BeautyCounter MLM Review (Updated 2022): Scam Or Legit? | ScamRisk

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BeautyCounter MLM Review: Is Beauty Counter For A Stay At Home Mom?

BeautyCounter MLM Review: Is this Beauty Brand Good for You?

It’s another one of those making money online programs that is centered around selling a saturated membership that supposedly makes you money by selling other people’s expensive product kits. 

It is promoted by almost every distributor in hopes that they can recruit and make money off your sales. Yep, you read that right…

They want you to join so you can help make them more money.

It’s supposed to show you how to become a “6 figure network marketer” but most members don’t make money promoting other products.

That’s just the truth…you won’t get rich off a small $6 commission

If you want to really get rich online, (at an average of $1,500 per sale PER MONTH), check out our #1 recommendation here.

And while we have to be honest for this review…

This BeautyCounter review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

BeautyCounter does come with some very helpful information to make money online and land some massive commission checks…

But it’s training and business model are outdated.

At the end, I’ll answer some of the most frequently asked questions regarding BeautyCounter and network marketing in general.

And most importantly, I’ll show you the exact system I used to build my own internet marketing business to over $40,000 a month in mostly passive income.

This system made me swear off network marketing for good, because it uses some of the same skills but in a much more powerful and profitable way!

But more on that later.

For now let’s hop into all things BeautyCounter!

Table of Contents

What Is BeautyCounter?

Beautycounter is an MLM skincare and cosmetics company based in the United States.

It was was founded by Gregg Renfrew in 2013.

Beautycounter is a founding member of the Environmental Working Group’s verification program, which aims to make toxic-free consumer goods more easily identifiable. The company compiled a “never list” of chemicals that are allegedly harmful and are not included in their products.

How Did BeautyCounter Start?

It all began with the film “An Inconvenient Truth.”

Gregg Renfrew, Beautycounter founder, and CEO became convinced that her next business would be one that introduced cleaner, less environmentally damaging products to the market after watching the documentary in 2006.

In 2011, Gregg learned that only 30 ingredients are prohibited in personal-care products in the United States. (For comparison, the EU prohibits 1,400). 

So she founded her Beautycounter business with the goal of transforming the beauty industry by developing clean, high-performing quality skincare and makeup beauty products while also fighting to change the laws governing what can and cannot be used in products so that everyone can enjoy safer beauty.

What Are The Beautycounter Products?

Their products are categorized into 3 groups:

Skin Care

– moisturizers

– serums

– treatments & masks

– cleansers

– essence

– toner & mists

– eye & lip care

– face oils

– sun protection

– men’s skincare


– face

– eyes

– lips

– sets

– brushes

– makeup removers

Bath & Body

– moisturizer

– body wash & scrubs

– hair care

– sun protection

– baby & kids

– hand care

– men’s care

Where Are Beautycounter Products Manufactured?

The vast majority of their products are made in the USA. Their Eye Pencils are made in Mexico. 

Are Beautycounter Products GMO-Free?

No. The company claims that it cannot say with certainty that its products are altogether GMO-free.

Beautycounter says that in many cases, they are unable to obtain a certification in any way, and in other cases, they may choose to use an ingredient that is not likely to be GMO-free.

Are Beautycounter Products Petrochemical Free?

No. Beautycounter says they avoid petrochemicals that have been linked to health problems, including sodium laureth sulfate, polyethylene glycol, propylene glycol, petrolatum, toluene, MEA, DEA, or TEA.

However, there are some oil-derived ingredients that are safer, and the majority of plant-derived ingredients have been processed with oil-derived chemical ingredients at some point (though none are left in the final products). 

This is why they don’t claim to be completely free of petrochemicals.

Are Beautycounter Products Preservative Free?

No. The MLM company claims that preservatives are needed by beauty companies for cosmetics containing water or aloe to prevent the product from becoming tainted.

The company assures its customers that they tested a variety of preservatives (none of which were on their “Never List”) while developing their skincare line before settling on the ones they use now. 

