Influencer Marketing On YouTube

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Interested to become a YouTube influencer?

We have the answers for you in this article. Here are some steps to become an influencer on YouTube:

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Table of Contents

Develop a Brand Identity for Brand Awareness

The first best thing to do is to develop a brand identity for brand awareness. Brand identity is composed of various factors that have to be consistent in your online marketing:

  1. Brand logo
  2. Font
  3. Visual elements
  4. Color palette
  5. Intro video for the brand
  6. Other styles/visual elements

Understanding this step is important. It’s crucial that all these brand elements are found across all online and social media channels (ex. YouTube, Facebook, Instagram, Twitter). With this, you establish brand awareness, loyalty, credibility, and association with the brand. Plus, make sure your print advertising incorporates your branding. It needs to be cohesive and recognizable with your marketing campaigns. 

Invest in a Website

Investing in a website is basic if you want to become a YouTube influencer. Consider this as a top priority in all your purchases to be an influencer. Your custom web design must reflect your brands and everything you represent as a YouTube influencer. Moreso, you can drive traffic across all other online and social media channels (such as Instagram, Facebook, etc) via your website.

Also, consider SEO. Make sure your website can be found by people while searching on Google — this can be done by optimizing your website. Setting up your website is one of the top priorities to get started with your YouTube marketing campaigns.

Create Your Marketing Strategy

Your strategy in marketing is your action plan that outlines your marketing efforts and your objectives. To develop the correct marketing strategy in becoming an influencer, ask yourself these questions:

  • What do I want to achieve on YouTube?
  • How do I maintain viewer engagement?
  • Will I have to funnel people from different places from my YouTube channels?
  • What value do I add to those viewing my channel?
  • What tools do I use to make a successful YouTube strategy?
  • Will I give away “freebies” to loyal viewers?

Buy the Right Tools

Next, you need to purchase the appropriate tools for influencer marketing. Basically, you need a laptop or desktop computer. Also, you need a professional webcam which will be a big help in being one of the best online marketers. And you will definitely need a camera to be a YouTube influencer.

Be Consistent and Open-Minded

The next step to becoming a YouTube influencer is open-mindedness and consistency. This makes you a cut above the rest — and determines if you will make it or not. Becoming an influencer is not overnight magic. Understanding that you need to work hard every day is make-or-break. You need to work on your niche and use your posting as a tool to establish your brand and boost brand awareness.

Conclusion

Becoming an influencer on YouTube is a process. But even though the road is tough, it is achievable if you follow these important steps to be successful. Be dedicated and practice your skills — you can surely make a branding strategy that will bring your message to your viewers.

HEADS UP! YouTube Activation!

Activate YouTube easily by using Youtube.com/activate. YouTube is improving and evolving and is not the same simple website as before. It is now the central platform for most types of videos. Upon YouTube activation in your preferred device, it is very easy to access the content categories you like.

How much do influencers make per YouTube video?

To reach your target audiences (especially via social media platforms like YouTube, Instagram, and others), you should consider influencer marketing which has proven to be truly effective. If you are looking for the best influencer, you need to consider factors like your industry, business or company goals, targeted platforms, frequency of posting, etc. All these are important because influencer costs vary widely.

You can find the right influencer for your brand while not spending much. Here are the standard rates for YouTube influencers:

  • Nano influencers: $20–$200 per video
  • Micro-influencers: $200–$1,000 per video
  • Mid-tier influencers: $1,000–$10,000 per video
  • Macro influencers: $10,000–$20,000 per post
  • Mega influencers: $20,000+ per post

Some YouTube influencers charge according to video views – around $50–$100 per 1,000 views. These average earnings will give you an idea of possible influencer marketing costs. Again, costs differ depending on your industry, social media platform, content, engagement, reach, engagement, etc.

HEADS-UP: What is a video platform?

Video platforms allow users (like YouTube influencers) to upload, store and produce video content for marketing purposes (ex. conversion, advertising, lead generation). They are also called video clouds, video players and video hosting platforms. YouTube is a type of video platform.

SHARING KNOWLEDGE: What types of videos are best for YouTube Uploading?

Here are some YouTube supported video formats:

  • * MOV 
  • * MPEG4 
  • * MP4
  • * AVI 
  • * WMV 
  • * MPEGPS
  • * FLV 
  • * 3GP 
  • * WebM 

How much does a YouTube influencer make?

Want to know how much YouTube influencers make? It really depends on the influencer and their number of followers. Micro-influencers (around 10,000 to 50,000 followers) are valuable — before they only earn a couple of hundred dollars but now, they earn a minimum of a few thousand dollars for every post.

