MailShake Review 2021: Best Cold Email Outreach Software?

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Updated: February 22

By: Scam Risk - Expert Reviewer

MailShake Review 2021: Best Cold Email Outreach Software

MailShake is an automated sales engagement platform for modern sales teams that sends cold emails directly to prospects using your existing email software.

This review will go over MailShake to see if it really is the best sales engagement platform out there.

Now, just to be completely transparent here…

This MailShake review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

And at the end, I’ll answer some of the most often asked questions regarding MailShake and sales engagement in general.

But most importantly, you’ll see the exact step-bey-step system that many others have used to grow their own successful online business to more than $40,000 a month in passive income.

This system made them swear off SEO for good, because it uses some of the same skills but in a much more powerful and profitable way!

What Is Mailshake?

Mailshake is a sales engagement tool that allows businesses to automate cold outreach campaigns and manage leads. You can send personalized cold emails in bulk and assign tasks to reach prospects through phone and social media. All this is done from one dashboard, making it easier to use than traditional email marketing software.

Mailshake is used by more than 45,000 businesses worldwide, primarily used by small B2B companies with less than 15 employees.

Mailshake Review Summary

Mailshake was established by Robert Senoff and Colin Mathews in 2005. It’s currently used by more than 45,000 customers around the world. Mailshake targets small businesses with less than 15 employees.

Mailshake is a cold email outreach tool that allows you to connect with your email provider and send automated emails to your prospects. However, it’s not an all-in-one marketing platform or a fully-featured sales tool. Mailshake is not the right choice if you are looking for a CRM or a way to create complicated drip campaigns.

  • Mailshake is great if you need to send cold emails to potential clients using your existing email marketing tool.
  • If you’re looking for a more robust marketing automation tool with a built-in sales CRM, I’d recommend ActiveCampaign.
  • If you’re looking for B2C email marketing solutions, you can check out Campaign Monitor and Mailchimp.

Mailshake Pricing & Cost

MailShake costs $59 per month per user. It allows you to connect to only one email address per user. It offers two subscriptions and a discount on annual contracts that are paid in advance.

  • Email Outreach Plan –$59 per User monthly; 5,000 recipients/ campaign
  • Sales Engagement Plan: $99 per user monthly; 10,000 recipients/ campaign

The number of emails you can send each day is limited with MailShake, depending on which email provider you use. Below is a list of Mailshake’s daily email limit limits:

  • Gmail: 500 emails/ day
  • GSuite: 2000 emails/ day
  • Microsoft: 1000 emails/ day
  • Emails via SMTP: 1000 emails/ day

Mailshake Features

Mailshake Features

We’ll be discussing Mailshake’s main features below. To give you an idea of the solution’s usability and interface, we have included product screenshots.


Mailshake will direct you to the dashboard when you log in for the first time. The dashboard provides a snapshot of your cold outreach campaigns and tracks important KPIs such as open rate, opened emails, new leads, and leads won rate.


Data Integration And Storage

Mailshake collects and stores information from leads and prospects and use them to personalize emails. These are some of the methods you can use to import data to Mailshake:

  • Manual Entry: Customer information may be manually entered through copy-paste.
  • CSV Upload: You can upload CSV files that include customer data in spreadsheets.
  • Prebuilt Integrations: Built-in integrations enable Mailshake to seamlessly transfer data between third-party solutions. Mailshake is compatible with more than 30 third-party platforms. Later in this review, we will explore Mailshake’s integrations.

Data Integration And Storage

Email Builder

Mailshake allows you to create text-based emails to send to your audience. Email templates can be created with merge fields that automatically fill in stored contact information. Mailshake has over 50 pre-written templates.

Email Builder

Drip Campaigns

Mailshake allows you to send automated emails to your target audience. After you’ve written your messages, you can organize the sequence you want your emails to go and set time delays between each send.

Drip Campaigns

You can add multiple types of emails to the sequence using the application: drip emails, follow-up emails, and one-click emails. Each email type serves a purpose and allows you to engage with your recipient at just the right moment.

