Usborne Books: Introduction
So, you’re looking at Usborne Books at Home – a direct selling company – and wondering how much money you could make?
About 3 years ago, we started digging into MLMs and often have many people tell us that their MLM isn’t like the others. But to be honest, we haven’t found one yet that has a business model that we could get behind.
Usborne Books at Home is one such company that “isn’t like other MLMs” (to quote their reps).
Since Usborne’s products are seen everywhere, you can see why many people believe the company to be highly respected, especially due to their selling children s books. Unfortunately, this could be one of the main reasons why the MLM side of the business doesn’t work so well for them.
But some people still believe that the way they do business, along with how their consultants and team leaders are compensated, is better than other MLMs like Nu Skin or Amway.
So with our curiosity piqued, we decided to dig into the details of the company and see what made Usborne work so well.
We’re going to review Usborne Books At Home to decide if it really is the best MLM company out there.
We’ll talk about whether MLM is the right online business for you.
At the end, I’ll answer some of the most frequently asked questions regarding Usborne Books and Multi Level Marketing in general.
And most important, I’ll show you the exact system I used to build my own internet marketing business to over $50,000 a month in mostly passive income.
This system made me swear off MLMs for good, because it uses some of the same skills in a much more powerful and profitable way!
Check Out This Simple Way To Run A Digital Real Estate Empire Online
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Table of Contents
usborne Books: Full Review
What Is Usborne Books & More?
Usborne Books is a subsidiary of the EDC (Education Development Corporation) which sells over 1,800 titles of educational children’s books. But more than that, their lines include:
- Traditional books
- Sticker books
- 3D cut out books
Being in business for just over 40 years, Forbes Magazine has recognized them as one of the 200 best small companies and by Fortune Magazine as being one of the fast growing.
Who Started Usborne Books?
Soon after realizing that he was going to be a parent, Peter Usborne began his career focusing mainly in the world of children’s books.
Then in 1973, he started his own company, Usborne.
He pioneered an entirely new line of groundbreaking and charming illustration books for children which included high-quality popular and contemporary subjects that were unmatched in the industry.
So, nearly 50 years later, Peter says that being a parent was the best time in his life and that publishing books for children have been a major factor.
He still loves getting up in the morning and going to work. Even though he in his 80’s, his duties as a publisher have never been so interconnected with his role as a parent since he operates Usborne with this daughter Nicola, who is his Managing Director.
Martin Usborne, his son, has his own publishing company called Hoxton Mini Press.
Today, Peter and his children Martin and Nicola, operate The Usborne Foundation. This charity, which was founded by the Usborne family, utilizes design technology to address contemporary issues of health and literacy with light-hearted animation.
One of The Usborne Foundation’s claims to fame is a series of games enjoyed by children world-wide called “Teach You Monster To Read”.
Can I Sell Usborne Books As A Side Hustle?
For $65 you can become a consultant which includes the following:
- 1-year consultant status
- ten books
- 6-month e-business package
- business supplies
For all the sales you make, you will receive a 25% commission along with extra bonuses for any sales you make over and above your quotas as a new consultant. Also, there are no sales minimums that you need to hit on a monthly basis.
Of course, there’s a variety of ways to sell these books, but the majority of consultants like to book parties online using Facebook and doing home parties similar to Pampered Chef.
That is, the consultant will typically have some books for staging purposes, but the party goers will typically place their book orders online through Usborne and have them shipped to their home.
As a way to encourage them to have their friends over for a party (either at their home or online), the Usborne hostess will provide free gifts as well as reduced-priced books depending on the sales that are made at the party.
Typically, when you have a friend host a party for you, you’ll have the option of choosing from over 20 books in the Fuss Fish Library.
Keep in mind that most MLM companies use this type of direct sales tactic as a way to get consultants to recruit new consultants by paying them a percentage of those sales.
What Makes A Good Usborne Consultant?
