How To Buy A Blog (2022 Update): Is It Really The Best Way To Make Money Online, Check Out #9 To Be Safe!

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Updated: May 05

By: Scam Risk - Expert Reviewer

How To Buy A Blog (2022 Update) Everything You Wanted To Know

Buying A Blog: An Online Business

A good place to start if you want to establish a blog or expand your current business is by understanding how to buy a blog (the right way). This article will show you how to determine whether or not a blog acquisition is right for you and how to make it happen.

But before we get too deep in the weeds… 

This How To Buy A Blog Review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

Pros: What I Liked

  • Building blogging business running your own sites, selling blogs, and buying blogs is one of the best online businesses to make money.
  • This is almost similar to real estate investing.
  • Selling Websites, blog content, and doing blog posts is popular.
The Good

Cons: What I Didn't Like

  • There is a broad market for online real estate and platforms to sell websites.
  • Existing Businesses have better stability than buying other sites.
  • There is some successful result in buying a blog. 
The Bad

So you’re contemplating the purchase of a blog.

Spend some time, in the beginning, researching the best way to buy a blog so that you can be confident you’re making an investment that will pay off.

To make an informed decision about purchasing any digital asset, it is essential to conduct thorough research.

The road to owning this asset class can be financially and personally gratifying if you follow these recommended practices for acquiring a blog intelligently.

There are countless information courses floating around the internet. Why? Because for every problem that exists, someone claims to have the solution. 

And that solution is usually some oddball money-making system that tells you how to turn a casual interest – or maybe something you’re super passionate about – into sustainable, reliable income. 

Just like Buying a Blog. Here’s the hard truth, though…

Most of these programs:

  • Take way more time than you’re led to believe
  • May have hidden fees
  • Require you to buy multiple upsells in order to get the “real” information

But most importantly, a lot of these programs just don’t scale.

“Scale” means once you do the work to make a little money, it should get easier to make more money, not harder. 

The problem is, most programs out there make it hard to make money at first, and even harder to keep making money. 

In other words, you might be able to make some money in the beginning, but it won’t be sustainable and you’ll end up getting discouraged.

This is the exact opposite of passive income

When income is truly passive, you do the work upfront, but then you set it and forget it. The money gets made whether you’re working or not. It’s not directly tied to the hours you put in. 

So, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Inventory
  • Selling to friends and family
  • Selling to strangers
  • Recruiting people
  • Dealing with questionable products that weigh on your conscience

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything?

If that sounds like something you’d be interested in, check out Digital Real Estate. 


This is nothing like buying a blog, and that’s probably a good thing. 

However, if you’d still like to know more about how to buy a blog, keep reading.

Find a Niche You Care About

Find a Niche You Care About. Monetized Niche Blogs

When buying a blog, make sure it’s something you’re interested in or at least educated about.

A profession in cooking or hiking or writing or personal finance or marketing or travel or fitness could be just up your alley. You could even try your hand at parenting, film, photography, or online enterprises. As long as you buy a blog in an area of interest, you’ll be on the road to success.

When you acquire a blog in your field of expertise, you’ll have more confidence in writing material that resonates with your readers.

Because the internet is saturated and competitive, you’re more likely to find a blog already dedicated to your topic of interest than not.

Those who want to write about vegan food might look for blogs that provide step-by-step instructions for new vegans or those who want to share their own vegan recipes.

Once you’ve selected a target blog for acquisition, having a solid blog strategy will allow you to broaden the scope of your new site’s readership after the sale has been completed.

Most existing business monetized niche blogs through sponsored posts and ad revenue.

Check for Original Content

Check for Original Content. New Blog

So, you’ve limited your focus to a specific area of interest. Performing a plagiarism check before purchasing a blog will help you confirm that all of the information on the site is original and not plagiarized.

You can use a service like Copyscape to see whether any of your work has been republished elsewhere.

Similar stuff may already exist on the internet and not be cause for alarm.

This review (before purchasing a blog) will, however, show you just how saturated the different blog’s niches may be—and why you should focus your acquisition eyes on the same niche blog that has unique content rather than a bunch of reused stuff that won’t serve your goals very well.

Understand How The Business Works Of The Blog You’re Buying.

Understand How The Business Works Of The Blog You're Buying. Selling Blogs

You may be thousands of kilometers away from the blog’s seller.

Try to contact the existing owner, either remotely or in person, to learn as much as possible about the business.

It’s OK if you can’t meet the blog seller in person; that’s understandable. For example, suppose you are looking to buy a blog on, the #1 online marketplace to buy and sell blogs. In that matter, you will be able to browse the discussion boards for that particular listing. Take a look at these forums or post your own queries.

Acquire a solid understanding of the blog’s requirements. Is the blog managed by a group of people? Does the current owner use a content writing service to write blog entries?

Consider any future blogging expenses incurred to keep this blog active.

Ask yourself what it would take to keep the blog running if you had to do it again.

The prior owner’s team may continue to collaborate with you, or you may have to do everything on your own.

Whatever decision you select, make sure you have a long-term strategy and goals to keep your blog running smoothly.

Examine Your Blog’s Traffic Statistics

Examine Your Blog's Traffic Statistics. Ad Revenue and personal finance

When purchasing a blog, traffic is one of the most significant things to look for. You may track a site’s traffic sources and the results of any marketing campaigns using tools like Google Analytics.

