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Expert Secrets Review (2024 Update): Is Russell Brunson Legit?

By: JosiahOct 16, 2023Digital Marketing
Expert Secrets Review ([year] Update): Is Russell Brunson Legit?

If you're looking to start or improve your business this is going to be the best book review you've ever read.

The Expert Secrets book was published in 2017 and is filled with information for the person that is looking to build or increase the sales of an existing business with unique marketing advice.

You'll find that it's filled with marketing secrets that will dramatically impact your sales and help you to find your voice and craft a storyline that stops your dream customer dead in their tracks.

The author of this book is Russell Brunson. He talks a lot about his accomplishments throughout the book, but most of all he discusses his failures as well.


This Expert Secrets Review review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

  • Gives great details to complete each section.​
  • Comes with 100% money-back guarantee.​
  • Helps you change peoples lives.​
  • You need dedication and consistent to make it work.​
  • Takes time to implement changes. You'll have to read it more than once to get more from it.​
  • You'll need to buy all three books to get the most out of it.​

Why Listen To Us

My name is Josiah, and this is my Dad, Joel.why listen us

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

why listen us gif

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online

  2. Straightforward-ness of the system to do it

  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!

In this Expert Secrets review, we’ll dive into the pros and cons of the program.

But before that, let’s ask ourselves: Is affiliate marketing even a worthwhile business model?

On the one hand, the promise is great…

You don’t have to create products, worry about fulfillment, customer service, or bad reviews.

Your only job is to get the right customers in front of the right offer, and take a commission when they buy.

And - theoretically - you can do it all in an hour a day from the beach.

Sounds simple, right?

Well, not really. Driving traffic (that’s internet speak for getting customers) is single-handedly the hardest part of the entire marketing process.

Later in this review, we’ll talk about all the different skills you need to drive traffic successfully.

For now, let’s just say the promise doesn’t really match up with reality.

At best, affiliate marketing is a job. You’re working for someone else, selling their products, and at any time, they can change your commission structure or block you from selling their stuff entirely.

In this business, you don’t really own or control anything. Since - for the most part - you’re driving traffic (again, the hardest job of all) and sending it to someone else, you don’t even get to keep the customers, who are the most valuable piece of the puzzle.

At worst, affiliate marketing is a pyramid scheme. There are certain - ahem - programs that charge you a monthly “membership fee”, under the guise that you will learn how to be a “wealthy affiliate marketer”.

Once you join, however, you find out the only way to really make money is by being an affiliate for that program.

That’s pretty much the textbook definition of a pyramid scheme.

Now, let’s say you really want that hour-a-day-work-from-the-beach lifestyle.

beach laptop

What if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Thousands of dollars and hundreds of hours before seeing your first dollar
  • Doing all the hard work of driving traffic to only get a tiny commission
  • Running your business on someone else’s terms

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day testing, tweaking, and risking your money in the hope you can finally start making sales?

If that sounds like something you’d be interested in, check out Digital Leasing.

Still Getting Paid

This is like taking all the good parts from affiliate marketing (however few there are), and putting aside all the bad.

However, if you’d still like to know more about Expert Secrets, keep reading.

Who Is The Russell Brunson?

Russell brunson expert secrets

expert secrets book

Russell Brunson is the author of this book as well as two others, DotCom Secrets and Traffic Secrets. He is by far one of the greatest internet marketers of today.

It's important for you to know that he isn't just an author. Everything that Russell discusses in all three of his books is that they aren't thoughts or ideas. These are the exact techniques and strategies that he uses to sell his own product services and change people's lives.

He has sold just about everything imaginable - t-shirts, supplements, potatoes guns and much more.

But one of his biggest accomplishments is ClickFunnels. He's the co-founder of this software and has quickly become one of the most popular tools for building sales funnels and making money.

Russell was in college when he created his first product - a potato gun DVD.

Him and his friend started selling these DVDs and they started making money. He would use Google Adwords to get traffic to his website and sell more.

But then something happened.

Google's algorithms changed and advertising became costly. His business was gone and he had to start from scratch again.

It wasn't until after graduating college that Russell made his first million.

And since then he's perfected this through his experience and has been helping people do the same.

He's a leader in life and in marketing.

What's The Content In Expert Secrets Book?

Expert secrets audiobook

Section 1: Creating Your Mass Movement

You'll learn how to become a Charismatic leader so that you can create a mass movement around yourself. You'll also need to define your cause and paint a picture for your followers about what their life could be like because of the new opportunity you are presenting them with.

Russell will show you how to present this new opportunity so that you can properly position your product and service and get people to believe in both you and your products.

Section 2: Creating Belief

Storytelling is a big section and there are two main focuses that Russell will explain - The Hero’s Two Journeys and the Epiphany Bridge.

Russell doesn't just tell you how to do this. He breaks it down in such a way that you can just about replace your story with the examples. He shows you step-by-step how you can tell these stories.

Section 3: Your Moral Obligation

This is where he'll talk about selling and how webinars are a big part of making that. The Perfect Webinar is something you'll hear him talk about often. He helps you to build your perfect webinar by covering every section to build your own.

Russell believes that you have a moral obligation to teach others what you know.

Section 4: The Funnels

Russell understands the power of sales funnels. It's why he spends so much time helping you to build a funnel. You're able to sell more to a single customer, and provide them with exactly what they want.

He will show you step-by-step on how to do this. And provide you with four funnels that you can start using right away for your business.

Section 5: Fill Your Funnel

Getting your funnel set up is rewarding, but getting people into it is even better. Russell will discuss the Dream 100. This concept is simple.

You create a list of 100 people that have the same customers that you want. This is an internet marketing tactic that has helped him access traffic for a fraction of the cost.

Who's Expert Secrets Book For?

xpert Secrets Book

It's likely the biggest question that you have is..... "Is this book for you?"

