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Insurance Advertising Masters Review (2024 Update): Everything You Wanted To Know!

By: Joel & Josiah

Did you know that insurance agents can earn anywhere from $200,000 to over a million dollars per year? However, relying on traditional methods such as begging friends and family, purchasing low-quality leads, or cold calling and door knocking will not get you there.

According to Justin Thomas, the founder of Insurance Advertising Masters, the key is to have insurance prospects come to you. And how do you do that? By using his “Masters Edge Dual Funnel System.”

By the end of this Insurance Advertising Masters review, you will know if it’s worth your time or not.

Let’s get started.

This Insurance Advertising Masters review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.
Generate higher quality leads
Battle-tested by over 350 insurance agents
No tech skills and experience required
Significant upfront cost & recurring monthly fee
Relatively new company with limited track record
Success varies on your location & target audience


  • Generate higher quality leads
  • Battle-tested by over 350 insurance agents
  • No tech skills and experience required


  • Significant upfront cost & recurring monthly fee
  • Relatively new company with limited track record
  • Success varies on your location & target audience

Why Listen To Us?

My name is Josiah, and this is my Dad, Joel.

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online
  2. Straightforward-ness of the system to do it
  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!


Insurance Advertising Matters is a lead generation program insurance companies. And frankly, this is probably one of the better trainings for insurance out there.

However, Insurance Advertising Matters isn’t our #1 choice here. Joshua T. Osborne’s Digital Leasing program is.

There’s a right way and a wrong way to do things in lead generation.

The wrong way involves chasing clients, and using either outdated templates or poor-performing Facebook ads to get cheap leads that never buy or even answer the phone.

This creates a ton of client turnover, forces you to do a lot of selling, as well as experimenting with different types of ads and campaigns.

It’s a very active business model, and is more of a self-created job.

However, the right way to do lead generation  involves building assets that YOU own and control.

Assets that attract high-quality, ready-to-buy customers to YOU, that you can then flip to the client for a fee.

The lead generation program ScamRisk recommends shows you how to do this in a way that creates passive monthly income, instead of forcing you to work round the clock to keep things going.

This program shows you how to create an income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything.


If that sounds like something you’d be interested in, check out Digital Leasing

However, if you’d still like to know more about Insurance Advertising Matters, keep reading.

What Is Insurance Advertising Masters?

What Is Insurance Advertising Masters

Insurance Advertising Masters is a company that specializes in providing training programs to insurance agents to help them achieve the same level of success as its founders, Justin and Josh.

Compared to other internet marketing agencies, Insurance Advertising Masters has a more specific focus on the insurance industry. However, it’s better to concentrate on a particular niche if you excel in that area.

The company offers two training programs: Advertising Mastery and Lead Gen Fast Track. Advertising Mastery is a precursor to Lead Gen Fast Track, which I will elaborate on.

Who Are Justin Thomas and Josh Lustig?

Justin Thomas Insurance Advertising Masters

Insurance Advertising Masters was co-founded by Justin Thomas and Josh Lustig, who share a common interest in insurance advertising, although it remains a mystery how they initially met.

Justin Thomas, who holds a business management and marketing degree, worked for a planning and insurance company before starting a small advertising agency called JK Media in August 2018, along with his then-fiancee Kelsi.

Justin’s expertise in using social media platforms to promote his clients’ services and a particular client’s carte blanche to him led him to establish Insurance Advertising Masters.

Josh Lustig Insurance Advertising Masters

On the other hand, Josh Lustig began working as an insurance agent at 19 and managed to earn a six-figure income by the age of 21. He established his insurance agency, sustained his level of work, and realized he could teach other agents.

Soon enough, he partnered with Justin Thomas and started Insurance Advertising Masters.

How Does Insurance Advertising Masters Work?

How Does Insurance Advertising Masters Work

According to Justin, his goal is to help insurance agents and agencies break free from lead vendors and tedious methods of lead generation, and instead, attract prospects with a new sales funnel system that brings in appointments 24/7 and speeds up the sales process.

This system is unlike any other marketing funnel seen before, as it combines two different funnels to create a unique and effective approach. The result is not just more leads, but higher quality leads, with prospects lining up to work with you. This approach has been tested and approved by over 350 insurance agents.

