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Tori Belle Reviews (2023): Solid MLM Or Epic Hoax?

By: JosiahDec 11, 2023Network Marketing
Tori Belle Reviews (2023): Solid MLM Or Epic Hoax?

Tori Belle Cosmetics is a newly launched multi-level marketing/ direct sales company.

Someone informed you about Tori Belle's "amazing business opportunity" and how you could make your living at home selling products of the company as an "entrepreneur" or a "beauty influencer" while also making a tremendous impact on the world.

All of that sounds perfect for a woman.

This review will go over Tori Belle to see which of the two really is the best MLM platform out there.

Now, I do want to be totally honest in this review, so...


This Tori Belle review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

  • Replicated Website
  • Free Shipping
  • Unique Flagship Product
  • Not the best business model
  • Already Has Complaints
  • Expensive Products

Why Listen To Us

My name is Josiah, and this is my Dad, Joel.why listen us

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

why listen us gif

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online

  2. Straightforward-ness of the system to do it

  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!

Chances are you heard about Tori Belle because someone - a friend or family member - introduced you to the company. Maybe you attended an online workshop or webinar, or maybe an in-person information session.

Your head’s probably spinning. This might be the first time you’ve heard about a real way to make money outside of a typical job.

So first off, congratulations!

You’ve just entered a whole new world...the world of making money on your own terms.

However, you came in through the wrong door.

Because Tori Belle is - plain and simple - an MLM. Throw whatever fancy name you want on it...multi-level marketing (MLM), network marketing (NWM), direct sales, or anything else, it’s the same concept:

You pay some money upfront for the “opportunity” to sell products.

The products are typically low-quality but with high price tags (because fancy labels and stuff).

You’re told that the key to building your own successful business is selling these products to friends and family, and getting them on a subscription (so you get “monthly recurring revenue”).

Unfortunately, like most people who get taken in by these types of schemes, you’ll quickly discover that the well runs dry faster than you imagined.

After all, they make it sound really simple. “Just get 5 people you know onto this magic widget, and things will just grow from there.”

And in your head, you think “How hard can it be? I know plenty of people, 5 will be easy.”

But then you do it, and you realize people look at you like you’ve joined a cult. You’ve become “that person”, who joined an MLM, and is now trying to sell questionable products or services to everyone they meet.

It puts a strain on your relationships, and you end up stuck between two worlds.

But it’s not your fault. These companies spend millions of dollars each year figuring out exactly how to brainwash and recruit people. And that’s why we’re here.

To help you find a better way before it’s too late.

passive income

So, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Inventory
  • Selling to friends and family
  • Selling to strangers
  • Recruiting people
  • Dealing with questionable products that weigh on your conscience

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything?

If that sounds like something you’d be interested in, check out Digital Leasing.

TESTIMONIAL - Still Getting Paid

This is nothing like MLM, and that’s probably a good thing.

However, if you’d still like to know more about Tori Belle, keep reading.

What Is Tori Belle Cosmetics About?

What Is Tori Belle Cosmetics About

Tori Belle Cosmetics, an MLM company, founded by Laura Hunter in 2019, manufactures and distributes cosmetic products and accessories.

The company is named after her two daughters, Victoria and Isabelle.

Laura has been a makeup artist and photographer for 25 years.

She claims that she doesn't use low-quality cosmetics, and when she can't find the right product, she makes it instead.

This is how Tori Belle came up with the "Magnetic Eyeliner" product.

Laura is currently the CEO of "Lashliner" and the owner of "Ms. World Pageant."

She also owned and operated a photography, digital art, and graphic design business for over 24 years, between 1994 and 2018.

Tori Belle's mission is to be "HIP" (Hopeful, Independent, and Prosperous) while striving to create a great culture and unique business opportunities that increase the chances of success.

Tori Belle Cosmetics Products & Prices

Tori Belle Cosmetics Products Prices

Tori Belle's website states that all Tori Belle Cosmetics are easy to apply, long-wearing, and travel-ready.