  • Follow-up Emails: Mailshake sends emails at a specific time until a recipient is a lead, unsubscribes, or bounces.
  • Drip emails: Mailshake sends several emails, regardless of the recipient’s behavior.
  • On-Click Emails: Mailshake triggers an email to send when a recipient clicks a link.

A/B Testing

Mailshake comes with an A/B testing tool you can use for optimizing your drip campaigns and emails. E mail campaigns can be sent to up to five segments of your email list.

AB Testing

Mailshake monitors campaign performance to help determine which variation is the winner. Mailshake can track A/B testing metrics such as:

  • Bounces
  • Clicks
  • Opens
  • Replies
  • Unsubscribes

Mailshake monitors campaign performance

Voip Phone Dialer

The sales engagement plan includes a VoIP phone number that allows you to make calls right from the platform.

With MailShake, you can create a unique phone number and record and transcribe phone calls.

Analytics And Reporting

Analytics And Reporting

Mailshake comes with an analytics dashboard that will help you track the performance of your campaigns. These are just a few of the metrics that Mailshake can track:

  • Bounce rate
  • Click rate
  • Open rate
  • Prospect Count
  • Response rate
  • Send volume
  • Unsubscribe rate

You can also generate reports to analyze prospect and campaign data. Below are some reports that Mailshake can generate:

  • Engagements Report: Monitors campaign engagements
  • Lead Catcher Report: Monitors leads’ status
  • Lead Drivers Report: Monitors conversion success across all campaign channels
  • Productivity Report: Monitors team performance over time


Mailshake has over 30 built-in third-party integrations. Here are some of them:

  • Freshsales
  • GSuite
  • Hubspot
  • Linkedin
  • Outlook
  • Pipedrive
  • Salesforce

Mailshake Alternatives & Competitors

Mailshake Alternatives & Competitors

MailShake is competing with many solutions that provide similar functionality. Mailshake’s main competitors include:

  • ActiveCampaign
  • AWeber
  • Campaign Monitor
  • Constant Contact
  • GetResponse
  • HubSpot
  • Klaviyo
  • Mailchimp
  • MailMunch
  • Moosend
  • Robly
  • Sendinblue
  • Streak CRM
  • SendPulse
  • Zoho CRM

Is Mailshake Right For You?

Mailshake is a sales engagement tool for cold email outreach. Mailshake has over 45,000 users worldwide and is mainly used for small B2B businesses with less than 15 employees.

  • If you need to send personalized outreach emails to potential clients using your existing email marketing tool, you can try MailShake. It allows for faster and more effective cold email campaigns.
  •  ActiveCampaign is an excellent choice if you’re looking for a robust marketing automation system with a built-in sales CRM.
  • I’d recommend Mailchimp or Campaign Monitor if you are looking for a B2C email marketing platform.

What Is Our Top Recommendation For Making Money Online In 2021?

Make Money Online

Our review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Real Estate!

Where MailShake falls short is in scalability.

You can’t realistically expect to be able to do SEO all day everyday.

It just takes too many resources (money included) for any regular person to bootstrap, not to mention some clients can be real headaches!

But what if you could make even more money off of little local websites without having to spend all your day monitoring different campaigns?

With this digital real estate program, you can profit off LOCAL traffic to your website every single day!

Sound too good to be true? Of course it does! But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc.

How do you get paid and how much?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it digital real estate now? That’s a rent payment. Because It’s YOUR ASSET

The great thing is how easy it is to scale. You don’t have to worry about clients that are headaches because you own the website.

Back to SEO, why land a small $500 SEO client that is treating you like an employee, when you can own your own asset with leverage?

This model actually allows you to collect HUGE FLAT RATE DEALS. Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group much better than the other SEO groups in my opinion. This group is much more active.

Unlike SEO, where you’re getting maybe $250 per month, you could be getting 10-20X THAT.

Scott Is Crushing It

A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.

Unlike SEO, more people have been able to walk away from their 9-5 job as well.

Now, I know you probably have tons of questions…

So, check this out to learn more.

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