For influencers up to 1 million followers, they earn $10,000 per post, which depends on the platform.

And for influencers with 1 million followers and more, they charge a whopping $100,000! Others even earn $250,000 for just one post! — especially for YouTube content and influencers in the gaming industry.

How much do typical influencers make annually?

Influencers with lesser followings (ex. nano-influencers) can earn between $30,000 and $60,000

annually. For micro-influencers, they can earn between $40,000 and $100,000.

Celebrity and megastar influencers earn much more.

How many subscribers do you need to be an Influencer on YouTube?

Mega Influencers – these people belong to the highest-ranking classification of social media influencers. They basically have more than a million subscribers and followers.

Macro Influencers – these influencers are one step lower than mega-influencers. Their followers/subscribers are usually between 100,000 to one million followers.

Micro-Influencer – A micro-influencer is a person who has 1,000 to 100,000 subscribers.

Can YouTubers make a million views?

Based on calculations, a YouTuber with a million views cannot earn a living solely out of views. YouTubers need multiple strategies to maximize income. YouTube does not pay people based on views alone.

Who are the Top Influencers on YouTube?

Want to know the top influencers on YouTube? Here they are:

  1. Jackson and Finnegan Harries (JackGap)
  2. Lilly Singh (IISuperwomanII)
  3. Jenna Mourey (Jenna Marbles)
  4. Ingrid Nilson (MissGlamorazzi)
  5. Tyler Oakley

INFLUENCER BIO ON FOCUS: LILLY SINGH

Lilly Singh is one of the top YouTubers, a Canadian talk show host, comedian, and actress who has a pseudonym IISuperwomanII — which is her established YouTube username. She began to make YouTube videos in 2010 and in 2017, she ranked 10th on the Forbes list of the world’s highest-paid YouTube stars — she was reported to earn $10.5 million. By September 2019, she already had 14.9 million subscribers and more than 3 billion views. Lilly Singh has been featured annually on YouTube Rewind since 2014 (except in 2019). She was one of Forbes 40 most powerful people in comedy (2019). Lilly Singh has also received numerous awards and recognition for her work.

Who are the biggest YouTube influencers?

Currently, there are 1000’s YouTube channels trying to get attention from the 1.5 billion strong and active YouTube users. The world’s strongest and most powerful brands are shifting from traditional marketing and advertising strategies into online video marketing methods. As such, top YouTube influencers are being sought after by influencer marketing agencies, TV networks, MCNs, and mega tech firms like Yahoo — mainly to optimize and leverage the bonds between YouTube influencers and their followers.

So who are the top YouTube influencers?

Here are 20 of the biggest names:

THE 20 TOP YOUTUBE INFLUENCERS LIST

From fashion to gaming to comedy and lifestyle across all brands, YouTube influencers dominate our world nowadays. This article gives you a list of these top YouTube influencers:

  1. PewDiePie
  2. Smosh
  3. Jenna Marbles
  4. Nigahiga
  5. Vanoss Gaming
  6. The Fine Bros
  7. Ray William Johnson
  8. KSI
  9. Vsauce
  10. Bethany Mota
  11. Captain Sparklez
  12. Zoella
  13. Rooster Teeth
  14. Prank vs. Prank
  15. Markiplier
  16. Michelle Phan
  17. RocketJump
  18. Good Mythical Morning
  19. Tyler Oakley
  20. Toby Games

HEADS UP! Popular on YouTube - United Kingdom

Everything You Need To Know About YouTube Influencer Marketing

TYPES OF YOUTUBE INFLUENCER MARKETING

Here are tips to be one of the world’s best marketers! Consider influencer marketing. Brands can use some ways to work with YouTube influencers. As video creators, the influencer conveys and incorporates the content of brands. Read this article and try out which of these methods would be best for you and your brands.

Ad Spots

An Ad Spot refers to having a specific part of a video especially dedicated to your brand and product. Ad spots may vary from 10 seconds, 30 seconds up to 10 minutes. Ad spots are like a commercial within your brand content. And they are one of the best ways to reach your target audiences.

Ad spots are very useful and effective when the YouTube influencer’s audience is highly engaged — they will watch and listen to the whole pitch of various brands. But YouTube has allowed users to skip portions within videos. So to be one of the top marketers, you need to plan well for this type of user.

Product Review Videos

If you want to get a video that is totally and 100% devoted to your message, try out review videos of your brand. Your product (in action) and product features may be shared and explained by the YouTube influencer. There must be clear expectations and a good and close relationship between your brand and the YouTube influencer.