Usborne has an hourly pay for consultancy, which is OK for a side hustle, but not earth-shattering.
You can also order a consultant books kit, with no minimum restrictions, then use a 25% consultant discount for books to create a library for your child.
Honestly, I’ve thought about becoming an Usborne consultant just for that reason.
Usborne consultants are often asked what advice they would give to new consultants. Resoundingly, they say to go all in.
New consultants are encouraged by Usborne to get started quickly to get their library and business up and running.
Of course, when their direct sales businesses have seasonal fluctuations (like during the Summer and before holidays), consultants are told to keep their noses down during these business cycles.
As an Usborne consultant, one is often told to be over and over to be creative. To help with this, Usborne lets you sell their books in many ways other than just from your home.
Ironically, some consultants who have made the most money don’t sell the most books. Their primary goal is to build a team of consultants in their downline.
For the most part, consultants are encouraged to ask for help if needed, run their business as a business, and show their passion for books.
How Much Commission Do You Really Make As An Usborne Consultant?
The Usborne website says consultants usually make about $100 for each book party. So how much is that on an hourly basis?
Most consultants have an average monthly income that ranges anywhere from $150 to $4,100 with the midpoint being around $550 per month.
On average, it takes a consultant around 18 months to several years with Usborne to reach this level.
They usually have at least 5 book parties every month and about 3 hours is spent on each party.
Honestly, Usborne consultants make a relatively good income with the average being around $40+per hour and the lowest end being around $17.50 per hour.
You can expect that a team lead who recruits consultants to make even more. One consultant claims to have an income of $600 per hour for building his team of consultants.
Clearly, the most profitable way to build an Usborne business (like all MLM companies) is to have consultants in your downline.
The way it breaks down is that as a team lead you’re paid a 25% commission for your personal sales and a sign up bonus for each new consultant. You also receive a commission for your team sales in addition to your personal 25% commission.
So, you can some pretty good side hustle money as an Usborne consultant with very little time in it. However, in order make big money, you should consider making it a long-term career and set some long-term goals beyond just being a side hustle.
However, if you’re gonna put in that amount of work to hit it big with Usborne (which, trust me, isn’t easy), you might as well bring in some REAL money.
The program that helped skyrocket my online business to $40,000+ per month teaches some of the multi-level marketing skills, but shows you how to monetize them in a much, MUCH more profitable way.
Can You Make Money Selling Usborne Books To School?
One incentive as an
Usborne consultant and organizer is being able to sell books to libraries and schools. Many consultants believe that you can make very good money this way.
However, selling to schools will only get you a 20% commission on your sales. Now, that is still a pretty decent commission, but not the 25% you normally get. So I’m guessing they must be getting larger orders.
But, before you can create a sales account with schools or libraries, you’ll need to have at least 6 $160+ orders under your belt… but what we’ve found is that consultants find this a little easier said than done.
On top of that, even if you are able to start selling to schools and libraries, you will have reps from other companies (like Book People) going up against you. Plus, these reps can offer their books to schools and libraries in bulk at a lower retail price, even the same Usborne books that you sell.
For instance, you can sell “See Inside Your Body” from Usborne for $13.60 at retail price, but schools can actually purchase this book from Book People for $10.87. They can also buy “Looking After Your Mental Health” for $4-5.50 less than the Usborne retail price.
So obviously, in order to compete with these other companies, your books would need to be sold cheaper.
But does Usborne even sell their books that cheap?
If they do, then your commission would likely take a hit.
Just to give you an idea, a 20% commission on a $4.00 book would only be $0.80… before you even subtract your personal costs.
To make matters worse, Usborne corporate sells their books to schools without consultants.
So, in order to sell these books, you have to meet their requirements which will end up pigeon holding you. Unfortunately, these are a lot of hoops to jump through to make a consistent amount of money.
Why Do Usborne Consultants Love The Programs So Much?
