How To Start A Pool Cleaning Business

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How To Start A Pool Cleaning Business: 10 Things To Consider

Swimming is a popular pastime in America. The maintenance and operation of swimming pools throughout the country is a major business. According to IBISWorld, the swimming pool cleaning services are a $3 billion market. The industry is not dominated by one company, so there are plenty of opportunities for new business owners to open a pool cleaning service.

Towards the end of this article, you’ll find answers for some of the most frequently asked questions on how to start a pool cleaning business…

But most importantly, you’ll be shown the exact system several others have used to build their own business to over $40,000 a month in mostly passive income.

Table of Contents

How To Start A Pool Cleaning Business In 10 Steps

Now that you’ve found the right business idea, it’s time to get on to the next steps. It is not enough to register your business with the state. There are many other aspects of starting a business. This is a simple guide for pool cleaning businesses. These steps will help ensure your business is adequately planned, legally compliant, and registered.

Step 1: Create A Business Plan.

For entrepreneurs to succeed, a clear business plan is crucial. This will allow you to map out your business’s details and uncover some hidden opportunities. Here are some important points to remember:

What Are The Startup Costs Involved In Opening A Pool Cleaning Business?

A pool service business’ startup costs can be as low as $2,000 (without licensing fees). The majority of capital goes towards equipment and supplies. Water test kits, cleaning chemicals, and skimmers are all essential for a business. Although it helps to keep costs down, bulk purchasing chemicals can increase the initial investment.

A vehicle large enough for business owners is essential. Some crossovers can be used in place of trucks, SUVs, or trailers. Many business owners start by using their own vehicles to reduce startup costs.

You would also need to put up a support team should you decide to expand the business.

What Are The Ongoing Expenses For A Pool Cleaning Business?

A pool service business has ongoing expenses. These include fuel costs, vehicle repairs, maintenance, and depreciation. The total cost of ongoing expenses accounts for approximately 20 percent of a business’ revenue.

Who Is The Target Market?

Although most pool service companies clean and maintain private pools, the ideal customer for a business has a commercial pool as in health club pools hotel, apartment complex or condominium property, school, park, park, or fitness center. While commercial pools are more time-consuming to clean, pool service businesses can charge more to clean them. Commercial pools are also more frequently used and require more frequent cleaning. Commercial pools might need to be cleaned weekly or at least twice a week.

How Much Can You Charge Customers?

The cost of a pool service business depends on many factors, such as how often the pool is maintained and what the pool attendant does during service. Home Advisor estimates that pool service costs an average of:

  • Weekly services: $177
  • $267 for biweekly services
  • Monthly services starting at $190
  • $266 for closing and opening only

How Much Profit Can A Pool Cleaning Business Make?

A typical pool service business owner will earn between $50 and $60 per hour cleaning pools. This is a full-time job that pays $2,000 to $2400 per week. In the off-season, there may not be any full-time employment.

What Will You Name Your Business?

It is both crucial and challenging to choose the right name. Opening a business under a different name other than the owner’s personal name is possible under a sole proprietorship.

When registering a business name, experts recommend that you do thorough research on the following:

  • The business records of the state 
  • Registers of trademarks at the federal and state levels
  • Social media platforms
  • Web domain availability

Step 2: Form A Legal Entity.

The types of business structure that are commonly used are the following:

  • Sole proprietorship
  • Partnership
  • Limited liability company (LLC)
  • Corporation

A legal business entity protects the business against being held personally responsible if the print shop gets sued.

An LLC can be set up easily by anyone with only minimal state LLC fees. Alternatively, an LLC service provider can do the job for a small, additional fee.

It is necessary to choose a registered agent for the LLC. A free annual registered agent service is often included as part of any LLC formation packages. The owner can act as the representative or opt to avail of the benefits of a registered agent.

Step 3: Register For Taxes.

Before opening the business, the owner will need to register for various state and federal taxes. To register for taxes, an EIN is required, which is a straightforward process and completely free!

The EIN can be obtained free of charge through the IRS website, fax, or mail.

Small Business Taxes

There are many options available for taxation of the business depending on how it is structured. An example of this is an LLC that could be taxed as an S corporation(S corp).

Below are some guides about small-business taxes that are worth checking out:

  • LLC taxes
  • Sole Proprietorship vs. LLC
  • LLC vs. Corporation
  • S Corp vs. LLC
  • How to start an S Corp

It’s important to note that specific state taxes and franchise taxes may apply to the business.

Step 4: Open A Business Bank Account & Credit Card.

For personal asset protection, it is important to use dedicated business credit accounts and banking accounts.

In the event of a lawsuit, personal and business assets such as the home, car, and other valuables of the business owner, become at risk if they are mixed. Business law calls it “piercing the corporate veil.”

Additionally, building business credit can be a way to obtain credit cards and financing under the business name and better interest rates and credit lines.

Step 5: Set Up Business Accounting.

To better understand the business’s financial performance, it is essential to keep track of all of the expenses and income. It is also easier to file annual taxes if detailed, accurate records are kept.