They said they chose preservatives that are effective at low concentrations, and they use different preservatives for different products based on their performance.

(For example, sodium may work well in one product but not in another, so they may substitute phenoxyethanol or potassium sorbate).

Are Beautycounter Products Clean and Safe?

They aren’t the most natural product. 

Beautycounter may be more environmentally friendly, but they are not chemical-free. They use a variety of synthetics in their products, but only those that have been shown to have little to no effect on the human body. 

A comparable Beautycounter product to another clean brand can be found, but the ingredients of Beautycounter products are twice as long.

I believe they use more synthetics to extend the shelf life of their products, which makes sense, but some people prefer products with fewer and fewer synthetics. This is purely a matter of personal preference, but it’s worth noting for the purposes of this Beautycounter review.

Dermatologists warn in a Reuters Health report that “clean” skincare products that are free of certain chemicals are not always safer than their traditional counterparts.

The authors write in a news editorial in JAMA Dermatology that arbitrary descriptions of products as “clean” or “natural” are not regulated, and many of these products contain high concentrations of ingredients that can cause irritation and allergies.

Dr. Bruce Brod of the University of Pennsylvania in Philadelphia, who co-wrote the editorial, comments, “We wanted to shed light on the fact that the ‘clean beauty’ movement is more of a business model and marketing tool that plays on the trend of people wanting to use natural rather than synthetic products right now.”

In a phone conversation with an interviewer, Brod said, “Instead, we need to take a more balanced approach when choosing which products to use on our skin.”

Natural skincare sales increased by 23% to $1.6 billion between 2017 and 2018, accounting for about a quarter of the $5.6 billion in annual skincare sales, according to Brod and co-author Dr. Courtney Blair Rubin, a dermatologist in Philadelphia.

Is Beautycounter A Legit Company?

Beautycounter is not a scam. 

I may not approve of several issues about them, but that does not make them a scam.

In 2013, Beautycounter was certified as a B Corporation, which means they are concerned about their social and environmental impact. 

It’s not easy to become certified, so when an MLM company does, it carries a lot of weight.

It is entirely possible to build a profitable, successful network marketing business.   

My #1 pick proves this. 

And unlike Beautycounter, it actually provides real proof of real success from real people as recently as a few days ago.

But, when it comes to building a business, you have plenty of options.  

And even if you’re dead set on becoming a network marketer, you’ve got way better options than Beautycounter.   

Keep in mind, I don’t get paid to promote any of the programs I review. I personally think MLM is a great business model, but you could end up leaving way too much money on the table. 

Is Beautycounter MLM A Pyramid Scheme?

What Is A Pyramid Scheme?

Participants in the classic pyramid scheme try to make money solely by recruiting new members, usually where:

  • The promoter guarantees a high rate of return in a short amount of time.
  • There is no genuine product or service being sold.
  • The main focus is on recruiting new participants.

A pyramid scheme frequently advertises on social media, the Internet, company websites, group presentations, conference calls, YouTube videos, and other platforms. 

Promoters of a pyramid scheme may go to great lengths to make the scheme appear to be legitimate multi-level marketing (MLM) opportunity.

The fraudsters, on the other hand, use money from new recruits to pay off earlier-stage investors. 

The schemes grow too big at some point, and the promoter is unable to raise enough money from new investors to pay earlier investors.

Below are some of the characteristics of a pyramid scheme:

  • Emphasis On Recruiting – A pyramid scheme is one that focuses solely on recruiting others to join the opportunity for a fee. If you are paid more for recruiting others than for selling products, this is a red flag.
  • No Genuine Product Or Service Sold – If what is being sold as part of the business opportunity is difficult to value, such as so-called “tech” services or products like mass-licensed e-books or online advertising on little-used websites, proceed with caution. To make it more difficult to prove that a company is a bogus pyramid scheme, some fraudsters choose fancy-sounding “products.”
  • Promises Of High Returns In A Short Period Of Time – Be wary of promises of quick cash. It could mean that commissions are paid from new recruit funds rather than revenue generated from product sales.
  • Easy Money Or Passive Income – There is no such thing as a free meal. You may be involved in an illegal pyramid scheme if you are offered money in exchange for doing little work, such as making payments, recruiting others, or placing online advertisements on obscure websites.
  • No Demonstrated Revenue From Retail Sales – Request documents, such as financial statements audited by a certified public accountant (CPA), demonstrating that the company earns money from sales of its products or services to people outside the business. In general, legitimate MLM companies make money by selling products rather than by recruiting new members.
  • Complex Commission Structure – If commissions are based on products or services that you or your recruits sell to people outside the MLM business, you should not be concerned.