Overall, Usborne consultants absolutely adore their books.
They enjoy the fact that they can buy books at a discounted price for their children which in turn helps other children get books that they love too.
Why Do Some Usborne Consultants Not Like The Program?
Honestly, it’s hard to find a consultant that will say anything bad about Usborne.
For the most, I believe it’s because Usborne consultants truly love the products and they’re pretty happy with the money they make from Usborne. Of course, these consultants are intelligent are always in the presence of mind for sales.
Since direct sales is a major part of the business, more than 30% of the consultants say they were out of their comfort zone not having any sales experience when becoming a consultant.
Most say that it’s pretty hard to get more than one party out of a hostess and even though they can make a lot of sales at book fairs, companies like Scholastic can really be a hindrance at schools and libraries.
Another obstacle that most consultants often have to deal with are the technical issues with the Usborne website and the daily setbacks they encounter being a consultant.
It irks consultants to no end when a customer wants to order a series of books just to find that they’re out of stock or that there’s a delay in shipping.
Of course, shipping and website issues are typically out of the company’s control, but if a company keeps track of their sales and inventory for any given line, then it should never run out of stock. It’s things like this that can be a detriment to the daily business of an Usborne consultant.
Although many things have been changed for the better when the new website was implemented, a fair amount of consultants still have their issues.
What Some Consultants Have To Say About Usborne Books:
Is Usborne Books Worth It?
When you become a Team Leader, you’ll get an advancement bonus of $120… and if if you can do this in 4 months of getting started, you’ll get a double bonus of $240)
At that point, you’ll get a “Personal Team Bonus” which is a 5% commission every month on all of your team sales so long as you:
- Meet a monthly sales quota of $120
- Your total monthly team sales is $1,800.
- You have 4 active Organizers that make at least $120 in sales one out of three consecutive months.
So how would all this affect you money-wise if we work out some numbers:
- For one party of $120, you make $22.80
- From your team sales, you’ll make $90 commission
- If 4 people in your team sell $120, you’ll make $28.80.
So how much would you make in total?
You’ll gross about $238.80.
Now think about this… that’s almost $240 that you make by pushing yourself and your team to sell over $1,800 in Usborne books. You would only need to work 6 hours per week at a part time minimum wage job.
If you ask me, that really doesn’t sound like a whole lot of money considering all the time you have to put in on your “business”.
On top of that, you have to be paid this as a consultant for three rolling months in order to maintain your rank.
Do you see why nearly 99% of participants in MLMs typically lose money once you have to subtract out your business expenses according to the FTC?
So is it worth it?
If I can be blunt…
The books themselves are worth it for the quality, maybe not so much the price.
Their website is often glitchy, so not worth it.
And the MLM business model they use is CERTAINLY not worth it.
Now, with the right program, it is entirely possible to build a profitable, successful online business.
Frequently Asked Questions:
Is Usborne Books Scam?
Well, a few things first…
There are many UBAM consultants who are very successful as are many other companies using the direct sales model.
So look at this… In 2019 one of the top sales consultants made more than $15,000 in total books sold in a month, which came out to nearly $4,000 commission – which is a little more than most people earn at their full-time job.
Now, this person wasn’t even a team leader with other people also selling books.
Of course, there aren’t many people like this in the company. You have to be very driven to take on direct sales as a career.
Is this a get rich quick scheme?
This will take a fair amount of time and work to make a decent amount of money.
So, it’s not a scam.
You can certainly make a good money with Usborne Books and More along with all the free books you get along the way. You also meet some really cool people.
What Is The Cost To Join Usborne Books?
Joining Usborne is pretty straight forward. Usborne has two consultant kit options. One is $65 to join and the other is $125.
Kits come with an online business package for 6 months, an awesome branded box, catalogs, additional business supplies, and books! The difference between the $65 kit and the $125 is the number of books that are included! For more information on kits and what comes in them, head here.