Step 6: Obtain Necessary Permits And Licenses.

Failure to obtain necessary permits and licenses may result in heavy fines or even complete business closure. Below are some points to remember when obtaining a business license and permit for a pool cleaning business.

State & Local Business Licensing Requirements

Some states require a Pool Contractor License. A Pool Contractor License is required for pool servicing. The requirements for this license are typically a Bachelor’s Degree or 4 years of experience. After meeting these requirements, the applicant can take the Pool Exam to qualify for the license. There are fees both for the exam as well as the license.

Service Agreement

A service agreement should be required for all pool service providers before they start a new project. This agreement should outline client expectations and reduce the risk of legal disputes. It should also include payment terms and conditions, expectations regarding service level, and intellectual property ownership.

Step 7: Get Business Insurance.

Like licenses and permits for businesses, insurance is necessary to ensure that any business can operate legally and safely. Business insurance protects the company’s financial health in the event of a covered incident.

Many types of insurance policies can be purchased for different types and types of businesses, with various risks.

General Liability Insurance can help determine the potential risks to the business.

This is the most widespread coverage small businesses require, so it’s an excellent place to begin for a nail salon.

Workers’ Compensation Insurance is another crucial insurance policy that businesses will need. The state will likely require company workers to have Workers’ Compensation coverage.

Step 8: Define Your Brand.

The brand is the company’s identity. It is also how the business is perceived in the eyes of the public. A strong brand will make any company stand out from the rest.

How To Promote & Market A Pool Cleaning Business

Marketing efforts for a pool service business should be targeted at pool owners in the service area. These potential customers may be reached online by targeted ads or direct mail.

Even if you don’t have a lot of money to market your business, it may be possible to find your first customers by cold calling and to go door-to-door. Although this is a time-consuming task at first, it will result in customers located in the same area as your customers. This will decrease the driving time between customers’ locations.

How To Keep Customers Coming Back

The success of a pool service company can be directly affected by how it is promoted. Market a pool service business in the spring and late winter. This is when people start to think about their pools, but not before signing a contract with another company. A pool service company that can sign contracts at this time will have customers for all seasons.

Step 9: Create Your Business Website.

The next step after defining the brand and creating a logo is to create a website.

Though creating a website may be essential, others might fear it is too difficult because they lack the necessary experience.

Although this was a legitimate fear in 2015, the web has seen significant advancements over the years that make the lives of small business owners easier.

Step 10: Set Up Your Pool Cleaning Business Phone System.

Setting up a business phone is one of many ways to ensure that private and professional lives are separate.

This isn’t all. It can also help pool cleaning businesses become more automated, increase the company’s legitimacy, and make it easier for potential customers and clients to reach the company.

There are many services available for entrepreneurs who want to set-up a business phone system. 

Starting A Pool Cleaning Business: Is This Business Right For You?

If you love working outdoors and don’t mind getting dirty with your hands, you might enjoy running a pool service business. Being self-motivated is vital as business owners of pool services often work alone and clean pools. It’s also helpful to be personable because they see customers often when cleaning pools.


How Much Do Pool Cleaners Make?

The average hourly wage for a pool cleaner in the United States was $14.06 per hour as of September 17, 2021. ZipRecruiter has seen hourly wages as high as $18.03 or as low as $7.45. However, most Pool Cleaner wages range from $12.02 (25th percentile) to $14.90 (7th percentile) in the United States.

How Much Does It Cost To Start A Pool Cleaning Business?

A pool service business’ startup costs can be kept as low as $2,000, excluding any licensing fees. The majority of capital goes towards equipment and supplies. Water test kits, cleaning chemicals, and skimmers are all essential for a business.

What Equipment Do I Need To Start A Pool Cleaning business?

Basic pool cleaning equipment and products for a pool service business are poles and hoses, skimmers, and cleaning products, plus a reliable transportation.

How Much Should I Charge To Clean Pools?

A pool cleaner costs $86 per month for weekly service or approximately $1,032 annually. For a one-time service, expect to pay $150-$300 and $175-$255 respectively for acid washing.

How Do I Start My Own Pool Cleaning Business?

Below are the 10 Steps to starting a pool cleaning business:

  1. Step 1: Write your Business Plan.
  2. Step 2: Form a Business Entity.
  3. Step 3: Name the Business.
  4. Step 4: Select your Location.
  5. Step 5: Register for Business Licenses and Permits.
  6. Step 6: Find Financing.
  7. Step 7: Open a Business Bank Account.
  8. Step 8: Get Your Marketing Plan in Place.
  9. Step 9: Create Your Business Website.
  10. Step 10: Set Up Your Business Phone System.

How Do You Become A Professional Pool Cleaner?

Most companies require either a high school diploma or a GED certificate for a pool cleaner. Prior knowledge of cleaning pools is not necessary as companies offer on-site training, allowing you to get an overview of the company’s approach to pool maintenance and customer management.

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How Do You Get Paid And How Much?

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