Let’s be real, trying to build an online business in 2025 can feel like juggling chainsaws. Between paid ads, product sourcing, and endless gurus promising quick wins, it’s no wonder most people end up burnt out or broke before they ever see real results.
If you’ve been searching for a model that actually makes sense, one that feels like a business, not a gamble, you’ve probably come across Supplier HQ by Brook Hiddink.
On the surface, Supplier HQ looks like the missing link that could solve one of e-commerce’s biggest headaches: finding reliable, high-ticket suppliers.
Hiddink presents it as a major breakthrough, the world’s largest high-ticket supplier database designed to cut through the noise and help you launch a legitimate, scalable online store faster.
For anyone tired of low-margin dropshipping or shady suppliers, it sounds like a dream come true.
And it’s easy to see why people buy into it. Brook Hiddink’s story hits all the right emotional notes, from quitting law school to building a multi-million-dollar business and relocating to Dubai.
His content is polished, confident, and backed by impressive numbers. He’s not selling chaos. He’s selling structure, systems, and the promise that you can build a high-ticket e-commerce brand that lasts.
But here’s where most people get stuck. Behind the luxury branding and tech-heavy systems, high-ticket e-commerce isn’t simple.
It’s expensive, complex, and full of moving parts. Supplier HQ might make supplier outreach easier, but it doesn’t eliminate the core challenges: paid traffic management, fulfillment coordination, and the constant pressure of running a business that lives or dies by ad performance.
That’s a lot of risk for anyone hoping to build financial breathing room rather than another full-time grind.
So, what’s the truth? Is Supplier HQ really a shortcut to sustainable success, or just another high-priced tool in a business model that demands more time, skill, and capital than most people realize?
In this review, we’ll break it all down, what Supplier HQ actually offers, what’s real versus marketing hype, and whether the investment truly pays off for everyday entrepreneurs.
We’ll also explore a simpler, more manageable alternative for those who want steady recurring income without the stress of managing ads or suppliers.
By the end, you’ll know if Supplier HQ is the right move, and what safer alternatives might exist.
TLDR – Revealing the Truth Behind Supplier HQ
| Factor | Rating | Explanation |
| Time Investment | High | Running a high-ticket e-commerce store requires constant management, including ad optimization, supplier communication, and order fulfillment. Expect daily work and long hours, especially in the first 90 days. |
| Level of Command Required | High | Students need strong problem-solving, marketing, and operational skills to succeed. The learning curve is steep, especially for those without prior e-commerce or paid traffic experience. |
| Ease of Implementation | Low | The system involves multiple moving parts, from paid ad platforms to supplier vetting and customer service, making it complex for beginners to execute smoothly. |
| Profit Potential | Medium | While success stories exist, many students face thin margins or losses early on due to ad costs and competition. Profitability depends heavily on capital, persistence, and execution. |
Summary:
Supplier HQ teaches students how to build a high-ticket e-commerce business by connecting them with vetted suppliers and teaching systems to scale through paid ads. It’s designed for serious, well-funded entrepreneurs who can treat it as a full-time operation. The main challenges are its steep startup costs, complex logistics, and time demands, which make it a high-risk choice for anyone looking for steady, part-time income.
If your goal is to create a manageable, recurring income stream that doesn’t rely on massive ad budgets or constant oversight, Digital Leasing may be a better fit. It focuses on building small digital assets that generate consistent monthly income from local businesses, a simpler, lower-stress model for financial breathing room.
Evaluation
| Pillar | Rating | Explanation |
| Community | ⭐⭐⭐⭐☆ (4/5) | Supplier HQ’s community is large, active, and focused on serious entrepreneurs in the high-ticket e-commerce space. Students value the energy and networking opportunities but note that discussions often assume a higher level of experience, leaving beginners feeling slightly out of depth. |
| Mentorship | ⭐⭐⭐☆☆ (3/5) | Mentorship quality varies depending on the tier purchased. Higher-tier members receive closer support, but group sessions can feel rushed, and personalized guidance is limited by the scale of the student base. |
| Curriculum | ⭐⭐⭐⭐☆ (4/5) | The training is comprehensive and well-structured, covering supplier outreach, store setup, and scaling with paid ads. However, it’s dense and fast-paced, demanding significant time, focus, and capital to execute successfully. |
Overall, Supplier HQ scores strong across these pillars, revealing its strength in structured, high-level training but also a steep learning curve for newcomers without prior business or marketing experience.
Pros & Cons
Pros
- Extensive Supplier Database
Supplier HQ provides one of the largest curated lists of verified high-ticket suppliers, saving entrepreneurs weeks or months of manual outreach and research. - Structured Training Framework
The connected courses through HighTicket.io give users a clear roadmap for building supplier relationships, running ads, and scaling operations. - Professional Branding and Ecosystem
The integration between Supplier HQ, HighTicket.io, and other Brook Hiddink tools creates a polished, business-focused experience with enterprise-level systems. - Active Community for Ambitious Entrepreneurs
The community attracts driven, high-performing members who are eager to share strategies and offer peer support. - Focus on Real Supplier Relationships
Unlike low-ticket dropshipping courses, the program emphasizes legitimate supplier connections, which can lead to more sustainable business partnerships.
Cons
- High Financial Barrier to Entry
Between the course fees and required startup capital for ads and software, the upfront investment is steep, making it inaccessible for most beginners. - Steep Learning Curve
The systems and tools require strong marketing skills. New users often feel overwhelmed by the complexity of high-ticket e-commerce operations. - Time-Intensive Execution
This is not a part-time model. It requires daily management, supplier communication, and ad optimization to maintain profitability. - Strict No-Refund Policy
All sales for the main coaching programs are final, meaning students assume full financial risk once enrolled. - Overemphasis on Paid Ads
While effective, the reliance on paid traffic creates pressure and swings, especially for users with limited ad budgets.