Justin claims that this system can work for anyone with an insurance license and a minimum of 10 policies sold. And, contrary to popular belief, you don’t need to be tech-savvy or have a background in online marketing or copywriting to succeed with this method. In fact, one of their clients, Michael, who was in his 60s and didn’t even have a personal Facebook account, was able to implement this Dual Funnel System with ease. Within a month, Michael had 134 appointments, which translated into $58,000 in commissions.

We will dig deeper to these courses and the stuff they do in the next sections.

Advertising Mastery

Advertisting Mastery

Upon accessing the internet marketing training program, you are typically directed to a sales funnel page, which involves a series of steps to acquire potential customers for your business.

After gaining access to the I.A.M website, you will be required to watch a 32-minute pitch from Justin. Although it can be challenging to sit through the entire video, the button to the next page is time-sensitive, meaning you must watch for a specific period before proceeding.

In the video, Justin repeatedly mentions the “Master’s Edge Dual Funnel System,” which involves placing a funnel on top of another funnel.

The first funnel, known as the volume funnel, is designed to lead as many people as possible to a specific landing page. Once a considerable number of potential customers are acquired, the second funnel, also known as the workhorse funnel, filters out those who genuinely want to do business with you.

Justin And Josh’s “Secret” Strategy

Justin And Josh's Secret Strategy

During the video, Justin emphasizes that the webpage employs a dual funnel system. Essentially, the training program teaches how to utilize Facebook and YouTube ads to direct potential customers to landing pages. While Justin may try to differentiate this program from others, it appears quite similar to them.

In essence, Justin is promoting a lead generation process that is commonly used by other internet marketing agencies. This is not a groundbreaking approach, as it is the standard way of acquiring leads. Some individuals may opt for Google AdSense as an alternative. Nonetheless, this ties into the focus of Lead Gen Fast Track.

Lead Gen Fast Track

Lead Gen Fast Track

This particular training program puts more emphasis on the first funnel presented in Advertising Mastery, which is the volume funnel. Justin highlights in the program that leads purchased from vendors are often costly and of low quality. Their program teaches how to create better ads to acquire high-quality leads.

The course is divided into three chapters. The first one guides you through setting up a Facebook Ads account and concludes with running your first ad on the platform. The second chapter deals with generating leads, while the third chapter focuses on optimizing your ads so that you spend the right amount of money to get a certain number of ad clicks.

Compared to Advertising Mastery, which is free if you are already an accredited agent, Lead Gen Fast Track requires an initial payment of $200 and a monthly subscription of $100 or a one-time fee of $1,997 for lifetime access to the course. The lifetime access fee may seem costly, but it depends on how long you intend to use the program. After the initial payment, you will only be charged $100 per month.

Is Insurance Advertising Matters A Scam?

Scam or Legit

So, is Insurance Advertising Matters a scam? Not technically. It’s a perfectly respectable lead generation program for insurance.

It’s just not our #1 choice.

Because Digital Leasing has taken the lead generation model and put it on steroids. It innovates on every part of the business model and makes it so accessible that pretty much anyone can succeed at it.

What if you could put in a couple hours a day (in your spare time) to build a single digital asset, and your reward was a $500 to $2,000 payment that came in every single month?

And what if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Leasing

You can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece


They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Leasing.

Are There Alternatives To Insurance Advertising Matters?

alternatives scam legit scamrisk

Yes, there are plenty of other business models to choose from if you want to pursue this making money online.  Here are just a few:

What Is My Top Recommendation For Making Money Online In 2024?

Digital Real Estate

Our review  team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: Unlike other lead generation models, Digital Leasing gives you full ownership over every single asset, which means you have all the power and all the control.

You won’t have that type of control when working under the umbrella of an insurance company you don’t own.


3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

You’ll be spending far more money with insurance advertising masters.

Scott Lead Gen

4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

Lance Lead Gen

5) Make Money Helping Real People: This part is what makes it all worth it. With Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours.

You could continue browsing, looking at opportunities like Insurance Advertising Matters which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

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