TLDR – Revealing the Truth Behind the True Sales Pro
| Factor | Rating | Explanation |
|---|---|---|
| Time Investment | High | Requires significant time commitment over six months, with ongoing engagement and practice. |
| Level of Command Required | Medium | Best for those with prior sales experience. Beginners may find the advanced techniques overwhelming. |
| Ease of Implementation | Medium | The curriculum is detailed and structured, but its complexity may require a steep learning curve for those unfamiliar with high-ticket sales. |
| Profit Potential | Medium | The program offers a high income ceiling for skilled salespeople, but results depend on external factors such as lead quality and offer strength. |
Who Benefits From the True Sales Pro & Who Doesn’t?
True Sales Pro is designed for individuals who are committed to mastering high-ticket sales with integrity and authenticity.
It works best for those with some prior sales experience who are seeking to elevate their skills and professional stature.
If you’ve been in sales for a while, but feel burnt out by the traditional “closing at all costs” mentality, this program offers a refreshing alternative.
The ideal students are:
Experienced sales reps: Those who have worked in high-ticket or B2B sales and are ready to refine their approach.
For example, if you’ve been working in SaaS or pharmaceutical sales, you already understand the stakes involved, but you want a more ethical and transparent approach to sales.
Ambitious professionals: Individuals who are looking to gain authority and credibility in their sales career. You’re someone who believes that selling should be about solving real problems, not just pushing a product.
Entrepreneurs and business owners: If you run a business and need to train your sales team, True Sales Pro can provide the tools to improve your team’s performance by focusing on building relationships rather than focusing solely on hitting numbers.
Individuals with long-term career goals: This program is ideal for those looking to build a sustainable, rewarding sales career.
It’s a great fit if you’re committed to professional growth and are looking for a program that emphasizes quality over quantity.
In summary, if you’re ready to invest time in honing your sales craft with a long-term, ethical approach, True Sales Pro can be a valuable fit.
Who This Isn’t For
True Sales Pro may not be the best choice for those looking for a quick fix or hands-off income.
It’s a comprehensive program that requires both time and effort to master, and it’s best suited for those who are already somewhat familiar with the nuances of sales.
This program may not be ideal for:
Beginners: If you’re new to sales or don’t have a basic understanding of high-ticket sales, you may find this program overwhelming.
The advanced principles and frameworks require a foundation in sales to fully comprehend.
For example, if you’ve never done a sales call or don’t have experience managing client relationships, you might struggle to keep up.
People seeking quick or hands-off income: True Sales Pro requires a significant time investment and commitment. It’s not designed to generate fast results or hands-off income.
If you’re looking for something with lower effort and a quicker return, you might find the demands of this program frustrating.
Those with limited budgets: The cost of the program may be prohibitive for some, especially if you are in a tight financial situation.
The program is designed for professionals who are looking to invest in long-term success, and the financial commitment might be too much for those just starting out or without immediate income goals.
People overwhelmed by complexity: The six-month duration and the psychological work involved in reshaping your sales mindset may feel daunting if you’re not ready for the introspection and effort needed.
If you prefer straightforward, easy-to-digest content, the depth of True Sales Pro might feel like too much.
If you’re not in the ideal group for True Sales Pro, a simpler model like Digital Leasing may be a better fit.
Digital Leasing offers a more steady, manageable, and scalable approach to building a secondary income stream with less complexity and time commitment.
It’s ideal for those seeking stability without the constant pressure of closing deals.
1,000 FT View of the True Sales Pro
True Sales Pro is a structured, six-month program designed to teach high-ticket sales professionals how to approach selling with integrity, transparency, and authenticity.
The course is built around a core methodology that emphasizes ethical sales practices, focusing on truth-seeking and outcome independence to ensure lasting success without relying on manipulative tactics.
Course Structure and Pacing
The True Sales Pro program is divided into nine levels, each designed to build upon the previous one.
The curriculum starts with mindset shifts, guiding students to rethink their beliefs about sales and transitioning away from outdated transactional techniques.
