SEO That Works

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By: Scam Risk - Expert Reviewer

It’s another one of those making money online courses that is centered around SEO. It is promoted by Brian Dean. To put it simply it’s basically a how to course. 

It shows you how to find clients and how you should fulfill those deals for those clients…but you have to do all the searching and closing yourself.

You might even have to put up an ad for this on different platforms to get interest…YIKES!

One of the main selling points of SEO That Works ironically is that sales is a high demand skill. 

Not only that, but a course like this gives people the hope that they can make money online. And while we have to be honest for this review…

SEO That Works does come with some very helpful information to make money online and land some massive SEO checks.

We’re going to review SEO That Works to decide if it really is the best SEO  course out there.

We’ll talk about whether SEO is the right online business model for you.

At the end, I’ll answer some of the most frequently asked questions regarding SEO That Works and SEO in general.

And most importantly, I’ll show you the exact system I used to build my own internet marketing business to over $40,000 a month in mostly passive income.

This system made me swear off SEO for good, because it uses some of the same skills in a much more powerful and profitable way!

But more on that later.

For now let’s hop into all things SEO That Works!

Table of Contents

What Is SEO That Works?

SEO That Works, as the name implies, is an online training course on search SEO to help business owners get higher rankings in search engines. Its creator is Backlinko.com’s owner and SEO expert, Brian Dean.

So far, the SEO course has been revised three times and claims to revolutionize the world of SEO by helping businesses rank for the most competitive keywords in Google and other search engines.

Many people who believe in SEO know how important SEO (search engine optimization) is to their web content and they hire a ton of writers to give them high quality SEO-optimized articles.

Despite this, most of these websites still do not rank on Google.

So is it really possible to SEO optimize your website without having to wait forever for the results?

SEO That Works claims it is possible through the effective content marketing that the course teaches.

The strategy of Brian Dean is based on creating and marketing powerful content called The Power Page. The Power Page is designed to make the students of the course become SEO experts and industry leaders.

Who Is Brian Dean?

Profiled as a “recognized SEO expert” by Forbes, Brian Dean is an SEO specialist who created the SEO That Works course. Ten years ago, Brian quit his job and pursued a career in SEO as he became passionate to help online businesses to grow.


The most competitive words on the web such as “On Page SEO” and “Keyword Research” are a couple of examples that Brian ranked for in Google.


And if you checked, Brian has beaten numerous SEO companies in Google rankings. In fact, there is an affiliate site which he runs and it started to earn more than $10k per month in just 4 months!


His students in the course have now become SEO experts themselves whose businesses have earned higher rankings.

Coaching is not the only business that Brian Dean is involved in. He also has an agency that provides SEO services to businesses which need to rank in even the most boring niche markets.

In the SEO That Works training program, Brian teaches not only the best SEO practices but also his very own techniques on how he did it. In Brian’s course, you will get access to the exact same tactics that he used, including SEO techniques for your social media platforms.

In the SEO That Works course, Brian begins with an overview of the traditional SEO and backlinks that we all know and a comparison of this to his own strategy, convinced that his method works.

He will also provide you with SEO case studies to further back up this claim.

SEO That Works Pricing

Brian’s course is only available a few of times every year.

Each time the Brian Dean SEO course is released, it gets updated which means the pricing also gets updated, making it as one of the most expensive online coaching courses today.

Because the course is available only a few times annually, you might have to register in the waiting list to ensure your slot the next time it opens.

As of the moment, the website is directing the prospective students to join Brian’s waiting list for the next coaching sessions.

SEO That Works course starts with a membership level package.

In this package, the training is subdivided into3 levels namely SEO That Works Complete at $397 per month, SEO That Works Advanced at $197 per month, and SEO That Works Standard at $97 per month.

These prices change every time the online course gets revised. See the chart below:

What’s Included In SEO That Works?

The course contains 5 modules with bonus lessons to help you create “power pages” which are meant to draw others to link and share them, subsequently making your pages rank high.

These 5 modules attribute their effectiveness to 3 secrets:
The online tutorial, consisting of a video series, is done step by step. Each clip is about 10 minutes long and comes with a transcription in PDF that you can download and print. MP3 files are also provided for those who want to listen on the go.

Module 0: Introduction

Module O talks about the common SEO mistakes that people make. They are:

  • Using new, high-quality content to keep your website up to date
  • Concentrating on long tail keywords
  • Inactively building links

Here in this module, Brian tells his students what actually works in SEO which he outlined under the title “The New World of SEO.”

Module 1: Fast Track SEO Success

Module 1 is all about how to get your websites to rank on the first page of Google. And his methods claim it can be done within a short period of time.

Here, he explains the “Linkreators,” how one type of content can be created which people would be excited to link and share.

