If you’ve ever felt stuck in your 9-to-5, scrolling through social media wondering how so many people seem to be making money online, you’re not alone.
Maybe you’ve tried a side hustle or two, affiliate marketing, dropshipping, a digital course, but none of it has really stuck.
Every option seems to promise freedom, yet most just lead to more confusion, more tools, and more stress.
That’s exactly the gap that Dray Mijatovic’s Branding Course (UBC) claims to fill. On paper, it looks like a one-stop roadmap to build your personal brand, grow an online following, and start earning income through social media.
UBC’s focus on branding and content creation feels like a breath of fresh air in a world crowded with overcomplicated online business models.
And for many, the idea of reselling the course for 100% profit, the famous Master Resell Rights feature, sounds like the golden ticket to turning digital skills into income.
But let’s be real, if you’ve been around the online business space for any amount of time, you know that not everything that glitters pays the bills.
For every success story, there’s someone quietly stuck trying to make sense of the fine print, wondering why their results don’t match the testimonials.
The Master Resell Rights model in particular has been raising eyebrows, not just for its potential but for the risks that come with it: market saturation, unstable pricing, and a heavy reliance on constant recruiting just to stay profitable.
At the same time, Dray’s background in digital sales and funnel strategy gives UBC a level of credibility that’s rare in the “make money online” world.
The course content itself has real educational value, especially for anyone serious about learning how to build a recognizable personal brand.
But the bigger question remains: does the business model behind it make sense for someone looking for consistent, low-stress income? Or does it push you into the same cycle of constant selling that you were trying to escape in the first place?
In this review, we’ll break down exactly what the Branding Course offers, how the Master Resell Rights system really works, and whether the hype matches reality.
We’ll also look at what kind of person this program truly benefits, and who might want to think twice before diving in.
By the end, you’ll know if The Branding Course is the right move, and what safer alternatives might exist.
TLDR – Revealing the Truth Behind the Ultimate Branding Course
| Factor | Rating | Explanation |
| Time Investment | Medium to High | Building a personal brand and learning content creation take consistent effort. Reselling through MRR also requires ongoing promotion and recruiting to maintain income. |
| Level of Command Required | Medium | UBC is beginner-friendly, but success still requires understanding funnels, branding, and social media strategy. It’s manageable, but not plug-and-play. |
| Ease of Implementation | Low to Medium | The steps are clearly laid out, but applying them effectively, especially in a crowded reseller market, can be challenging for new entrepreneurs. |
| Profit Potential | Medium | Some earn short-term income through resale, but long-term profits are limited by market saturation and price drops. Success depends on consistent marketing and social proof. |
Summary:
Dray Mijatovic’s Branding Course teaches branding, funnel setup, and social media marketing with an added Master Resell Rights (MRR) model that lets users resell the program for full profit. It’s an appealing idea, earn while you learn, but in practice, the system depends on continuous promotion and recruitment to stay profitable. While the course offers strong foundational training in branding, the resale-driven income model is unpredictable and often short-lived.
UBC works best for ambitious self-starters who already enjoy creating content, selling online, and have the time to engage heavily with social media. For those who want a more controllable secondary income, something you can manage part-time without constant selling, Digital Leasing is a safer path.
It builds steady recurring income from local businesses, giving you financial breathing room without relying on recruitment or unstable online trends.
Evaluation
| Category | Rating (out of 5) | Explanation |
| Community | ⭐⭐⭐⭐☆ (4/5) | UBC’s Skool community is one of its strongest assets, boasting over 56,000 members. It’s highly active with regular posts, live Q&A sessions, and peer interaction. However, the sheer size can make it easy for beginners to get lost or receive generic feedback instead of personalized guidance. |
| Mentorship | ⭐⭐⭐☆☆ (3/5) | Dray Mijatovic and her co-hosts lead weekly mindset and strategy calls, which provide some mentorship. That said, with so many members, most participants experience limited direct interaction and rely heavily on community support rather than one-on-one guidance. |
| Curriculum | ⭐⭐⭐⭐☆ (4/5) | The 24-module structure covers personal branding, funnel setup, and viral content creation in solid detail. The lessons are beginner-friendly and actionable, but a significant portion focuses on reselling the course (via Master Resell Rights) instead of building independent, long-term digital assets. |
Overall, The Branding Course scores mixed to strong across these pillars, revealing its key strength in community engagement but also its weakness in personalized mentorship and long-term business sustainability.
