Beachbody MLM Review: Updated 2021

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By: Scam Risk - Expert Reviewer

If you’ve ever looked for an online fitness opportunity than it’s no shocker you’ve come across beach body. At this point they’ve been around so long they’ve really become a household name!

Since you’ve made your way here, you’re probably wondering what they’re up to these days and whether or not Beachbody is worth it in 2021.

In this review we’re going to over everything related to Beachbody and their Beachbody coaching!

And as an added bonus we’ll talk a little bit about a business model that made me swear off MLM’s for good!

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Table of Contents

Beachbody Company Overview

Beachbody is the gold standard for fitness online and they have an HQ in Santa Monica, California

If you ask us, it’s perhaps the most ideal location to have a “Beachbody” brand because it’s exactly where muscle beach is! Talk about a great selling point!

At this point in time Beachbody employs over 1,000 people and, when you factor in their MLM side (Team Beachbody), that number grows to an astounding 450k who are distributors or “Beachbody coaches”…which is really just a glorified name for network marketing distributor.

They have several different types of workout programs and it’s almost guaranteed that you’ll find one that fits with your fitness goals. On top of that, you’ll probably recognize some of their trainers…

Tony Horton created P90X, Shaun T is known for the Hip-Hop Abs, and the stunning Autumn Calabrese is known for inspiring fit mom’s everywhere!

There’s a great chance you’ve seen these people and their god-like physiques in newspapers and infomercials before and just didn’t know it!

Beachbody MLM also has their own nutritional supplements and meal replacement product line.

Due to Beachbody being recognized everywhere and having an MLM network that is unreal…they’ve been able to consistently rake in over 1 billion dollars each year!

Solid numbers for sure.

Customers who are looking to get into better shape can purchase DVDs of their favorite Beachbody fitness programs online.

If you are looking to start your weight loss journey and get in better shape, then Beachbody has made it convenient by offering their fitness videos online!

When Did Beachbody Start And Who Owns It?

Can you believe it?? Beachbody has been around since 1998! Almost a quarter of a century.

The two guys who started it are Jon Congdon and Carl Daikeler, you’ve probably seen their names pop up a handful of times in the news…

At it’s inception, Beachbody only sold one product…an ab workout that became a popular infomercial

After the numbers started rolling in, it gave Jon Congdon one of those light bulb moments.

They decided that instead of going through the middle men of retail and dealing with that hassle, they could just go straight to the consumer with their commercials!

It’s worth noting though that Daikeler himself isn’t a fitness enthusiast…he’d be the first to tell ya.

He’d even say that he doesn’t care what he eats and actually prefers to not workout at all.

But come on…don’t we all say the same thing sometimes?

We all love the results fitness can give us…but we all still admit that the process sucks!

All that being said…Jon and Carl’s goal was to be able to find a way to market a workout program that even someone like themselves would be interested to use!

If they could manage that…they’d be able to change the lives of millions!

Full Review

We’re going to tackle everything related to Beachbody in-depth including but not limited to their:

  • Workout Videos
  • MLM Starter Kit
  • Meal Replacement Shake (Shakeology)
  • Compensation Plan
  • Team Beachbody
  • Beachbody Coaches
  • Beachbody On Demand

What Is Team Beachbody?

Something that operates behind the scenes of Beachbody is the multi level marketing side to their business known as Team Beachbody.

Not only do they want you to lose weight, but they want to help you make money by doing it!

They have all the programs and tools to help aspiring fitness influencers get paid by doing just that!

Yep, here comes the MLM part, to make money you have sell their products and build a team to do the same!

It sounds like you could make a lot of money off of it due to its popularity…but is that the case?

Let’s dive a little deeper shall we?

What Is A Beachbody Coach?

Contrary to what it might sound like…a Team Beachbody Coach is not what you think it is.

No…you won’t be one of those coaches who make fitness videos for people…Instead you will be responsible for selling Beachbody weight loss products.

If you take a look at their numbers, you’ll see that in 2014 the Team Beachbody sales figures surpassed that of the actual company itself!

This signaled an important shift in the company’s business model — they were now transitioning into full-blown MLM territory.

After this occurred, it signaled a huge change in how they were going to now focus on the MLM side of the biz.

Can you blame them?

Although Beachbody still makes a good amount through their infomercials that first got them rolling, it’s unquestionable that they now have a way to make money that is even greater than their first one.

Are Beachbody Workouts & Supplements Any Good?

We thought about listing all their products…but we know that wouldn’t be the best use of time for either of us.

Let’s just say they have many different weight loss products.

Nonetheless, here’s a short list of some Beachbody fitness videos and programs

They include:

  • Turbo Jam (Top pick)
  • Brazil Butt Lift
  • Shift Shop
  • P90X (Classic)
  • 3 Week Yoga Retreat
  • Country Heat (think hip hop abs but with country music)
  • Clean Week
  • 21 Day Fix
  • 80 Day Obsession
  • Hip-Hop Abs (Fan favorite)
  • And many more

Now even though their fitness products are popular…let’s show some love to the Beachbody products on the nutrition side:

  • Shakeology (best selling)
  • Daily Sunshine (great for mornings)
  • ActiVit Daily (Nutrition Advantage)
  • 3 Day Refresh
  • Ultimate Reset
  • Performance Line
  • And More!

