How To Start A Facebook Ad Agency

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By: Scam Risk - Expert Reviewer

How To Start A Facebook Ad Agency In 2021: Is It Smart?

What would you tell us if we said you could start a Facebook ad agency with no advertising or marketing experience, quit your 9-5, and live financially free?

Probably that we’re some BS gurus huh?

We don’t blame you lol.

So is it too good to be true?

The truth is that it really is in the small business owners best interest to outsource Facebook ads to a trusted digital marketing agency. Just like their job is doing the best at roofing, painting, or remodeling…leaving marketing up to the pros is the best move.

So the question remains…CAN YOU REALLY learn how to become a Facebook Ads pro and live financially free with your own advertising agency?

Here’s what we’ll cover:

  • What a Facebook marketing agency does (finding clients, ad copy, etc)
  • Your ideal clientele
  • How much the going rate is for your Facebook ad services
  • The skills you need to start a Facebook ad agency
  • How to get your ideal clients to hire you
  • How to scale your digital ad agency

But if we’re being honest, Facebook ads aren’t the sure path to financial independence anymore…

Check out the one business model that some members of our team have used to earn over $40,000 Per month!

Check Out This Simple Way To Run A Digital Real Estate Empire Online
With no:
This is so simple, it should be illegal.

Table of Contents

What Does A Facebook Marketing Agency Do?

Here’s a quick little breakdown – A Facebook ad agency is a digital marketing business type that pulls converting customers out of Facebook’s large audience.

A Facebook ad agency does all that by:

  • Writing advertising campaigns that convert
  • Finding the right target audience that needs you customers services

Ideal Clients

Come on, you can’t write about Facebook ads and not go over this part…

Most Facebook ads agencies, especially newer ones like yourself potentially, should focus on a specific type of client. Maybe you have a passion in automotive repair so that’s where you start…or maybe its your favorite mom and pop shop.

Start with where you’re passionate and already have industry insights.

One of the most important things to consider when approaching different industries is that not all of those systems are the same. One strategy might get results for one type of business, but none for another.

Before we talk more about landing the client, start thinking about who your ideal client is and why it is that person or business. This will help you become the king of closing in the future.


If you don’t keep your client happy they will leave you and stop paying…

This means you are left with nothing to leverage…

THIS one business model provides you with ultimate leverage in the form of a real ASSET to own and control!

Writing The Ads

This is probably the most important part of the process. Anyone can figure out targeting and reach, but few can create ads that convert. Here’s a list of things that will help you attract more paying jobs for your clients:

  • Brand awareness: Typically you want to stray away from things that would polarize your audience and focus on the main message of your clients company or services.
  • Reach: This is getting your name out to anybody and everybody who might be interested.
  • Traffic: There are several ways of generating traffic that might work for ads. Action compelling copy, discounts, or even signing up for their email list.
  • Engagement: This is where you focus on getting likes, comments, and share. Here, depending on the company you’re representing, you could be polarizing to get engagement. Big companies do this all the time.
  • Video views: Simply getting more people to watch the video.
  • Conversions: Ads that get ideal customers to buy.

Your clients ads need to differentiate themselves from everyone else. A great way to do this is by having high quality images and ad copy that sticks in the targets head.

After you have the perfect ad, you want to make sure you’re targeting the right people. Luckily Facebook has made this easier on us all by letting us use pixel.

Here are a few things to consider about your audience:

  • Location: Getting the right location down is incredibly important businesses tied to one location. You don’t want to waste a budget on people thousands of miles away.
  • Age range: It’s not like 70 year olds are signing up for gym memberships left and right…make sure you pick the right ages for your client.
  • Gender: As much as we want to break gender norms, choosing male or female will effect results.

Once you’ve got your ad down and your targeting all dialed in, it’s time to launch those ads! However, don’t be worried if it all doesn’t hit at first. Most people who run a Facebook advertising agency will tell you it takes a few tries to dial it all in.

This means that you need to keep an eye on it constantly at first, if it isn’t working, just make one small change at a time.

We know that might sound like a lot of work, but keep in mind, most brand new marketing agencies spend 3-7 hours a week per client.

If you really want to have free time, something that is LITERALLY on autopilot 24/7, check out this business model!

What Kind Of Clients Can You Help?

Small business owners are typically your best place to start as a beginner. Most big businesses already have large ad campaigns, social media presence, or even a blog!

A small business could always use a small marketing agency like yours to step in as the experts getting their phone to ring off the hook. Most just don’t have the time to focus on marketing and (as they should) are focused more on the service they provide to their customers.

Business owners know just how important their time is. They know it’s money. So if they can find someone with great results that runs their ads…they can put more time into completing the jobs that pay them handsomely.

But what small businesses need all these jobs exactly?

Bars, gyms, roofers, plumbers, electricians, salons, tree service contractors, etc.,etc.

