Bossless Forever Review 2021:
Scam or Legit?

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By: Scam Risk - Expert Reviewer

If you’re searching for a legitimate online business opportunity, you might have stumbled upon Bossless Forever, an online training course for lead generation.

The title is catchy on its own. The thought of making money from home and without any boss micromanaging your every move is undoubtedly appealing.

Bossless Forever shows you how to make money from local businesses while still helping them increase profits in their business.

However, you might be unsure if what they sell is genuine or a scam. If this is an issue for you, you’ve come to the right place!

In my review of Bossless Forever, I will provide you with the information you need to decide whether or not to invest in the program.

We’re going to review multiple aspects of Bossless Forever to decide if it really is the best SEO course out there.

We’ll talk about whether search engine optimization is the right online business for you.

At the end, I’ll answer some of the most frequently asked questions regarding Bossless Forever and search engine optimization in general.

And most important, I’ll show you the exact system I used to build my own internet marketing business to over $50,000 a month in mostly passive income.

This system made me swear off JUST SEO for good, because it uses some of the same skills in a much more powerful and profitable way!

Table of Contents

Bossless Forever Review At A Glance

Name: Bossless Forever

Product Type: Lead Generation Course


Founder: Amiee Ball

Price: Undisclosed

What Is Bossless Forever?

Bossless Forever is a local lead generation online course that teaches you how to start a digital marketing agency and earn by getting paid by local business owners to produce leads for them.

Amiee also owns a web consulting firm that helps local businesses improve their websites and search engine results to attract more revenue.

This may sound complicated and technical, but trust me, it’s far from it.

The Bossless Forever website consists of a single page with the following heading:

“The 3-Step Process I Used To Go Bossless Forever By Helping Small Businesses Advertise and Get More Customers”

That comes with an invitation to register for a free webinar in which Amiee explains how she built her digital marketing empire in just a short period, so you can follow through.

About the Founder: Aimee Ball

Amiee Ball is the CEO and founder of Calibr8 Technology and Tech Leverage, Bossless Forever’s parent company.

Calibr8 specializes in web consultancy to help small and local businesses gain momentum in selling their goods or services online.

She also runs a YouTube channel. And by the looks of it, she does seem to be a successful online entrepreneur.

So read our review and check if her online program is something you’d find helpful in your entrepreneurial journey.

What Do You Get Once You Sign-Up?

Before you sign up for the Bossless Forever course and become a member, I believe it is necessary to understand precisely what you are getting into.

So I’ll do my best to give you the information you need to know.

When you sign up and enter the member’s room, you will be greeted with a welcoming video from Amiee Ball. Here, she tells you a few key points about the course you are about to take. You are also given a course overview checklist to help you keep track of your progress.

The course contents are given below the welcome video. By clicking on the contents, you will be guided to a video that discusses the topic at hand.

All lessons in the course are presented to you via video. Several video modules provide you extra Excel sheets and documents to assist you with the teaching process.

Why Start A Digital Marketing Agency?

Aimee shares that a lot of local businesses in your community can potentially profit from her program. The training, obviously, is all about drawing more leads to a certain niche or business of your choice.

When you get these leads, your duty is to forward them to these companies and, in turn, bill them for your services.

In other words, you act as sort of a middleman who connects the company and the customer.

You are expected to generate these leads by creating a website, tailoring it to a particular niche, and then marketing the website to the target audience using local SEO or Search Engine Optimization.

This basically sums up the Bossless Forever system.

How Bossless Forever Works

After you’ve watched the webinar, you’ll be asked to schedule a call to discuss your online income targets, get more details, and see if Bossless Forever is a good match for you.

Amiee provides a 20-minute outline of her 5-step blueprint in the webinar:

Step 1: Niche Selection

Step 1 in establishing a digital marketing firm is to work with the best business clients. According to Amiee, need-based companies are ideal.

Businesses such as carpet sweeping, limo hire, and tree surgeons are perfect when customers usually phone in for a quote or learn more.

Step 2: Proper Due Diligence

Amiee suggests doing a Google search on the market before contacting a prospective customer.

Do your homework and contact a few local companies to “pre-qualify” them by posing as a client. You would want to know first if they are competent and respectful before endorsing them and giving them leads.