Pros & Cons
Pros
- Large and Active Community
With over 56,000 members on Skool, the UBC community is vibrant and offers peer support, motivation, and exposure to various social media growth strategies. - Focused on Personal Branding
Unlike many general digital marketing courses, UBC zeroes in on personal branding and content creation, skills that remain valuable even outside the MRR model. - Step-by-Step Curriculum
The 24-module layout makes it easy for beginners to follow along, covering everything from funnel setup to Instagram and TikTok strategy. - Regular Live Calls
Weekly calls with Dray Mijatovic and her team help reinforce lessons, offering occasional live Q&A and mindset training sessions. - Teaches Digital Marketing Fundamentals
Modules on content strategy, automation, and product creation provide transferable skills that can be applied to other business models later on.
Cons
- Overcrowded Reseller Market
Because thousands of people are reselling the same product, competition drives down prices, often far below the official value, making consistent profit hard to sustain. - No Refund Policy
All sales are final. This rigid structure leaves buyers with no safety net if they find the program isn’t what they expected. - Heavy Focus on Recruitment
Not necessarily bad, but important to know, much of the earning potential relies on selling the same course to others, not building your own brand or product from scratch. - Limited Personal Mentorship
Live sessions are group-based, meaning most members don’t get one-on-one help. The massive community size can make personalized support difficult to access. - Regulatory Risk
The Master Resell Rights model carries potential FTC scrutiny since much of the structure depends on recruitment-based sales rather than end-user value.
Understanding both sides helps you decide if The Branding Course matches your goals.
Who Benefits From the Ultimate Branding Course & Who Doesn’t?
The Branding Course works best for people who already have some comfort being online and are ready to put themselves out there. If you enjoy creating content, showing your face on camera, and building a social presence, UBC provides a clear roadmap for doing that. It’s especially appealing to those who already spend time on Instagram, TikTok, or YouTube and want to turn that effort into something profitable.
This program also fits individuals who are self-motivated and can stay consistent without a lot of direct supervision. Since there’s minimal one-on-one mentorship, success often comes down to how well you can follow instructions and take daily action. People with basic tech skills or previous exposure to marketing tools like Systeme.io or Canva tend to pick things up quickly.
UBC can also appeal to individuals who like community-driven learning. The massive Skool group (with over 56,000 members) provides a sense of energy and belonging, making it easier to stay engaged. For someone who thrives in fast-paced online spaces and likes sharing wins, this kind of environment can be motivating. Budget-wise, it’s a mid-range investment, manageable for some, but best suited for those who can afford to take a risk on an experimental model.
In short, UBC is best for self-starters who see value in personal branding and are willing to treat content creation like a daily business routine. If you’re confident promoting yourself and comfortable learning by trial and error, you’ll likely find parts of the program useful.
Who This Isn’t For
This course is not the best fit for people looking for a stable, low-effort side income. The Master Resell Rights model depends on recruiting others to buy the same course, which can feel repetitive and unpredictable if you’re seeking something consistent. Anyone uncomfortable with constant self-promotion or cold outreach will likely find this structure overwhelming.
It also may not suit people who prefer a clear, long-term business framework. The resale-based model can feel unstable due to market saturation and falling prices, leaving little room for steady growth. Those with limited time, like full-time employees or parents with tight schedules, may struggle to keep up with the social media demands and ongoing sales work needed to see returns.
If you’re risk-averse or operating on a tight budget, the “no refunds” policy and competitive market could make this a stressful investment. The program can teach valuable branding skills, but the MRR system itself is short-term by design, not built for income you can count on.
If you’re not in the ideal group, a simpler model like Digital Leasing may be a better fit. It focuses on building real local assets that create steady, recurring income, without constant recruiting or the pressure of chasing trends.
1,000 FT View of the Ultimate Branding Course
Dray Mijatovic’s Branding Course (UBC) is a digital education program hosted on Skool.com, designed to help users build and promote their personal brand through social media. The course includes 24 structured modules, weekly live calls, and access to a large online community exceeding 56,000 members. Its goal is to teach personal branding, social media growth, and funnel creation, while allowing students to resell the same program under the Master Resell Rights (MRR) model.
UBC’s layout is straightforward and self-paced. Students can start immediately after purchase and move through lessons at their own speed. Most modules include video walkthroughs, screen-sharing tutorials, and short assignments. The first few sections focus on branding fundamentals, how to structure your bio, create content pillars, and craft a clear message that attracts attention. Subsequent modules dive into funnel building and automation tools such as Systeme.io, helping users set up pages to capture leads and resell UBC if they choose. Later modules cover content strategy for Instagram and TikTok, including advice on creating short-form videos, understanding algorithms, and using viral trends to build visibility.