They were created to make people feel confident and beautiful, with special attention to innovation, ease of use, and versatility.

All Tori Belle Cosmetics contain high-quality ingredients, which are hypoallergenic, sustainable, beautiful, and luxurious.

Tori Belle's flagship product, "Magnetic Eyeliner," was created by Laura herself.

Magnetic Eyeliner is waterproof and smudge-proof. It's also latex-free. It glides on smoothly, stays on all day, and doesn't move until you remove it! It won't run, fade, or flake.

There are many products Tori Belle Cosmetics makes and distributes. Below are some of their leading products:

  • Magnetic Lashes
  • Magnetic Mascara
  • Lip Gloss
  • Shadow Palettes
  • Body Glitter

Prices for the products range from $20 to $100.

**Tori Belle Compensation Plan Tori Belle Cosmetics Compensation Plan

MLM companies often have such complicated compensation plans that you need a rocket scientist doctorate to understand the first paragraph.

Although Tori Belle's compensation plan may not seem as complex as other MLM companies, its overall layout is challenging to understand, especially for complete newbies.

I'll try my best to lay it down for you.

Tori Belle Cosmetics offers 6 ways to compensate its affiliates.

  1. Personal Sales Commission
  2. Quick Start Bonuses
  3. Product Credits & Travel Points
  4. Advancement Bonuses
  5. Team Commissions
  6. Generation Bonuses

1. Personal Sales Commission

You can earn up to 40% commissions for all retail sales, both offline and online, through your replicated website.

Your Personal Sales Volume is the basis of how much you receive in commissions.

2. Quick Start Bonuses

As a Quick Start Bonus, 50 Product Credits will be awarded to you if you sell 500 personal items within your first two months as an affiliate.

You earn a $100 cash bonus if you make $1000 in personal sales as an affiliate within your first two months.

500 Travel Points are awarded to Affiliates who have attained $500 in personal sales within their first two months.

You earn a $100 cash bonus when an Affiliate you personally recruited exceeds $1000 in personal sales within their first two months.

Product credits are credits that you can use to purchase Tori Belle products.

Travel points are points you will likely need to qualify for an incentive called "Travel With Tori Belle!"

3. Product Credits & Travel Points

You can earn product credits and travel points based on your personal sales volume.

4. Advancement Bonuses

As a Tori Belle affiliate, you can earn bonuses for reaching certain ranks in your first six months or when your personally sponsored affiliates reach certain ranks within their first six months.

You can earn a $100 cash bonus if you are a Nano Influencer within the first four months.

You earn a $150 cash bonus if an Affiliate you have personally recruited reaches Influencer rank within the first six months.

5. Team Commissions

You can earn commissions on your team's personal retail sales volume up to five levels deep through a uni-level structure.

  • 1st Level = Members you have personally recruited
  • 2nd Level = Members who your personally recruited affiliates have recruited
  • 3rd Level = Members that your 2nd Level Affiliates have enrolled
  • And so on.

Your rank determines how many levels you can earn commissions.

For example, a Leading Affiliate earns 4% on the sales volume at their 1st Level. On the other hand, an influencer makes 8% of the sales volume for their 1st Level, 5% for the 2nd, 3% for their 3rd, and 1% for the 4th Level.

6. Generation Bonuses

You qualify for the Generation Bonus when you achieve the rank of Leading Influencer or higher, and someone in your network becomes a Leading Influencer or higher.

  • Your 1st Generation is the Leading Influencer of your downline and his entire downline.
  • The 2nd Generation is the next downline of a Leading Influencer from your 1st Generation.
  • The 3rd Generation is the next downline of a Leading Influencer from your 2nd Generation.
  • And so on.

The Generation Bonus can pay you up to 2% of each Generation's Sales Volume and up to five Generations deep.

This bonus is available to Generations that are higher in rank.

