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Locked In Leads Review (Updated 2024): Is Gabriel Ansel A Legit Facebook Ads Guru?

By: Joel & Josiah
Gabriel Ansel and Lock In Leads Review

Hi, and welcome to ScamRisk!

Thanks for taking a minute to read my Lock In Leads review.

My guess is that you’ve been thinking about starting a Social Media Marketing Agency (SMMA), or at very least looking for a side hustle that you can do in your spare time.

Which brings you to my site because:

  1. With all the research you’ve been doing, Google has been slamming you with Gabriel Ansel ads
  2. You’ve heard about running Facebook ads as a way to make money online
  3. You might even have a buddy who’s doing it but doesn’t have the time to show you the ropes.

It doesn’t really matter HOW you got here, it just matters WHY you’re here. So, I want to take a few minutes (15 minutes tops) to answer some questions that might be digging at you like:

  • What exactly is Social Media Marketing and how do I make money with it?
  • Is Gabriel Ansel legit or a scammer?
  • What all comes with the program after I buy it?
  • Are there other programs that teach about running Facebook ads?
  • What other business models should I be looking at?

Since this might be your first time visiting my site, I should tell you right now that this isn’t the only review I’ve written on the SMMA business model. So, if you get a chance to, you should check them out.

In fact, I’ve dug up a lot of dirt on this business model so everything I talk about today not only comes from intense research, but also from personal experience because I’ve made money doing SMMA as well.

Now, I don’t say all that to toot my own horn, I just want you to know that i’m not just talking out of the corner of my mouth.

Every now and then I get the chance to review course creators like Gabriel to see if they pass the sniff test, and if they do GREAT – but if they don’t, then I want to be the first one to give you a heads up.

So my goal, over the next 15 minutes or so, is to make this the last place you need to look before you decide if Locked In Leads is a good way for you to go or not.

The last thing I want to happen is for you to lose weeks or even months looking into a course, paying thousands of dollars for it, then finding out it was just one of those shady programs that suck you in with big bank accounts and flashy cars.

With that in mind, let’s get started with a quick summary and some Pros and Cons to wet your whistle…

This Locked In Leads review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.
Training Curriculum

Average Rating


Gabriel Ansel's course is a little different from most courses I've seen in that his training combines Lead Generation with a dash of Affiliate Marketing. I know it may sound confusing at the moment, but he goes through that in his mentoring and feedback. You can also touch base with him, his team, and other students through his private VIP Facebook Group.


  • Experience: Gabriel Ansel has been an internet marketer for the last 17 years, which means you have a wealth of knowledge to tap into.
  • Public Engagement: He has an active podcast called "7-Figure Entrepreneur" that you can listen to for additional coaching.
  • Transparency: Gabriel doesn't hide the fact that he used black hat techniques in the past, which means you know that he's telling you the truth about his current strategies.


  • Little Online Conversations: There's very little information talked about Gabriel online, which means you don't have much to go on when deciding to buy his course.
  • Web Presence: He doesn't have an official website – just a sales page to book calls, which makes it difficult to know exactly what you're getting into.
  • Lack of Proof: Gabriel isn't all that open about his success with the techniques he uses, which makes it difficult to evaluate his course's authenticity.

Why Listen To Us?

My name is Josiah, and this is my Dad, Joel.

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online
  2. Straightforward-ness of the system to do it
  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!


TLDR – What’s The Verdict On Locked In Leads?

Gabriel Ansel Review Lock In Leads Verdict

For anyone looking for the short answer on whether you should buy Locked In Leads – I wouldn’t say I’d close the door on it, but I would definitely keep my wallet in my back pocket for the time being. 

I honestly don’t think Gabriel Ansel is in the business of scamming people, and I believe his course is certainly unique in its approach to combining affiliate marketing with local lead generation

My issue is that I’m kind of torn between these two business models.  I’m a huge fan of local lead generation, but not so much of affiliate marketing even though I’ve made money with both. 

If you’re a beginner in these industries, trying to figure them both out, become efficient at them, then merging them together sounds like an impossible task even to someone like me who’s been in this business for a while. 

Let’s take a look at a few stats… 

Roughly 79% of Lead Generators talk about how their number one priority is the quality of the leads they generate, but 80% of marketers say that the quality that they received are only minimal to somewhat effective at best.

Clearly there’s a disconnect here and there needs to be something that can bridge that gap. So, getting his course and shortening that learning curve would sound like a good decision to make. 

There’s also the issue of competition. Back in the day when I was doing affiliate marketing, there were times when I would run across an affiliate link for a Dog Training program and I could tell you who the person was promoting it.  

It’s crazy to think just how saturated a market like dog training can get. 