The new owner of the blog should have traffic development methods in place that will allow the blog to grow.

This includes any advertising expenses necessary to maintain a steady flow of visitors.

A head start in blogging comes from generating income and traffic. On this list, you’ll find a wide range of businesses. Some feature social profiles with hundreds of thousands of followers; others include courses and coaching packages that you can sell; some are monetized through a premium ad network. Still, others have their own trademark.

For buyers, third-party reports like SEMrush can provide information on the traffic and health of a website. With the help of Flippa’s partnership with SEMRush, website and blog buyers can now take advantage of this helpful service at a significantly reduced cost.

It’s critical to know where a blog’s visitors come from and make sure that those visitors’ sources are compatible with your own blogging abilities and interests.

When you buy a blog, it’s essential to make sure that it includes any social media accounts, email subscribers, YouTube videos, or other assets. These assets will be vital in driving traffic to your new blog acquisition in the future.

Analyze Existing Revenue and Potential Growth

Analyze Existing Revenue and Potential Growth. Personal Finance and Monthly Income

Before you buy a blog, you should conduct a thorough revenue check.

If a blog’s financials are available, you can ask the owner about revenue spikes and dips. This is especially useful if the site makes its financials available.

This is where you may look at the blog with a magnifying glass and see how it generates monthly income.

  • Is the blog monetized through advertising or affiliate marketing?
  • Is it making money using Google AdSense monthly?
  • Is organic traffic the only source of traffic? If so, how does that work?
  • Is there a seasonal pattern to your revenue?

These questions will help you determine a blog’s profit margins before making a purchase decision.

Integrating Stripe and WooCommerce into a marketplace like Flippa, for example, makes it possible for you to verify a blog’s income. It’s best to dig deeper than just the most recent financial documents to see where the company has gotten its money over the past year or two.

Using content marketing and sales funnels can help you swiftly expand your own sites.

There is no doubt that you can make serious money from selling online properties, whether you construct and sell your own site or buy an established blog. You can also place some Amazon affiliate links in your blogs.

Begin the Blog Acquisition Process

Begin the Blog Acquisition Process

To acquire a blog, you must first follow these guidelines. Suppose the owner has any supporting assets, such as social media accounts, email subscriber lists, or passwords to transfer. In that case, this is the place to do it from.

Having a professional like a broker on your side when purchasing a blog can help you feel more confident in your website purchases.

In addition to helping you with the valuation of your blog and handling any legalities, they may point out any blind spots.

Flippa’s escrow feature protects both the buyer and seller during the acquisition process by allowing a third party to hold substantial sums of money and any digital assets.

During this time, you need to make sure that everything goes according to plan before taking complete control of your blog.

Are You Planning to Buy Your Own Blog?

Are You Planning to Buy Your Own Blog

Now you can finally exhale a sigh of relief and relax. Your effort to understand how to buy a blog is well-recognized by others. Now it’s time to find your ideal blog acquisition target and work on the enjoyable stuff.

Keep in mind that the most promising way to grow your blog and set yourself apart from the competition is to provide original content. Don’t forget to have some fun while you’re at it!

Don’t forget to check out the active listings on Flippa and follow these recommended practices to ensure that you acquire a sensible blog for the long-term objectives of your own blog and business online.

Is Buying Blogs A Scam?

Is How To Buy A Blog A Scam

So, is buying blogs a scam? Not technically. You can make money doing it, but it’s definitely not as easy as they make it sound. 

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – it doesn’t scale.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months and then your reward is being forced to grind it out for another 9 months before seeing any “real money,” well…that’s not a great deal, is it?

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate

And you can legitimately do this from anywhere. It’s a true lifestyle business. 

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece


They’re able to travel around, living their lives first, and focusing on their income second. 

Because even if they stop working for an extended period of time, the money keeps coming in. 

So adventure, memories, and experience are the top priority. 

And they never have to worry about how to pay for the next trip, or consider asking for time off. 

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

Are There Any Alternatives To Buying A Blog?

3d white people difficult choice

Yes, there are plenty of sales programs to choose from if you want to pursue this business model.  Here are just a few:

What Is My Top Recommendation For Making Money Online In 2022?


Digital Real Estate

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t. 

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day. 

This is only possible if you have an income stream that’s not tied to your time.



2) You Own & Control EVERYTHING: With (course/business type), you don’t really own anything. You have no control over the quality of products. You don’t even own your “business”.
Look at the fine print for most of the agreements folks sign when they join one of these companies. At any point, the company can change your commission structure, reduce your profit margins, or kick you out entirely.
With Digital Real Estate, you own the assets, which means you have all the power and all the control.


3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work. 

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.



4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum. 

If you wanted to double your income with buying blogs, you’d probably need to double the number of hours you spend working. Because, again, this program doesn’t scale.



5) Make Money Helping Real People: With Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses. 

You make money by helping them make money. 

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent. 

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.



Now, the choice is yours. You could continue browsing, looking at opportunities like buying blogs which could one day make you money.

You could continue researching, never making a decision. 

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits. 

All while genuinely helping real people who are grateful and happy to pay for it. 

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.


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