BuzzSumo Review 2022: Best Content Ideas?

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Updated: December 01

By: Scam Risk - Expert Reviewer

BuzzSumo Review 2022: Best Content Ideas

BuzzSumo is an excellent tool for anyone whose job, business, or brand relies on creating or promoting content. It’s a well-known name in the marketing industry.

BuzzSumo is a great tool for discovering what people are talking about on blogs, websites, and social media. This allows you to jump in on hot topics and create buzz by creating content around these topics.

This review will go over BuzzSUmo to see if it really is the best social media analytics and content inspiration and curation tool out there.

Now, just to be completely transparent here…

This BuzzSumo review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents


What I Liked
  • Helps improve your search rank
  • Great "Alert" feature
  • Excellent software for writing engaging articles
  • Accurate Content Analyzer
The Good


What I Didn't Like
  • Limited to English
  • Limited resources with the free plan
The Bad

And at the end, I’ll answer some of the most often asked questions regarding BuzzSUmo and social media analytics and content inspiration and curation in general.

But most importantly, you’ll see the exact step-bey-step system that many others have used to grow their own successful online business to more than $40,000 a month in passive income.

This system made them swear off SEO for good, because it uses some of the same skills but in a much more powerful and profitable way!

What Makes BuzzSumo So Great?

BuzzSumo searches the internet for content-based search queries. They report back on their success based on their social engagement, backlinks, and evergreen score.

BuzzSumo offers a lot of features, but two are particularly strong:

Core Features

  1. The “content insights” feature will give you an edge in your content strategy by showing you the most popular topics within any niche. This data allows you to create content that has maximum impact and provides valuable, timely information.
  2. The “find influencers” feature lets you discover who and what influencers are doing in your niche. This information is invaluable when you are looking to increase your content through influencer partnerships.

buzzsumo site

BuzzSumo also offers marketing tools that can assist marketers. They are:

  • Delivering Content Insights
  • Find & Understand Influencers
  • Competitor Analysis & Comparisons
  • Content Alerts
  • Content Curation
  • View All Social Networks
  • Advanced Filtering & Data Export

BuzzSumo’s influencer marketing features make it attractive to content marketers and social media users. It helps you discover online the most shared content. Digital marketers will love that you can monitor your competitors and use their data to your advantage. The influencer data can be used to promote and build links. It’s flexible and has excellent features that everyone can use.

BuzzSumo Pricing: $99-499/mo

Buzzsumo pricing can be prohibitive for small businesses. However, it is an excellent tool for content marketing. But you can also check out other options to help you decide if it’s right for you.

10 Best BuzzSumo Alternatives

1. Ahrefs

1. Ahrefs

Ahrefs has been a top-rated SEO tool in the industry. It offers features such as a keyword explorer and site explorer.

Site Audit and Rank Tracker are also available. These tools will help you improve your website’s performance and organic search results. It also has many of the same features as BuzzSumo.

Ahrefs’ content search engine allows you to discover thousands of topics that are trending in your industry.

You get lots of data that can be used for content discovery, insights, and trending articles.

These trending articles can be sorted by total shares, social media traffic, search engines traffic, and referring domains.

While BuzzSumo lets you see which posts are most shared and linked, Ahrefs allows you to view the most visited pages.

It is also possible to find influencers by looking at who has tweeted each article. Then you can sort the followers by article and export the data to your outreach campaigns.

You not only get many of the same capabilities as BuzzSumo but also a lot more helpful SEO tools such as:

  • Keyword research
  • Link Building
  • Alerts
  • Competitor Analysis
  • Rank Tracking
  • Website Audits
  • And more

BuzzSumo vs. Ahrefs

Depending on the subscription level you choose, Ahrefs is the same or more expensive than BuzzSumo. However, Ahrefs can do a lot more.

Between the two, if the SEO tools are useful to you, Ahrefs is definitely the better value and the more powerful tool.

Ahrefs Pricing: $99-999/mo with a 7-day trial for $7

2. SEMrush

2. SEMrush

A subscription to SEMrush offers many of the same features as BuzzSumo and is an excellent tool for professional bloggers and marketers for keyword search and competitor research. Link Builders is a valuable tool that automates ongoing outreach campaigns to increase backlinks.

