BnB Formula Reviews (2023 Update): Is Brian Page The Best AirBnB Coach?

By: Joel & Josiah
BNB Formula Review Brian Page

BNB Formula by Brian Page is an AirBnB program that claims to be able to teach you how to earn a 6 figure income in just 6 months. One of the biggest claims of this program is that you will not have to own any of the real estate to actually be successful at this.

His methods are next level and are exactly what you need to be successful apparently.

I decided to do some digging about these claims and take a microscope to his process and what I found will shock you.

But before we get too deep…

This Brian Page AirBnB Formula review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.
Decent side hustle
Air BnB has decent insurance
Passive income
Tenants can still wreck your place
A major hassle if another "COVID" happens
  • Decent side hustle
  • Air BnB has decent insurance
  • Passive income
  • Tenants can still wreck your place
  • A major hassle if another "COVID" happens
  • Expensive

Why Listen To Us?

My name is Josiah, and this is my Dad, Joel.

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online
  2. Straightforward-ness of the system to do it
  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!


Brian Page’s BnB Formula is ultimately a type of real estate investing program.

Like most real estate investing centric training courses, you’ll likely be exposed to the “Big 3” investing types:

  • Airbnb Business
  • Long-term buy-and-hold

Regardless of which path you go down, there is a lot of potential with real estate investing.

After all, it’s the world’s oldest wealth-builder. It pays to own an existing BnB business.

However, before you leave this BnB Formula review and go sign up, you might want to ask yourself:

“Is now the right time for me to get into the AirBnB business?”

Because, no matter which way you slice it, AirBnB is extremely capital intensive, labor intensive, or both. 

So if you’ve only got an hour or two a day, or your savings account is a few zeroes lighter than you’re comfortable with, this might not be the best time for you to jump into BNB Formula.

But that doesn’t mean you’re out of luck. It just means you need a system to free up more time and give yourself a stronger financial cushion.

A good way to get yourself there is with Digital Leasing.

Digital Leasing takes all the best parts of real estate investing and Air BNB, while eliminating most of the headaches:

  • Low cashflow
  • Interest payments
  • Mortgages
  • High overhead
  • Expensive repairs and maintenance
  • Problematic tenants

And the best part?

Digital Leasing allows you to build a passive income stream that’s actually passive!

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000).

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day analyzing deals, cold-calling homeowners, or dealing with contractors.

If that sounds like something you’d be interested in, check out Digital Leasing.


This is the perfect first step to build recurring income that you can then use to start investing in real estate down the line.

However, if you’d still like to know more about Brian Page’s BnB Formula, keep reading.

Brian Page BNB Formula Review Overview

Brian Page BNB Formula Course Overview

Product Name: BNB Formula

Founder/Owner: Brian Page

Cost: Starts at $2,000


The Benefits:

  • You will not only receive all of the training mentioned, but you will also receive six months of live top coaching calls.
  • It includes profit calculator, BNB Empire checklists, tip of the day series, a deep dive video series, done-for-you tools and templates.
  • This is a business that you may start from scratch with very little capital. You don’t need credit or money, and you don’t even need a lot of time.
  • You do not have to be a techie whiz kid to do it.
  • You do not need to own any property at all.

The Drawbacks:

  • Not the best business model in the midst of pandemic.

What Is The BnB Formula?

BNB Formula Online Educational Video Training

BNB Formula is a virtual training program that trains those who want to invest in the short-term rental market, particularly those who want to passively collect a check off of someone else’s property.

Students will learn how to create eye-catching highly converting ads to help them generate guests for the AirBnB they are advertising.

Brian, who has been doing this efficiently for several years, will teach students how to invest in the BNB business utilizing step-by-step instructions.

They will learn everything from locating these property owners and creating listings to visually appealing videos that highlight the AirBnb’s they promote.

Students, ideally, will be able to acquire and maintain various listings using BNB Formula without making significant financial investments in either property.

Brian’s technique teaches students a step-by-step formula for finding property owners and creating appealing listings so they can start making money quickly.

Essentially this is just his fancy looking training for prospecting. It’s almost like you’re having to knock on door after door until someone says yes.

Once they’ve figured out how to make it work for them however, students can keep earning more by repeating the process.

The BNB Formula is a blend of online video training and direct live mentorship with Brian.

Once students have enrolled in this program, they’ll need to watch the training and attend these livestreams so they can successfully stand a chance at putting these methods into practice.

With this training, students can go from managing zero properties to managing multiple AirBnB’s like pro landlords and earn a lot of money in the process.

Within the course’s 8-week period, the ideal student will have progressed from novice to expert.