The pacing is gradual but demanding, with each phase requiring both mental and hands-on application.
The program is spread across six months, with an emphasis on long-term learning.
Each module is structured in a way that combines introspective personal growth with actionable sales techniques.
The pacing ensures that students are not overwhelmed, but rather encouraged to assimilate each concept before moving forward.
Delivery Format
The program is hosted on the Skool platform, which combines video lessons, group coaching calls, community access, and real-time feedback.
Students have access to a blend of pre-recorded video content and live coaching calls, where they can ask questions and get guidance directly from Michael Dunlevy.
There are also community discussion groups where students can interact with their peers, share insights, and discuss challenges.
This community-centric approach emphasizes collaboration and peer learning, which is central to the True Sales Pro methodology.
The learning is highly interactive, with exercises and stress-testing communication frameworks integrated into the curriculum.
Students are also given PDFs and other resources to help reinforce the concepts learned during the course.
This diverse mix of content delivery ensures that students receive a holistic learning experience, blending theory with hands-on application.
What Students Experience in the First 30 to 90 Days
In the first 30 days, students dive into mindset transformation, focusing on the psychology of sales and unlearning old habits.
The first few modules emphasize belief shifts, helping salespeople let go of commission-based anxieties and develop the outcome independence necessary for true professionalism.
They’ll also be introduced to the sales qualification process, learning how to front load critical questions early in the conversation to save time and focus on qualified leads.
By the 90-day mark, students will have begun implementing these new approaches in their sales calls.
The focus will shift toward refining communication frameworks, developing calm authority in conversations, and learning how to build rapport without using manipulative tactics.
By this time, students are also expected to start building their personal brands and authority, particularly on social platforms like LinkedIn and Facebook.
How It Compares to Other Sales Programs
When compared to other sales programs, True Sales Pro stands out for its emphasis on ethics and integrity.
While other programs may focus heavily on techniques for closing deals quickly or using advanced psychological tricks, True Sales Pro is grounded in authenticity.
It places a significant focus on self-reflection and personal development before diving into complex sales strategies, making it a slower, but more holistic approach.
Other programs, such as Jeremy Miner’s NEPQ, also emphasize ethical selling but tend to focus more on structured scripts and frameworks for questioning.
True Sales Pro, by contrast, encourages salespeople to embrace a consultative approach where the salesperson’s internal alignment with their values is prioritized, leading to more sustainable, long-term success.
In conclusion, True Sales Pro is a comprehensive program that provides a deep dive into consultative sales, with a unique focus on personal development and professional growth.
It is ideal for those looking for a sustainable, values-driven approach to high-ticket sales, offering both the tools and the mindset required to succeed.
Who Is the Guru
Michael James Dunlevy: Background & Credentials
Michael James Dunlevy is an Australian-born sales expert with over 20 years of experience in various industries, including liquor, fitness, retail, and building services.
His diverse background gives him a broad perspective on sales techniques, moving beyond the traditional high-ticket sales focus.
Dunlevy’s work with elite entrepreneurs, especially through his affiliation with Peter Diamandis’s Abundance360 platform, has further solidified his credibility as a seasoned professional in the sales coaching space.
His reputation is built on hands-on experience rather than self-proclaimed expertise, and he emphasizes ethical sales practices.
Previous Ventures
Before launching the True Sales Pro program, Dunlevy worked in various industries, gaining invaluable experience in sales leadership and training.
His previous ventures include managing sales teams and training individuals in high-ticket sales environments.
This background enables him to create real-world sales methodologies that can be applied across a variety of industries, particularly high-ticket B2B sales.
Dunlevy’s approach differs from many coaches who focus narrowly on one industry, instead drawing from his broad experience to offer adaptable strategies.
Reputation & Teaching Style
Dunlevy’s reputation in the sales world is largely positive, especially when it comes to his straightforward, no-nonsense approach to sales training.
His teachings prioritize transparency and ethical behavior, positioning him as an advocate for high-integrity sales over the aggressive tactics often associated with the industry.