SEMrush also includes the following:

It’s also worth looking into SEMrush if you are interested in BuzzSumo.

SEMrush Pricing: $119 – $445/mo

3. Social Animal

3. Social Animal

Social Animal has been called the “Swiss Army Knife of Content Marketing” and is extremely popular – allowing you to search for content on multiple platforms, as well as how it performs.

You can get a customized report delivered to your inbox each day. You can also use the other tools to get carefully-selected information.

Social Animal can even help you determine the title length of your content based on keywords or topic and the best time to post it.

Social Animal Pricing: $41-416/mo inclusive of a free 14-day trial

4. Content Studio

4. Content Studio

Content Studio allows marketers to manage their blog and social media content using data-driven tools. The platform uses social engagement data to predict whether your post will go viral before you hit publish.

The content research platform claims it is an “all-in-one tool,” replacing the need for you to use services from different platforms.

Content Studio features include:

  • Content discovery and insights
  • Multi-channel composer
  • Planner & calendar
  • Automation workflows
  • Approval workflows
  • Analytics & reporting
  • A single content inbox

Content Studio Pricing: $24-149/mo

5. DrumUp

5. DrumUp

DrumUp is a content marketing platform that offers an all-in-one tool for content management, content curation, and content discovery.

It also helps with employee advocacy. DrumUp’s analytics allow content marketers to track and measure Twitter and Facebook engagement.

Although some features are similar to BuzzSumo, its capabilities are much smaller than BuzzSumo’s vast array of features.

DrumUp Pricing: Limited and free forever plan or $15-79/mo for professional plans

6. Curata

6. Curata

Curata makes content curation easier by helping marketers to find and update the best content. You can also publish to all channels from one platform.

You can also publish your own content to Curata or integrate with an existing CMS platform. Curata excels in content management, but it does not provide any outreach or influencer discovery features.

Create Pricing: Custom pricing available with a demo

7. NinjaOutreach

7. NinjaOutreach

NinjaOutreach makes it easy to find influencers who will share your content via social media and helps you find the most popular content. It also allows you to find influencers that fit your criteria, including their email addresses, phone numbers, and contact information.

It takes the guesswork out when reaching out to people that can sell your products or services. It also offers customizable CRM software.

NinjaOutreach Prices: $119–199/mo with a free 7-day trial

8. Feedly (Free)

8. Feedly (Free)

Feedly is ‘the cure to information overload’ for professionals, readers, and businesses. It’s powered by Google Alerts and functions as an RSS feed, but it also has hundreds of application integrations.

This function makes it an indispensable tool for finding, sharing, and reading relevant content for your business.

Feedly removes all distractions from a piece of content until it only displays the words and images. It can be used to monitor social media and look for mentions of your company or other related keywords.

Feedly’s basic version is free and can be used in place of BuzzSumo. However, it lacks many of the features that are available on similar platforms.

Feedly’s upgraded service has more features, including Leo (Feedly’s AI assistant), learning what content you interact with to better serve you.

However, it still doesn’t offer all of the BuzzSumo features. Feedly, for example, doesn’t provide much in the way of influencer discovery, but it will show you trending articles based on your feeds used as a  free content discovery tool.

Feedly Pricing – Feedly is a web and mobile plan that allows you to follow up to 100 sources, organize them into three feeds, for free.

Feedly Premium Upgrade Pricing: $6-18/mo.

9. Google Trends (Free)

9. Google Trends (Free)

Google Trends may offer a free alternative to BuzzSumo’s content discovery. Google trends can be used to visualize the popularity of keywords or topics.

You just need to enter a keyword to see a graph called interest over time. This graph shows how many times a keyword was searched on Google in a given time.

Google Trends may be something you are familiar with, but there’s a hidden gem within the platform that you might not know about – the related queries section.

You can download this data by clicking the “download” icon. This will allow you to see a variety of rising trends that are related to your keyword. This data can be a goldmine to find new topics.

Google Trends Pricing: Free

10. Sprout Social

10. Sprout Social

Sprout Social can be described as a social media management system rather than a content discovery service like BuzzSumo. Sprout Social isn’t as rich in content and influencer discovery features, but Sprout Social is still a valuable tool, especially for businesses that are centered on social media.