BNB Formula Covers The Following Topics:

bnb formula scam legit

  • They will learn to build the business by creating templates, fillable forms, and automation tools.
  • How to gain access to a global online network of other BNB business owners to gain additional information and exposure to the newest trends
  • The listing strategies and suggestions to make the short term rentals they’re promoting stand out
  • In-depth education and training on various BNB skills are required.
  • One can use third-party services to outsource almost all of their guest communications.
  • How to stage a property to increase bookings
  • Calendar hacks that will allow students to fill 90-95 percent of available rentals at any moment
  • How to globally promote listings to increase reach
  • How to organize properties that can help you obtain more bookings
  • Three types of profitable homes that can be converted into BNB listings
  • How to use the BNB Property Profits Calculator, among other things

Obviously, this is a comprehensive course that everyone should consider purchasing if they want to learn more about investing in the BNB industry.

Who Is Brian Page?

Who Is Brian Page BNB Formula

Brian Page is the founder of BNB Formula, and you might be wondering who he is.

Brian Page is a business owner, entrepreneur, and real estate investor. He started investing in real estate in 2001 and has already flipped over 100 houses.

Property flipping was not a common practice at the time. He invested in various types of properties and built residential residences and condos.

He began working with Airbnb in 2014, but only as a side project.

He adapted his real estate and property management experience to this new venture. In the end, he was very successful in this new business model.

Brian began compiling all he had learned into a course that he later termed BNB Formula after noticing that there was no thorough training on investing in the BNB business.

In other words, this course is a collection of his proven ideas for investing in the BNB industry.

What Do You Get Inside BNB Formula?

What Do You Get Inside BNB Formula

Week 1: Preparation

Because any successful business is all about preparation. All of your company ‘to-dos’ are planned out and completed here.

He will show you some productivity tools and time-saving tactics that will offer you a significant advantage in the long run.

Week 2: Partner

BNB Formula Module 1

This week of training will show you how to partner up with others or hire employees so that you can delegate the day to day operations of the AirBnB business.

After all, you’re not looking to get into something like this just so you can have your eyes glued to your laptop all day right?

This module is all about setting up automations so you can remove yourself from the day to day.

Week 3: Identify

In this module you will be taught how to research and prospect for these AirBnB properties.

After you do this, you’ll be able to come to an agreement with one of the homeowners and start advertising their AirBnB for them.

All while collecting yourself a pretty penny in the process.

And surprisingly enough, there are some AirBnb owners out there that would be glad to have someone with this set of skills come in and do the advertising for them.

Week 4: Stage

Staging means how properties come across your guests.

To maximize the amount you can charge per night, you must over-provide.

In other words, give the guests a little something they did not expect.

In this module, you’ll learn exactly how to do this—and it won’t cost you a dime!

Week 5: List

You guessed it; this is the week where you get to create your own property listings.

You’ll be taken through the process, learn how to best set up your calendar, and, best of all, people will start booking into your brand new Airbnb house.

Week 6: Start-Up

The initial 30 days of any new company are crucial.

And this week, you’ll learn some incredible killer strategies for increasing revenue and simplifying everything about your brand new business.

Week 7: Automate

As the title suggests, this is the week in which you begin to make your business work for you instead of you working for your business.

This is an essential component, and it will help you comprehend how you can work part-time while earning a full-time salary.

It is likely that you’ll notice some of his D4U styled plugs that he is hoping to upsell you into. Most online programs have similar offers and his is no different.

Week 8: Rinse And Repeat

BNB Formula Modula 8

Not only will you start to notice benefits here, but he says it’s time to begin expanding.

After all, the more listings you have on Airbnb, the more profit you may make…

Now this all sounds well and good…but it’s a lot more difficult to run these ads and find willing clients.

If you want to practice the same “renting” idea but with a much more structured model…check out our #1 recommendation!

How Much Does BNB Formula Cost?

How Much Does Air BNB Formula Cost?

Now I’m sure that this is also going to be a big factor to you right?

After all, you most likely know that it does take some money to make money.

Brian Page’s Air BnB Formula Cost is set at $2,000.

Of course this is just the entry fee.

You’ll get all the videos, training, and access to livestreams at this price.

However, if you’re looking to outsource and/or partner with him on deals, that will cost you more over time.

Not to mention, running the business itself does take money.

It’s not uncommon for you to need to spend a couple thousand per month in ads and a couple hundred bucks on the various softwares that you need.

My Take On Brian Page’s Air BNB Formula

My Take On BNB Formula

I think what Brian Page offers here is nothing special, but it’s nothing bad either.

As far as programs go in the Airbnb business goes, I think he provides a pretty stout offering.

He shows you how to research your ideal areas to advertise for AirBnb’s as well as shows you how to reach out to said Airbnb owners.

