Peter Valley Reviews (2022 Update): Best Online Business Coach?

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Updated: January 04

By: Scam Risk - Expert Reviewer

Peter Valley Review

Peter Valley has been an Amazon seller of used books since 2007, motivated by a vow to never work for someone else again.

He’s the author of multiple Amazon bookselling books, including Amazon Autopilot and Book Sourcing Secrets.

He runs the website, where he teaches current and aspiring Amazon sellers how to use Fulfillment By Amazon (FBA) to attain time and financial freedom.

Is Peter the best Amazon guru out there? Or is he a scam?

Let’s find out.

This Peter Valley review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

Pros: What I Liked

  • Lots of programs/books available
  • Perfect for hobbyists
  • Access to software & tools
The Good

Cons: What I Didn't Like

  • Limited income
  • Fierce competition
  • Not the best business model
The Bad

Peter Valley – like most Amazon arbitrage gurus – wants you to believe you can build and run a successful e-commerce business that’s automated, profitable, and generates cash around the clock in less than 90 days…

With just a couple hundred dollars in inventory…

Sounds a little too good to be true, huh?

Look, as far as most online businesses go, you could do a lot worse than Amazon FBA.

But does that mean it’s the best solution for you?

That’s what we’ll find out in this Peter Valley review.

The biggest things you have to consider here are:

  • Inventory Management
  • Product Selection
  • Time to Profit

While you can make good money with Amazon FBA, it’s not as easy or simple as most course creators make it sound. Let’s break these 3 down real fast:

1) Inventory Management: If you’re doing an FBA business, the promise is that you don’t need to worry at all about inventory, because Amazon takes care of packing, shipping, customer service, etc.

However, you still need to get products to Amazon. And Amazon has very strict rules all sellers have to follow when preparing products for their warehouses.

This includes packaging, labeling, and registering products in their system. If you’re preparing all products yourself, you’ll spend a TON of time on this step (potentially 4-5 hours a day). So if you’re looking for a passive, automated business that runs itself, this might not be the best fit.

Now, yes, you can hire an Amazon prep center to do all this for you, but that eats into your margins. And remember that Amazon takes around 30-40% in fees for using the FBA program, so your profits are pretty tight to begin with.

2) Product Selection: E-commerce is a cyclical business. “Hot” products are always going in and out of fashion, which means, as an Amazon seller, you constantly need to be on the lookout for the next big thing.

That means monitoring trends, searching for products that might be popular down the line, and constantly in a rat race to – essentially – predict the future.

Sure, you can play in the evergreen market (things people always need and buy), but how much profit margin are you really going to get on meal prep containers, rubber spatulas, and golf umbrellas? Especially when there are hundreds of thousands of other sellers all swimming in that same ocean.

And because you’re constantly hunting for new hot products to sell, that takes up all the valuable time you could be using to travel, explore, read, surf, hike, or whatever else.

3) Time To Profit: Now, this isn’t the slowest turnaround time, but if you think you can put a dollar into inventory today and come out with two tomorrow, you’re sadly mistaken. From the time you first buy products to sell, you could be looking at anywhere from 4-12 weeks before you see a dollar come back.

And it could take twice as long before you break even.

Now, that’s not terrible, but what if you could start building a different (non-Amazon) income stream today, and see your first profits tomorrow?

What if you could build a passive income stream that’s actually passive?
An income stream that doesn’t require:

  • Inventory
  • Low margins
  • Constantly looking for the next hot product

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day packing, prepping, and researching?


If that sounds like something you’d be interested in, check out Digital Real Estate.

This is nothing like Amazon FBA, and that’s probably a good thing.

However, if you’d still like to know more about Peter Valley, keep reading.

Who Is Peter Valley?

Who Is Peter Valley

Peter Valley is an online entrepreneur who has been selling on Amazon since 2007. He is credited with coining the term and concept of “online book arbitrage.

Furthermore, he is the world’s most published author on Amazon selling. On Amazon, you may find some of his books:

Amazon Autopilot: How to Begin an Online Bookselling Business with Fulfillment by Amazon (FBA)

Outsourcing Amazon: A Straightforward System for Automating the Three Most Difficult Aspects of Your Amazon Business: Complete Webinar Transcripts (FBA Mastery Transcript Series)

Online Book Arbitrage: A Step-by-Step Guide to Finding Books On Search Results While Wearing Your Pajamas

Condition Hacking: The Secret Art of Book Repair and Every Trick for Raising the Value of Your Books

Trade-In Arbitrage: Get Paid to Search Amazon for Hidden Gold and Know Your Profits Before You Spend a Penny

And a lot more!

