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A Complete Guide On How To Do Lead Generation In 2024

By: JosiahDec 11, 2023Digital Marketing
A Complete Guide On How To Do Lead Generation In [year]

Any business wants to get more leads. Lead generation is expensive for businesses. In reality, if your prospects aren't ready to buy, you'll have a difficult time selling.

Prospects who are interested in your product or service and are ready to buy are considered good leads. It helps companies increase sales and ROI. When it comes to leads, many companies still prioritize quantity over quality.

Modern marketing tools, software, and social media platforms allow marketers to improve their lead generation skills. The main challenge is identifying high-quality, ready-to-buy leads.

This review will cover lead generation, its process, lead qualification, and various lead generation strategies.


This How To Do Lead Generation review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

  • A company can use lead or lead generation to entice buyers or regular customers to divulge vital information about their products or services
  • Customers can quickly respond with positive feedback about a product
  • When you find the perfect audience on the internet, the rest is easy
  • Quality leads are still regarded as a risk because they can back out transactions
  • Paying for leads can take time to find a good one
  • You won't be the only one receiving leads when you use lead generation companies

Why Listen To Us

My name is Josiah, and this is my Dad, Joel.why listen us

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

why listen us gif

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online

  2. Straightforward-ness of the system to do it

  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!

Lead Generation must probably one of the better business models out there.

However, Lead Generation isn’t our #1 choice here. Joshua T. Osborne’s Digital Leasing program is.

There’s a right way and a wrong way to do things in lead generation.

The wrong way involves chasing clients, and using either outdated templates or poor-performing Facebook ads to get cheap leads that never buy or even answer the phone.

This creates a ton of client turnover, forces you to do a lot of selling, as well as experimenting with different types of ads and campaigns.

It’s a very active business model, and is more of a self-created job.

However, the right way to do lead generation  involves building assets that YOU own and control.

Assets that attract high-quality, ready-to-buy customers to YOU, that you can then flip to the client for a fee.

The lead generation program ScamRisk recommends shows you how to do this in a way that creates passive monthly income, instead of forcing you to work round the clock to keep things going.

This program shows you how to create an income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything.

TESTIMONIAL - Still Getting Paid

If that sounds like something you’d be interested in, check out Digital Leasing. 

However, if you’d still like to know more about Lead Generation, keep reading.

What Is Lead Generation?

What Is Lead Generation

Lead generation is the process of trying to attract prospects to your business and nurturing their interest to convert them into customers. Job applications, blog posts, coupons, live events, and online content are all ways to generate leads.

These are just a few techniques for attracting potential customers to your product or service. Because lead generation strategies vary by industry, most companies stick to what works best.

Email and social media marketing may work for online fashion stores but not software companies. A blog or a sequence of webinars could be better lead generation tools for people looking for software.

Lead Generation Process

The representation of the lead generation process is heavily skewed and strongly associated with marketing practices, specifically inbound marketing. However, inbound is only one side of the coin regarding lead generation.

These are the lead generation steps you can take:

Stage 1:Analysis And Planning

A. Decide On Necessary Personnel

A full-time researcher, a full-time Sales Development Representative (SDR), and an email copywriter are required. A VP of marketing team will help sales and marketing work together to maximize lead generation.

B. Prepare A Budget Analysis

Determine the starting budget for your outbound prospecting team by comparing the salaries of your competitors and field colleagues.

C. Study The Market And Rivals

Create an Ideal Customer Profile. An ICP is a set of factors based on past customers and the sales pipeline. It defines your ideal customer's demographic and technological characteristics.

D.  Analyze Prospects

An ICP is a guide to finding leads; a buyer persona is a guide to targeting them. Potential customers' professional experience and generalized psychological traits are included.

E. Set The Timer

Plan your lead generation campaign's deadlines. Set the launch date and duration of the campaign. Plan your team's daily tasks (SDRs, researchers, copywriters, etc.).

F. Select Tools

Customer Relationship Management is essential for lead generation. If you don't have one, get one.

G. Always Plan

But first, a few more things. Define your lead generation process goals first. What will your SDRs do?

Stage 2 Research

A. Prepare The Newcomers

If you start from scratch, you will have to learn and train. Before beginning actual research, your researchers should be aware of three things:

B. Conduct Research

The researchers are now actually:

  • Find leads and their contact information.
  • Complete the database (e.g., a spreadsheet)
  • Hand over the database to SDRs

C. Report

Reporting is essential for monitoring each worker's performance and keeping track of incoming leads.