This approach has consequently attracted bloggers with big names in the industry to get to share them with their followers.

Module 2: How To Publish Content That Attracts Links, Traffic And Customers

In Module 2, you will be taught how to create quality content for “Power Pages” which you can use to leverage for targeted traffic and authority backlinks repeatedly.

Also featured here are 7 proven Content Frameworks that effectively drives targeted traffic and build links with real-world examples where you can draw inspiration from.

Another topic included in this module is on how to create what he calls “Share Triggers.” These Share Triggers are viral infographics that can be shared to generate buzz and in turn make you an established go-to expert in your niche.  

Module 3: How To Promote Your Content And Get Backlinks From Authority Sites

Module 3 is another step-by-step tutorial on how to create effective, killer content.

These are the strategies you need to build link and promote your content effectively so that your site obtains first page rankings for competitive keywords such as “Keyword Research, “Backlinks,” and “On Page SEO.”

Module 4: SEO Energizers

Module 4 is the last module in the package. Here, Brian will share with you effective on-page and off-page SEO techniques.

The Wet Clay Link Building is one of the best techniques Brian shared in this module where link building opportunities are emailed to you daily so you can learn how to increase your on-page SEO effectiveness.

He also has this topic “The CTR Magnet Method” where search engine traffic is directed to your web site within a short period of time, typically just within a few days,

SEO That Works Course Quality

The STW online learning tool is a premium product that offers high-quality video and audio content.

Besides this top-tier video tutorial, students are provided with PDF transcriptions to further support their learning.

Additionally, you get access to Brian Dean for any questions you may have and he will respond to you personally.

What’s more, all students are added automatically to the STW community where they can further interact and exchange knowledge.

Other bonus stuff include Backlinko insider sessions, lifetime course updates, exclusive field reports, and other important updates there may be.

Does SEO That Works Deliver?

Though Brian’s revolutionary methods have brought huge changes to the SEO world, I still think that it all depends on how the individual uses what he learns in determining whether a certain course delivers or not.

SEO That Works claims of getting high rankings within a short period of time and drive targeted traffic using their methods. These methods in SEO That Works are so well explained that by the end of the course, students are able to assess and evaluate their competitors’ content and improve theirs as a result.

We are talking about 60,000 monthly visits in new websites here by using STW’s strategies. You can check out blog posts across the web for this.

However, this impressive coaching course still has its share of a few downsides.

Although this course is a great resource for SEO beginners and website owners, prospective students should know that SEO overall is not easy nor predictable.

As you may already know, algorithms can change without prior warning and so there is no 100% way to stay on top of the SRPs forever.

Yeah, that sounds like a dick thing to say, and if you’re gonna put in the amount of grueling work to become an SEO Specialist (which, trust me, isn’t easy), you might as well bring in some REAL money.

The program that helped skyrocket my online business to $40,000+ per month teaches some of the SEO marketing skills, but shows you how to monetize them in a much, MUCH more profitable way.

Is Search Engine Optimization Worth It For A Small Business?

Yes, of course!

It is a valuable investment where the long-term benefits exceed the amount of money you invest upfront.

With SEO, time is a crucial element. The more you delay investing in your SEO, the more potential revenue is lost.

When you rank in search engines, you are in fact increasing your chances of building a steady and solid income.

Who Is SEO That Works Best For?

The SEO That Works program is for all! Anybody who wants to build their knowledge on SEO, whether you are a beginner or a seasoned SEO specialist, is suitable for the course. It is perfect for:

  • Digital marketing agencies which aim for top-rated results
  • SEO analysts
  • Ecommerce site owners
  • Freelance writers
  • Freelance Graphic designers or web designers
  • Affiliate marketers
A lot of business owners online invest on their websites’ SEO but they do not get results.

This is mainly due to the fact that they are doing it the “normal” SEO way.

SEO That Works gives you a new and innovative approach to SEO which other online coaching programs do not provide. If you want to learn SEO the unconventional way, STW is the go-to program.

While this may be good for anyone at any level, it is important to mention that SEO beginners who can’t write nor get content, may find it bit difficult to follow.

What is SEO That Works 2.0?

This is the second revision and an advanced version of the specifically for building high-quality backlinks using the white-hat methods.

Price: From $900 to $2000

Language: English

Score (0 to 10): 7

Is SEO That Works Worth The Money?

If you want a complete SEO System, SEO That Works 2.0 delivers.

This business training course is valued at $3,000. Though you may find cheaper SEO courses, some would be free even, the methods in the SEO That Works course is much more advanced and unique. It offers unconventional methods in building quality backlinks using white-hat techniques.

What sets STW apart from the other SEO courses is that Brian Dean developed his own unique methods that have been proven effective by countless former students.