Peter Valley is not just the creator of Zen Arbitrage, but he is also the creator of:

  • On-Demand Book Arbitrage Webclass
  • RepriceAlytics
  • TruRank

NEW: Zen Zenith (this is reserved for Zen Arbitrage members, but this may become available in the future, so keep an eye out!)

More information on Peter’s other products can be found later in this review.

Peter Valley’s Most Popular Program: Zen Arbitrage

Zen Arbitrage

Peter Valley offers over 150 hours of high-quality training videos, so you have all the instruction you need for Zen Arbitrage.

But all you actually need is the first training video, which takes approximately 1-1.5 hours of your time, and you’ll be ready to use the Zen Arbitrage tool right away.

What is arbitrage?

In layman’s terms, this is the concept of “Buy Low and Sell High.” There are several areas where you can utilize this technique to make money, but for the purposes of this review, we’ll concentrate on online book arbitrage.

How Can Online Book Arbitrage Make You Money?

How Can Online Book Arbitrage Make You Money

How do you flip books? Simply purchase the book at a lower price & sell it at a higher price, pocketing the difference.

For instance, suppose you conducted a search on Zen Arbitrage, and the system informed you that a bookstore is selling a book for $10 while Amazon is selling the identical book for $100.

You then buy the book for $10 from XYZ retailer and sell it to Amazon for $100. You just made ten times your initial investment. Imagine being able to do this from anywhere in the world at any time.

And you may be making money while still in your pajamas! There aren’t many opportunities where you can make such large sums of money while working from home.

Other Products By Peter Valley

Peter Valley does not just teach about flipping books. If you’re interested, here are other Peter Valley products:

Online Book Arbitrage (web class) – This is essentially the Zen Arbitrage approach but without the app.

RepriceAlytics Amazon FBA repricing data tool

RepriceAlytics – An app that assists you in repricing your books for optimal profit.

TruRank – An app that allows you to sales rank on Amazon with precision.

Amazon Altitude Bookselling Training – The most in-depth step-by-step course ever developed for beginning and scaling a six-figure Amazon bookselling business.

Book Sourcing Secrets – Odd places to find cheap secondhand books to resell for high profits that your competitors is too lazy to look for.

Pricing Mastery – An FBA pricing approach to increase your book profits.

Zen Zenith – Currently reserved for Zen Arbitrage members but may become available to the general public in the future.

Prep Service – If you don’t like to handle the books at all, this service will pack, list, and deliver your books to Amazon for a nominal cost, ideal for business-minded individuals.

Price drop functionality and search settings are available. You can also personalize your search criteria.

You might also check Sourcing Mogul or Tactical Arbitrage for course alternatives.

Is Peter Valley A Scam?

Is this a scam?

So, is Peter Valley a scam? Not technically. You can make money with this guru, but it’s definitely not as easy as he makes it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – you need to do a ton of volume to make any real money.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months and then your reward is 15% profit on a $12 product (which comes out to $1.80), it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month (recurring revenue)?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate

And, unlike with Amazon FBA, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece


They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

Are There Alternatives To Peter Valley?


Yes, there are plenty of other business models to choose from if you want to pursue making money online.  Here are just a few:

What Is My Top Recommendation In Making Money Online In 2023?

Digital Real Estate

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: With Amazon FBA, you don’t really own anything. Yes, you technically own the products before you send them into an Amazon warehouse, but that’s it.

You don’t own the sales platform, you don’t own a brand, and you don’t own the customers.

Not to mention, Amazon can literally shut you down at any time if they believe you’ve violated their constantly changing terms of service.

So you’re building a business that could be completely taken away from you in the blink of an eye.

With Digital Real Estate, you own the assets, which means you have all the power and all the control.


3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.


4) No Inventory: As mentioned above, spending 4-5 hours a day prepping and packing products to send to Amazon is a huge time commitment.

Plus, you constantly need to be buying new products if you want to maintain your business.

You need to spend even more money if you want to scale up.

With physical products, you’ll always have limits on your time and freedom.

With Digital Real Estate, a 100% online business, you never have to worry about that.


5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with Amazon FBA, you’d have to double your inventory OR your profit margins. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.


6) Make Money Helping Real People: This part is what makes it all worth it. Amazon FBA is a decent way to make yourself money, but it doesn’t improve anyone else’s lives.
After all, there’s always someone else selling rubber spatulas and umbrellas. That might be fine in the short term, but in the long run you may feel like you’re missing a purpose.

With Digital Real Estate though, you’re actually helping people by solving your clients’ biggest problem…

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours. You could continue browsing, looking at opportunities like Peter Valley which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.

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