Is Beautycounter A Pyramid Scheme?

I have given you a description of a pyramid scheme that came from (U.S. Securities And Exchange Commission), an official website of the US government.

So, by definition it isn’t one.

Can You Really Make Money As A Beautycounter Consultant With Their Compensation Plan Model?

As a consultant, you earn a 25% commission at first, but that percentage rises (up to 35%) depending on how much you sell each month.

But let’s make the compensation plan even simpler to comprehend. You can earn money through:

  • Retail Commissions
  • Personal Sales Bonus
  • Override Commissions
  • Frontline Business Builder Bonus

There’s a lot that comes along with Network Marketing that many people struggle with.

In fact, check out our Top 5 Reason Why Most Network Marketers Fail.

The bottom line is, the only way to get paid more is to recruit people, build a team, and assist them in selling.

So, yes, you can certainly make money with network marketing, but if you’re gonna put in the amount of grueling work to become do this business (which, trust me, isn’t easy), you might as well bring in some REAL money.  

The program that helped skyrocket my online business to $40,000+ per month teaches some of the same marketing skills but shows you how to monetize them in a much, MUCH more profitable way. 

How Much Does It Cost To Become A Beautycounter Consultant?

If you want to become a consultant, it is necessary to purchase an Enrollment Kit that includes materials and products and gives you access to their technology platform for consultants.

This includes a Personalized Website available to the public for accepting orders and enrollments, as well as access to a full-featured mobile app and Behind the Counter functionality (which allows Consultants to manage their sales and team members, take advantage of training and tools, and more). 

Consultants also have access to onboarding and development training, as well as coaching and mentoring from Beautycounter.

Digital Enrollment Kit (Required)

  • Price: $50
  • Includes:
  • Personalized Website
  • You’ll have access to all of the selling tools you’ll need (Behind the Counter)
  • A platform for Customized Training

Purchase A Starter Kit.

Starter Kit Options are:

  • Flawless In Five – $135
  • Counter+ Booster – $158
  • Skin Care Basics – $290
  • Skin Care Best Sellers – $545
  • Deluxe Skin Care – $730

Do Beauty Counter Consultants Have To Pay An Annual Fee?

Accounts must be renewed on a yearly basis. This renewal gives continued access to the Consultant platform, which includes a Personal Website, mobile app access, and Behind the Counter, among other things.

Do I Have To Keep An Inventory Of Beautycounter Products As A Beautycounter Consultant?

No, there are no inventory or minimum purchase requirements for Beautycounter Consultants. Clients and members can place orders directly with Beautycounter and have them shipped directly to them from the warehouse. 

When Clients and Members shop directly with Beautycounter online or in their retail stores, a Beautycounter Consultant may be eligible for sales credit (they must specify you as their Consultant at the time of checkout).

You can choose to purchase an assortment of their products if you want to gain first-hand experience with them and share them with others. 

At the time of your enrollment, you can purchase specially curated Starter Kits at a significant discount. All purchases at Beautycounter are also covered by a risk-free return policy.

Do I Have A Monthly Sales Quota To Sell As A Beautycounter Consultant?

Selling to Clients and Members is required to advance to Consultant leadership and earn overrides, sales bonus, and monthly volume targets apply.

In order to maintain active status, one must accumulate at least 1,200 in Qualifying Volume (QV) every six months. 

Personal orders, as well as sales to Clients and Members, are included in this figure. Consultants who do not meet the Consultant activity requirement will receive a one-year membership to the Band of Beauty program at no cost.