Is Usborne Books A Great Way To Work At Home?
You can make money at home with Usborne Books, albeit not much money. You do need to put in the time to set up presentations, but it is possible.
Here is what an Usborne Books consultant has to say:
Are Usborne Books Any Good?
Yes, the books are fantastic!
Now, I’m sure the first thing that you’ll notice is the full price of Usborne books compared to the same titles that you can purchase more inexpensively from other companies.
So let’s take a look at how much more the books cost with Usborne Books at Home. If you signed up with Usborne right now for $65, this would include the following:
If you purchased all these books separately from Usborne Books at Home, it would cost nearly $200. But we looked at these titles individually and found that you could purchase them from other companies for about $120, saving you about $80. So you can see that there is a huge discount when these titles are included in the one-time starter kit fee, but not so much afterwards.
Is Usborne Book And More A Direct Sales Company?
Is UBAM A Pyramid Scheme?
So is Usborne Books at Home a pyramid scheme like many people consider other MLMs are?
So for an MLM company to be considered legitimate and not a pyramid scheme, consultants have to be able to make money through public sales in addition to signing up new recruits.
So, can you make money by selling Usborne books to the general public?
Yes, you can sell these books to the general public. So, technically Usborne Books At Home is not a pyramid scheme, but if you want to make any decent money, you will need to recruit consultants into your team.
But at this point, I’m sure you realize that there are much better programs out there that can help you make A LOT more money than with Usborne Books.
Are There Alternatives To Multi Level Marketing?
There are many different alternatives to Multi Level Marketing, such as:
- Affiliate Marketing
- Amazon FBA
All of which you can make a decent amount of money to a great deal of money.
However, these business models are often too reliant on outside influences, so you frequently find yourself working without a safety net.
Wouldn’t it be great if you could have all the upside potential of an e-commerce business, none of the headaches of dealing with your Network Marketing downline, and all the passive income potential of Real Estate Investing?
What I mean is that there is one business model that allows you all these things.
It’s called Digital Real Estate.
What Is Digital Real Estate?
Now, hear me out before you decide to click on the little red “X”.
This is not about finding old houses… fixing them, flipping them, then forgetting them. We all know about the headaches that come with that scenario.
But what if you could build a digital “home” that you could rent out for $500 – $1,000 – $2,000 per month; not to normal tenants, but to tenants that need the services that you have to offer.
I’m talking about creating a small organization of websites kind of like Usborne.com, but instead of selling products like books, shampoo or vitamins, you’re selling services to local businesses.
More specifically, I’m talking about Local lead Generation.
What Is Local Lead Generation?
So let’s say you know a Tree Service guy in your neighborhood. You put up a small website for tree service in his city, then rank that site high in the search engines.
Then you forward all the calls you get to him.
But there’s one thing missing…
How Do I make Money From This?
So the basic idea is that once you have the site built and ranked, you then rent out the site to a local business owner.
So let’s say that you have a Tree Service website. Most tree service jobs cost between $500-$2,000 and you can usually get 10-20% for a finder’s fee. And if you have the top rankings, you’ll get the vast majority of the calls.
But what if the market you picked doesn’t deliver like you planned and you only get 10 calls for the month.
Just working out the numbers on the low end, if 10 calls came in for $500 each, that’s $500 x 10 = $5,000. You get 10%, which is $500.
Now, what if you had 10 of these at $500 each. That’s $5,000 per month.
Where Do I Start?
At Scam Risk, we find many programs like Usborne Books that come up short on the Scam Meter. But every once in a while we’ll find one that meets all the requirements for a legitimate business model.
This program takes you through everything you need to hit it out of the park.
From building a site… ranking the site… then contacting the business owner to partner with.
They have a Facebook Group where you can get all your questions answered and get together twice a week for online coaching calls.
So you won’t be in this alone.
Right now I’m sure your head is swimming and you have a whole bunch of questions.
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