Is Beachbody A MLM?

Short answer: Yes

Long answer:

It wasn’t a part of their initial plan but over time it has proven to be a beneficial financial decision making money that surpassed the original Beachbody plan of just using infomercials in 2014.

When Did Beachbody Become An MLM?

Team Beachbody MLM has been around for several years, but the big shift over into a primary MLM occurred in 2014 when the income generated with distributors surpassed the original model.

Is Beachbody A Pyramid Scheme?


There is an important difference to be made between an MLM and a scheme like that.

In the latter the primary you make money is by getting people to join. Not by selling a product or service.

With the Beachbody MLM you make money by selling products…not just by recruiting people to join.

Is Beachbody Network Marketing?


There is no real difference that and an MLM.

Those at the top are who bring in the most money.

But if you’re interested in something where people at all levels can make good money, check this online business model out!

Beachbody Products

There are many different products to choose from under the brand. Quite literally, there is something for everybody!

Insanity Workout

This has become a staple of the brand. This is an intense workout and isn’t for the faint of heart. It’s called insanity for a reason!

One of our Scam Risk team members actually recalls his experience with it when his strength coach in high school made them do it:

“UUGGGHHH that thing again?! When I was in high school, those insanity fitness videos absolutely kicked my butt and I was still in great shape”

Beachbody On Demand

According to Beachbody, it is a streaming service that gives you access to workout videos from their best workout programs to date including:

  • P90X
  • 21 Day Fix
  • 80 Day Obsession
  • Focus T25
  • And much more!

With Beachbody On Demand, you’ll not only get access to the exercise videos…but you’ll also receive access to nutrition guides, calendars, and some Beachbody exclusives.

Meal Replacement Products

They offer health bars, whey, and shakes.

In our opinion they are charging way too much for products you could just pick up at the store for $20.

Think we’re overexaggerating?

One quick look at their website and you’ll find that their performance packs and challenge pack cost 100’s of dollars.

Their whey costs $70 and it’s not crazy big or anything…you can find the equivalent at the store for $20

For the prices and what the quality is, especially the challenge pack…it’s just not worth it in our opinion.

Can You Make Money With Team Beachbody?

Just like any other MLM, the amount of money you make depends on how much and what you sell. If you sell a challenge pack, your commission will be 35%…regular products will be 25%. If you sell a membership to Beachbody On Demand, it is a whopping 40%! Don’t get too excited though…it’s only a one time commission per customer.

Basically, if all you sell is a meal replacement shake here and there…you won’t exactly be rolling in dough.

Beachbody coaches who go full time typically don’t last all that long either. Many of these coaches have taken to the internet to talk about their own experiences with Team Beachbody.

Many of them aren’t all that positive.

While they’ve all stated that you can make money as a Beachbody coach…they have also expressed how difficult it is to bring income per month.

In fact, the average of all the coaches is just $219 a month!

That’s because once an MLM like Beachbody becomes popular, most people will bypass the coach altogether and just buy online.

Or they themselves could become a Beachbody coach and start trying to reach more customers like you.

Perhaps one of the biggest pitfalls of the Beachbody MLM business in general is that once you reach out to your family and friends to buy these products…it’s hard to sell these overpriced exercise videos to anyone else.

You can certainly make money with Multi Level Marketing, but if you’re gonna put in the amount of grueling work to become a MLM IBO (which, trust me, isn’t easy), you might as well bring in some REAL money. 

The program that helped skyrocket my online business to $40,000+ per month teaches some of the same MLM skills, but shows you how to monetize them in a much, MUCH more profitable way.

Compensation Plan: How Does Team Beachbody Work?

Still thinking of becoming a Beachbody coach (distributor)?

Then you will want to make sure you study this compensation plan carefully…

The BB compensation plan is one that is binary which means you need to different legs of a downline to be producing for you to get paid.

From all the other MLMs we’ve looked at, this payment model is fairly similar.

Unfortunately they are seriously hard to understand…it’s like you need a degree from MIT just to get passed the first page!

In the Beachbody MLM you need “Balanced Volume Points” which is required for you to earn commissions.

Essentially, both of your downlines you have need to be producing or else you don’t qualify…

Let’s take a look at an example…

Once you strong leg has 200pts and your weak leg 100pts, a cycle is completed and you earn a commission bonus between $14 and $18.

It sucks that with all that effort that’s all you get…

That’s enough of that though…we don’t want you to get too depressed…

Is Shakeology A MLM Company?

Despite it’s popularity by itself, it is still one of the products Beachbody MLM sells through its Beachbody coaches.

Shakeology has hit or miss reviews on google…

this guy doesn’t seem to happy:

“Actually, the only people raving about it are Shakeology salespeople. You see, the company has set up its sales organization as a MLM system. MLMs create financial incentives to lie to your friends, relatives and peers in order to get them to buy something from you. Woot!”

Although we wouldn’t go as far to say that you are having to lie to your friends…being a Beachbody coach can warp the reality of how good fitness products like Shakeology are in your mind.