During the first 30 days, students typically learn how to set up their funnels, optimize their profiles, and start posting branded content. The next 60 days focus on building traffic through short-form video and email marketing, with many participants using templates provided within the course. Students are encouraged to share results and ask questions in the Skool community, where peer support replaces direct one-on-one coaching. The weekly live calls hosted by Dray or her team mainly focus on mindset, Q&A, and motivational topics rather than personalized feedback.
Compared to other personal-brand programs, UBC’s biggest differentiator is the inclusion of the Master Resell Rights component. This feature lets students resell the course for 100% profit, which gives it a strong income appeal but also introduces risk. Unlike branding courses that focus purely on skill development, UBC combines learning with a business opportunity, meaning students are not only learning marketing but also tasked with marketing the same course to others. While this can create short-term earning potential, it also leads to market saturation and price competition among resellers.
From a learning standpoint, the course provides a good overview of branding and social media marketing principles. The content quality is solid, and the tools are helpful for beginners who want to understand how online visibility works. However, the long-term business viability depends less on these skills and more on one’s ability to consistently promote the program in a crowded space. In that sense, UBC straddles the line between education and opportunity, offering a mix of valuable knowledge and an unstable resale ecosystem.
Who Is the Guru
Dray Mijatovic, better known online as @digital.dray, is the creator of The Branding Course and a well-known figure in the online personal-branding and digital marketing space. Her background centers on sales, copywriting, and funnel building, skills she’s developed through years of working in online education and automation. Before launching UBC, Dray was involved in ventures like the Millionaire Mediator Academy and Spinnr, both focused on high-conversion sales systems and automated income funnels. Her work often blends traditional marketing psychology with digital automation tools to help entrepreneurs streamline how they attract and convert leads.
Dray’s reputation in the industry is a mix of respect and skepticism. Supporters describe her as a sharp strategist who simplifies complex topics like content positioning and brand voice. Her lessons are known for being direct, fast-paced, and visually engaging, with a strong emphasis on mindset and action. She often teaches through short, punchy videos that balance motivation with marketing tactics, which appeals to younger entrepreneurs used to consuming information quickly.
However, critics point out that much of her success stems from the Master Resell Rights (MRR) model attached to UBC. While her branding expertise is legitimate, the income opportunity tied to reselling the course has raised concerns about sustainability and market saturation. Some users also report that community management and mentorship can feel generic due to the massive number of participants. These concerns are less about Dray’s skill as a marketer and more about how her business model scales.
In terms of personality, Dray’s public persona blends confidence with charisma. She presents herself as a digital freedom advocate, someone who turned personal branding into a lifestyle of independence and self-expression. Her tone across social platforms is casual and motivational, often focusing on helping others “escape the 9-to-5” or “build a brand that sells for you.” This framing is aspirational, which explains why her community has grown so quickly.
Overall, Dray Mijatovic presents herself as a relatable, high-energy mentor figure, positioning her brand around empowerment and personal freedom, qualities that resonate strongly with aspiring entrepreneurs seeking autonomy through digital marketing.
| Platform | Handle | Link | Followers (approx.) |
| @digital.dray | instagram.com/digital.dray | ~110K | |
| YouTube | Dray Mijatovic | https://www.youtube.com/@draymus | ~3.9K |
| Dray Mijatovic | facebook.com/digitaldrayofficial | ~10K | |
| TikTok | @digital.dray | tiktok.com/@digital.dray | ~177 |
Summary: Dray Mijatovic maintains a strong online presence with consistent content focused on personal-brand growth, digital marketing, and financial independence through online business models.
Training Cost & Refund Policy
The Branding Course (UBC) is officially priced around $499, which grants buyers full access to the 24-module course, the Skool community, and live group calls. This price also includes Master Resell Rights (MRR), allowing members to resell the course for 100% profit. However, because the course uses an open resale system, prices vary widely across resellers, ranging from as low as $89 to $270 on third-party sites like Etsy. This severe price fluctuation has caused confusion among buyers and diluted the perceived value of the course.
UBC doesn’t offer official tiered pricing or monthly payment options through its main platform, though some resellers promote installment plans via third-party payment processors. These plans often come with high-interest rates, sometimes pushing the total expense above $500. There are no official upsells within the course itself, but many resellers bundle the program with personal coaching or add-on templates to stand out from the crowd. These extras are not standardized and depend entirely on the reseller, meaning quality and support can vary significantly.
