Lead Flipping

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By: Scam Risk - Expert Reviewer

Selling Leads and Lead Flipping: Is It A Legitimate Business Model in 2022?

Wouldn’t you like to develop a lucrative business where you don’t have to sell a product and still make a lot of money?

A lead generation business allows you to generate leads and sell current products and services for a fee. 

Selling leads is an excellent option for many professionals to supplement their income. Lead generation is perfect for bloggers, entrepreneurs, coaches, and anybody else with a website.

Lead generation is a terrific method to make money from home, but it doesn’t happen overnight. It requires hard work.

This Lead Flipping review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

This review will go over selling leads and lead flipping to see if it really is the best business out there.

You’ll learn whether lead flipping is the right online business for you.

And at the end, you’ll find answers to some of the most frequently asked questions regarding selling leads and lead generation in general.

But most importantly, you’ll see the exact system many others have used to build their own internet marketing business to over $40,000 a month in mostly passive income.

Table of Contents

What Is Selling Leads Online?

Leads are not a new commodity, but the complete real-time lead selling method adds revenue streams to some businesses and has also become the foundation of many more.

The idea is simple: instead of charging an hourly rate or a percentage of media buys, you market to generate leads and sell them after as a good on a per-lead or per-sale basis.

If you’re not sure whether selling leads online might be a good fit for you, we have covered everything you need to know below.

What Is Lead Flipping?

Lead flipping is the process of generating leads for local businesses and selling them to the appropriate company.


  • roofing
  • plumbing
  • towing
  • landscaping

It is all about selling businesses sales-ready leads though.

If you have been operating as a freelance SEO, PPC, or Social Media marketing specialist, you should think about expanding and converting your passion into a business.


You can flip leads.

How Do You Get Into Selling Leads?

Once you’ve decided to start a lead generating company, you’ll need to take the necessary steps to grow your efforts. You can’t grow your business or earn more money unless you scale your lead generation activities.

1. Select A Niche For Generating Leads

The first step in establishing a scalable lead generating company is to select an area to specialize in. Of course, it would be prudent to select a sector that relies on lead generation services, such as short-term loans.

Lenders make short-term loans to customers that need money quickly. Borrowers of short-term loans are frequently repeat customers, which is beneficial to the business. Because these loans are simpler to qualify for than traditional loans, getting leads may be easier. Every year, more than 10 million Americans apply for payday loans.

In the United States, there are more payday lending stores than McDonald’s restaurants. That means there are a lot of buyers out there for your leads. Payday loan companies make over $46 billion in loans per year and receive approximately $7 billion in fees. The industry’s profitability and stability make it an excellent choice for affiliate marketing, with qualified lead sellers earning more rewards than those who specialize in other areas.

Before deciding on an industry, do your homework. You don’t want to waste time on the wrong industry because it can take time to establish a captivated audience and start generating high-quality leads.

2. Create A Marketing Strategy

As a lead seller, you must select a lead generation strategy. Many lead generation organizations do not commit to a single strategy, instead of focusing on both paid and organic marketing.

You may not have the time or experience as an independent lead seller to build various strategies for lead generation. Instead, you can pick one and master it.

Google Ads, Facebook, and YouTube are all popular paid marketing channels. For several sectors, Facebook is the most cost-effective approach to create leads because the cost per click is frequently lower than Google Ads.

Google Ads, on the other hand, has greater conversion rates. It may be more expensive per click, but it may take fewer clicks to get a lead than on Facebook, where it is easier to sell direct-to-consumer products rather than generate form submissions.

Google Ads lets you reach out to active buyers or folks actively looking for the product you’re marketing. Unfortunately, Google Ads has prohibited cash advance ads, so if you want to generate leads for the short-term loan market, you’ll have to utilize Bing instead.

Facebook allows you to reach out to passive candidates and provides more targeting choices. You can contact customers who aren’t actively looking for the product you’re offering but have expressed an interest in it or who meet the demographics of previous customers.

Email marketing is one of the greatest, if not the best, lead generation channels. The idea is to create a list of potential customers. This list can be generated through a blog or newsletter, but there are companies that will supply prospects for a price. A marketing automation system will be used to generate leads through email marketing. The cost of these tools varies substantially. If you’re just starting out, a tool like MailChimp or Constant Contact may suffice. As your business grows, you might need more comprehensive tools, such as those offered by Marketo and HubSpot.