Stage 3: Message

Make A Copy For Each Of Your Messaging Channels

A good copy should answer the following questions for the person seeing your company name for the first time:

  • Why should I?
  • What makes this product/service unique?
  • Why is it now?

Your copywriter plays an important role in this. The copy must adhere to the buyer's persona, be brief, simple, and, most importantly, human.

Stag 4: Pre-Targeting

Create Highly Targeted Ads

Pre-targeting is required to get the most out of cold outreach. Advertising that creates brand awareness among a target audience is pre-targeting. It warms prospects before your first email or call.

What role does pre-targeting play in your lead generation efforts?

  • The brand awareness boosts
  • It prepares leads for cold outreach.
  • It improves your outbound marketing KPIs: CTR, CVR, and RTR.

An ad click should lead to a landing page. Ads that are clicked are great, but seen ads are better.

Stage 5: Landing Pages

Make Landing Pages

Landing pages can be used to create pre-targeting ads and email copy. It's up to you whether you use it for both. You need a landing page to schedule a discovery call or collect contact information.

So why use landing pages instead of website links? The website has lots of info and CTAs. The landing page eliminates all distractions and focuses on one action.

Stage 6: Emails And Phone Calls

These two phases of the lead generation process usually occur concurrently. Begin calling after the first wave of emails.

A. Research And Upload

Your researchers chose your leads and sent them to the SDRs. If the lead flow is high, it's better to double-check. Then SDRs look for lead information that can be used to personalize.

B. Send, Handle, Track

SDRs group contacts by time zone before sending. So your first sales pitch comes at the best time. A CRM is also useful here.

C. Sort, Call, Qualify

Cold calling works well when combined with cold emailing to generate leads. This tells your SDR who to call first. A lead with more activity should get a call priority over one who hasn't opened the email.

Stage 7: Reporting

Create A General Report

You've probably noticed that reporting appears at almost every stage of the lead generation process.

SDRs and researchers have a lot on their plates and won't be able to remember every detail. So, to form a detailed report at this stage, it's better to fill in the stats along the way.

Stage 8. Planning And Analysis

This plan looks like a circle from above, but it's a spiral-like Earth rotating around the sun, never returning to the starting point in time and space. Examine your marketing and sales KPIs, hiring needs, and successful marketing and sales strategies.

That's a never-ending lead generation process. Like any spiral, it can widen or narrow. You decide if it grows or shrinks and in which direction.

Lead Generation Marketing

There are more ways to convert visitors into leads. Let's dig into these and a few others.


Content can help users find a landing page. Typically, you create content to inform visitors for free. CTAs can be inline, at the bottom of the post, in the hero, or even on the side panel.


Email is a great way to reach existing customers. It's much easier to ask them to do something since they've already subscribed. To remain out in a crowded inbox, use compelling copy and a visually appealing CTA.


You can tailor the entire piece to the end goal with blog posts. A video on setting up Google Search Console, for example, could be accompanied by a blog post on choosing marketing metrics, making the CTA highly relevant and clickable.

Social Media

From Instagram stories swipe-ups to Facebook bio links to Twitter bitly URLs, social media platforms make it simple to encourage followers to act. You can also endorse your services on social media with a call-to-action caption. This post explains social media campaigns.

Product Testing

Giving out free trials of your product or service can help you close more sales. Then you can entice them to buy with additional offers or resources. Include your branding in your free versions to attract more potential customers.

Market Referral

Referral marketing is useful for lead generation in several ways. That is, it increases brand awareness, which increases more leads. Regardless of how you generate leads, direct them to your landing page.

What Is A Lead?

What Is A Lead

A lead is described as anyone who expresses an interest in a company's product or service in any way, shape, or form.

Leads normally hear from a company or organization after initiating the contact (by submitting personal information for an offer, trial, or subscription)... rather than receiving a cold call from someone who purchased their contact information.

Different Types Of Leads

Market Qualified Lead (MQL)

Marketing qualified leads are contacts who have shown interest in your marketing efforts but are not ready to buy. A reference who fills out a landing page form for an offer is an MQL (like in our lead generation process scenario below).

Sales Qualified Lead (SQL)

Sales leads are contacts who intend to become paying customers. A SQL is a reference who fills out a form to inquire about your product or service.

Product-Qualified Lead (PQL)

Product qualified leads are contacts who have used your product and shown interest in purchasing it. PQLs are common for companies that offer a free or limited version of their product with options to upgrade.

