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Wix Review: Is It The Best Website Builder?

Wix Review 2021: Is It Really Right For You?

Wix has grown in popularity in recent years, thanks in part to high-profile marketing efforts involving celebrities like Jason Statham, Heidi Klum, and Gal Gadot, aka Wonder Woman.

It is now the largest participant in the website building market, hosting over 160 million websites.

Wix is a fantastic drag-and-drop site builder for creating small websites. There are hundreds of free templates accessible.

A Wix site offers both web hosting and domain names (free and paid). The App Market makes it simple to add new features such as eCommerce or photo galleries.

We’re going to review some things about Wix that you won’t find in other Wix reviews so that you can decide if it really is the best website builder out there.

We’ll talk about whether website design is the right business for you.

At the end, I’ll answer some of the most frequently asked questions regarding Wix and website design in general.

And most important, I’ll show you the exact system I used to build my own internet marketing business to over $40,000 a month in mostly passive income.

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Table of Contents

Breakdown Of Wix’s Performance For Each Of The Core Areas:

Ease Of Use

Rating: 4.3

Wix is completely user-friendly, using drag-and-drop, so there is no coding skills required, and it even includes Wix ADI, which builds a customized site for you.

Value For Money

Rating: 4.5

Starting cost is $14 monthly, which isn’t cheap as far as industry standards… But, the price is well worth it, in my opinion, because of the many features included in the subscription.

They also offer unlimited access to their free plan.

e Commerce

Rating: 4.7

Wix is ideal for small web stores, but it is not suitable for larger enterprises. Wix’s Business Basic plan at $23/ month and above allow you to sell products. With this plan, you get the following:

  • No  transaction costs
  • Abandoned cart recovery, a critical feature that is sometimes overlooked on starter packages.

Design Flexibility

Rating: 3.6

Wix offers over 800 templates, all of which have been professionally created.

One downside, however, is that you can’t change templates after your site’s up, but Wix’s designs will give you a fantastic canvas overall.


Rating: 4.0

Wix’s plans offer remarkable features, and its templates have built-in and industry-related features. A restaurant template, for example, would already contain a booking function!

Help And Support

Rating: 5.0

Wix’s help and support received high ratings in testing.  The one feature Wix lacks is live chat support, but it compensates with helpful in-editor assistance.

Customer Score

Rating: 5.0

Our research participants were inclined to suggest Wix to a friend during testing, giving it perfect scores for customer satisfaction.

Overall Rating

Rating: 4.7

Wix is a sophisticated, professional website builder that makes it simple for anybody to create and manage a website. It would get even better marks if it enabled template change.

Wix Website Builder: What the Experts Think

After much testing, taking into account user feedback, and comparing it with today’s leading website builders, I can definitely say that Wix is a fantastic website builder for those whose needs complement the software’s tools.

Those who prioritize creative flexibility, in-editor assistance, and simplicity of use will benefit greatly from Wix. But advanced users wanting to build highly complicated, big websites may run into issues, which in this case, a more fitting alternative would be a CMS such as WordPress.

Overall, Wix is for anybody looking for a simple, fun website building experience without compromising visual quality or features.

Wix is ideal for small business owners largely because of its in-house functions, SEO tools, and huge app store.

How Easy Is Wix to Use?

I asked a number of random people to try Wix and let me know their feedback.

The reaction I received spoke for itself – the majority of them absolutely loved Wix! 

Here are a few of them:

“I was genuinely surprised that making a website could be done that quickly. I didn’t think that it would all get done, but in an hour, I’ve done everything.”
“Once I’d got to grips with it, it became really easy. I can see myself definitely using Wix to actually create my own personal website.”

No website builder, however, can please everyone, so here is some of the negative feedback I got:

“There is just so much offered I don’t know exactly where to begin.”
“The first five minutes were information overload. I had to go over each thing and try and figure out what it was actually doing. But after the first five minutes everything was natural.”

It’s obvious why users who tried it the first time were stressed out when they got to Wix’s editor — there’s just a ton of overwhelming stuff there!

Which Wix Editor Is Easier?

Wix offers two options: Wix ADI (Artificial Design Intelligence) or Wix Editor:

Wix ADI is simpler to use since it handles the majority of the legwork for you by generating a website suited to your specific requirements. All you have to do is make minor adjustments and you’re good to go!