In addition to paid channels, organic means such as blogging can be used to create leads. If you can construct and rank a website for high volume, relevant search terms, you can get leads for little or no money upfront. Depending on the sector, ranking a site on Google can take several months, if not years.

Different industries have varying degrees of competition. Companies in the most competitive areas are frequently the ones most in need of leads. They pay more per lead, but getting leads may be more difficult depending on your skill level.

3. Look For Opportunities To Monetize Your Leads

Once you’ve built a lead generation strategy, you’ll need to seek ways to start selling leads. Multiple lead buyers will assist you in diversifying, gaining useful information, and locating the buyers who pay the most.

Some buyers put a limit on the number of leads they will accept. You may have leads that go unworked if you just work with one buyer. Working with an affiliate network or lead generating company will allow you to reach several buyers at the same time without having to do all of the work of creating a network yourself.

In some cases, you can repurpose your leads for new sectors by adding different fields to your website’s form. For example, if a consumer is looking for a payday loan, they may also want to check their credit score. You can include a line on your form that says something like, “Request your free credit report,” where the customer can choose whether or not to receive a credit report.

How Do Lead Generation Companies Sell Leads?

To sell your leads, you’ll need to collect information via a web form. If you work on your own, you will need to create a landing page with a form that collects lead data. If you choose to work with an affiliate network or a lead-generating business, they may give you a white-labeled website to which you can direct visitors to generate leads.

A white-labeled website is a straightforward website or landing page designed by networks for lead sellers. The network creates the domain name, models the site after existing lead generation sites, creates the lead generation form, and hosts the site.

Depending on how the site was designed and the type of relationship you have with the network, you may or may not alter the material on the site.

Different sectors buy leads in different ways. They also necessitate distinct lead data. It is critical to know what the lead buyer is looking for, legally required to divulge in a web form and other operational elements. These particulars can help the lead buyer avoid problems in the future.

As a lead seller, you must also provide consumers with proper disclosures. You can obtain disclosure information directly from the buyer or the network with which you are dealing. It is critical to obey all U.S. rules and regulations while gathering and transferring customer data. Reviewing the General Data Protection Regulation (GDPR) guidelines will provide you with most of the information you want.

If you are creating your website, you must combine your website form with the network you are selling. Most networks will offer technical assistance and will assist you in integrating with their lead buying system, often known as a ping tree.

Short-term loan lead purchasers frequently employ ping trees. A ping tree functions as a real-time lead auction. Moreover, several buyers have formed alliances with the network or lead generation company. These purchasers supply lead filters, which are the parameters they need to purchase a lead. They can also set lead limits, as well as minimum and maximum bids.

When you generate a lead using your web form, the information is delivered to the ping tree. It then shows buyers a fraction of that information, beginning at the top of the tree.

Buyers that have agreed to pay more per lead are at the top of the ping tree. As the lead progresses down the tree, the price decreases.

If a buyer has reached their lead purchasing limit, they will be removed from the ping tree and will not be shown additional leads. This implies that your leads will only be presented to customers who are interested in buying leads.

Although it may seem to be a lengthy process, the lead purchase process takes only a few seconds.

After completing the form, the consumer is directed to a loading page where they are informed that their request is being processed. A user’s normal wait time is less than a couple of minutes. If a customer purchases their data, they will be directed to a thank you page.

If your lead is purchased, the conversion will be shown in your affiliate dashboard. You have to invest in tracking software if you are not dealing directly with a network.

It is critical to track your revenues to optimize your campaigns. If your leads are selling for a low price, their quality may be low. To create more quality leads that sell at a higher price, you may need to modify the content you publish or the targeting on your campaigns.

How To Sell Leads

1. Organize Your Lead Offering

If you intend to sell leads, you must first choose what your product will be. This includes deciding on one or more lead verticals in which to operate.

2. Generate Leads To Sell

Once you’ve established a framework for your lead offering, it’s time to gather the leads you intend to sell. There are two primary methods for acquiring leads.

Lead Generation: This is the most typical lead generation approach, and it is the choice that most marketing gurus prefer.