Note that Tori Belle's compensation plan may change from time to time. This means that some of the information, the commission rates, and the rank qualifications that I shared with me in the PDF file might not be accurate.

How Much Does It Cost To Join Tori Belle Cosmetics As An Affiliate?

How Much Does It Cost To Join Tori Belle Cosmetics As An Affiliate

To become an affiliate of Tori Belle Cosmetics, you will need to purchase one of the Starter Kits.

  • 9 to 5 Affiliate Starter Kit = One-time payment of $129
  • Ladies Night Affiliate Starter Kit = One-time payment of $129

Each of these Starter Kits comes with the following:

  • Petite Magnetude Magnetic Eyeliner (3mL)
  • Magnetic Lashes
  • P3 Pore Perfecting Primer
  • The Works Brow and Liner Kit (Select one of four shades.)
  • Free hosting for your replicated website for 3 months
  • Quick Start Bonus Program
  • Social Sales Training

You will need to pay $9 monthly after your first three-month membership as an affiliate to maintain your website.

If you wish to cancel your subscription at any time, you may contact their customer support department.

Is Tori Belle Cosmetics A Pyramid Scheme?

Scam or Legit

So, is Tori Belle a scam?

Not technically. You can make money with this program, but it’s definitely not as easy as the company makes it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and - most importantly - the actual commissions are pretty small.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months and then your reward is a $50 commission, it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Leasing.

And, unlike an MLM, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece

TESTIMONIAL - Saying Goodbye To Our Jobs

They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Leasing.

**Tori Belle Cosmetics Pros

Tori Belle Cosmetics Products Prices

1. Replicated Website

Tori Belle Cosmetics will provide you with a replica website as an affiliate.

Your pocket will receive up to 40% of the price people pay for Tori Belle Cosmetics via your replica website.

You can also sign up to be a Tori Belle Cosmetics affiliate through your website and become their sponsor. They will then become part of your downline.

This website can help you increase your sales and recruits if it is done right.

If your business is not on the internet, then your business will be out of business – Bill Gates

You can host the replicated website for free during your first three months as an affiliate. After, you will have to pay $9 monthly if you wish to keep it going.

Although $9 per month seems reasonable, I find it quite expensive.

2. Kinda Affordable To Join

Although joining Tori Belle Cosmetics isn't cheap, it's certainly less expensive than the enrollment fees for most MLM companies.

One-time fees of $129 are a small amount to pay for an opportunity that could lead to you making 10 times or more each month.

To give you an example, NewYou (a CBD-based MLM) requires that you pay at least $70 each month to remain active and qualify for commissions.

Additionally, I've come across many MLMs where the enrollment fees can reach hundreds or even thousands of dollars.

Tori Belle Cosmetics is quite affordable compared to these brands.

3. Free Shipping

Tori Belle Cosmetics offers free shipping for all orders, no matter how small.

This sets Tori Belle apart from all other MLM companies within its industry.

4. Unique Flagship Product

It is undisputed that Tori Belle, Laura's Magnetic Eyeliner, is the best-selling product in Tori Belle's line.

Women are open to trying new makeup products that deliver better results than their current ones. This Magnetic Eyeliner is a great selling point.

**Tori Belle Cosmetics Cons

Tori Belle Cosmetics Cons

1. MLM Business Model

As I stated earlier, I do not like the MLM business model overall for many reasons.

First, MLM participants who are making a profit are very few (74% - 99%).

Second, I hate selling.

And third is that I've heard so much about people losing all of their friends, family, and money due to the pushy practices and sleazy teachings they received from their "mentors" that I have grown to dislike the MLM-business model in general.

To me, it's just too much trouble to join an MLM.

Even more so when there are legitimate ways to make more money, without having the struggle of being a sleazy seller and jeopardizing your relationships.

2. Just Launched

Tori Belle Cosmetics is a brand new MLM company.

Studies and surveys show that the average MLM business fails in five years.

Although it's too early to predict if Tori Belle will last, I would not invest my money in a new MLM if I wanted to create a long-term and sustainable income.