Students appreciate his focus on outcome independence, where the salesperson’s sense of self-worth isn’t tied to closing every deal.
This mindset shift, along with his focus on self-awareness and mental preparation, sets him apart from other high-ticket sales coaches who emphasize hard sales tactics.
Dunlevy’s teaching style is heavily influenced by his psychological expertise.
He emphasizes understanding the human aspects of sales interactions, particularly around trust-building and qualification.
His methodology leans on personal growth before teaching sales techniques, which resonates with those seeking a deeper understanding of themselves as professionals.
Personality/Branding Tone
Dunlevy’s branding is low-key, focusing on professionalism and practicality over flashy marketing or success-driven claims.
Unlike many sales gurus who showcase luxurious lifestyles or promise instant riches, he markets his approach with a focus on ethical and sustainable success.
This “no fluff” style appeals to serious professionals who are weary of the high-pressure, hype-driven sales culture.
Controversies or Praise
Dunlevy has avoided typical controversies in the sales coaching space by choosing not to make exaggerated income claims or use manipulative tactics.
His transparency regarding what students can expect, particularly his rejection of “quick fixes,” has earned him respect in a field often criticized for misleading promises.
However, some potential students might find his slower, more introspective method challenging, especially those seeking immediate results.
Conclusion
Michael Dunlevy presents himself as mentor-like, offering a genuine, integrity-based approach to high-ticket sales.
His program resonates most with those who appreciate a thoughtful, ethically-driven approach and are looking for a long-term career shift rather than short-term success.
This authenticity shapes how students connect with the True Sales Pro program, drawing those who value substance over superficial gains.
Social Media Link Table
| Platform | Handle | Link | Followers (approx.) |
|---|---|---|---|
| N/A | N/A | N/A | |
| YouTube | Michael Dunlevy Sales | https://www.youtube.com/@Michael.J.Dunlevy | 120+ |
| N/A | N/A | N/A | |
| Michael Dunlevy | https://www.linkedin.com/in/michaeldunlevy/?originalSubdomain=gt | 1.2K+ | |
| TikTok | N/A | N/A | N/A |
Summary:
Michael Dunlevy maintains a moderate online presence with consistent content focused on high-integrity sales and consultative selling topics.
Training Cost & Refund Policy
The True Sales Pro program by Michael Dunlevy is a high-ticket coaching program, priced at $4,997 for full access.
This includes all training materials, group coaching calls, and access to the Skool platform where the community and content are housed.
Payment plans are available, with the option to pay in three installments of $1,800, allowing for a more manageable entry into the program.
This flexibility ensures that students can break the payment into smaller, more digestible portions, although the total cost remains the same.
Upsells and Hidden Costs
There are no major hidden costs or upsells directly tied to the core program.
However, individual coaching sessions and premium add-ons may incur additional charges, which are optional and not required for the main training.
Some students may find that these upsells offer added value, but it’s important to note that the core course content is sufficient for those who prefer to stick with the basic training and community access.
What’s Included at Each Tier
At the base level, the $4,997 fee includes lifetime access to the full curriculum, which is divided into 9 levels of sales mastery, mentorship from Michael Dunlevy himself, and monthly group coaching calls.
Students will also have access to an exclusive community on Skool, where they can engage with peers, ask questions, and share experiences.
There are no separate tiers. All members receive the same level of training and support.
Refund Terms
The program offers a 14-day money-back option, allowing students to test out the initial stages of the course and determine if it aligns with their goals.
However, refund eligibility is strictly limited to the first 14 days and requires the student to have completed the first few lessons.
After this period, no refunds are given, which aligns with the high level of commitment required to complete the course.
Refund policy not clearly stated beyond this window, which can be a red flag for transparency.
Transparency Level
The pricing and refund details are fairly transparent, but specifics on additional upsells or potential ongoing costs (such as extra coaching or advanced modules) may not be fully clear upfront.
Students should ensure they understand what is included in the base price and clarify any potential additional costs with the program’s support team before enrolling.
