Zero Up Review 2021: Scam Or Legit?

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Zero Up Lab Review

Zero Up is a training video platform which consists of instructional material and software on dropshipping that’s created by Fred Lam – a known veteran-entrepreneur in the online business world.

The training tool package that Fred created is designed to help entrepreneurs put up and scale an ecommerce store.

In this review, I will provide you with the information and details you need to know about Zero Up Lab so you can be sure that this isn’t another dropshipping scam.

Fred Lam makes the bold claim that with his training modules and software, he and his team are gonna make sure you get the financial freedom you’ve been dreaming for a long time – and fast.

And even if you don’t have experience or exposure to dropshipping, you can trust that his methods can kick off your ecommerce store and generate big bucks for you in no time.

Now, this may appear to be a “get rich quick” scheme.

Table of Contents

Zero Up Review: Is This Dropshipping Program By Fred Lam A Scam?

get rich quick

That’s why the majority of the people have become reluctant towards these kind of courses.

It’s because the course creators make their money from the course itself…not the actual methods taught inside.

Nevertheless, considering Fred’s successful background, I do believe that he is worth the try if you’re dead set on it.

We’re going to review multiple aspects of Zero Up Lab to decide if it really is the best eCommerce program out there.

We’ll talk about whether eCommerce is the right online business for you.

At the end, I’ll answer some of the most frequently asked questions regarding Zero Up Lab and eCommerce in general.

And most important, I’ll show you the exact system I used to build my own internet marketing business to over $40,000 a month in mostly passive income.

This system made me swear off ecommerce for good, because it uses some of the same skills in a much more powerful and profitable way!

Zero Up Review: At A Glance

Name: Zero Up


Founders: Fred Lam

Product Type: Online Training Course (Dropshipping)

Price: $597 (3 Payments) / $1,497 (One Time Payment)

Overall Rating: 7/10

Recommended: Yes

What Is ZeroUpLab About?

Zero Up is a cloud-based online program under the iPro Academy to help your dropshipping business to grow and scale.

iPro Academy is a global community of internet professionals and regular individuals who want to explore the infinite possibilities of making money online.

It’s where you can supposedly learn everything about putting up and running an online business. A place where you can access learning to advance your skills and adapt to the constantly changing world of the internet.

Created by Fred Lam, the course offers training and mentorship for anyone who wants to shift to the e commerce business.

Fred Lam’s Zero Up course will get you started with your online business even if you have no dropshipping background. His system, according to him, will put you ahead of the competition in the ecommerce business world.

What I like about his training tool package is that it does not require any coding skills to build your sales funnel.

It quickly generates traffic for your e commerce store and builds a fully compliant online store where your products can be promoted effectively.

Who Is Fred Lam?

In his website, you will read about Fred Lam’s rags to riches experience. His humble beginnings as a dishwasher didn’t stop him from turning into one of today’s successful serial entrepreneurs.

He is the genius behind the online courses and software that have helped many people reach their first million – Zero Up.

To date, Fred Lam is a successful figure in the ecommerce industry. His proven success in e commerce has helped countless others to follow through.

He has become the go-to guy when it comes to paid ads and dropshipping.

What To Expect In This Course

While Zero Up Lab introduces you to the dropshipping business, it also provides you with an exclusive and unique software so your Shopify store can be set up to function fully.

So what does “Zero Up” really do?

The official website of Zero Up describes it as a: “…A powerful, all-in-one ecommerce software suit to build, grow & scale your online store.”

Now this is something that got my attention because not all dropshipping courses include a one-stop software to do just that.

For this reason, Zero Up is really not a course on dropshipping but instead a program or a system that helps you manage your e commerce store.

The following are the highlights of the program:

Product Engine with AliExpress

You can find millions of products through Zero Up’s product engine made possible by its integration with AliExpress. Through AliExpress, automated order fulfillment as well as delivery are provided.

By just selecting which products to sell by the store owners, the rest is completed by the Zero Up’s software.

Shopify Integration

Zero Up also partnered with Shopify and through this, users can select from 10 pre-designed themes and pre-built stores. It allows them to customize the settings too.

In this way, store owners can select and match their niche to the most fitting design. In just 17 minutes, new online stores can be created and launched by e-commerce novices. And experienced Shopify owners can fully utilize all its features and tools.