The business model itself is certainly different from traditional real estate investing, but that’s not entirely a bad thing as traditional real estate comes with a lot more stress.

However, you still don’t own any of this real estate at the end of the day and if that’s a deal killer for you, it’s only fair that you know this fact before moving further and potentially buying something you have the wrong idea about.

If you have your heart set on not being a traditional real estate investor and want to go down the path of the BNB Formula program, I think you will be more than satisfied with your decision.

BNB Formula Reviews From People Online

The Internets Take On BNB Formula

This first account apparently had no ties to the organization, but had a lot to say:

“I have no experience with them but here are a few things I notice.

  1. It is nearly $2,000 to sign up and get started with them, this is paid up front and there is absolutely no guarantee that you will earn that back.
  2. Their daily “tips” that they post publicly could be written by a toddler they are so basic and non-informative “If you do Airbnb you will need a lot of towels”.
  3. I see he it has unspoken partnerships with other “get-rich-quick” schemes like ForexVestor. So he is essentially selling a get-rich-quick scheme.
  4. It is very hard in today’s market to find rentals where the owner is okay with allowing tenants to sublet for STR. The market is hot, vacancy rates are low. Any good landlord will insure you have the capacity to pay rent for the term of the lease, and if you want to BNB it out they have 10-other people wanting to rent the unit that they would prefer to go with.

Don’t get me wrong, a lot of these schemes DO have good and helpful information. But the “promise” that if you pay $2,000 they will get you setup to make $100k/year is a complete lie.

I work in real estate investments and we see SOOO many people come to us after spending $5k-$20k+ on classes from people like this who promise to help them, and end up screwing them out of what money they actually did have to invest.”

Next up, a customer was very irate:

“BNB formula is Fing stupid &unfair, I wish I would look at this company up on here before I gave them any money. I was skeptical but was assured there is money back guarantee after the 90-day period. I was told in my first call I would be given 20-50 leads to call homeowners, those leads were listed on zillow. The contact # I was given goes to automate system & not the homeowner of the property. SO that was false info on the BNB part bc I havent been able to successfully get a lead that is proper yet. I then found out in order to get out of the program i have to sign up for LLC and EIN that link to bank, that part made me anxious and nervous.

Bc I have to now pay the $100 to get that signed up even though I don’t have any active properties or making money at this point. The biggest issue I have is the false information, the way the company is handling this and not being there for their clients to pursue this business. All they have done so far is take 1k down from and I owe them 8600 through 3rd party company called UAS #888-233-2302, they are charging my cc fee until entire payment of 8k-10k with interest is paid. They basically put me in scholarship program so I can get started.

I have been only able to email them back & forth & tried to work with the coach’s, which they aren’t help either. The leads they give you are from zillow which is something I can get on my own, however those number listed on excel sheet they gave are #s which go to Zillow automated message or call center, so they aren’t even the homeowners personal numbers, so how do get a lead to work if you are getting false info in the program. so, they gave false info with the leads.

I have tried my hardest as professional trying to get through this program and make money, I have now paid1,500 for this program so far. I want to be out of this program as it been unfair this entire time. I personally feel like they are giving false teaching and not helping us, just taking our money.”

Here is another bad review from the BBB:

“On October 10th I first “joined” the BNB Program. It felt very lured and deceitful. They only talked about all the positives and made promises that absolutely are not true. I was in school and they said they would be willing to work with me and give me a month and a half grace period because I was finishing up classes, however that was such a lie. They made the whole program sound like nothing it actually is.

They worked with me on the down payment and my loan was for $9,700, but they were not honest at all how much the program would actually cost and as a young person, I was put into a very vulnerable position that they took advantage of. I was extremely concerned with the 19.99% interest rate and they assured me that if things don’t go right i would be able to get all my money back from them. They were not honest abut anything in the program.

From my understanding, I was going to have 3 coaching calls a week to be able to talk to someone and navigate my way through, that was something that was discussed before I agreed to the program and they were not honest about being flexible with my school schedule or just anything in general. It’s something that you do completely on you own and they are not helpful at all.

I feel fully helpless and have tried to email multiple people and I have had no responses. It’s morally wrong and is more like a scam to me than anything. It seems like there is no one I can speak with on this at all and this whole thing has been super sketchy. I want a refund and I want my loan canceled. I will be approximately $500 deep with them after my next monthly payment of $215.34. I don’t want any more of my money going to a company who has no real morals or integrity. Please help me get this resolved, my number and my email is listed with this complaint.”