The most effective way is to have review videos that give an honest look at your brand and product. Based on the information from your brand, the YouTube influencer can share all the features of your product — but they must also plug in their own commentary and opinion about your product. Followers’ interests must be considered in the product review videos made by the influencer creators.

These types of marketing are priced higher by YouTube influencers (than simply mentioning the different brands) since making a video is a huge task — especially if it is 100% devoted to your brand.

Content with Brand Review Incorporated

To get started on your influencer marketing campaigns on YouTube, consider this option — which may be the best method. It basically involves casual mention and references to your brand. By directly incorporating your brand into content, you create brand awareness. Also, the YouTube influencer gets to discuss the products organically in the context of the amusing video.

It would be best for you to provide materials for your YouTube influencers and video creators. Reach out and offer your products or services in exchange for a mention of your brand while they are using it during the video. If brand awareness already exists and your influencers have used your products/services, they may make a shoutout that you need.

HEADS UP: Optimizing Product Placement

Product placement is a marketing strategy where brands are featured in videos quite subtly. YouTubers use this to advertise without affecting the storyline. In effect, audiences associate the brands with their trusted YouTube influencers.

Best Practices for Influencer Marketing on YouTube

Do you want to know the best practices for YouTube Influencer Marketing? Read this very helpful article.

Set clear expectations

Setting clear expectations and having clear communication is part of the best practices in your influencer marketing on YouTube. Work closely with YouTube influencers and assist them in making the videos to avoid mishaps and confusion. By providing enough information about your brand, your YouTube influencer can speak naturally and authoritatively in the video.

Look for Micro-Influencers on YouTube

YouTube Micro-Influencers usually have 10,000-50,000 subscribers. Normally, they will have engaged and highly niche viewers that are the best audiences you need. Check out their videos to see if they match your brand — and to assess their previous content. By this, you can brainstorm possible content ideas for collaboration.

Plan for the 10-second skip

Viewers who use mobile or tablets can automatically skip the video ahead to 10 seconds — they do this by tapping the side of the screen. Thus, you must plan for the best organic segway to your brand content and strategically repeat your ad spot in the beginning, middle, or end of the YouTube influencer content.

Engage in the conversation

Keep an eye on comments coming from the audience. During or after the video, viewers may have questions about your brand and may contact your YouTube influencer. These comments will allow you to provide customer service to them. During the video, you may stay in the background for any questions while your YouTube influencer engages the audience.

Compensate So They Can Be Creative

Some of the best compensation for influencers across all social media platforms (ex. Instagram, Facebook, etc) are offered by YouTube. Micro-influencers may earn from ads that YouTube plugs into their videos. Every view of the ads in their videos is paid a minimum fee.

Ask your YouTube influencers if they are monetized or if they want to place ads in their content for your brand. Consider giving compensation so there won’t be any need for additional ads — and so there is no competition with YouTube ads.

YouTube influencers can afford to be more creative if you sponsor their video and pay for costs they would have paid for YouTube advertising. Help your influencer so your influencer can also help you.

Remember the Lifespan

For the first few days, YouTube videos typically have an initial peak in comments/views. But as compared to other types of influencer content, YouTube videos have a longer lifespan. So, you should plan your products.

Seasonal content

resurfaces on YouTube when the season comes back (ex. holiday season content). In the same way, there will be a spike in views if the volume of search for a certain topic suddenly increases (ex. if an artist releases a new album).

Remember to Disclose the Relationship

The Federal Trade Commission (FTC) has required that influencers must disclose the relationship when brands compensate, pay or give them free products. YouTube influencers must clearly mention what they received from the brand in the ad spot or review. For more info, click  FTC disclosures on YouTube here.

The Rise of YouTube Influencers

You can benefit much by directly working with YouTube influencers:

  • YouTube influencers are trendsetters that social media users (including Instagram, Facebook, Twitter)  trust. Through video content, users will know the hottest and latest trends.
  • YouTube influencers are very choosy in selecting brands to partner with. They also add a level of authenticity in their sponsored content.
  • YouTube influencers cultivate and develop communities that become friendships (more than fanships on the fan base) — because they listen to and interact with their audiences.

YouTube influencers are also revolutionizing and affecting perspectives on different industries. It has been discovered that working with a YouTube influencer increases brand affinity and also customer purchase intent. And it’s not true that YouTube influencer marketing is only for female audiences.