It is worth the money but I wouldn’t recommend it if you are a newbie or anyone who isn’t willing to spend that much money. You may checkout other courses but I couldn’t guarantee that it’s as effective as Brian Dean’s STW.

The only thing that really sucks about SEO in general though is that even if you rank a clients site…they can leave you at anytime.

In fact, it’s quite normal for that to happen. And that sucks because you’d be losing a nice $3,000-$5,000 check each month.

Then you’re left with nothing of value and no leverage.

That’s why we recommend a business model that uses the same SEO skills, but in a way that you can hold eternal leverage on…

Why Does SEO Matter To Your Business?

In today’s digital age, every business now needs SEO.

For any company to succeed, it needs a good number of customers.

According to Karl Kangur of Business Media:

“SEO is one of the most best investments you can make if you’re building a business for the long-term. No other marketing channel can give you this type of scale and reach for free.”

To get that audience, there are two ways to do it.

We all know that there is a bigger picture involved than just Google trying to tell us that they’re here to help you get free leads. Of course, they are after selling advertising together with those search results.

No, it couldn’t be out of just a good intention. Google is here to make money, just like you!

Google will put you in the top of the search results under one condition: to put relevant ads around them, hoping that your audience or potential customers would click those ads so they get paid in return for giving them the best options.

Don’t get me wrong, there is absolutely nothing wrong with it. After all, they own the search engines.

Not all of your competitors have the luxury of time or even the willingness to follow a program such as Brian Dean’s SEO That Works so they can rank organically. Some of them would rather pay.

But sadly, however, that doesn’t work for most companies who are normally short on time and money.

The following are some of the issues when people buy their way into it:

  • It is a never ending cycle of paying just to rank in the SERPs.
  • You will eventually pay more as Google will always try to get more from their “auction.”
  • You still have to make sure that those clicks are converted into sales to get back what you initially spent.

In case you’d rather put in your effort in a program like SEO That Works, you must diligently work on the learning materials until you get your desired results – which I’m sure you will.

Is The Course Worth It?

The true measure of online success is when you hit your target number of leads and conversions.

Generally, you have two paths to obtain these leads. One is through the traditional advertising (Paid) or Earned advertising (Free).

First off is the traditional advertising which all of you surely know how it works – by spending money on ads. When done right, you get your products to your target customers and long story short, they buy them.

It’s that simple. It hasn’t changed.

Second is the free or earned advertising where organic leads and word-of-mouth leads are generated.

If you aim to rank at the SERPs and earn organic traffic, I would highly recommend that you get Brian Dean’s course. Again, it is all up to how much work you are willing to put in to make the $497 per month course worth your time and energy.

Bottom Line: Is SEO That Works Legit?

Obviously, it is!

SEO is a a very comprehensive subject that involves strategic play of a lot of factors and elements in the search engines’ ever-changing algorithms.

What’s frustrating is that you’d find websites with sh@#$ty content but are ranking higher!

The SEO That Works blueprint gives its students a detailed and comprehensive guide on how to produce and implement SEO-driven results.

Brian Dean’s revolutionary SEO methods on content marketing is phenomenal, with great emphasis on quality over quantity.

And the production quality of the program materials reflect that.

No wonder people are investing in it despite the not-so-cheap pricing.

Does that answer your question?

It is entirely possible to build a profitable, successful online business however, that you can own and control.

My #1 pick proves this. And unlike STW, it actually provides real proof of real success from real people as recently as a few days ago.

Scam Risk's #1 Recommended Way To Make Money Online In 2021

Our review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Real Estate!

Where SEO That Works falls short is in scalability. 

You can’t realistically expect to be able to do SEO all day everyday.

It just takes too many resources (money included) for any regular person to bootstrap, not to mention some clients can be real headaches!

But what if you could make even more money off of little local websites without having to spend all your day monitoring different campaigns?

With this digital real estate program, you can profit off LOCAL traffic to your website every single day!

Sound too good to be true? Of course it does! But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc. 

How do you get paid and how much?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it digital real estate now? That’s a rent payment. Because It’s YOUR ASSET

The great thing is how easy it is to scale. You don’t have to worry about clients that are headaches because you own the website.

Back to SEO, why land a small $500 SEO client that is treating you like an employee, when you can own your own asset with leverage?

This model actually allows you to collect HUGE FLAT RATE DEALS. Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group much better than the SEO That Works group in our opinion. This group is much more active.


Unlike SEO That Works, where you’re getting maybe $250 per month in profit, you could be getting 10-20X THAT. 

A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.

Unlike SEO That Works, more people have been able to walk away from their 9-5 job as well. 

Now, I know you probably have tons of questions… 

So, check this out to learn more.

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