However, those who start an MLM in its early stages are more likely to make it big and advance through the ranks, mainly because it is still seen as a new business opportunity and is easier to recruit.

3. Already Has Complaints

While researching Tori Belle Cosmetics, I found a few complaints on Reddit and the Better Business Bureau (BBB) about the company:

Tori Belle Cosmetics MLM-BBB Complaint 1

Tori Belle Cosmetics MLM Reddit Complaint 2

It is very concerning that a young company can already receive complaints about poor customer service and low-quality products.

These issues must be addressed immediately, or the company may not survive long.

4. Complicated Compensation Plan

You can get Quick Start Bonuses and Product Credits and earn Travel Points.

MLMs are a new concept, and a person unfamiliar with MLMs may have difficulty understanding Tori Belle's compensation program.

Did you know that MLMs often make their compensation plans very complicated?

This is called Complexity Bias, and it is the tendency to trust more complex concepts than simpler ones.

Complexity bias is a marketing strategy that aims to increase sales for a product or service by using confusing language, insignificant details, or other insignificant details in its packaging and sales copy.

MLM companies use the same compensation plan to attract more people to their programs.

5. Expensive Products

Tori Belle's products are a bit too expensive.

I mean, their Magnetic Eyeliner is $40!

For reference, the eyeliner from Farmasi is just $7.90.

Farmasi's product quality is far superior to Tori Belle's, which has been producing cosmetics for over 69 years.

Is Tori Belle Cosmetics Suggested?

Should I Join

Not really...

This is because Tori Belle Cosmetics is just a newly launched company.

Average MLM companies fail within five years. However, there's no evidence that Tori Belle Cosmetics is any better than the average MLM company.

The company's makeup industry is highly competitive, as it competes against giants such as Avon, Jeunesse, and Farmasi.

Not only is there customer service and product complaints, but I do not see Tori Belle lasting much longer.

To be honest, I don't like the MLM model overall.

  • MLM reps have a very low success rate and profitability.
  • MLM companies can be volatile.
  • To make a profit, you will need to put in a lot of time and money.
  • MLM companies tend to focus more on recruiting people than selling products and services that are valuable and useful.

You'll likely have to become a salesperson to make money from the MLM model.

Are There Alternatives To Tori Belle?


Yes, there are plenty of MLM companies to choose from if you want to pursue this business model. Here are just a few:

What Is My #1 Recommendation For Making Money Online In 2024?

Digital Leasing

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: With MLMs and Network Marketing, you don’t really own anything. You have no control over the quality of products. You don’t even own your “team”.

Look at the fine print for most of the agreements folks sign when they join one of these companies.

At any point, the company can change your commission structure, reduce your profit margins, or kick you out entirely.

With Digital Leasing, you own the assets, which means you have all the power and all the control.

TESTIMONIAL - Feeling Blessed

3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket...even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

TESTIMONIAL - Scott Lead Gen

4) No Inventory: Alright, so most MLMs don’t make you buy the products and fill your garage with them anymore (unlike the good ol’ days), but you’re still in a physical products business.

And physical products always have physical limitations. Even if you don’t have to manage the inventory, you still have to deal with supply chain shortages that cause major delays.

Imagine finally landing your first customer, and then losing them after one sale because they had to wait 6 weeks to get their order.

With Digital Leasing, a 100% online business, you never even have to think about that risk.


5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with an MLM, you’d have to double your customers OR double the average order size of your existing customers.

And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

TESTIMONIAL - Lance Lead Gen

6) Make Money Helping Real People: This part is what makes it all worth it. In an MLM, your “upline” might convince you that what you’re selling improves people’s lives, but deep down, you likely know that’s not true.

Most of the time, you’re either selling a dream or a poor-quality, overpriced product with a fancy label.

And that makes it pretty hard to sleep at night.

But with Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either...a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours.

You could continue browsing, looking at opportunities like Tori Belle which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

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