Find a niche and stick with it. If you can make it work well for one client, they will bring you a TON of new business on monthly retainers.

What Do Facebook Advertising Agencies Charge?

As you startup your Facebook advertising agency, we recommend working on a base retainer for your clients for an entire month. What this does is give you and your client enough time to see if you can get the ad creation and process down well enough that it’s more than worth what your client is paying you.

Almost every customer will be a little bit different, and the amount of customers/conversions are typically what matters when it comes to money per client…but you can expect the average client to be worth roughly $1,000 to $1,500 per month.


Since it only takes 3-7 hours a week per client to run ads, you can branch out and acquire even more clients! How does an extra $2,000 to $3,000 sound each month?


Most of your “retainer” is going to go towards the clients ad spend and you’ll walk away with maybe 50% if you’re lucky…

If profit margins are what you’re after, check out this one business model that has 90% profit margins!

What Skills Do You Need To Start A Facebook Ad Agency?

Hopefully the last section got you thinking more about how to start a Facebook ad agency.

Gaining advertising experience by using the Facebook ad platform is one of the best things you could do. You’ll learn about the following two things which are arguably the most important:

  • Facebook Ad Manager
  • Facebook Pixel

These things are what make all the magic happen. But, that’s not to discount creating a sales funnel and solid copywriting skills.

You can find a lot of information about Facebook ads online. In fact, we have plenty of articles here at Scam Risk about them…

You should also check out Social Ad Tribe by Sean Kochel, his knowledge is next level.

His course covers everything you need to know about starting your own Facebook ads business. He covers how to prospect for clients, a lifetime Facebook support group with bi-weekly livestreams, and personal mentorship by Sean.

Check out our Social Ad Tribe Review!

How Do I Find Potential Clients And Get Them To Say “yes” To Hiring Me?

This task isn’t as easy as you might think. There have been plenty of phonies and scammers in the market that have ruined the reputation of most Facebook Marketers. But here are some things that might help:

  • Build your communication skills. Knowing how to talk to people is an important skill to have in this business. Beyond that, it helps when you can speak with confidence.
  • Reach out to people you know, and tell them about what you’re doing now.
  • Be willing to hear NO. Somewhere someday along the line, someone will tell you “no”. But don’t get shaken up by it, sometimes you just catch someone in a bad mood at a bad time.
  • Develop testimonials. When you first start your Facebook ads agency, testimonials of current clients are going to help you big time! One way to do this is work for free (client pays for ad spend) and in return if it helps them, you get a testimonial and more clients!

How Do I Grow My Facebook Ad Agency?

That’s your goal right?

Once you’ve figured out how to manage one client, you’re obviously going to want to get more so that you have more money coming in to achieve other personal goals…

A great way to grow your Facebook ad agency would be to offer your clients the type of value they couldn’t get anywhere else. For example:

  • Getting real results for a client
  • Creating a relationship centered around trust
  • Listening to their needs and acting on them

If you implement some of those things into your own Facebook ad agency, you will definitely have some long lasting and happy clients. So happy in fact, you’ll probably get hit with tons of referrals!

After you get some jobs in the door, figure out as much as you can about their business so you can determine if they’ll be a good fit for you down the road. For example:

  • Step them through your business
  • Show them how you can help
  • Allow them to ask questions and state any concerns
  • Follow up, follow up, follow up

And don’t forget, you can generate leads for your own business as well! Facebook ads work for everything!

After you’ve started to add clients it’s important to keep organization in mind. You’ll need strong systems in place to handle multiple campaigns.

Growing your client base is possible and many people have done it before you! Just trust the process when you are learning how to start a Facebook Ad Agency, keep your head down, and grind forward!

What Is Our Top Recommendation For Making Money Online In 2021?

Our review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Real Estate!

Where Facebook Ads falls short is in scalability. 

You can’t realistically expect to be able to set up a bunch of different Social Media Campaigns and maintain them throughout all hours of the day.

It just takes too many resources (money included) for any regular person to bootstrap.

But what if you could make even more money off of little local websites without having to spend all your day monitoring different campaigns?

With this digital real estate program, you can profit off LOCAL traffic to your website every single day!

Sound too good to be true? Of course it does! But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc. 

How do you get paid and how much?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it digital real estate now? That’s a rent payment. 

The great thing is how easy it is to scale. You don’t have to worry about various CPC’s setting off different campaigns in the red at different times.

Back to SMMA, why land a small $500 where $250 automatically goes to ad spend…when you could clear all $500 of that in profit?

This one actually allows you to collect HUGE FLAT RATE DEALS. Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group much better than the Facebook Ads Club group in our opinion. This group is much more active.

Unlike Facebook Ads, where you’re getting maybe $250 per month, you could be getting 10-20X THAT. 

A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.

Unlike Facebook Ads, more people have been able to walk away from their 9-5 job as well. 

Now, I know you probably have tons of questions… 

So, check this out to learn more.

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