Funnel Builder

This is another feature/ tool is the Zero Up program which makes the creation of front-end content incredibly easy, as well as the up-sell and down-sell pages.

These pages use their own URLs and are hosted on the domain of the store. It uses a drag and drop interface which enables deploying landing pages quicker than most.

Profit Multiplier

This is also one unique feature/ tool that Zero Up offers. It utilizes tools in optimizing your sales funnel, as well as increasing your per-sale order value.

You can do coupons, text, videos, and images to pull in customers and retain them.

Training Tools/ Support

With the Zero Up subscription, you are entitled to access 10 training video modules alongside some valuable additional resources.

Module 1: Store Creation:

12 Videos | Total Length: 2 Hours & 4 Minutes

Module 1 talks about your online store creation. It introduces you to the basic principles of dropshipping to help you get started.

This part is especially crucial for those without any experience and unsure which product line is sure to sell in the market.

Zero Up helps you with your niche selection. If you are unsure which niche to go for, Zero Up provides you with resources on where to find some good ideas for your product line.

Here, Fred covers one of the most important aspects of setting up an online business. He shares how you can do this within the US legal framework which I think most dropshipping courses fail to cover.

Also included in this module are:

  • Business structure
  • How to purchase and set up a domain in Shopify
  • How and why branding is critical to your store’s success
  • A quick run-down of how to set up and get started with your Shopify store (Including email, checkout, shipping, and linking Google Analytics)

Then of course, Module 1 also introduces you to Fred’s exclusive Zero Up Software. More is discussed in the succeeding modules.

Module 2: Inventory Arbitrage

6 Videos| Total Length: 1 Hour & 28 Minutes 

Apart from the training videos, subscribers are provided with additional 100 PDF documents of top selling product reports

In this module, the concept of inventory arbitrage is presented. Inventory arbitrage is a fancy way to call online selling without the inventory.

Fred goes on to share the sites where you can look for the best products that you can use for sale including their suppliers.

What I like best about this module is that they teach you here how the software’s system can find ads that your potential competitors may have been using to promote products that you also intend to put up for sale in your store.

This puts you two steps ahead of the competition in the dropshipping business simply because it saves you so much time, energy, and money.

Part of the list of important topics discussed in this module are:

  • How to boost perceived value
  • Different approaches/ techniques to pricing strategies
  • Significance of product descriptions

As mentioned earlier, you get the 100 pdf documents of the top-selling product reports for your Shopify store.

But the problem with this is that other subscribers to the program would also want to sell these products.

Module 3: Turbocharging Your Store

 9 Videos | Total Length: 1 Hour & 38 Minutes 

One of Fred’s invaluable takeaways in his program is found in Module 3.

Here, he strongly recommends to supercharge or turbocharge your online store with apps to do a bunch of helpful stuff for your store including automated email marketing, social proofing, coupons creation, and a lot more.

Fred gives some swell advice on how you can create sales funnels that work and which apps are most suitable to use.

I have to warn you though on the following:

  • These apps DO NOT COME CHEAP. The most expensive app is valued at $160 per month, which is a product designed by one of his friends.
  • FRED DOESN’T TELL YOU that to be able to use email marketing with his program, you need to have a large email list first.
  • Of course, HE ALSO DOES NOT mention how difficult building this email list could be. It requires time and a lot of effort on your part.

The apps that Fred recommends for Zero Up are proven quality apps that can really increase your sales -IF you can afford those apps, that is.

Other dropshipping courses also offer similar apps but are more affordable than Fred’s. eCom Hacks is a perfect example for this.

Module 4: Creating A Sales Funnel

 5 Videos | Total Length: 1 Hour & 5 Minutes 

Module 4 introduces you to the sales funnel and how effectively you can create it. Here, you will encounter some more features of his software.

Below are two of the top tools shared in this module which I have previously discussed:

  • Funnel Builder
  • Profit Multiplier

These two are clearly the best tools you can have in this program.

On top of this, Fred shares in this module how your Average Order Value can be increased.

Module 5: Advertising Your Store

 16 Videos | Total Length: 3 Hours & 27 Minutes 

Module 5 is all about advertising your online store.

It starts off by introducing you to Facebook including how you can maximize its use in promoting and selling your products.

Module 5 , I’d say, is one of Fred’s very solid modules all because it contains a very comprehensive coverage on the subject.

Fred and his team make sure that you learn everything you need to know about Facebook Advertising including FB Pixel, types of Ads, and scaling.