In conclusion, while the price is steep, the value provided through comprehensive training and mentorship makes the program accessible to those committed to achieving a high level of sales mastery.
However, if you are seeking a lower-risk, more steady income source, a simpler model like Digital Leasing may be a better fit.
My Personal Opinion – Is The True Sales Pro Legit?
After reviewing the True Sales Pro program by Michael Dunlevy, there are definitely some elements that stand out positively, but also a few concerns that would make me hesitant to recommend it to everyone.
What Impressed Me
One of the aspects that truly impressed me about the True Sales Pro program is its emphasis on ethics and integrity in sales.
In an industry often marred by aggressive, high-pressure tactics, Dunlevy’s approach is refreshingly different.
The focus on truth-seeking rather than closing at any cost is something I really appreciate.
It shifts the perspective from just trying to “get the sale” to understanding whether the product or service is genuinely a good fit for the customer.
This is especially beneficial for those of us who are tired of feeling like we’re manipulating people into purchasing things they don’t really need.
The community aspect on Skool is another huge positive.
The course not only provides access to valuable training but also creates a space where like-minded individuals can share experiences and learn from each other.
Dunlevy’s background, particularly his work with Peter Diamandis’s Abundance360 platform, adds a layer of credibility and gives the program a strong, authoritative foundation.
His experience is vast and global, which helps position this training as one rooted in real-world practice, not just theory.
What Raised Concerns
However, there are a few red flags that kept me from fully endorsing this program.
The first is the time investment. Although the program is comprehensive and well-structured, it requires a significant commitment of time, especially in the first few weeks.
This may be challenging for someone who is already working a 9-5 or has other obligations.
While the skills taught are undoubtedly valuable, the amount of self-reflection and psychological work needed to align your beliefs with the TSP philosophy could feel overwhelming to some students.
If you’re looking for quick results, this program might not be the right fit.
Another issue I have is with the performance-based nature of the income.
Yes, there’s an emphasis on outcome independence, but the truth is that high-ticket sales, even with the best tools, still require constant effort.
The commission-only model means that if you don’t close deals, you don’t get paid.
This is something to keep in mind, especially for those seeking more steady and stable income.
Comparison to Other Programs
Compared to other sales training programs like Jeremy Miner’s NEPQ and Grant Cardone’s training, True Sales Pro offers a more personalized, integrity-based approach.
While NEPQ focuses on specific sales tactics and Cardone’s programs lean heavily on the “hustle culture,” Dunlevy’s program feels more introspective.
However, I do think that while it’s more ethical, it’s also more mentally demanding and requires a lot of emotional resilience, something that may not be suited for everyone.
Would I Recommend It?
I think True Sales Pro can work well for individuals who are already in high-ticket sales and are looking to refine their approach with a more ethical framework.
It’s perfect for those who want to build a long-term career in sales and are ready to commit to the grind.
That said, for someone who is looking for a more steady and manageable secondary income, I’d recommend exploring Digital Leasing.
With Digital Leasing, you can build real local assets that provide consistent, recurring income without the constant hustle of sales calls.
It’s a low-overhead system you can manage part-time, making it an excellent alternative for anyone feeling overwhelmed by the ups and downs of high-ticket sales.
It might help certain students, but for steady income and control, I’d look at Digital Leasing.
What’s Inside True Sales Pro
The True Sales Pro program, led by Michael Dunlevy, is structured into several key modules designed to build both the mindset and skills needed for high-ticket B2B sales.
Here’s a breakdown of the core content and features you can expect.
Modules and Lessons
The True Sales Pro program is divided into multiple levels, each focusing on specific elements of sales mastery. The curriculum includes:
Beliefs and Behaviors
This is where the program starts.
Dunlevy emphasizes the importance of aligning your internal beliefs with your sales behavior.
It’s about shifting your mindset away from “transactional” thinking and building a strong foundation for ethical sales practices.
This level is about understanding the psychology of high-ticket sales and how your mindset affects your results.