The reality is that Shakeology shakes are just every day shakes you could buy at the store…except these cost a lot of money that people really don’t think is worth it.

Is Shakeology Worth The Money?

Many people who have tried the shakes would agree it is not worth the money just like these people right here…

“Shakeology is Junk- added sugar and “nutrient dense” with a side of pesticide and disgusting whey. Which mind you is NOT the most clean form of protein. Anyone who believes Dr. Axe has also been fooled by more marketing. Beachbody coaches are so silly- sure promoting health anyway possible is great I guess but the whole coach thing these days has gone too far, everyone is a damn coach whether they know two things about nutrition or being fit. Take it from me- I’ve been there. And now am certified in all areas and see how silly I was for thinking what I thought before. Either way Shakeology IS a marketing SCAM. 4$ is a lot for a non-organic shake. Also did you know some of the “vitamins” are derived from chemically identical sources but that means the vitamin E (just an example) could come from COAL TAR. Yup that’s right. And the others come from Other crazy sources that are cheap and easy to get- like acetone.”

“Save your money and stop buying Shakeology. With $130 a month, you can purchase a plethora of fruits and vegetables, nuts and seeds. You’ll get all the nutrients you need from real food, and still have cash left over for a tasty milkshake every once in a while.”

When looking up more reviews for those shakes Shakeology offers, it became pretty apparent that the only reviews that were positive were coming from Beachbody coaches who have an affiliated interest.

At the end of the day it all just comes down to your taste preferences for products like these, taste and if you can afford the $130 it costs!

Pros: Why Join Team Beachbody?

Beachbody Is Established

They have been around for more than 2 decades now! Most MLMs struggle to make it past 5 years, but not the Beachbody MLM, they are still kickin’ to this day!

Their Products Actually Work

The effectiveness of industry products like these are always subjective because it’s ultimately up to the action you take in your fitness journey.

However, with how well their products and programs are set up…it’s hard to bash them to be honest.

Beachbody Challenge Groups

These groups are made up of Coaches and Challengers who start different courses at the same time

They all share their progress with program they’re in.

We like how it helps hold members accountable, it definitely helps with progress.

Helps with support as you build your MLM biz

Side note: A challenger is just a customer who hasn’t become one of the Beachbody Coaches yet.

Coaches are those who want to take their BB business even further and start receiving discounts on products that are offered through Beachbody.

Cons: Why Not Join Team Beachbody?

To Sell You Have To Buy A Starter Kit

Instead of using this as a way to separate themselves from another MLM, no, BB makes sure you buy a starter kit before even thinking about commissions.

Social Media Spam

MLM companies like Beachbody have a huge presence on platforms like Facebook, Instagram, and Twitter.

Unfortunately, this means that if you post anything related to Beachbody, you’ll be hit up by all kinds of “coaches” who want to recruit you onto their team.

This is why Scam Risk isn’t a fan of the MLM model…the persons in them are relentlessly trying to build their upline and downline so they can score just a tiny little commission.

To be clear, this isn’t a dig at Beachbody…it’s more of a dig at the MLM model in general and what it does to those who want to make money into.

The Average Beachbody Coach Lasts 2 Years

And this is coming from Beachbody itself…

If you think you’ll be able to build a team and sell Beachbody products so much…get ready for high turnover rates and working more than full time hours for a long time!

Startup And Monthly Fees

You have to pay $39.95 to start and pay $15.95 a month just like a subscription service to still be considered a “Coach”

You also have to buy or sell 50 Personal Volume Points worth of products each month to maintain an active status.

So to keep your own checks rolling, you or your downline/customers will have to be spending lots of money each month just give you something livable.


There are lot’s of questions that we have found on the web associated with Beachbody…

Hopefully these help you out!

Is Beachbody Closing Down?

Only Beachbody live has shut down…the company is still going strong.

Did Beachbody Go Out Of Business?

No, the only portion of Beachbody that has shut down is the Beachbody Live which shut down in March of 2020.

Is Tony Horton No Longer Beachbody?

There is still a lot of mystery surrounding Tony Horton and his status with Beachbody as a coach. He has said on Face Book post that he still supports the company and is with them…but has moved on to pursue different projects and work with different businesses.

Is Beachbody Worth The Money?

If you are limited to working out from home only…then we would strongly recommend using Beachbody and their products.

However it all depends on your goal.

Do you want to just lose weight or do you want to build muscle as well?

Beachbody is definitely more cardio based which is why you can lose weight…but if you want to build muscle…

Then looking elsewhere might be more beneficial.

Can You Share A Beachbody Account?

Sharing among family is encouraged!

Can You Join Beachbody Without A Coach?

YOU DO NOT HAVE TO SIGN UP UNDER A COACH to buy Beachbody products and other items related to Beachbody.

How Can I Improve My Health And Fitness?

One of the best ways you can improve your health is by working out a little bit every day. Strength training 3 days a week while doing cardio the other 3 days, and taking a rest day would be a good start!

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How Can You Make Money?

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Most contractors are known for paying out 10-20% referral fees for a job.

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