This book is for people who want to gain the necessary skills from an expert that will help them increase their profits, or create their own product or service.

So if you're a person that is looking to earn money and want to do so helping people then this book is for you.

Russell Brunson believes that helping people is the key to finding success.

He believes we all are experts on some type of subject and we're meant to help others by sharing on this.

Maybe you've been living in a van and you're a chef. You can share your vanlife cooking tips and recipes to help others. Or maybe you've struggled with losing weight but learned how to manage your weight.

These are things that you share because it's your life, it's your superpower and it's the key to increasing your profits.

In this book, you'll learn how you can monetize your expertise and provide others with the knowledge that you have.

Where Can You Buy This Book?

Experts secrets pdf

You can purchase this book as a bundle through the author Russell's website. On his site, you can buy this book along with his two others as a bundle. Or you can get this book for free + shipping.

This is one of his methods that has helped to build his $300+ Million dollar company and sell tens of thousands of products.

For those of you that don't read you can get the audiobook on Kindle or a paperback version from Amazon.

Expert Secrets Reviews & Testimonials

What Are Others Already Saying About 'Expert Secrets?'

You have nothing to lose by claiming your free copy of this book, between its pay for shipping only price and 100% money-back guarantee.

Just look at what other marketing experts had to say about it,

"Over 50,000 Women Have Joined Our 'Lady Boss' Community!" - Kaelin Poulin

"I've literally gotten rid of every other book I've ever studied on marketing." - Garrett J White

"Expert Secrets Helps Me Better Teach Branding and Marketing to My Stylist Students" - Danielle White

"New patients started coming in the doors and the practice started growing!" - Dr. Chad Woolner

"I am able to reach people all around the world now with my message!" - Liz Benny

"We've Sold Over 100,000 Copies Of My Book And Lived In 65 Countries In The Past 9 Years!" - Jacob Hiller

Frequently Asked Expert Secrets Questions (FAQs)

Where Can I Purchase The Expert Secrets Book?

You can purchase the book on Amazon, Kindle, or directly through Russell's website.

Can You Become A ClickFunnels Affiliate And Promote Expert Secrets?

Yes, you can become an affiliate of Clickfunnels and join the Dream Car Contest.

When Will The Expert Secrets Books Ship?

Those living in the United States will ship between 5-7 days. For international shipping, you can expect it to take 10-15 days.

Does The Expert Secrets Book Include ClickFunnels?

ClickFunnels is not part of the book. But it does tell you how to build on the principles and strategies within the book that you can use with ClickFunnels.

What's the Difference Between Expert Secrets and DotCom Secrets

While both books will teach you about building, growing, and maintaining a successful business. DotCom Secrets teaches how to run an online business and Expert Secrets is about showing you step-by-step.


Expert Secrets

Russel gives so much value in Expert Secrets and goes into detail about the science behind it and how to take action. This is exactly what he did in DotCom as well.

The way that he breaks everything down so that you can understand how to put your life expertise into a product is super easy and probably my favorite part of the book.

Russell Brunson isn't just a marketing genius he is also an author that lives to teach others the power of marketing and how to achieve results. He's teaching you the exact ideas that have built his businesses.

This easy to read book from an expert who has the experience of achieving the things you want to achieve is an amazing opportunity for you.

The things you'll learn about becoming a leader, building the perfect webinar and marketing helps you to go beyond what you ever thought you'd be able to in a short period of time.

You are given the opportunity to beat the learning curve.

Listen, you can absolutely achieve what Russell has without this book.

But it will take you years of mistakes of marketing to the wrong people, not attracting the right customers, not properly branding your services, and basically wasting money.

With his 100% money-back guarantee from the author, what do you really have to lose from buying this book.

Is Expert Secrets A Scam?

Scam or Legit

So, is Expert Secrets a scam? Not technically. You can make money with this program, but making money with affiliate marketing definitely isn’t as easy as the company makes it sound.

Driving traffic is extremely difficult. In order to do it successfully, you need to at least understand all these things, if not be a ninja at them:

  • Copywriting
  • Google Ads
  • Facebook Ads
  • Content Writing
  • Website Building
  • Conversion Optimization
  • Automation
  • Email Marketing
  • Click Tracking
  • Retargeting/Remarketing
  • SEO
  • Backlinking

And a lot more.

There’s a ton of work to be done upfront, no real guarantee of success, and - most importantly - the actual commissions are pretty small.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months and then your reward is a $50 commission, it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you only needed 1 or 2 of the above skills to get started, instead of mastering all 12 before seeing your first dollar?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Leasing.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece

Saying Goodbye To Our Jobs

They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Leasing.

Are There Alternatives To Expert Secrets?


Yes, there are plenty of Affiliate Marketing programs and resources to choose from if you want to pursue this business model. Here are just a few:

What Is Our #1 Recommendation To Make Money Online In 2024?

Digital Leasing

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: With Affiliate Marketing, you don’t really own anything. You have no control over the quality of products. You don’t even own customers.

Look at the fine print for most affiliate agreements. At any point, the company can change your commission structure, reduce your profit margins, or kick you out entirely.

With Digital Leasing, you own the assets, which means you have all the power and all the control.

Feeling Blessed

3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront.

Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket...even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

Scott Lead Gen

4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit).

Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with affiliate marketing, you’d have to double your traffic, double the average order size of each customer, OR double your commission rate. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

Lance Lead Gen

5) Make Money Helping Real People: This part is what makes it all worth it. With affiliate marketing, you’re selling the product with the best commission rate, NOT the one that’s going to improve the most people’s lives.

And that makes it pretty hard to sleep at night.

But with Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either...a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours. You could continue browsing, looking at opportunities like Expert Secrets which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality.

At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing

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