Hands-On Implementation
Once the foundational mindset is set, the program moves into more action-based content.
Here, Dunlevy guides students on how to implement the stress-testing communication frameworks.
Instead of using manipulative scripts, the focus is on using conversational pathways that maintain authenticity and integrity.
Personal Branding and Authority Positioning
A significant portion of the program focuses on helping sales professionals build their personal brand.
Dunlevy stresses the importance of organic social media presence (especially on platforms like LinkedIn and Facebook) as a way to attract high-quality leads.
This allows students to become known as experts in their field, rather than just “job seekers.”
Qualification and Disqualification
Dunlevy’s program puts a strong focus on qualification and rapid disqualification.
The goal is to avoid wasting time with prospects who aren’t serious or able to buy.
By front loading the tough questions (price, timing, decision-making authority), students are taught to quickly determine whether a lead is worth pursuing.
Stress-Free Closing
When it comes to closing, Dunlevy teaches a calm and assumptive approach rather than using high-pressure tactics.
Closing is framed as a natural conclusion to a well-managed conversation, not an emotional high-stakes game.
He teaches how to handle objections and effectively guide the conversation toward a win-win solution.
Multi-Stakeholder Sales
In B2B sales, you often deal with multiple decision-makers.
This module teaches how to navigate complex sales environments, understand buyer personalities, and manage relationships with multiple stakeholders.
Certification and Professional Standing
After completing the lessons, students take a final exam to earn their True Sales Pro certification.
This certificate is meant to signal to potential employers or clients that the student has the knowledge and expertise required for high-ticket sales.
Bonus Content and Tools
The program offers access to bonus materials like masterclass sessions and live Q&A calls with Dunlevy.
These help reinforce key lessons and give students the chance to directly engage with the instructor.
There’s also access to additional social media strategies, specifically tailored to sales professionals looking to build their authority online.
Community Access
One of the standout features of the True Sales Pro program is the Skool community.
Here, students can interact with one another, share experiences, and get feedback on their sales calls.
The community-first approach means that you’re not just passively consuming content.
You’re engaging with others in real time, which enhances learning and accountability.
The program has a close-knit feel, with a focus on mutual support and collaboration.
It creates a space where individuals can grow together and refine their sales techniques with the help of peers.
Expected Outcomes
By the end of the program, students can expect to have a solid understanding of consultative selling principles, ethical sales techniques, and the ability to sell high-ticket products or services with integrity.
The program’s design is focused on long-term sales mastery, which means results take time.
While it doesn’t promise immediate wealth, it sets students up for sustained success with skills that can be applied across industries.
However, it’s important to note that the program does not offer income guarantees.
Sales, especially high-ticket sales, is still dependent on external factors such as lead quality, product viability, and market conditions.
Clarity Issues
While the course content is extensive, some areas feel a bit vague, especially around the true results students can expect and time commitments required.
The lack of specific, measurable outcomes can make it difficult for potential students to evaluate whether the time and money spent will truly match their personal goals.
For example, students looking for quicker, more steady returns may find the focus on long-term growth and mindset shifts somewhat frustrating.
Final Thoughts
The True Sales Pro program offers a structured, comprehensive approach to mastering B2B sales with a focus on integrity and authenticity.
However, for those looking for immediate, steady results with minimal investment, a simpler alternative like Digital Leasing may be a better fit.
Digital Leasing focuses on creating local assets that generate consistent, recurring income and can be managed part-time, making it a more suitable option for individuals seeking a more steady secondary income.
Wrapping Up My True Sales Pro Review of Michael Dunlevy
True Sales Pro by Michael Dunlevy is a high-integrity B2B sales program that offers a comprehensive, long-term approach to mastering high-ticket sales.
It focuses on authenticity, ethical selling, and mindset development, distinguishing itself from many sales programs that prioritize aggressive closing tactics.
Dunlevy’s methodology emphasizes truth-seeking, where the goal is to understand the customer’s needs rather than force a sale, creating a more sustainable and dignified approach to high-ticket B2B sales.