Band of Beauty membership is a program that rewards loyal customers. For the amount of $29 a year, you get a lot of benefits. Free shipping on orders of $100 or more is one of them.

Pros and Cons


I like the fact that they don’t have an auto-ship system, unlike other MLM companies. 

And unlike other MLM companies, Consultants are not required to maintain a physical inventory of products. 

Customers can just place their orders online and have the products shipped directly to them from the company warehouse. 


Beautycounter boasts “stricter guidelines and regulations to shift the personal-care industry away from using harmful and questionable ingredients.” 

But problems arise when Beautycounter and its distributors link such statements to the MLM’s business opportunity. This is due to the fact that, according to the 2019 income disclosure statement of the MLM company, the vast majority of Beautycounter consultants make little to no money in their business.

Beautycounter prides itself on its commitment to honesty and transparency. 

But it seems that when it comes to the company’s business opportunity, neither the company nor its consultants are honest or transparent. If Beautycounter truly wanted to be transparent, it would reveal in their marketing pitches how much the average Beautycounter consultant makes.

According to Beautycounter’s 2019 income disclosure statement, new consultants spent an average of $440 last year to join the business opportunity A mandatory $98 enrollment kit (or $50 for a digital kit) is required, as is a starter set of Beautycounter skincare ranging in price from $135 to $730, which the income disclosure statement states are optional (but the Beautycounter website suggests is required as STEP 2 in joining the MLM); and an annual $50 renewal fee.

After that, Beautycounter muddles the data by only providing distributors’ average monthly earnings. 

The problem with averages is that if 99 consultants earn nothing and one earns $1 million, the average earnings for those 100 consultants are $10,000, even though the typical earnings for consultants would be zero (though your chances of earning $1 million in any MLM are far worse than 1 in a million).

What Is My Top Recommendation For Making Money Online In 2022?

Our review team has come across a program in the real estate industry that is next level! 

Although it’s not real estate in the traditional sense, it’s all digital. 

Yup, Digital Real Estate! 

Where Beauty Counter falls short is in scalability.  

There’s only so much time in a day and there’s only so many people you can reach to sell by yourself. 

MLM companies know this! Which is why they push so hard for you to recruit for your downline…you can’t get rich with it as a one man/woman show. 

But what if you could make even more money off of little local websites without having to spend hundreds of dollars on overpriced products and a bunch of time recruiting people to sell under you? 

With this digital real estate program, you can make recurring monthly income without constant sales to your friends and constant recruitment! 

Sound too good to be true?

Of course it does!

But it isn’t…in fact, business owners wish they had this skill! 

All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them! 

This works for literally any service based business, tree service, plumbing, towing, etc.  

How do you get paid and how much? 

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other. 

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario. 

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000! 

That means at bare minimum you have an asset worth $500 a month! 

See why they call it digital real estate now? That’s a rent payment.  

The great thing is how easy it is to scale. You don’t have to worry about: 

  • Your upline getting paid before you 
  • Begging your friends and family to buy from you 
  • Recruiting people all the time 

Remember Beauty Counter?

You only get what’s left of the pie if you meet a monthly quota… 

The course we recommend actually allows you to collect HUGE FLAT RATE DEALS. Truly passive income! 

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen. 

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc. 

Once the training program is completed you will also have access to a Facebook group much better than the Beauty Counter group in our opinion. This group is much more active. 

Unlike Beauty Counter, where you’re getting maybe $10 per sale, you could be getting 10-20X THAT. 

A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate. 

Unlike Beauty Counter, more people have been able to walk away from their 9-5 job as well.  

Digital real estate allows you to have total passive income with most of your day being spent WITH your friends, NOT selling to them. 

Now, I know you probably have tons of questions…  

So, check this out to learn more. 

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  1. Hello, Great review, but want to let you know that the paragraph under the heading,

    Is Beautycounter A Legit Company?

    still has the WordPress “Lorem ipsum” wording in it. I would want to know thus the reason I am letting you now.

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