The refund policy for UBC is strictly “No Refunds.” Once a user purchases and gains access to the course, the sale is considered final. This condition is typical of digital products, but the lack of flexibility combined with the resale-driven structure leaves no recourse for dissatisfied buyers. There is also no clear money-back guarantee or performance-based refund clause. For a course that markets itself heavily through income potential, the lack of a transparent refund process is notable.
Transparency is mixed. While the $499 retail price and MRR rights are clearly advertised, the decentralized nature of the resale model means most buyers encounter inconsistent messaging. Some resellers provide accurate details, while others exaggerate earning potential or hide key limitations to secure a sale. This inconsistency reflects the biggest issue with UBC’s business design, it’s difficult for potential students to verify who they’re buying from and what level of support they’ll receive.
In summary, while The Branding Course offers valuable educational material, its fluctuating pricing and no-refund policy create financial risk for new buyers. Details are limited and often vary between sellers, a red flag for transparency and long-term trust.
My Personal Opinion – Is The Ultimate Branding Course Legit?
After going through Dray Mijatovic’s Branding Course, I can see why it’s caught so much attention. The training on personal branding and content strategy is genuinely useful, Dray knows how to communicate ideas clearly and make marketing feel less intimidating. The modules on positioning, content creation, and social media growth give a strong foundation for anyone wanting to stand out online. I also appreciate that the community inside Skool is lively and supportive, which helps new students feel like they’re part of something bigger.
That said, the part that gave me pause is the Master Resell Rights (MRR) structure that drives most of the excitement around UBC. On paper, it sounds appealing: buy the course once, then resell it for 100% profit. But once you look closer, it starts to resemble a recruitment engine more than a long-term business. With over 56,000 people reselling the exact same program, the market quickly becomes saturated, leading to price undercutting and unstable earnings. Seeing the course listed for as low as $89 online when the official price is $499 makes it clear how unpredictable this model can be.
In comparison to other personal-branding programs, UBC stands out for its energy and simplicity, but not necessarily for its depth. Courses like Brand Strategy Academy or Creator Business School usually focus on helping people build original products or service-based businesses. UBC, by contrast, spends a large portion of its time teaching students how to promote and resell the same system. That’s not inherently bad, but it limits the kind of long-term value you can create. Instead of building your own brand assets, you’re essentially acting as a marketer for someone else’s product.
I also think the lack of a refund policy and the inconsistent quality of reseller promises create a trust gap. It’s easy for beginners to get excited by screenshots of income or testimonials without realizing how much daily posting, messaging, and recruiting go into making sales. There’s real effort required, but not much control over the outcome.
If I were advising a friend, I’d say UBC can be a great short-term learning experience if your goal is to understand personal branding or test your marketing skills. But if you’re looking for something sustainable, a business model you can actually grow and own, I’d be cautious. The unpredictability and dependence on recruitment make it more of a learning tool than a lasting income stream.
It might help certain students, but for income you can count on and control, I’d look at Digital Leasing.
What’s Inside Ultimate Branding Course
The Branding Course (UBC) by Dray Mijatovic is structured around 24 modules hosted on the Skool.com platform, accompanied by live community calls and a massive student network. The core curriculum focuses on three areas: personal branding, social media strategy, and funnel setup for reselling the course under its Master Resell Rights (MRR) model.
The early modules cover foundational branding principles, how to position yourself online, identify your niche, and build a professional social media presence that converts. Students are guided through optimizing profile highlights, creating a clean visual identity, and setting up content pillars that reflect their personal or business message. These lessons are straightforward and easy to digest, making them suitable for beginners who want to get comfortable in front of the camera and establish credibility online.
Midway through the program, UBC shifts into implementation. Modules 5 through 13 go deep into content creation, focusing heavily on platforms like Instagram Reels and TikTok. Dray and her team walk students through viral growth strategies, short-form content batching, and editing techniques designed to boost visibility. These sections are energetic and helpful, offering step-by-step insights that mirror the same social media tactics used by high-performing influencers. However, the course’s momentum begins to tilt more toward marketing UBC itself rather than independent brand building.
