Secret #10: Use this secret 3-5 minutes daily that will grow your social media following. with engaged followers.
​Secret #11: How you can start a social party that will bring dream customers into your funnel.
Secret #12: Learn how to take advantage of Google and get customers to find you.
Secret #13: Learn the easy to follow steps that will help you create content that your audience wants to read.
Secret #14: Learn how to spot the trends and become part of them for a new source of traffic.
Secret #15: Learn how to repurpose the things you've written so that you can have a constant flood of content that will be suitable for every social platform.

Section #3: Growth Hacking

You'll learn the secret of how to get free traffic and how this method doesn't necessarily mean that it's free. You'll have to put a lot of time into these methods. Russell Brunson will go over all of the free traffic methods.

Paid traffic is perfect for when you have money but no time to take advantage of free traffic.

We often hear when it comes to advertising that your products need to be everywhere. But if your customer isn't everywhere then this is pointless advice and if you tried to learn every single platform you'd wear yourself out.

Russell Brunson will discuss the importance of outsourcing. The last thing you want to do is burn yourself out.

6 Dream 100 Way To Success

Who Should Read The Traffic Secrets Book?

If you haven't read DotCom Secrets and Expert Secrets it's highly suggested that you do. Traffic Secrets book builds on the concepts that you'll learn in both of those books.

So, you'll definitely get much more out of this book as it ties together with learning to build the hook, story and offer that will be put into a sales funnel.

Dotcom Secrets teaches you the science behind building both your webs and sales funnel. While the other teaches you how to build your brand and sales funnel.

Between both of these, you'll learn to successfully tweak the funnel until it's profitable.

But if you haven't read either of these you'll still be able to get a ton of good information out of Traffic Secrets.

With Traffic Secrets you'll learn how to get leads no matter what platform your utilizing.

Traffic Secrets Book Price Review

traffic secrets pricing

Just the other two Russell Brunson books**, Traffic Secrets book** is $0.00 + Shipping.

So you can get this book for free and all you have to do is pay the shipping cost of $9.95 to the US and $19.95 international shipping.

This is the exact strategy you'll learn in his first two books, and you'll uncover why it's so successful and how you'd build a ton of value into this.

Where Can You Buy The Traffic Secrets Book?

The Russell Brunson Traffic Secrets book can be bought just about anywhere online. There are literally thousands of affiliates promoting his free + shipping book. This is one of the ways that his company has grown so quickly.

You can find the audiobook on both Amazon and Kindle.

I've personally listened to the audiobook a handful of times, while reading the book. The author is a marketer that helps you become the entrepreneur that you want to be, generating traffic to your funnel and selling more products than you thought that you ever would.

Russell Brunson Traffic Secrets Reviews

Amazon Reviews

“This book is incredible! Traffic Secrets inspired me to start finding alternative modes of traffic besides the ones that everyone is used to. I jumped onto TikTok and started searching for organic traffic. Traffic Secrets broke down exactly what I need to be doing to build a business that’s sustainable and isn’t weakened by relying on a specific form of traffic to my offers.”

—Rachel Pedersen, Social Media Strategist

“What’s cool about Traffic Secrets is that the principles Russell teaches are universal. Everything you learn in here will help you grow your Instagram, your Facebook, your YouTube, your Google, your social media. Russell goes deep into the psychology of “hook-story-offer:” you hook people in with something that grabs their attention; you have a really good story behind it; and then you have an offer that fixes their problem. He also goes deep into the “Dream 100,” which is how to get in touch with other people who have an audience that you want exposure to. Whether you’re just starting out or have a super-established business, you’re going to want to get your hands on Traffic Secrets. This book will radically transform your business.”

—Natalie Hodson, Peak Business Academy

“We grew to be an eight-figure company by following everything that Russell Brunson teaches. We read DotCom Secrets and that book helped us grow our business a lot faster. Then we read Expert Secrets and we started to apply the live webinar strategy and that grew our business up to eight-figures and qualified us the Two Comma Club X Award. And now we’re applying the strategies from Traffic Secrets. It’s like throwing gasoline on an already raging fire. If you want to start, run, or grow your online business, you need to read this trilogy of books.”

—Daniel Rosen, Founder, Credit Repair Cloud

"This is the step-by-step playbook for how Russell grew ClickFunnels. If you are doing any type of marketing, you need to get this book!"

—Joe Marfoglio, creator of DIY Entrepreneur

Our Russell Brunson Traffic Secrets Conclusion

Russell Brunson is one of the greatest digital marketers and author of a line of books that shares his funnel secrets, and traffic secrets that will help to build your company.

You're learning from an entrepreneur himself. A man that has literally sold everything you could possibly imagine. And he's done so using the exact methods that he teaches within all of his books, including Traffic Secrets. These aren't theories they are real techniques that he uses.

One of his products, ClickFunnels has been growing at an extraordinary rate with over 100,000 users, affiliates and influencers.

And he's showing you the same techniques that he uses for his company including ClickFunnels so your dream to be successful entrepreneurs is obtainable.

It may have taken Russell Brunson over 15 years to learn these techniques. But he's mastered the concept, and strategies and he lays it all of you so that it can take you months rather than years to begin profiting.

You'll learn marketing principles and strategies that will give you an advantage in your market, regardless of the market.

Without a single doubt, you'll be able to use Traffic Secrets book to grow your business.

It's highly suggested that you read his other two books so that you can make the most out of the Traffic Secrets book.

Is Traffic Secrets A Scam?

Scam Or Legit So, is Traffic Secrets a scam? Not technically. You can make money with this program, but making money with affiliate marketing definitely isn’t as easy as the company makes it sound.

Driving traffic is extremely difficult. In order to do it successfully, you need to at least understand all these things, if not be a ninja at them:

  • Copywriting
  • Google Ads
  • Facebook Ads
  • Content Writing
  • Website Building
  • Conversion Optimization
  • Automation
  • Email Marketing
  • Click Tracking
  • Retargeting/Remarketing
  • SEO
  • Backlinking

And a lot more.

There’s a ton of work to be done upfront, no real guarantee of success, and - most importantly - the actual commissions are pretty small.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months and then your reward is a $50 commission, it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you only needed 1 or 2 of the above skills to get started, instead of mastering all 12 before seeing your first dollar?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Leasing.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece

Saying Goodbye To Our Jobs

They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Leasing.

Are There Alternatives To Traffic Secrets?


Yes, there are plenty of Affiliate Marketing programs and resources to choose from if you want to pursue this business model. Here are just a few:

What Is Our #1 Recommendation To make Money Online In 2024?

Digital Leasing

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: With Affiliate Marketing, you don’t really own anything. You have no control over the quality of products. You don’t even own customers.

Look at the fine print for most affiliate agreements. At any point, the company can change your commission structure, reduce your profit margins, or kick you out entirely.

With Digital Leasing, you own the assets, which means you have all the power and all the control.

Feeling Blessed

3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront.

Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket...even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

Scott Lead Gen

4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with affiliate marketing, you’d have to double your traffic, double the average order size of each customer, OR double your commission rate. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

Lance Lead Gen

5) Make Money Helping Real People: This part is what makes it all worth it. With affiliate marketing, you’re selling the product with the best commission rate, NOT the one that’s going to improve the most people’s lives.

And that makes it pretty hard to sleep at night.

But with Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either...a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours. You could continue browsing, looking at opportunities like Traffic Secrets which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

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