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Yencommerce Review (Updated 2024): Is Brandon Nguyen The Best Ecom Guru?

By: JosiahApr 03, 2024Ecommerce
Yencommerce Review (Updated [year]): Is Brandon Nguyen The Best Ecom Guru?

Hi and welcome to my Yencommerce review! 

Over the past few years, we’ve worked pretty hard to break down a lot of ecommerce programs to help our readers understand whether or not they’re legit. 

I’ve written countless reviews, talked to dozens of professionals, and scoured the internet tirelessly to cut through the noise in the ecommerce world. During this journey, I learned a few things:

A lot of programs don’t live up to the hype

Many of them overpromise and underdeliver

People often walk into a program or course with zero understand of what they’ll come out with on the other side. 

By the end of this simple and easy to absorb guide, I want you to know whether or not Yencommerce lives up to the hype, if it’s worth the cost, and what you can expect to learn in the program so you know if it’s worth it. 

DISCLAIMER:

This Yencommerce Review review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

PROS
  • Action-packed course modules covering a ton of information to take your store to the next level.
  • You can learn a versatile set of skills from product selection, to copywriting, and managing ads.
  • The program is priced at a level where it’s affordable for people with different budgets.
CONS
  • The advanced coursework definitely excludes beginners and is geared towards experienced ecommerce store owners.
  • The lack of true ongoing support and community is troubling because you’ll only get so much out of the course itself.
  • I don’t see a lot in the modules regarding suppliers, logistics, customs, and shipping so it intrigues me about how Brandon sources his products.

Why Listen To Us

My name is Josiah, and this is my Dad, Joel.why listen us

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.

Anyway…

I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

why listen us gif

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online

  2. Straightforward-ness of the system to do it

  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!

TLDR - Is Yencommerce For Real or Does it Come Up Short?

Is Yencommerce For Real or Does it Come Up Short.webp

Everyone wants to believe in the passive income dream of easy money through ecommerce. Just find a winning product, throw up a Shopify store, and watch the sales roll in automatically. 

Reality check: building a successful ecommerce business is far more complicated than the gurus make it seem. 

Because of that, I don’t recommend you purchase the Yencommerce course. 

That said, ecommerce can be a viable business model for the right type of entrepreneur.

Winning with ecommerce requires nailing several critical components: 

  • Finding a consistently winning product
  • Setting up an automated funnel and ads machine
  • Overcoming fickle algorithm changes
  • Managing fussy overseas suppliers
  • Dealing with high fraud potential
  • Building a brand people love

For those reasons, it can be a complicated business model. Most newbies operate at a loss for quite some time before becoming profitable, if ever.

Rather than bash you over the head to buy yet another overpromised ecommerce "program," we want to provide an alternative business model lacking the downsides of ecommerce dropshipping.

This is why we recommend Digital Leasing

All those problems we brought up, you don’t have to worry about them. 

No dealing with product research, suppliers, ads, customers, or fulfillment. 

If all of that sounds good to you, we recommend taking a look at Digital Leasing

Or… we could keep reading more about Yencommerce, your call! 

Who Benefits From Yencommerce and Who Doesn’t?

Who Benefits From Yencommerce and Who Doesn’t.webp

In every business you have those who can and those who can’t. You probably wouldn’t give a welding machine to an IT guy just like you wouldn’t trust a plumber with a Fortune 500 company network. 

Everyone has a skillset and this applies here as well. Some people are better suited for Yencommerce than others.

Let’s talk about it. 

Who Benefits

  • Existing ecommerce owners making 5-6 figures but trying to get to 7+ figures would benefit tremendously. The in-depth courses provide the exact skills needed to scale an existing store.
  • Ecommerce store owners who lack consistent sales but have experienced a handful of wins during the course of their business. The community, experts, and teachings can help you take it to the next level.
  • People who want to build a real, sustainable, recession-proof, ecommerce business for the long haul. Brandon and his team specialize in the skills needed to create an enduring company.

Who Doesn’t Benefit 

  • People expecting anything to come easy. The promises of push button riches and overnight success does not happen with this business model.
  • Those looking for a beginner-friendly place to start. Based on the income claims and experience of Brandon, I don’t think he’s looking for candidates who are just starting out. 
  • Casual hobbyists looking for a small side income. You need to be prepared to dive in head first and burn the diving board if you want to be successful in this program. 

Long story short, seasoned ecommerce store owners and diehard entrepreneurs enter but everyone else beware. 

If you’re looking for something a little more beginner-friendly, we recommend Ecom Degree or The eCom Good Life.

1,000 FT View of Yencommerce 

1,000 FT View of Yencommerce.webp

While doing research for my Yencommerce review, I noticed the program is broken down into a few categories that target specific areas of expertise you need to succeed in ecommerce. These categories include:

  • Core marketing skills
  • Paid traffic and ads management
  • Overall business strategy
  • Hands-on application of these skills

More on that to come.