One last one from the BBB:

“In August of 2022 I received a call from an advisor from BNB Formula. After giving me details about the program I was very skeptical but wanted to know more. Eventually he transferred the call to a different advisor to talk to me about the cost. I was very confused about the cost throughout the phone call. When I was told about the scholarship program for “$1000 today” I told him that I didn’t have the money and he even tried encouraging me to sell my pressure washing equipment (my form of income) to pay the $1000.

I told him that I couldn’t do that and that it just wasn’t going to work for me. He then started asking me about my credit score and wanted me to give him all of my information to see if I would qualify for a loan agreement. I was curious to see if I would qualify but half way through the process I was told that the full payment was going to be $10,400 and I didn’t want to do it anymore. The money back guarantee was then brought up. I still felt skeptical and anxious about the loan because I’m 19 years old, In college, and working two jobs and barley getting by. Throughout the phone call as the advisor is walking me through paper work I repeatedly asked him to let me know when the final signature for the loan came up, because I wanted to take time to think about it before I took out a loan for this program.

As he rushed me through all the signatures not giving me time to read anything the last signature came up and I asked again “will the loan be in affect after I sign this” he replied “not yet just sign that one real quick”. And sure enough the loan was in affect. He started congratulating and trying to motivate me to take action. I told him that I didn’t want to finalize it yet and that I wanted out of it because I felt like I got scammed. He said that we couldn’t do it because it was already in the system. I tried calling other advisors and no answers. I got trapped into this program and I want the loan to be canceled.”

BNB Formula Scam? What’s Our Verdict…

Scam or Legit

You probably Google searched “BNB Formula Scam” and we popped up.

So what’s the verdict?

Well it isn’t technically….

You can make money with this program, but it’s definitely not as easy as Brian Page makes it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – the actual profit margins on real estate investments are pretty small.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months – looking at deals, sending out offers, negotiating with the homeowner to setup an Air BNB – and then your reward is like $100 a month in profits, it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month (with a 90-95% profit margin)?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Leasing

And, unlike traditional real estate, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece


They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Leasing.

Are There Any Alternatives After Reading BNB Formula Reviews?

alternatives scam legit scamrisk

Yes, there are plenty of other business models to choose from if you want to pursue this making money online.  Here are just a few:

What Is Our Top Recommendation For Making Money Online In 2023?

Digital Real Estate

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.
Flipping and wholesaling are full-time jobs (and more), no matter what any real estate guru tells you. You always have to be searching for deals, because if you stop, so does the money.


2) You Own & Control EVERYTHING: With BNB Formula the way Brian Page teaches it, you don’t actually own the properties and you never will. A homeowner could stop hosting at any time.

You also have to split the profits with that homeowner.

With Digital Leasing, you own the assets outright (with a 90-95% profit margin), which means you have all the power and all the control.


3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

Scott Lead Gen

4) Minimal Ongoing Expenses: With AirBnB, monthly expenses are HIGH. Between advertising, ongoing maintenance, and repairs (not to mention the possibility of having to go through the eviction process), profit margins are slim.

Plus, whenever you have a vacancy, factor in the costs to turn over a unit (plus the fact there’s no money coming in until the next guest rents a few days).

With Digital Leasing, a 100% online business with minimal maintenance and ongoing costs, you never even have to think about that risk.

Lance Lead Gen

5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with traditional AirBnB, you’d have to double your monthly price, double your deals/number of units OR double your profit margins. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.


6) Make Money Helping Real People: This part is what makes it all worth it. With Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours. You could continue browsing, looking at opportunities like BNB Formula which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing

7 Responses

  1. How can I speak to a customer service representative immediately before my order goes out.. What is the number to


    1. Hi Taunya, I am not associated with Brian Page. The most I could recommend is to keep knocking down his door. I would try the customer service number/email, then trust pilot, then BBB, you’ll get a response from him or his team sooner or later. Sorry this happened to you.

  2. Thanks for this review. I saw an add for this on YouTube & had to come see if he was doing rentals for: (houses or apartments) because if he was sending folks to apartments – as a Property Manager for over 15 years I can tell you subletting/subleasing is a 100% breach of contract & can result in everyone getting evicted. I can see how this ‘could’ work with homes for rent but with COVID + depending on the area you’re in (I’m in Houston) – I’m not sure how much you’d spend (advertising/lead generation/etc) vs. how much you’d have left over as profit.

  3. Seems like a decent proposition, but I can’t help but feel for the people who are having a hard time affording a home with today’s markets…I’m sure a ton of the house flipping/AirBnB industry is at least partially responsible for this.

    Well, them and Vanguard/Blackrock (Bill Gates types)…

  4. i tried but it was difficultt to understand. this review explains much to me, friend. i thank you – can you maybe help me with passive income? want to live the good life

    – Raj

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