Step 3: Traffic And Lead Generation

Amiee claims her approach avoids the technical part of running a digital lead generation company by using is a website builder that’s perfect for beginners as it allows them to concentrate on working on lead generation while earning money.

Step 4: Prospect Clients

This part was a great idea. Aimee discusses how she delivers leads to potential customers a week before approaching them directly in the webinar.

If you have a phone whisper system in place, it would appear to the local business owners that the leads are coming from elsewhere.

This allows them to see the value of the service you can give them without even having to hard-sell them on it. Brilliant!

Step 5: Monetize Business Owners

As soon as the results are working out, it’s time to reach out to your prospective customer to finalize the contract.

Amiee’s idea is to keep it easy: you might settle on a fixed price of $10 per lead or client acquisition, but she chooses a flat monthly fee.

As a result, the company owner knows just what his costs are, and you have a stable monthly revenue distribution. It’s a win-win situation!

After the webinar, Amiee concludes by welcoming you to join her mentorship and coaching network, where she will directly direct you through the process of establishing your local lead generation company from the ground up.

Will You Need Additional Tools?

Yes, the course uses very useful and valuable tools that you will have to buy separately.

Some of Aimee’s tools to show you the Bossless Forever local lead generation model are available for a free trial. Still, it is strongly recommended that you spend some money on the paid ones to maximize your outputs.

These tools are beneficial for a wide range of online business models.

Since you will learn how to use these techniques, you can apply them to all existing business models.

There’s a good chance you’re already familiar with them and use these resources, particularly if you’re an entrepreneur.

What Bossless Forever is not

First off, before you get too excited and sign up for the Bossless Forever course, you should know that this is not another get-rich-quick scheme as most online courses out there are.

I’ve already mentioned this and couldn’t emphasize it more.

The thing here is if you are really passionate about running your own online business that earns you money on auto-pilot, Bossless Forever will show you how to do so.

It entails hard work at first, as most businesses are, but once everything is in place and you begin producing leads for companies in your chosen niche, money will be coming into your bank effortlessly.

Here are a few explanations to make you appreciate what Bossless Forever is all about:

  • It’s not a get-rich-quick scheme as most internet marketing businesses are. It just wouldn’t work without the effort.
  • It’s not network marketing or MLM nonsense. No recruitment at all.
  • It’s not a ‘fake it til you make it’ scam.
  • It’s not a franchise, so there are no residual royalties or payments involved.
  • It does not require any technical knowledge or prior experience in making money online.
  • This is not a one-time business opportunity. It is an evergreen business model that can work for as long as the internet exists. And the internet isn’t going anywhere for a very long time.
  • You’ll never have to bother business owners by posing as a sleazy salesman/saleswoman.

How Much Will It Cost Me To Enroll?

Aimee Ball mentioned that they do not divulge the cost of their online training curriculum because they are constantly changing or adding courses to it.

She also mentioned that you should not join their program if you are concerned about the subscription fee.

Well, they may or may not be telling the truth. Anyhow, what you can do is look at similar courses online, and you might just get some for free.

She also mentioned that not disclosing the rates is her way of pre-qualifying a candidate to see if they are a good choice.

However, not disclosing the rates is just a little unusual. But we can understand that if prices are constantly changing.

Pros & Cons Of Bossless Forever


1. This Is Not Some Scammy ‘Get-Rich-Quick' Scheme.

Lead generation for local businesses is a tried-and-tested business model.

This type of service could help hundreds of small to medium-sized companies in your city, and that isn’t going to change anytime soon.

I appreciate how Amiee is transparent and frank about the fact that there will be much work involved.

After browsing a slew of shady make money online training programs, I must admit that this is a breath of fresh air.

Although I must admit that the non-disclosure of the price would typically make you suspicious.

The earning opportunity is definitely there. But like everything else in life, you must work hard for it before you can reap the benefits!

2. Amiee Ball Is A Down-To-Earth Straight Talker.

I just couldn’t stop nodding my head repeatedly while watching the webinar and a few videos on Aimee’s YouTube channel.

Amiee doesn’t oversell things and simply concentrates on the things that produce results.

Amiee has a wealth of expertise, owns a profitable consulting firm, and knows what she’s talking about.