Think of it this way, imagine making plans to go to the dog park on a beautiful Saturday afternoon, but when you arrive it’s like Doggy Disneyland because everyone and their uncle has made the same plans with their playful little pooch. 

Unfortunately, this leaves you with only a few options: 

  • You could try your best to find a corner in the park where you and Fido can get your wiggles out.
  • Settle for a nice leisurely walk on the trail.
  • Go home to play in the backyard again. 

As a pet owner myself, none of these options are all that great. 

That’s why I think that Digital Leasing is the best way to go if you want to create a business that is both passive and profitable. 

Taking on a new business venture can be a huge monkey on your back, especially when you’re brand new and still have a lot of wrinkles to iron out with lead quality. 

Time Investment3.2/5The time involved with learning the training is unclear, but Gabriel say that his techniques will help you launch your campaigns in 24 hours, but that depends on your Facebook experience and the learning curve.
Level of Control2.9/5Gabriel teaches you how to set up and manage your Facebook campaigns, but you don’t control the Facebook platform so there’s always the risk of getting your account banned.
Ease of Implementation3/5His course is designed for the mid-level Facebook marketer and is geared toward taking fast action in setting up your campaigns, optimizing your ads, and finding profitable offers.
Profit Potential2.8/5Gabriel promises quick ROIs with some of his students talks about making as much as $2,000 on average per day, but that varies from person to person.

So if you believe that Locked In Leads would be a great way to help you get the ball rolling, then you should seriously consider it given the coaching that Gabriel Ansel provides. 

However, if the jury is still out and you’re looking for something that can give you more control and a better grounding in the principles of lead generation, then Digital Leasing would be the better way to go.  

I’ll touch a little bit more on that later, but for now I’d like to take a closer look into who would get the most out of a program like Gabriel’s and who wouldn’t…

Who Should Consider Locked In Leads And Who Should Look Somewhere Else?

Who Is Locked In Leads For

Since I’ve seen both sides of the coin for this course (affiliate marketing AND lead generation, any opinion that I have on the matter is going to be slightly biased. 

I believe that affiliate marketing is a great way to make money, so long as you’re able to thread the needle through the competition. 

So, if you see yourself in any of the following scenarios, Locked In Leads might be a good fit: 

  • You’re a hard worker and determined to be successful in affiliate lead generation because of the success you’ve had with your personal affiliate sites.
  • You’ve read that the conversion rate for paid ads is close to 2.35% which isn’t bad if you can translate to generating leads.
  • You saw a YouTube video of a dancer who was responsible for $1 Million in sales for a Female-only fitness brand. 

Like I said, though, competition is a hard issue to overcome in affiliate marketing

Here’s a few stats to hammer that home… 

When you look at the number of times that affiliate links get clicked in any given year, it comes up to over five billion.  

I know I’ve been around the block with this business model, but that number just flat out floored me.  Not so much about the number of clicks, but for the number of marketers who own those links. 

Two, If we just assume that .1% of all of those links are generated by the same entity, whether it be a person or company, that comes out to five million. 

That’s a lot of competition just from one outfit. 

So if you see yourself in any of the following, you may want to pass: 

  • You really like the idea of creating a passive income business, but this Reddit user paints a different picture of AM being more hands-on than what you read on the internet. 
  • This Reddit user talks about how he tried Amazon FBA, affiliate marketing and lead generation, and found lead generation to be the easiest. 

Locked In Leads: A 1,000 Ft View

Locked In Leads 1000 Ft View

Thanks for sticking with me through this Locked In Leads review, I truly appreciate your time. 

Next, I’d like to step you through this program and show you how this type of business model works. 

Let’s start from the ground up.

In order for most businesses to stay in business, they need a constant flow of customers who aren’t just willing to pay them for their services, but actually NEED the services they provide. 

As we go through this, I want you to keep the following situations in mind: 

  • Your toilet is overflowing, and you have guests coming in an hour.
  • You have a flat tire, with no spare, in the middle of a back country road. 
  • It’s January, 30 degrees outside, and your HVAC unit just died. 

Let me give you a quick rundown of each side of the business, then I’ll show you how they work together. 

In affiliate marketing, you promote someone else’s product or service, and when someone buys it you get a small commission. 

For example, you have a website about Gardening with links to books on Amazon. When one of your visitors clicks on your link and buys a book, Amazon sends money to your bank account. 

In lead generation, you get paid for leading customers to someone that provides a service

In my first example above, you’ll probably Google something like “Emergency Plumbers near me”. You click on the link for the first site you see and call that phone number at the top. 

You get paid either a flat fee for each lead you send to that plumber, or you make an arrangement with that plumber to pay you every month to rent your site. 