Business Model

The ecommerce business model is pretty self-explanatory. Find things to sell and sell them online. 

With Yencommerce there’s a few strategies being taught. Brandon teaches his students to build digital stores and run ads to your top selling products to generate revenue.

This is a common model we see a lot. 

He also teaches direct marketing copywriting as part of his course offerings. Learning this can teach you about the customer journey and how you can write to them in a way that moves them through that journey. 

The ecommerce model is solid as a whole but it does have some flaws especially if you’re pouring money into it running ads.

If you’re being taught to advertise, you need to have a high enough margin to afford the ad spend which is a common pitfall for many store owners. 

Competition is also intense and people are constantly ready to jump in with higher ad budgets and still your placement from you.

Not to mention dealing with suppliers, inventory, fulfillment, customer complaints, and more. 

Ecommerce is a legitimate business model but it doesn’t come without it’s headaches.

About the Guru

yencommerce founder Brandon Nguyen.webp

Yencommerce founder Brandon Nguyen serves as the guru guiding students to ecommerce success. Rather than an academic theorist, Brandon comes from actually building multiple 8-figure ecommerce brands himself. His hands-on experience infuses the training with real-world credibility.

Since starting in the direct-to-consumer space in his early 20s, Brandon has already generated over $20 million in sales. He distills the marketing, operational, and leadership principles responsible into the Yencommerce curriculum.

You’ll find your typical “guru” cringes throughout the site like him standing with a 100K Mercedes, screenshots of million-dollar revenue Shopify reports, and sitting beside rooftop infinity pools with bottles. 

That said, we’ll let the results do the talking. 

How Much Does Yencommerce Cost

yencommerce cost.webp

At the time of writing, the Yencommerce cost is $47 for the “8-Figure Marketer Memos” which consists of weekly reports, insights, and strategies sent to your email. 

The eCommerce Navigator which is the flagship program is $497 one time. This pricing is somewhat on par with a lot of other courses we see in this niche. 

My Personal Opinion On Yencommerce

My Personal Opinion On Yencommerce.webp

If you've followed my reviews for any amount of time, you know that I dive deep into ecommerce and have looked at hundreds of programs similar to this one.

On the surface, Yencommerce seems legitimate given Brandon's claims of generating over $20 million in ecommerce revenue. 

However, when evaluating any online business opportunity, we have to scrutinize beyond first impressions. Let's analyze whether this program can realistically deliver on its passive income promises.

The coursework and training on ecommerce marketing seem legit and I’m sure you could actually make money following this program. 

However, realizing actual profits is far less guaranteed despite Brandon's exceptional results.

  • Be sure to research the guru and understand his results before expecting to get the same results for yourself.
  • Understand that nothing is guaranteed to you.
  • Realize the power of community and support as part of an overall training program and how you may not be thrilled with what you get in Yencommerce.

Is There Really a Yencommerce Scam or Not?

The main reason people scream “yencommerce scam” is because of how little verified information exists on Brandon’s business and students. 

We get screenshots of numbers but no documented proof and we really don’t know how old any of these screenshots are.

There's also very few online reviews or true customer feedback so it immediately sparks some skepticism for me.

If I could find more positive and negative reviews from actual review sites, I'd be more compelled to trust this ecommerce website.

Because of these reasons, I do not recommend the Yencommerce program.

Not only because of the uncertainty of this program, but because of the uncertainty of ecommerce in general. 

The flaws of shaky suppliers, zero product differentiation, and steadfast competition makes the whole thing a little too cutthroat for me. 

Rather than bash ecommerce which can work for some, I want to offer an alternative business model lacking these downsides: Digital Leasing.

You don’t have to worry about suppliers, deal with angry customers, or hope that your ad placements stick when the competition increases their spending. 

All you need to do is lease digital assets for a pre-determined amount of money, figure out what you need to earn to be happy, and scale up until you reach that point. 

If you’d like to learn more about Digital Leasing, click here.

What’s Inside the Yencommerce Program?

What’s Inside the Yencommerce Program.webp

If there’s one thing that Yencommerce is, it’s thorough. The program covers a lot of information and that’s why I stressed early on that it’s not exactly the best choice for beginners. 

It covers a few main skillsets needed for any digital marketing business, ecommerce included:

Core Marketing Skills

Students learn the essential marketing tactics to attract and convert customers including direct response strategies, creative content building, copywriting psychology, and backend funnel optimization. These form the core skills to promote any ecommerce business.

Paid Traffic Mastery

Extensive training exists across all major paid channels - Facebook, Google, TikTok, Snapchat, native ads, and more. Students gain expertise in launching and scaling campaigns using the latest trends and strategies.

Business Strategy

The courses build business acumen across product research, branding, team building, long-term planning, and execution management. This high-level view sets fledgeling owners up to run an actual company, not just an online store.

Hands-On Application

Yencommerce focuses heavily on real-world application through case studies, live coaching, and a vibrant community. Students collaborate and get feedback to turn knowledge into tangible stores, campaigns, and revenue.