He even shares his very own formula on how to scale your ads to the moon.

Another course that has the same extensive coverage on Facebook Advertising is Frank Hatchett’s eCom Elites.

Module 6: Store Management

 9 Videos | Total Length: 2 Hours & 8 Minutes 

This part is sort of a hit-and-miss for me. I’m not all too sold out with the content here and I’ll tell you why.

But first, let me tell you what good this module offers:

  • Fred shares with you how to start and maintain a daily routine in managing your store.
  • He tells you common customer issues and how you can address them.
  • He also touches on chargebacks made by credit cards and how you can deal with them.

However, Fred fails to cover the following equally important areas:

  • How to interpret Google Analytics data as well as your Shopify store.
  • How to start and execute automated email marketing
  • How you can perform split testing on your own
  • How to scale store management via VAs or virtual assistants.

Module 7 - Traffic Genius

Two Sub-Modules with a Total of 28 Videos; Total Length: 5 Hours & 52 Minutes 


I don’t think that there are other dropshipping courses that included “Bing” in their course outline, which I believe is a big miss for these course creators.

Though, globally, it makes up for only 4.98% of the search engine traffic, it still translates to about 60 million people and users.

Besides this, there are other strong grounds why Bing is such a good platform to advertise.

Here, Fred teaches you how you can set up your Bing Ads and how you can launch them.

Google Ads

Fred gives you excellent advice and tips on how you can tweak effectively your Google Ads campaign.

However, he misses out on one important things – mobile advertising.

Today’s digital age just demands for it and it just wouldn’t change for a very, very long time.

Also, the stuff that he shares about Google AdWords does not offer anything new. There is nothing brand new to learn.

On a positive note, Fred does a great job in adding Google Quality Score in the outline as this topic is extremely important.

Then again, after reaching out to Zero Up’s customer support, there is no feedback as to whether or not they have an update for this.

Overall, the content of Module 7 is pretty decent.

However, they seriously need to consider updating these courses.

Module 8 - Zero Up Jewels

Module 8 is all about teaching you how to create your jewelry line and sell them in your store.

Module 9 - Weekly Bootcamp

Module 9 is another great inclusion to the course outline.

Zero Up members get access to live bootcamp sessions with Fred himself.

Here, he shares helpful tips and advice on top of the opportunity to ask him as many questions as they can regarding his program.

He would even take a student’s website or ad campaign to walk them through on how it can be improved.

This is one cool addition where Fred can interact with his students.

Module 10 - Bonus Trainings

 7 Videos | Total Length of 1 Hour & 50 Minutes 

The bonus trainings in Zero Up are:

  • BONUS #1: Zero Up™ Masters Program (Value $5,591.00 USD).
  • BONUS #2: Products Vault (Value $797.00 USD).
  • BONUS #3: Traffic Genius: Blueprint To Attracting Buyers
  • BONUS #4: Starting From Zero Bootcamp (Value $7,988.00 USD); Free Book Download
  • BONUS #5: The Concierge Program: Personal Coaching (Value $1,997.00 USD).
  • ADDED BONUS FOR PLATINUM MEMBERS: Zero Up™ Network (Value $3,997.00 USD).


Needless to say, Zero Up is another high-ticket e commerce program where you would need to invest a lot of money on other products within the course, should you want to maximize your results.

You can get this product for staggerd payments of $597, but you can also opt to pay a one time payment of $1,497.

But at this point, I’m sure you realize there are much better programs out there that can help you make A LOT more money.

Again, this price includes the following bonus resources:

  • BONUS #1: Zero Up™ Masters Program (Value $5,591.00 USD).
  • BONUS #2: Products Vault (Value $797.00 USD).
  • BONUS #3: Traffic Genius: Blueprint To Attracting Buyers
  • BONUS #4: Starting From Zero Bootcamp (Value $7,988.00 USD).
  • BONUS #5: The Concierge Program: Personal Coaching (Value $1,997.00 USD).
  • ADDED BONUS FOR PLATINUM MEMBERS: Zero Up™ Network (Value $3,997.00 USD).


Zero Up does have a lot of upsells in the other courses. Thanks to Fred, they aren’t as aggressive about it as other dropshipping courses out there.

If you use Zero Up, you won’t be miffed with annoying upsells.

Who Is It For?

Fred Lam’s Zero Up is anyone who wants to start their online entrepreneurial journey in the drop shipping business.