In his course, Gabriel Ansel teaches you how to be the middle-man to the middle-man by bringing him leads that you generate. He then pays you a percentage of the money he makes when he sends the lead on to a small business owner. 

Honestly, the premise sounds good, but there’s one issue I have with it.  

The turn-around time. 

This would work great if let’s say you have a lead for someone who needs a kitchen remodel or an overgrown tree in their backyard. 

You can get their information, send it on to Gabriel, he sends it to his small business owner and they call the customer to give a quote. 

If they fit into any of the three situations I mentioned earlier, the two middle-men concept kinda gets tossed out the window because in emergency situations, there is no turn-around time.  

It has to be taken care of immediately, and people spend over $23 Billion per year on emergencies

So, you can see that you’d be leaving a lot of money on the table.

Who Is Gabriel Ansel?

Who Is Gabriel Ansel

Gabriel Ansel is a successful internet entrepreneur from Vancouver, British Columbia where he lives with his wife, Rebecca Cann. 

One day he ran into a guy wearing a flashy watch and spending money like crazy. Gabriel did some digging into the guy and found out that he made his money through email marketing. 

So he partnered up with man (Gabriel is keeping the man’s name to himself). After a few years of success and living the high life, Gabriel decided to venture out on his own. 

When he turned 25, he met up with Tyler Devin who he still works with to this day on their podcast, 7 Figure Entrepreneur.

InstagramInstagram“Success is a team sport”
PinterestPinterest“Nobody puts baby in the corner”
XTwitter“Sometimes words cannot describe a feeling”

How Much Does Locked In Leads Cost?

How Much Does Locked In Leads Cost

The cost of Locked In Leads is $3,497 with a three-day refund policy. No refunds are offered after that.

Locked In Leads Review: Legit Or A Scam?

Is Locked In Leads Legit Or A Scam

Now comes the big question…

Well, I can tell that it’s definitely not a scam. Even with all my concerns regarding the affiliate marketing angle, I still believe that Gabriel Ansel is a good-hearted guy and his course is legit. 

When you take into consideration that he’s willing to partner with you, you at least have a decent chance of making money with it. 

Although, when you consider your odds and all the competition, wouldn’t it be better to look at a program where you could pick up deals like fresh apples off a low-hanging branch? 

That’s why I’m such a huge fan of Digital Leasing. 

In fact, this program that I’m in, we’re taught about: 

  • Building Websites and Landing Pages
  • Targeting the right customer
  • Sales Copy and Conversions
  • Google and Facebook Ads
  • Landing Clients Quickly

Imagine having a passive business where the money keeps coming in whether you’re at the helm every day or vacationing in Key West. 

That’s exactly what I and other students are doing, and we don’t even need a boss to give us permission. 

If this is the type of lifestyle you could get used to, isn’t it worth a look? 

Check out more about Digital Leasing!

How Is Locked In Leads Different From Other Similar Programs?

Locked In Leads vs Other Programs

Now let’s look into how Locked In Leads is different from other similar programs.

As we’ve already discussed in this Gabriel Ansel review, his program is an affiliate marketing / lead generation hybrid and there aren’t many courses like it. But here are a few that cover the bases. 

Affiliate Marketing Mastery

In this Affiliate Marketing Mastery review, I talk about how Stefan James goes into detail about all the basic and advanced training of traditional AM.  Gabriel touches on the main points enough to get you working with him. 

Douglas James Training

My Douglas James Training review goes over his method of lead generation using Facebook Ads which is similar to Gabriel, but he doesn’t pay you to bring him leads. 

Google Maps Gold

This Google Maps Gold review doesn’t use Facebook at all and focuses mainly on generating free traffic by optimizing a small businesses Google Business Profile (GBP).

My Personal Opinion About Locked In Leads

My Personal Opinion About Locked In Leads

As I’ve said before, I’m not a big fan of Affiliate Marketing mainly because it’s difficult for the newbie to get his or her feet under them when starting out which is why nearly 95% of affiliate marketers fail.

But I don’t want that stat to scare you off from doing any sort of affiliate marketing, especially if it’s tied to lead generation which I believe is one of the best business models you can do. 

Now, that isn’t a green light to jump into Lock In Leads, because you can find all sorts of course reviews (positive and negative) on sites like Reddit, Trustpilot, and Quora regarding affiliate marketing and lead generation that might just turn you off to the idea completely. 

So, here’s a list of five areas that I look at to make my decisions: 

  1. Experience: Does Gabriel have real-world knowledge doing what he would expect from you? 
  2. Coaching: Is he available to you for one-on-one mentoring whether through Facebook or other venues? 
  3. Value: Does the value of his course match or exceed the price tag? 
  4. Honesty: Does Gabriel have anything up his sleeve like hidden course fees or extra overhead costs? 
  5. Student Success: Is there any evidence that his methods actually help people to make money?

