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Online Marketing: Things You Didn’t Know You Didn’t Know (2022 Update)

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Updated: May 11

By: Scam Risk - Expert Reviewer

Online Marketing

If 2021 taught us anything, we need to go digital right now!

While many other forms of traditional marketing have been discontinued or restricted, the digital world is thriving like never before. 2022 is the year to fully capitalize on this opportunity to recover and grow your business.

This review will discuss digital marketing, why it is important, whether it works for all businesses, and what type of digital content you should create to help you crush your marketing goals.

So, what are you holding out for? Let’s get this review started!

DISCLAIMER:
This Online Marketing Review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

Pros: What I Liked

  • Digital marketing software and platforms automatically track desired conversions.
  • Online marketing reaches a larger audience.
  • Online marketing collects customer data.
The Good

Cons: What I Didn't Like

  • An increasing number of competing ads is diluting receivers' attention.
  • Digital marketers also struggle to analyze the massive amounts of data they collect and use it to create new marketing campaigns.
  • The difficulty of capturing and using data effectively highlights the need for a consumer-centered approach to online marketing.
The Bad

Online Marketing is a lead generation program. And frankly, this is probably one of the better business models out there.

However, Online Marketing isn’t our #1 choice here. Joshua T. Osborne’s Digital Real Estate program is.

There’s a right way and a wrong way to do things in lead generation.

The wrong way involves chasing clients, and using either outdated templates or poor-performing Facebook ads to get cheap leads that never buy or even answer the phone.

This creates a ton of client turnover, forces you to do a lot of selling, as well as experimenting with different types of ads and campaigns.

It’s a very active business model, and is more of a self-created job.

However, the right way to do lead generation  involves building assets that YOU own and control.

Assets that attract high-quality, ready-to-buy customers to YOU, that you can then flip to the client for a fee.

The lead generation program ScamRisk recommends shows you how to do this in a way that creates passive monthly income, instead of forcing you to work round the clock to keep things going.

This program shows you how to create an income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything.

TESTIMONIAL - STILL GETTING PAID

If that sounds like something you’d be interested in, check out Digital Real Estate

However, if you’d still like to know more about Online Marketing, keep reading.

What Is Digital Marketing?

Digital Marketing

Digital marketing is now as important as, if not more important than, traditional advertising and marketing tools.

Digital marketing promotes brands using the internet and other digital media to reach potential customers. This includes text and multimedia messages and email, social media, and web-based advertising.

Mobile marketing is a essential part of digital marketing. Compared to other countries, smartphone usage accounts for 69 percent of time spent consuming digital media in the US, while desktop usage accounts for less than half.

Digital marketing, in practice, refers to marketing campaigns that appear on a computer, phone, tablet, or another device.

It can take on different forms, such as online video, display ads, search engine marketing, paid social ads, and social media posts.

Digital marketing is frequently contrasted with “traditional marketing” methods such as magazine advertisements, billboards, and direct mail. Surprisingly, television is commonly lumped in with traditional marketing.

Internet marketing is not the same as digital marketing. Internet marketing refers to advertising solely on the internet, whereas digital marketing can occur via mobile devices, a subway platform, a video game, or a smartphone app.

Why Is Digital Marketing Important?

Why Is Digital Marketing Important

Digital marketing allows you to reach a wider audience and target the most likely customers. It’s often cheaper than traditional advertising and will enable you to track daily results and pivot. A brand’s digital marketing strategy can use multiple platforms or just one.

Traditionally, corporations used to print, television, and radio to market. While these options still exist today, the internet has changed how businesses reach consumers. Digital marketing came into play here.

Websites, social media, search engines, and apps are examples of two-way marketing. Newer technology and trends forced businesses to change their marketing strategies. An email was a popular early digital marketing tool.

Search engines like Netscape allowed businesses to tag and keyword stuff to get noticed. Companies can now track data to cater to consumer trends thanks to social media sites like Facebook.

Smartphones and other digital devices now make it easier for businesses to market themselves to consumers. People would prefer to use their phones to access the internet. So it’s no surprise that 70% of people make purchasing decisions (usually on their phones).

Does Digital Marketing Work For All Businesses?

Does Digital Marketing Work For All Businesses

No matter what industry, digital marketing works. Despite of what your company sells, digital marketing requires creating buyer personas and valuable online content. That doesn’t mean every business should use the same digital marketing strategy.

B2B Digital Marketing

B2B Digital Marketing

If your business is B2B, your online marketing efforts are likely to focus on online lead generation and contact a salesperson. As a result, your marketing strategy should aim to attract and convert high-quality leads for your sales team via your website and other online channels. Beyond your website, you’ll likely choose to target your demographic on business-oriented sites like LinkedIn.

B2C Digital Marketing

B2C Digital Marketing

Within this case, the goal of your digital marketing efforts should be to recruit visitors to your website and acquire new customers without the need for a salesperson to be present.

The focus should be on accelerating the buyer’s journey from the moment they land on your website until they make a purchase.

