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The Unplugged Alpha Review (2024 Update): Best Red Pill Book?

By: JosiahOct 03, 2023Personal Development
The Unplugged Alpha Review ([year] Update): Best Red Pill Book?


This The Unplugged Alpha review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

  • It will assist you in changing your way of thinking and restoring the masculinity that is rapidly fading from society.
  • It covers many of the fundamentals.
  • The book is based on some unsettling cold hard truths that many men have experienced or should learn before entering an LTR relationship.
  • Lacks scientific proof
  • On every page, insecurity is screamed out loud by

Why Listen To Us

My name is Josiah, and this is my Dad, Joel.why listen us

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

why listen us gif

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online

  2. Straightforward-ness of the system to do it

  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!

Richard Cooper was born in Ontario, Canada, and his story begins around the age of 38.

He was going through a challenging divorce at the time.

Things didn't get any better for him after his divorce.

At one point, competitors came close to sinking Richard's credit card debt business.

He also had a bad relationship with a single mother of three.

It's challenging to maintain a positive outlook when you've been through so much in your life.

This caused him to exhibit signs of post-traumatic stress disorder (PTSD).

He was plagued by nightmares, couldn't concentrate, and was unable to visit many places that might bring back memories of his ex.

"The Red Pill" was Richard's choice, like Neo's in The Matrix, after some time.

Richard Cooper began to see how people really think.

Entrepreneurs in Cars is the name of his YouTube channel, which he started because he enjoys both business and automobiles.

It's all in the name.

He began to offer online dating advice as time went on.

The coaching business Richard has built today has helped countless other men navigate through similar financial, sexual, and self-care challenges that he once faced.

More than 13 million people have watched his videos since he started his YouTube channel in 2014.

Who are Entrepreneurs in Cars?

Who are Entrepreneurs in Cars Youtube Channel Mashing

Richard Cooper, an entrepreneur, father, self-care advocate, and purveyor of the cold hard truth, bring you Entrepreneurs in Cars.

Richard started a YouTube channel in 2014 to combine his passions for entrepreneurship and cars.

The original concept of interviewing entrepreneurs on their success rides and sharing their stories about the hardships and difficulties that led them to success.

Richards channel has become a runaway underground hit with 13+ million views and 100,000+ subscribers a few years later and after taking the red pill by helping men understand the truth about money, self-care, and intersexual dynamics.

About The Unplugged Alpha

The Unplugged Alpha Cold Hard Truth

The Unplugged Alpha brings you the cold hard truth from Richard Cooper, an entrepreneur, a father, a proponent of self-care, and a purveyor of hard reality.

In 2014, Richard launched a YouTube channel mashing up his passion for entrepreneurship with his love of automobiles; the project was dubbed "entrepreneurs in cars" and quickly gained popularity.

In the beginning, the idea of interviewing entrepreneurs on their success rides and sharing their stories of trials and tribulations gained traction. The show eventually evolved into a channel about "doing the work" and becoming a top-tier businessman.

Richard's YouTube channel has amassed over 60 million views since he decided to take the proverbial "red pill" a few years ago. He has helped millions of men understand the truth about money, self-care, and what drives desire between men and women.

What You'll Learn And To Be Truly Authentic Alph

Unplugged Alpha Review Helping personal finance

The following is Richard Cooper's motivation for writing this book...

According to Richard, men have been socialized to be the "nice guy" who is always humble and kind.

That they must prioritize women over their own interests and goals in life.

Richard discusses the following points in this book to help you unplug from that "beta" mindset and conditioning.

  • The significance of maximizing your appearance, personal finance, social status, and game
  • Why is it critical to elicit a genuine burning desire from a woman?
  • There are 20 red flags that every woman should be checked for.
  • How to be included in the Top 20% of Men Selected by Women on Online Dating Platforms
  • Why wise men avoid marriage and other topics

Without further ado, let's get started on this review.

The Unplugged Alpha Review

Richard Cooper Book Review and youtube channel mashing

The Unplugged Alpha is a treasure trove of useful, practical information on several levels. Much of the data is simple to understand but challenging to put into practice. (Let's be honest: nothing good comes easy, including becoming the best version of yourself.)

Many people may use this book as a guide to help them avoid potential pitfalls in life. Suppose you avoid just one wrong life decision due to the information in this book. In that case, the book will have paid for itself 100 times over (or potentially much more).

In my perspective, one of the most important benefits of reading this book (especially for younger guys) is to use the information presented to love your best life. This book provides aspiring men with the benefit of someone else's experience and wisdom.

A few other important takeaways from this book:

  1. The concept of "genuine desire"
  2. Red Flags Chapter
  3. Several good examples of reminding the reader to be vigilant and observe if someone's actions match their words
  4. Manage the F&*k$ you give chapter
  5. the concept of becoming your own mental point of origin
  6. nearly every chapter potentially contains a nugget of wisdom that could significantly improve your life.

Some nuggets of wisdom you may already be aware of, while others you will see and comprehend for the first time.

Overall, the many key takeaways will not help you UNLESS you put them into action and incorporate the concepts in the book into your belief system. There is no magic pill, and reading is meaningless unless you act.

Final Thoughts

Final Thoughts

Finally, suppose you go down the rabbit hole of watching the author's YouTube videos. In that case, The Unplugged Alpha is an excellent primer (Entrepreneurs in Cars). While I haven't seen all of the videos, I have seen enough to know that there is a wealth of practical, in-depth information on his YouTube channel.

The book is straightforward and honest. Purchase it. It should be digested. Spread the word. If properly implemented, the book has the potential to change the course of your life.

This was a book that I thoroughly enjoyed reading.

Rich is highly knowledgeable, and he backs up his claims with experience and statistics.

The numbers are unmistakable.

There are a plethora of other essential topics that Richard touches on throughout the book that is well worth reading.

The rest of the red flags he mentions, for example, are essential reading for any man.

This book is jam-packed with high-value content.

If you decide to buy it, make sure to read it slowly and thoroughly so that everything sinks in.

Is Richard Cooper A Scam?

Scam or Legit

So, is Richard Cooper a scam? Not technically. It’s a perfectly respectable coaching program.

It’s just not our #1 choice.

Because Digital Leasing has taken the lead generation model and put it on steroids. It innovates on every part of the business model and makes it so accessible that pretty much anyone can succeed at it.

What if you could put in a couple hours a day (in your spare time) to build a single digital asset, and your reward was a $500 to $2,000 payment that came in every single month?

And what if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Leasing.

You can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece

TESTIMONIAL - Saying Goodbye To Our Jobs

They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Leasing.

What Is Our #1 Recommendation For Making Money Online In 2024?

Digital Leasing

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: Unlike other lead generation models, Digital Leasing gives you full ownership over every single asset, which means you have all the power and all the control.

TESTIMONIAL - Feeling Blessed

3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront.

Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket...even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

TESTIMONIAL - Scott Lead Gen

4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

TESTIMONIAL - Lance Lead Gen

5) Make Money Helping Real People: This part is what makes it all worth it. With Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either...a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours.

You could continue browsing, looking at opportunities like Richard Cooper which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing

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