I do recommend, however, using the old Wix Editor instead — it’s still incredibly simple but provides you more creative freedom.

Wix received an outstanding 4.3/ 5 for ease of use in our research, and I find it impressive how you can quickly build a website using its drag-and-drop editor.

Wix Pricing And Value For Money

Wix offers a free plan (rated as our top free website builder) as well as a two-week money-back guarantee on all of its premium plans.

Wix also has a high-end business option called Wix Enterprise, which is a customized pricing plan suited for large corporations. Wix receives a 4.5 out of 5 in our research’s “value for money” category.

Examine the variations between each Wix plan below:

Plan: Paid Monthly; Paid Yearly

Combo: $18/month; $14/month

Unlimited: $23/month; $18/month

Pro: $28/month; $23/month

VIP: $47/month; $39/month

Business Basic: $28/month; $23/month

Business Unlimited: $33/month; $27/month

Business VIP: $56/month; $49/month

How Good Are Wix’s Templates?

Wix provides over 800 professionally created templates. Some are more appealing than others. Take your time while selecting a template, since template switching is not allowed once you site is up and running.

Carefully choose your template. Some templates, like the one below, are old and out of date, and even if you could easily alter it to make it much more visually appealing, it isn’t the most current or inviting starting point!

Though certain patterns do appear outdated, the majority of designs employ the newest trends and styles.

Wix’s templates are usually contemporary, trendy, and sleek, providing a solid base for your website design.

All Wix designs are divided into several types:

  • Business
  • Blogging
  • Photography
  • Etc.

What’s more, they are fully mobile responsive, meaning your site will automatically adapt to match any tablet and mobile screen sizes.

Who Do We Recommend Wix For?

Even though Wix is one of the market’s top website builders, it might not be the best option for your requirements.

Below are the industries that Wix is most suitable for:

  • Business websites
  • Personal websites
  • Blogging websites

Wix’s Tools And Features

In testing, Wix received four stars out of five for its features, therefore if you want the main takeaway for this part, Wix, I would say, provides outstanding, scalable features. 

Here’s a brief rundown of Wix’s major features:

  • Wix App Market: Wix’s app market is brimming with dozens of both paid and free integrations which can easily be installed with a single click.
  • Domain names:  For the first year, all Wix yearly premium plans include a free domain name.
  • Social media integration: To add social buttons to your site, connect your site to your social accounts.
  • SEO: Wix’s SEO Wiz tool generates a tailored action plan in order to optimize your site for Google and other search engines.
  • Security: Your website includes a free SSL certificate, which is required. Wix also includes an autosave option and automatically does back-ups.
  • Marketing: Wix Ascend is their in-house marketing suite, which includes live chat, email marketing, and Wix automations.

How Good Is Wix's Help And Support?

Wix received a 5/5 for help and support, making it our top website  builder in terms of customer service, and the only one to receive a rating of more than 4.5/ 5.

The question mark buttons that can be found across Wix’s editor are small but quite handy!

Just click on the question mark icon to drag up step-by-step instructions for utilizing the feature you’ve chosen.

Each icon opens a pop-up containing witty suggestions about the tool to which it is linked, culled out from Wix’s extensive Help Center. Some of the boxes even include a video tutorial:


If you prefer a more personal approach, Wix offers a 24/7 callback service. Alternatively, they also have the Customer Care contact page that you can fill out for a more personalized assistance.

Wix does not presently provide live chat support, however you may receive answers to your issues by reaching out directly on social media or via another Wix user on their official forum.

Wix Review: Summary

I highly suggest use Wix if you are a digital marketer or someone who wants to create a personal or small business website for your online store. 

Wix provides exceptional templates, SEO and marketing capabilities, plus a variety of applications to help your business expand. For small-scale online stores, you won’t need to hire a web developer, you can just use Wix!

For personal use, you can create your website with Wix and get access to templates for blogging, portfolios, and CVs.

What Is Our Top Recommendation For Making Money Online In 2021?

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Where Wix alone falls short is in practicality. 

Sure, building a website can be fun and a creative means of artistic expression…but if it’s not profitable its a waste of money!

However, if you use our #1 Recommendation in tandem with Wix, you could make some big bucks! Check it out!

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