Therefore, the impact of YouTube influencers on marketing demands attention since the audience of the next generation is on the receiving end of their branded content across various industries. YouTube is also contributing and working on developing influencers of all types. It has a dedicated YouTube creators program that allows YouTube influencers to create amazing videos, find their following, and grow their channel.

Case in point: A study conducted by Carat, Nielsen, and YouTube discovered that beauty brands were the first to establish partnerships with YouTube influencers — 86% of the top 200 videos classified under beauty come from influencers — and not brands. Moreso, Carat tested nine other categories (ex. auto, toys, snacks, etc) and saw the same results. Influencers really make a huge impact on marketing.

Most Popular YouTube Partnerships

In this article, we present the most popular YouTube partnerships. To get started, here are some

awesome stats on influencer marketing: 

  • 70% of adolescent YouTube subscribers trust YouTube influencer opinions than celebrities
  • 49% of consumers depend much on recommendations of influencers
  • Generally, businesses or companies earn $5.20 for every $1 invested in influencer marketing
  • 89% of marketers reveal that the ROI from influencer marketing is better compared to other marketing methods
  •  

As such, brands and influencers are now establishing long term relationships.

There are many advantages to partnering with YouTube influencers. But it’s important to study the various types of collaboration to make your YouTube influencer marketing campaign a success. Here are the most popular YouTube partnerships to consider:

Unboxing Videos

This is one of the best strategies. Unboxing videos show YouTube influencers unwrapping products for the first time. Then they assess the product features. According to Google, one-fifth of audiences and consumers have watched unboxing videos on the YouTube platform. They are considered natural, objective, and honest since the product experience has no marketing lingo or buzzwords.

For any kind of business or company, working with top YouTube influencers on unboxing videos can ultimately drive up brand engagement and result in people taking profitable actions like shares, sign-ups, and sales.

How-To Guides and Tutorials

There is power in the How-To. These videos are so advantageous because they are almost timeless. They become outdated only if the How-To activity in the video changes or if the educational value becomes irrelevant. Some of the best and most famous tutorials, educational videos, and how-tos are mobile troubleshooting, makeup, software upgrades and fitness.

Comedy and Sketches

To keep the audiences entertained, several YouTube influencers make comedy and sketch content. Surely, you can find content creators that will match your branding. These videos are some of the best talked-about and reach Twitter, Facebook, and even WhatsApp. Because of this, they can be the best for viral marketing.

Product Reviews

Where do people go when considering buying a product? YouTube. Why? Because they want to know that other people think about the item. If a product gains a positive online review, people are more likely to make a purchase. That’s according to research.

YouTube videos are the best and perfect medium for various items. Of course, if viewers can see how a product functions and its weaknesses, then they are most likely to buy. Products are simple, straightforward, and transparent. The best and most famous product reviews are mostly about technology — but they can be about anything.

These partnerships usually involve brands sponsoring the YouTube influencer. As compared to other channels, sponsored YouTube content is more in-depth. This allows longer engagement with audiences.

Bottom Line

The perfect partnership will be one where you compensate your YouTube influencer and give free products. By properly giving to your influencer, you can benefit from the best valuable content they will create for you to reach your goals.

How to Find YouTube Influencers

Most YouTube influencers who began early on in social media (including Instagram, Facebook, Twitter) have become pop culture icons with younger viewers and audiences. Their video uploads

receive so much engagement and their influence even extends beyond the platform. These mega- social media stars are managed by talent agencies. But for brands, finding the right YouTube influencers is also workable.

Here are some tips on how to find influencers on Youtube:

Use Google

Get started with Google. Use a targeted list of influencers. This is the best first step.

Finding YouTube influencers is easy because YouTube is owned by Google. Check your YouTube influencers list to see how partnering with them may be helpful or not. Try out these search strategies so you can best get started:

  • List of [your industry name] influencers on YouTube
  • YouTube [your industry name]
  • [your industry name] influencers to follow on YouTube
  • best [industry name] YouTubers to follow

The search results will show the top sites which will give a relevant list of YouTube influencers based on industry. Narrow it down according to your specific goals. Continue looking at the results beyond page 1 — explore up to 4-6 pages for each search so you will not miss out on great finds.

Search YouTube

Search strategies on YouTube are quite different from a search on Google — mainly because they do not provide similar helpful curated lists and articles as compared to Google. With YouTube, it is best to make individual searches for channels and videos.

TO WRAP UP

Indeed, influencer marketing on YouTube is very promising. To boost your brand’s performance, consider reaching out to YouTubers — they are proven to be effective and powerful marketers. Enjoy marketing via this amazing and most loved platform called YouTube!

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