Sprout Social is ideal for those who enjoy keeping up with social media sites like Instagram and Twitter. All mentions and direct messages can be sent to one platform, so your marketer can keep up with the latest without needing to log in to multiple accounts.

You can set it up for one or more users. This makes it easy for smaller, medium, and larger businesses. You or your team can also monitor mentions on multiple social media platforms and keep track of analytics. This information can be used to share your content.

Sprout Social Pricing: $99-249/mo.

11. Oktopost

11. Oktopost

Oktopost, like Sprout Social, is a social media management platform. Oktopost is a must-have for anyone working in B2B sales.

After identifying your top content sources, you can create RSS feeds to keep track of them. The browser extension streamlines your own content and have it shared across all your platforms at the time that suits you.

Oktopost can be integrated into HubSpot, Salesforce, and other CRM platforms. Although the tool is not free, you can customize a plan to meet your business needs.

Oktopost Pricing: You would need to book a demo for the pricing info.

12. Scoop.It

12. Scoop.It

Scoop.It has a lot to offer. It’s simple to us and also much cheaper than BuzzSumo. It checks millions of websites every day to find content that matches your search terms. It can then filter, share or distribute the information to suit your needs. It’s frequently used in conjunction with other tools.

Scoop.It Pricing: $0-67/mo.

13. Mention

13. Mention

Mention cannot do all that BuzzSumo can, but it’s great for monitoring social media for “mentions” about your brand, products, or business. It can also be used to keep up with your competitors. Mention is easy to use and offers real-time monitoring.

You can also receive live updates from millions of blogs, social media sites, and forums. Mention allows you to connect your social media accounts to receive all updates from one source. It can be used to schedule posts for later.

Mention Pricing: $29-99/mo.

14. ShareIt by Social Pilot (Free)

14. ShareIt by Social Pilot (Free)

ShareIt was created by Social Pilot, a social marketing tool. ShareIt is an alternative to BuzzSumo. It allows users to search for, share, or schedule curated content. It also helps them in finding related content and identifying influencers who have used specific pieces.

ShareIt Pricing: Free (Excluding Social Pilot services)

15. AllTop (Free)

15. AllTop (Free)

AllTop may not have all the features of other tools, but it’s great for content creation. AllTop essentially stores in one place all headlines from the internet and checks every blog post before adding them. This reduces the time spent searching for broken links. This is a straightforward tool that can prove to be pretty useful.

AllTop Pricing: Free

Which One Should You Choose?

You should remember that all these tools have different specialties, and no two tools will be the same. BuzzSumo does more than some tools. While some are more focused on one aspect of producing and distributing trending content, others focus on the whole picture or look deeper. One tool may be used alone or in combination with another to increase your marketing efforts and exposure.

Below is a list of BuzzSumo alternatives that best suit your needs:

Best All-Around Tool: Ahrefs or SEMrush

The Least Expensive Tools: Social Animal & Share.It

Free Tools: Feedly & Google Trends

What Is Our Top Recommendation For Making Money Online In 2022?

Make Money Online

Our review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Real Estate!

Where MarketMuse falls short is in scalability.

You can’t realistically expect to be able to do SEO all day everyday.

It just takes too many resources (money included) for any regular person to bootstrap, not to mention some clients can be real headaches!

But what if you could make even more money off of little local websites without having to spend all your day monitoring different campaigns?

With this digital real estate program, you can profit off LOCAL traffic to your website every single day!

Sound too good to be true? Of course it does! But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc.

How do you get paid and how much?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it digital real estate now? That’s a rent payment. Because It’s YOUR ASSET

The great thing is how easy it is to scale. You don’t have to worry about clients that are headaches because you own the website.

Back to SEO, why land a small $500 SEO client that is treating you like an employee, when you can own your own asset with leverage?

This model actually allows you to collect HUGE FLAT RATE DEALS. Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group much better than the other SEO groups in my opinion. This group is much more active.

Unlike SEO, where you’re getting maybe $250 per month, you could be getting 10-20X THAT.

Scott Is Crushing It

A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.

Unlike SEO, more people have been able to walk away from their 9-5 job as well.

Now, I know you probably have tons of questions…

So, check this out to learn more.

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