It is perfect for both newbies and veterans because the content covers a range of topics suitable for both markets.

So whether you are someone who has zero eCommerce experience or someone who has been in the dropshipping business for a long time, Zero Up is designed to accommodate you.

I strongly recommend investing in high-quality education especially that the competition in the dropshipping business is tough.

Are There Any Zero Up Complaints?

From its members, you’d likely not find any.

Point is Zero Up is a totally legit course. Most probably, the ones who will complain are those who fail in putting in the effort to succeed with the program.

I also didn’t find any Zero Up review in TrustPilot.

If I Want To Start An e Commerce Business, Is This Program Suitable For Me?

The answer is a resounding yes!

The Zero Up course is suitable for both newcomers and veterans in the dropshipping business.

The course outline is designed to cater to these two, with or without experience.

You will definitely spend for other costs besides the upfront investment. They are:

  • Your Shopify subscription
  • Website domain
  • Logo design
  • Ad budget

But what’s great about dropshipping is that it requires a small capital upfront to get started.

While the cost differs depending on what you require, you can run your eCommerce store for as low as a hundred bucks.

Also, it’s worth noting that setting up and running a dropshipping online store is considerably cheaper than putting up a traditional eCommerce store simply because you won’t need any physical inventory nor take care of the shipping .

These make dropshipping the best option to start your online business.

Why Is There A No-Refund Policy?

Fred created this with a no-refund policy in mind simply because he believes that by adding it would give potential members the option to give up before they even start.

Fred designed the program to accommodate even individuals with no technical skills or experience in building an eCommerce business. The program is carried out in a step by step fashion with weekly webinars and a great tool for automation.

So with these in place, there is really no excuse for anyone not to learn.

But good news is, they do offer a three-day cancellation policy.

You have to 3 days to gauge if you’re up with the program and cancel it to get a full refund.

How Long Will It Take Me To Get Results From This Program? Can You Make Money With Zero Up?

This, of course, is dependent on two things: how quickly you can finish the whole program and how long it takes for you to take action.

Some have seen results in just a week after applying what they’ve learned. Others took longer.

Like any other dropshipping course, you can make money out of Zero Up if you put in all the works and follow through Fred’s methods.

And also if you’re willing to invest in the upsells to optimize the use of the program.

You can certainly make money with dropshipping, but if you’re gonna put in the amount of grueling work to become a dropshipper (which, trust me, isn’t easy), you might as well bring in some REAL money.

The program that helped skyrocket my online business to $50,000+ per month teaches some of the same dropshipping skills, but shows you how to monetize them in a much, MUCH more profitable way.

Is Zero Up A Scam?

modern millionaires scam

Fred’s Zero Up is definitely NOT a scam.

I like that Fred does not have a lot of big promises written on his site like many dropshipping products do.

Fred Lam is absolutely someone who has proven himself in the eCommerce world. His program is impressively efficient and comprehensive – more than enough to get anyone, even those without experience, successful in the dropshipping business.

But kind of lacking in scalability to earn more than six figures…

It is entirely possible to build a profitable, successful online business however.

My #1 pick proves this. And unlike Zero Up Lab, it actually provides real proof of real success from real people as recently as a few days ago.

What Is Our Top Recommendation For Making Money Online In 2021?

Our review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Real Estate!

Where Zero Up Lab falls short is in scalability.

You can’t realistically expect to be able to make passive income when you have to watch your store and manage ads all day.

But what if you leverage it?

With this digital real estate program, you can have the ability to completely walk away from the laptop because there is no ad management!

Sound too good to be true? Of course it does! But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc.

How do you get paid and how much?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it digital real estate now? That’s a rent payment.

The great thing is how easy it is to scale. You don’t have to answer the phone…all you have to do is get the phone to ring.

Remember Zero Up Lab and all the small profit margins?

This one actually allows you to collect that without being on the laptop managing a store all day. Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group much better than the Zero Up Lab group in our opinion. This group is much more active.

Unlike Zero Up Lab, where you have to run ads all day and worry about getting a $5 profit off a $50 product 1,000 times over…. A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.

Unlike Zero Up Lab, more people have been able to walk away from their 9-5 job as well.

Digital real estate allows you to have total passive income with most of your day being spent OFF the laptop.

Now, I know you probably have tons of questions…

So, check this out to learn more. 

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