Buying Leads: Many lead sellers purchase leads to supply or enhance their lead flow.

3. Create A Buyer Network

After you’ve defined your lead offering and determined how you’ll acquire your leads, the following stage is to build a network of buyers who will buy your leads. This is one of the most crucial and tough aspects in developing your lead selling process. If you intend to establish a long-term lead selling business, be prepared to devote a significant portion of your initial and ongoing efforts to discovering and working with your lead buyers.

4. Create Lead Distribution Logic

You must choose the lead distribution logic that will be used. The real-time lead distribution used to be pretty uniform, but new distribution logic now allows you numerous options for maximizing earnings and optimizing lead flow.

5. Create Lead Purchase Options

Finally, you must define and customize the lead purchasing choices that you provide to your clients.

Can You Make Money Flipping Leads?

Lead flipping could be a profitable new revenue source for you and your company. 

Lead flipping is also known as lead brokering. Leads are in high demand in a variety of businesses.

Consider the following industries: mortgage, insurance, solar, home renovation, personal, business, and vehicle loans, to name a few.

To survive and flourish, each of these businesses requires a consistent flow of leads.

What Does A Lead Broker Do?

A lead broker is a business or a person that purchases lead with the goal of reselling leads to their own network of customers.

The lead broker (a.k.a. lead aggregator) is a middleman who connects the lead generator and the end-service provider.

Following the lead purchase, the lead broker deducts a modest margin from the lead price before they sell the lead to one or more customers.

This entire process is carried out in real-time via server-to-server communication between the lead seller, lead broker, and lead buyer.

Is Lead Generation Business Profitable?

Lead generation is unquestionably profitable for both those who generate leads and those who require lead details.

Businesses cannot live in the absence of potential prospects and customers. A solid lead generation effort enables them to market their products and services to suitable buyers like local business owners.

A lead could be worth far more to a B2B company than the cost of generating the lead, and if the lead converts, the lead will be lucrative for the company.

Similarly, people who generate leads, whether in-house or outsourced, are compensated for their efforts.

It is a win-win situation for both the buyer and seller and is well worth the effort.

How Much Does A Lead Sell For?

The average cost per lead was $198 in 2019.

On the other hand, the cost per lead varies greatly based on the business, your target market, and, of course, the competition in your industry.

How Much Is A Lead Worth?

There are two methods for determining lead value, depending on how your company works:

Lead Value = value of sale / # of leads

Lead Value = average sale X conversion rate

According to the first method, if a sale is worth $2,000, but you only make one sale out of every five leads, the strict value of each lead is $400. If, on the other hand, the lead generates three referrals, the total number of leads is four, and that lead is truly worth $1,600.

Similarly, according to the second approach, if a sale is worth $2,500, but your conversion rate is 20%, the strict value of each lead is $500. If the same lead generates three referrals, the lead is actually worth $2,000! More qualified leads can sell higher.

Is It Legal To Sell Leads?

Always ensure that you’re handling lead data in a way that complies with the regulations of the country in where your company and lead purchasers are located.

Even if you believe you are in the clear, we would always recommend reviewing the laws and rules that may apply to your lead generation activities before investing too much time or money into your new venture, even if it means scheduling a meeting with a lawyer familiar with the laws associated with marketing, sales, and lead generation as a business.

Can You Still Make Money With Lead Generation In 2022?

Yes you can still make money with lead generation in 2022.

People are building and ranking new sites in new markets every single day!

SEO as a whole has not really changed over time. The process of ranking a site has stayed virtually unchanged. As long as you write good content, apply good backlinks, and good citations…your site will never be effected. Only strengthened.

Now more than ever businesses are looking for leads as well, especially considering the disaster that was covid-19.

With people googling more, and looking at bill boards less, now is as good a time as any to get started with organic lead generation!

Scam Risk's #1 Way To Make Money Online In 2022

It’s no secret that my #1 way to make money online is through lead gen on Google as well.

However, Lead Flipping isn’t the only course out there and it does lack in one key area…


Yes, It's Still Lead Gen, But Not Lead Flipping...

My #1 recommended business course goes beyond when it comes to sales, showing you the exact 6 step process.

Not only does this program and coach show you exactly what the search engines want with SEO, but he shows you how to land these clients through his tried and true process!

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