Major Strengths
- Ethical Approach: The core strength of True Sales Pro lies in its commitment to high-integrity selling. Dunlevy rejects the manipulative tactics commonly found in the high-ticket sales world, offering a transparent and professional methodology.
- Mindset and Psychological Focus: A significant portion of the program is dedicated to reshaping the salesperson’s mindset. This mental framework allows students to engage with prospects from a place of calm authority, which is crucial for long-term sales success.
- Structured Learning: The program provides a well-organized curriculum that is divided into digestible modules, enabling students to absorb the material at their own pace while building on foundational concepts.
Weaknesses
- Time-Intensive: While the program delivers valuable content, it requires a significant time investment, with students needing to commit to a six-month transformation cycle. This makes it unsuitable for those looking for quick, easy returns.
- High Complexity: The depth of the material, especially around mindset and personal branding, may be overwhelming for beginners or those under financial pressure who need immediate results.
- Performance-Based Income: Despite focusing on ethical selling, the program still operates in a commission-based environment, meaning that students are required to actively pursue sales to earn income. This can lead to burnout for some, especially given the long hours and the emotional toll that high-ticket sales often require.
Ideal Student Profile
True Sales Pro is best suited for experienced B2B sales professionals or career changers who want to build long-term success in high-ticket sales with a focus on authenticity.
It’s also ideal for those who value integrity and are willing to put in the effort to reshape their mindset and sales approach.
This program isn’t for beginners looking for a quick fix or people seeking hands-off income streams.
Overall Verdict
If you’re someone committed to refining your sales skills, working through a structured program, and willing to dedicate time to personal and professional growth…
True Sales Pro offers a clear path to mastering high-ticket sales.
However, if you’re looking for something with more steady income and less time commitment, or if you’re overwhelmed by high-pressure sales environments, Digital Leasing might be a better fit.
So if you’re serious about building a business that lasts, here’s the alternative I’d choose:
Top Alternative to True Sales Pro / #1 Way To Make Money
While True Sales Pro offers a solid framework for becoming an elite salesperson, it comes with a few significant hurdles.
The program is demanding, requiring time, focus, and a high level of emotional resilience.
While the high-ticket sales model can be financially rewarding, it also demands constant reinvestment of energy, time, and effort to keep the pipeline full.
You’re often chasing the next deal, dealing with rejection, and facing the pressure of earning commissions, which can lead to burnout, especially when dealing with the unpredictable nature of sales.
But what if there was a way to generate steady income that didn’t rely on constant active selling or high-pressure tactics?
What if you could build a business that generates recurring income month after month without needing to chase leads constantly?
Here’s where Digital Leasing comes in as a simpler, more manageable alternative. Instead of selling someone else’s product and earning a commission, you create small, digital properties that serve local businesses.
These digital assets, like lead generation websites, are designed to attract local customers and then lease the leads to businesses in need, giving you a steady stream of income every month.
It’s like being the landlord of digital real estate, where businesses pay you rent for the leads you provide.
The beauty of Digital Leasing lies in its simplicity. Once your digital assets are built and ranking, they require minimal maintenance.
You’re not gambling on paid ads or constantly tweaking your sales pitch.
Instead, you own the assets, your digital properties, and the income they generate.
You can manage the business part-time, fitting it around your existing commitments, whether that’s a full-time job, family time, or other passions.
It’s not hands-off income in the traditional sense, but it’s certainly more manageable, controllable, and steady.
Unlike high-ticket sales, where your income can shift drastically, Digital Leasing provides a more reliable path to financial freedom.
It’s a system that requires low overhead, gives you ownership of real assets, and allows you to scale at your own pace.
For anyone feeling overwhelmed by the hustle of high-risk systems or the pressure of constant sales calls, Digital Leasing offers a solution that’s far more stable.
It’s a way to create financial breathing room and build a business that works for you, not the other way around.
👉 Want to see how it works? Click here to explore Digital Leasing.