There’s some serious value here. But keep in mind, a lot of the best ecommerce programs will teach you these things as well.

But, I do think Brandon does a nice job at being comprehensive and breaking everything into categories that make it easier to digest.

These categories are then sprinkled cross five modules that are a little more specific:

  1. The Lens of a 7-Figure Marketer
  2. Direct Response Practical Fundamentals
  3. Qualitative Market Research That Generates Results
  4. Converting Cold Traffic
  5. Qualitative Facebook Ad Marketing 

Looks to me like Brandon likes big words. 

Anyway, one thing that I found to be really interesting is that Yencommerce is actually run through a platform called “Skool” which I think is easy to use. It’s similar to Patreon if you’ve ever used that. 

Within those five are topics such as:

  • ​Selling Wants vs. Needs
  • ​Building A Business For Ads
  • ​Reverse Engineering
  • ​Products That Sell & Work For Ads
  • ​Examples Sellable Ad Products
  • Creating A Trustworthy Brand
  • The Zero To Trust Conversion Cycle
  • ​Setting Up Facebook Ads
  • ​Setting Up & Creating A Trustworthy Page
  • ​Setting Up Conversion Tracking

…and much more. 

You also get access to the community which is a big part of the program. Here you can ask questions, look for guidance, ask for thoughts on products, and receive walkthroughs from experts. 

One thing that seems left out is any information regarding ongoing support. It doesn’t appear like Brandon or his team offer regular calls or assistance of any kind. 

This is likely the difference between paying for something once and paying on an ongoing basis. This course is a one-time fee so you’re pretty much on your own after that. 

If you’re concerned about ongoing support, we recommend checking out Lunar eCom by Ryan Pineda because it offers a more elaborate community.

Is Yencommerce and Brandon Nguyen the Ecom Program You’ve Been Looking For?

Is Yencommerce and Brandon Nguyen the Ecom Program You’ve Been Looking For.webp

What’s the final say? 

I say… stay away from Yencommerce. 

I don’t mean that to be harsh but I think there are so many better solutions out there besides running Facebook ads to ecommerce products and constantly competing for the top spot and the winning product. 

It just seems so exhausting. 

But hey, if you’re smitten on ecommerce, this could be a legit program for you. Yencommerce delivers some serious value and Brandon Nguyen knows his stuff. 

For doubters questioning the return on investment, the 90-day money back guarantee mitigates risk. Brandon clearly possesses ecommerce mastery through his $20M in sales. This program compiles his proven blueprint covering every aspect of the business.

That said, individuals seeking shortcuts to push button riches may want to evaluate their expectations. 

As the training demonstrates, even 7-figure brands require immense upfront work (and money) before you can start taking pictures with fancy cars. 

Expect to grind hard, put a lot of money into it, and expect nothing for quite a while. 

What is My Top Recommendation for Making Money Online in 2024?

What Is My Top Recommendation For Making Money Online - Digital Leasing.webp

We've covered the pros and cons of Yencommerce for building a sustainable ecommerce business. 

While it’s certainly doable, ecommerce has some flaws I simply can’t get away from. 

  • I can’t constantly chase after new products. 
  • I can’t worry about competing against big companies with huge budgets.
  • I can’t deal with grinding it out day after day after day. 

That’s why I want to offer a solution, Digital Leasing

While ecommerce relies on advertising algorithms, indistinguishable storefronts, overseas product suppliers, and thin profit margins. 

Digital Leasing provides complete control over your income streams while helping real people.

Here's why it crushes ecommerce:

1. Save Time: No more wasted hours browsing Chinese supplier directories or tweaking campaign targets. You focus strictly on lead generating assets tied to thriving niches immune to passing fads. 2. Bigger Margins: Rather than earn pennies on the dollar from ecommerce product sales, you keep more of your profits and don't have to worry about squeaking out enough to earn on every product you sell. Lead generation allows you to project future earnings and your income won't fluctuate based on how much suppliers overseas are charging you. 3. Effectively Copy-Paste: Once your first digital rental property is set up, replicating it takes minutes. Tweak the branding, assign a new delivery link, and bam - your second upsell asset is ready to passively earn money. Try duplicating an overseas supply chain or Facebook ad account as easily! 4. Helping Real People: This part is what makes it worthwhile. With Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Local businesses need more customers and Digital Leasing helps open the floodgates to bring in happy, paying customers for these small businesses.

You get to make money while helping put food on the table for other people.

And we're not talking about big faceless corporations either... we're talking about small businesses who you know and recognize in your own community.

As you can see, digital leasing overrides the inherent headaches of ecommerce to provide a clear path to hands-off income online. 

No more worrying about rankings, metrics or margins - just check your bank account swelling with subscription profits month over month.

I'd pick passive income through digital assets over ecommerce campaigns any day of the week. Ready to learn more about Digital Leasing?

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