You’ll need to position your product higher in the marketing funnel than a B2-B company and use stronger calls-to-action (CTAs). Instagram and Pinterest are often more valuable for B2C companies than business-focused platforms like LinkedIn.

What Type Of Digital Marketing Should I Create?

What Type Of Digital Marketing Should I Create

As many specializations occur in digital marketing as there are ways to interact with digital media. Here are a few concrete examples.

Social Media Marketing

Through online discussions, social media marketing increases traffic and brand awareness. Twitter, Facebook, and Instagram are the most popular social media marketing platforms, followed by LinkedIn and YouTube.

Numerous marketers will use these social media platforms to launch a viral marketing campaign. A viral marketing strategy involves collaborating with a popular content creator or participating in a trend that resonates with a large audience.

The goal is to create something shareable in the hopes that it will spread organically across a social media channel.

Built-in engagement metrics in social media marketing help you measure your audience’s engagement. Shares, comments, and total website clicks are all options you can choose to prioritize. Your social media marketing strategy may not target direct purchases.

Many brands use social media marketing to engage with customers rather than immediately soliciting money. This is common among brands that target older audiences or sell products and services unsuitable for impulse purchases. It depends on your company’s goals.

Website Promotion

All digital marketing activities revolve around a website. It is a very powerful channel in and of itself, but it is also the medium required to carry out a variety of online marketing campaigns.

A website should clearly and memorable represent a brand, product, or service. It must be quick, mobile-friendly, and simple to use.

Content Marketing

Content marketing aims to reach out to target audience by using content. Typically, content is published on a website and promoted via social media, email marketing, search engine optimization, or even PPC campaigns.

Blogs, digital books, online courses, infographics, podcasts, and webinars are examples of content marketing tools.

Email Marketing

It is based on sending a promotional message and hoping your prospect clicks it. But the execution is more difficult. First, make sure your emails are wanted. An opt-in list should do the following:

  • Customizes the body and subject line content
  • The type of emails the subscriber will receive
  • The unsubscribe option is clear
  • Syncs transactional and promotional emails

You want your campaign to be seen as a service, not just a marketing tool. Email marketing is a proven technique: 89 percent of professionals surveyed said it was their best lead generator.

It’s even better if you use marketing automation to segment and schedule your emails to meet your customers’ needs better.

Many digital marketers use other internet marketing channels to generate leads for their email lists, then use email campaigns to convert those leads into customers.

SEM (Search Engine Marketing)

When a potential lead searches for a similar product or service, it’s a great time to promote. Paid advertising and SEO are great ways to promote your business and gain future leads. Paid ads on search engines are another way to increase website traffic.

One of the most popular SEM services is Bing Ads. These paid ads appear naturally at the top of search engine results pages. This is also good native advertising.

SEO (Search Engine Optimization)

SEO (search engine optimization) is a tool, not a type of marketing. The Balance defines it as “the art and science of making web pages search engine friendly.”

In SEO, it’s all about the “art and science.” SEO is a science that requires research and weighing of various factors to achieve the highest ranking. Optimizing a web page today includes:

  • Content adequacy
  • Engagement of the user
  • Mobile-friendliness
  • Inbound links quantity and quality

SEO is both art and science, depending on how these factors are used strategically.

Achieving high rankings in SEO is not quantified. Google’s algorithm frequently changes, making exact predictions impossible. You can tweak your page’s performance by closely monitoring its progress.

When businesses successfully implement SEO in their digital marketing strategies, their names and websites become more visible to more consumers.

Is Online Marketing A Scam?

Is Online Marketing A Scam

So, is Online Marketing a scam? Not technically. It’s a perfectly respectable lead generation program.

It’s just not our #1 choice.

Because Digital Real Estate has taken the lead generation model and put it on steroids. It innovates on every part of the business model and makes it so accessible that pretty much anyone can succeed at it.

What if you could put in a couple hours a day (in your spare time) to build a single digital asset, and your reward was a $500 to $2,000 payment that came in every single month?

And what if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate

You can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece

TESTIMONIAL - SAYING GOODBYE TO OUR JOBS

They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

Are There Alternatives To Online Marketing?

Yes, there are plenty of other business models to choose from if you want to pursue this making money online.  Here are just a few:

What Is My Top Recommendation For Making Money In 2022?

Digital Real Estate

Our review  team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.

Why?

1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.

TESTIMONIAL - JUMP ALL IN

2) You Own & Control EVERYTHING: Unlike other lead generation models, Digital Real Estate gives you full ownership over every single asset, which means you have all the power and all the control.

TESTIMONIAL-FEELING-BLESSED

3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

TESTIMONIAL-SCOTT-LEAD-GEN

4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum. 

TESTIMONIAL - LANCE LEAD GEN

5) Make Money Helping Real People: This part is what makes it all worth it. With Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

TESTIMONIAL-BOSS-OF-MY-FUTURE

Now, the choice is yours.

You could continue browsing, looking at opportunities like Online Marketing which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it. 

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.

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