That becomes especially clear in Module 2, where students are taught how to construct funnels using Systeme.io templates, sales pages, and checkout flows, all specifically optimized for reselling UBC. This design choice reflects the program’s MRR focus: participants are encouraged to quickly promote and sell the course to new buyers for 100% profit. While the lesson structure is solid, the content’s commercial slant makes it hard to tell where personal-brand development ends and recruitment-focused marketing begins.
UBC also includes automation training, email setup, daily operations, and affiliate program management, meant to help students streamline communication and maintain consistency. Live weekly calls provide Q&A and mindset coaching, though feedback suggests that with such a large community (over 56,000 members), one-on-one interaction with mentors is limited. The Skool community, however, remains active and supportive, with users sharing wins, social media tips, and content ideas daily.
Bonus material includes templates, scripts, and Notion worksheets for tracking goals and managing content schedules. These tools are helpful for keeping organized but don’t significantly expand the business-building framework beyond the resale system. While the course’s content quality is decent, its structure prioritizes quick promotion cycles over sustainable brand equity.
In short, UBC delivers useful training for personal branding and social media visibility, but much of its value is tied to how effectively you can resell it. The lack of depth in building original digital products or long-term assets limits its trust factor for anyone seeking a standalone, scalable business model.
Wrapping Up My Ultimate Branding Course Review of Dray Mijatovic
The Branding Course by Dray Mijatovic offers a dynamic introduction to personal branding and digital marketing, especially for beginners eager to learn how to position themselves online. Its greatest strength lies in its clear, step-by-step teaching style and the supportive Skool community that encourages consistency and accountability. For those who’ve never built an online presence before, UBC provides the push and structure to get started quickly.
However, its major weakness is built into the business model itself. The Master Resell Rights (MRR) system that fuels UBC’s popularity also creates instability. With over 50,000 participants all reselling the same product, market saturation and price drops were inevitable. That makes it hard for latecomers to stand out or profit sustainably. The course content, while valuable in teaching marketing fundamentals, often funnels students back into promoting the very system they bought, limiting real ownership or creative independence. The no-refund policy and lack of accountability between resellers and buyers further complicate the trust factor.
UBC works best for students who thrive in high-energy social media environments and don’t mind promoting aggressively. If you enjoy creating content daily, engaging with audiences, and are comfortable with sales-heavy models, it can be a quick education in how viral marketing works. But for those looking for financial stability or a business that can operate part-time, the constant recruiting and competitive resale market may become exhausting.
Overall, the course offers good branding education but an unpredictable income path. It’s a product that teaches useful skills yet ties your earnings to recruitment velocity rather than real asset creation. If your goal is to build something reliable, something you can control, own, and scale over time, the MRR structure simply doesn’t deliver that.
So if you’re serious about building a business that lasts, here’s the alternative I’d choose…
Top Alternative to Ultimate Branding Course / #1 Way To Make Money
After seeing how unpredictable the resale-driven world of The Branding Course can be, it’s worth asking, is there a way to earn online that doesn’t rely on constant recruitment or chasing new sales? The truth is, the MRR model can feel like running on a treadmill: the moment you stop posting or promoting, your income stops too. It’s exciting at first but draining long-term. That’s why I recommend a model that builds stability instead of stress, Digital Leasing.
Digital Leasing flips the script on how most online income systems work. Instead of buying licenses or managing ad-heavy campaigns, you create small digital properties that attract local customers, think of them like “digital billboards” that bring in calls or leads for local businesses. Once your property starts generating leads, you lease it to a real business owner who pays you a monthly fee you can count on. It’s a win-win: they get consistent customers, and you get recurring income without needing to resell or recruit anyone.
The best part is, you own what you build. Unlike reselling a course where your value depends on someone else’s brand, Digital Leasing lets you create and control the asset yourself. Once your sites are ranked and producing leads, they continue working quietly in the background. Maintenance is light, just keeping listings fresh, tracking calls, and checking performance, meaning you can manage the system part-time alongside your job, family, or other goals.
This model isn’t a “get rich quick” scheme, and it’s not hands-off, but it’s steady. Each digital property becomes a small, recurring income stream you can count on month after month. Whether your goal is to cover your rent, replace a paycheck, or build a safety net, the results compound as you grow. There’s no advertising budget to burn through, no refunds to fight, and no race against thousands of others selling the same product.
If you’ve been feeling overwhelmed by the constant hustle of courses and high-risk business models, Digital Leasing offers something refreshingly different: calm control. You work once, build an asset, and watch it continue delivering value, to you and the local businesses you help.
👉 Want to see how it works? Click here to explore Digital Leasing.