Would I Recommend Locked In Leads?

Would I recommend Locked In Leads

Based on the five criteria that we just outlined, let’s look at some reasons why I would or would not recommend this course: 

Why I would

It seems like the course is sound and you don’t need to go out on a limb and take crazy risks that could put you in a financial bind, that is if you can handle the $3,497 cost. 

It also comes with a money-back guarantee, although I would feel a little better about it if it were 30 days, rather than just 3. 

Why I wouldn’t

I know I sound like a broken record here, but I still can’t get away from the amount of competition that you’re going to be dealing with.  

Not just in the industry, but think of all the students who will be getting the same training as you. 

It’s like running a 400 against 10 other athletes who are just as fast as you. 

Now let’s look at what you get for your money… 

What’s Inside Locked In Leads?

Whats Inside Locked In Leads

Let’s Look at what you get when you buy Locked In Leads: 

  • The tools you need to get your affiliate lead generation business up and running quickly and your first profitable campaign live
  • His top business manager and tutorial for setting up your account
  • Access to his person affiliate agency
  • A primer on converting lead generation offers
  • How to legally steal ideas from profitable campaigns
  • His own personal templates that you can use and modify
  • Creating your Facebook Pixel
  • Optimizing your Facebook campaigns
  • How to analyze data to increase your profits
  • Easy conversion techniques
  • Ways to rent Facebook accounts if you get banned
  • How to get an account unbanned

You’ll also get access to these three bonuses: 

  1. His Private Facebook group for live Q&A session and networking with other students
  2. Swipe files that have worked for him in the past
  3. The techniques he used to make $1,000 per day in just two weeks

My Conclusion: Should You Join Locked In Leads?

My Conclusion Should You Join Locked In Leads

Aside from the money that Gabriel is making from the sales of his course, he’s also making money, for the most part, from the lead generation side.  

Why do I say this? 

Mainly because he’s paying his students to find leads for him.  

Sure he teaches how to do the same thing, but wouldn’t it be better to be in a position where solid leads are coming your way that you can take directly to your small business owner. 

For that reason, Locked In Leads just isn’t my best choice…

My #1 Pick For Making Money Online In 2024

What Is My Top Recommendation For Making Money Online - Digital Leasing

I have spent years researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t. 

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day. 

This is only possible if you have an income stream that’s not tied to your time.

Which isn’t the case with Facebook ads and Affiliate Lead Generation because you’re constantly monitoring your campaigns.

2) You Own & Control EVERYTHING: While generating leads with the training you learn in Locked In Leads, you don’t really own anything. 

You’re a hired gun for clients, and entirely at their mercy.

Sure, you’re supplying an agency like Gabriel’s with leads, but if your lead sources dry up or come grinding to a halt once you stop working, so does your paycheck.

But let’s say that you decide to do it on your own with Gabriel as the middle-man.

With a little bit of hard work, you’re able to land Larry the Landscaping guy that’s dying to get more business in the front door over the Spring and Summer months. You do your research, start running your ads, and your client gets slammed with customers.

Now that he’s hired some extra help, he’s got a couple hours in the day to look at his website and wants your help to get him listed higher in the search engines. Now you start to sweat because this isn’t what you signed up for.

You tell Larry that your specialty is just Facebook ads and after a few minutes of back and forth, he decides that your services are no longer needed because his nephew knows a guy who not only does facebook ads, but knows:

  • Website and SEO Optimization
  • Google Maps
  • Email Marketing
  • Funnel Creation
  • Client Retention Techniques

So Larry decides to go with him, and you start the painful process of looking for your next client.

With Digital Leasing (a passive income stream), you own all the assets, which means you have all the power and all the control and clients start looking for you rather than the other way around.

3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work. 

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

When you run Facebook Ads, you typically have to prove yourself first before a client starts paying you, which means you either have to use the money you made from someone else, or go in the red with no guarantee that you’ll get hired.

4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum. 

If you wanted to double your income running Facebook ads, you’d have to double your clients OR double the monthly payment of your existing customers. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

5) Make Money Helping Real People: This part is what makes it all worth it. With Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses. 

You make money by helping them make money. 

Not a big, faceless corporation either… think back to Larry, who’s using that money to put food on the table for his family, start a college fund for his kids, or take care of his sick mother. 

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

Now, the choice is yours. You could continue browsing, looking at opportunities like Locked In Leads which could one day make you money.

You could continue researching, never making a decision. 

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits. 

All while genuinely helping real people who are grateful and happy to pay for it. 

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

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