I admire her drive and zeal, and I can tell she truly wants to help people achieve true financial independence.

Amiee isn’t just a course seller; she teaches realistic, hands-on approaches that she regularly employs in her own company.

3. The Free Webinar Isn't Your Typical Sales Pitch.

Amiee shares some of her best insider secrets to running a lucrative lead generation business rather than the typical hyped-up sales pitch with outrageous claims on potential income.


1. No BBB Credentials

The Better Business Bureau or BBB rating helps people to gauge a company’s credibility.

However, the lack of one would not immediately mean that the company is a scam in any way, but it can impact prospective members’ decision-making.

2. Non-Transparency In Terms Of Pricing

When it comes to pricing of the training program, Aimee has decided it’s best not to disclose.

Is Bossless Forever Worth It?

Maybe, maybe not. I’d say it depends on how you approach it.

But yes, I would say that there are areas in the course that do raise some questions.

One of them is the fact that they refuse to reveal the membership price. It’s just highly unusual and “suspish” that something so basic like the product price is withheld from potential members.

Remember that doing Local SEOs is not for those looking to make huge passive income.

This is because you will always need to work and commit to developing your digital marketing business.

Can You Make Money With Bossless Forever?

With the Bossless Forever training course, you are basically learning how to be a successful online entrepreneur and create an income-generating asset.

There is a real money-making potential here, if you ask me, because many small and local businesses are trying to go online to expand their client base.

There are thousands of Google searches every month from customers searching for goods and services in your area.

In fact, most business owners d understand the importance of having an online presence, but the problem is they don’t know how and where to begin.

That is where you step in and bridge the gap while making a profit from it.

You can certainly make money with SEO, but if you’re gonna put in the amount of grueling work to become an SEO expert (which, trust me, isn’t easy), you might as well bring in some REAL money.

The program that helped skyrocket my online business to $50,000+ per month teaches some of the same SEO skills, but shows you how to monetize them in a much, MUCH more profitable way.

Is Bossless Forever A Scam?

I have a lot of respect for Amiee’s desire to help others succeed in their business the same way she did.

Her motives seem to be genuine to me. Company loyalty and job security are two things that do not exist in these times.

It’s always a smart idea to have a backup plan and not rely entirely on your day jobs.

Is Bossless Forever a rip-off? Is this the best backup plan for you?

Amiee’s business model is undeniably sound. Some companies haven’t realized the importance of online ads or don’t know where and how to begin, and you can profit from this market by understanding the proper local SEO guidelines.

However, it might not be for everyone in terms of price.

I do not believe that Bossless Forever is a fraud, but it is not something that I would personally advocate for the reasons mentioned earlier. 

I do believe Aimee is true to her efforts and did her part to help others succeed in their entrepreneurial journey. 

But let me tell you one that has worked for me.

This business model has allowed several people to literally kill their jobs…

My #1 pick proves this. And unlike Bossless Forever, it actually provides real proof of real success from real people as recently as a few days ago.

What is our top recommendation for making money online in 2021?

cb engine digital real state

Our review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Real Estate!

Where Bossless Forever falls short is in scalability. 

You can’t realistically expect to be able to do SEO all day everyday.

It just takes too many resources (money included) for any regular person to bootstrap, not to mention some clients can be real headaches!

But what if you could make even more money off of little local websites without having to spend all your day monitoring different campaigns?

With this digital real estate program, you can profit off LOCAL traffic to your website every single day!

Sound too good to be true? Of course it does! But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc. 

How do you get paid and how much?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it digital real estate now? That’s a rent payment. Because It’s YOUR ASSET

The great thing is how easy it is to scale. You don’t have to worry about clients that are headaches because you own the website.

Back to SEO, why land a small $500 SEO client that is treating you like an employee, when you can own your own asset with leverage?

This model actually allows you to collect HUGE FLAT RATE DEALS. Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group much better than the Bossless Forever group in our opinion. This group is much more active.

Unlike Bossless Forever, where you’re getting maybe $250 per month, you could be getting 10-20X THAT. 


A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.

Unlike Bossless Forever, more people have been able to walk away from their 9-5 job as well. 

Now, I know you probably have tons of questions… 

So, check this out to learn more.

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