Service-Qualified Lead

Service qualified leads are contacts or customers who have expressed interest in becoming paying customers. A customer who tells their customer service representative they want to upgrade their product subscription is an example of a service-qualified lead.

How To Qualify A Lead?

Marketing companies and salespeople want to fill their sales funnel as quickly as possible.

According to B2B marketers, the following social networks generate leads:

  • 39% of B2B marketers say Facebook generated leads for them.
  • Twitter has generated leads for 30% of B2B marketers.
  • 44% of B2B marketers say they got leads from Linkedin.

It is possible to find high-quality leads on social media. However, you must choose the platform best suited to your industry. LinkedIn is the most efficient social network for generating B2B leads.

Lead quality is typically determined after reviewing a list of leads obtained through a lead generation campaign. The majority of campaigns will prioritize lead quantity.

How To Improve Lead Quality?

By assessing their interest and readiness to buy, you can score your leads. You award points to leads based on their online behavior. There is no one way to achieve information, so businesses create their systems to suit their needs. Your lead generation strategy will help determine your success.

Points are given for:

  • Website visits
  • Getting mail
  • Choosing a promotion
  • Obtaining freebies (e-book or PDF)
  • a webinar
  • a free trial

After adding up all of your leads scores, you can rank them in order of their scores. The highest-scoring leads are deemed ''hot'', ''100%'', or ''A.''

Warm leads have above-average scores. Consider warm-up tips when planning your next marketing campaign.

B2B marketers often categorize leads by industry, title, and company.

Lead Generation Strategies

Lead Generation Strategies

Depending on the platform you want to capture leads, online lead generation encompasses a wide range of tactics, campaigns, and strategies.

Facebook Lead Generation

When Facebook Ads was established in 2007 and its algorithm began to prefer paid advertising accounts, however, there was a major shift in how businesses used the system to capture leads. Use Lead Ads from Facebook.

Twitter Lead Generation

Twitter has Lead Gen Cards, which allow you to generate leads directly within a tweet without leaving the site. A user's name, email address, and Twitter username are automatically pulled into the card, and all they have to do to become a lead is click "Submit."

LinkedIn Lead Generation

Since its inception, LinkedIn has increased its stake in the advertising industry. LinkedIn created Lead Gen Forms, which auto-populate with a user's profile data when they click a CTA, making it simple to capture information.

Lead Generation Campaign Suggestions

Lead Generation Campaign Suggestions

Maintain Flexibility And Repeat Frequently.

Your lead generation strategy must be as dynamic as the people you're trying to reach. Trends shift, behaviors shift, and opinions go. Experiment with different layouts, designs, user experiences, content, and advertising channels until you find what works.

Connect With Technology

In marketing, "technology stacks" are groups of software that help you achieve key marketing goals more effectively. In this case, they can help you more effectively with your lead generation marketing.

Lead generation software may contain remarketing tools such as Adroll, and Google Dynamic Remarketing is used on visitors who do not convert right away.

Campaign Objectives

Calculate the average number of leads converted into clients by your sales team, then use industry benchmarks to estimate your conversion rate and the number of visitors required to meet those targets.

Prizes And Contests

Contests and giveaways are awesome ways of generating leads. Contestants trade emails to win prizes. If you choose a reward that your ideal leads want, they may enter your contest. Even in B2B, people enjoy freebies.

Is Lead Generation A Scam?

Scam or Legit

So, is Lead Generation a scam? No it isn't. It’s a perfectly respectable lead generation program.

It’s just not our #1 choice.

Because Digital Leasing has taken the lead generation model and put it on steroids. It innovates on every part of the business model and makes it so accessible that pretty much anyone can succeed at it.

What if you could put in a couple hours a day (in your spare time) to build a single digital asset, and your reward was a $500 to $2,000 payment that came in every single month?

And what if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Leasing. 

You can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece

TESTIMONIAL - Saying Goodbye To Our Jobs

They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Leasing.

Are There Alternatives To Lead Generation?


Yes, there are plenty of other business models to choose from if you want to pursue this making money online.  Here are just a few:

What Is My Top Recommendation For Making Money In 2024?

Digital Leasing

Our review  team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: Unlike other lead generation models, Digital Leasing gives you full ownership over every single asset, which means you have all the power and all the control.

TESTIMONIAL - Feeling Blessed

3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket...even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

TESTIMONIAL - Scott Lead Gen

4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

TESTIMONIAL - Lance Lead Gen

5) Make Money Helping Real People: This part is what makes it all worth it. With Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either...a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours.

You could continue browsing, looking at opportunities like Lead Generation which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

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