Understanding both sides helps you decide if Supplier HQ matches your goals.
Who Benefits From Supplier HQ & Who Doesn’t?
Supplier HQ is built for serious, high-commitment entrepreneurs who are ready to treat e-commerce as a full-scale business, not a side project. It’s best suited for those who already have some experience with digital marketing, product sourcing, or running online ads. If you have a healthy startup budget, at least several thousand dollars to invest in course fees, ads, and store setup, you’ll be better positioned to make the most of what the program offers.
The ideal student is analytical, resilient, and comfortable with risk. You enjoy problem-solving, testing strategies, and managing complex systems like ad campaigns and supplier relationships. Many of Brook Hiddink’s top students share a corporate or analytical background, engineers, marketers, or former business owners who like structure and thrive under pressure. Supplier HQ rewards those who can handle the long hours and logistical challenges that come with scaling a real business.
If your goal is to build something large, sustainable, and potentially sellable down the road, this program offers solid tools and insights to get you there. It’s also a good fit for people who want to understand the mechanics of high-ticket e-commerce at a deep level, using paid traffic and automation software to create a business capable of high monthly revenue, provided you’re prepared for the grind it takes to get there.
Who This Isn’t For
Supplier HQ is not designed for beginners who are strapped for time or money. The upfront costs, between the coaching, Supplier HQ subscription, and paid ads, can easily reach thousands of dollars before any profit is made. While the content is detailed, it assumes you can dedicate long hours to learning systems, managing suppliers, and constantly adjusting campaigns. That can be overwhelming if you’re looking for something part-time or more stable.
It also isn’t the right match for those who prefer low-stress or low-overhead income models. High-ticket e-commerce involves constant movement, orders, returns, supplier coordination, ad performance tracking, and the reality is that even one mistake can be costly. If you’re working a full-time job, managing a family, or just trying to create a secondary income stream with limited time, this business model can quickly lead to burnout or financial strain.
If you’re not in the ideal group, a simpler model like Digital Leasing may be a better fit. It lets you build small, digital properties that attract local leads and earn recurring monthly income, without dealing with suppliers, ads, or logistics. It’s steady, asset-based, and designed for people who want financial breathing room, not another full-time job.
1,000 FT View of the Supplier HQ
Supplier HQ by Brook Hiddink is part of a larger ecosystem of education, software, and mentorship tools designed to support high-ticket e-commerce entrepreneurs. The platform combines video training, live coaching, and proprietary software to help students source legitimate suppliers and scale their online stores using paid advertising. It’s positioned as both a learning hub and a business infrastructure system, giving users access to everything from templates and supplier databases to mindset and scaling sessions.
The course structure is divided into modules that progress from foundational setup to advanced scaling. Early lessons focus on building a professional storefront, establishing supplier relationships, and setting up Google Ads or other paid traffic systems. As students move forward, the modules dive into optimizing conversion rates, managing back-end systems, and automating parts of fulfillment. Brook’s teaching style blends structured walkthroughs with motivational and strategy-driven sessions, often referencing his own high-ticket store experience to provide real-world context.
The program’s delivery format includes on-demand video lessons, downloadable resources, and weekly group coaching calls. The live sessions are designed for Q&A and troubleshooting, while the community forums act as peer support spaces where students can share supplier wins or discuss challenges with ads and operations. Supplier HQ’s main differentiator is its integration with its own SaaS product, a supplier database marketed as the world’s largest for high-ticket e-commerce. This tool allows students to filter, contact, and track supplier leads within the platform, reducing manual outreach and guesswork.
In the first 30 to 90 days, students typically focus on setup and sourcing. The early phase involves creating a compliant, conversion-ready Shopify store, identifying high-ticket products, and applying to vetted suppliers using templates from the course. Many students find this stage demanding due to the number of moving parts, managing website tools, ad accounts, and communications simultaneously. For those with strong business discipline and available capital, this period can lay a solid foundation for growth. For beginners, however, it can feel overwhelming, as progress depends on mastering both operational skills quickly.
Compared to other product sourcing and e-commerce programs, Supplier HQ stands out for its ecosystem approach. Most competitors offer training alone or rely on generic supplier directories, while Supplier HQ combines education, mentorship, and proprietary technology. This gives it a clear professional edge, but it also increases the expense and complexity. Other programs in the space tend to focus on lower-ticket models or organic traffic, making them more accessible to budget-conscious beginners. Supplier HQ, by contrast, leans toward an enterprise-style setup, sophisticated, structured, and capital-intensive.
Overall, Supplier HQ provides a comprehensive but demanding experience. It’s designed for those who want to build a serious, scalable operation rather than a casual side income. The mix of software, community, and expert-led structure adds value, but it also means the learning curve and workload are steep, especially for newcomers to e-commerce.
Who Is the Guru
Brook Hiddink is an entrepreneur, YouTube creator, and founder of multiple ventures centered around high-ticket e-commerce education and software. His background stands out because of his unconventional path, a former professional hockey player and law student who dropped out of law school just before graduation to pursue online business full-time. This personal story fuels his brand’s core narrative: trading traditional success for the freedom and scalability of entrepreneurship.
Hiddink’s career trajectory shows an intentional evolution from practitioner to ecosystem builder. His first e-commerce store reportedly reached over $6 million in revenue within 18 months, laying the foundation for his education company, HighTicket.io, which offers coaching and mentorship programs. Building on that success, he launched Supplier HQ, a software platform designed to simplify supplier sourcing for high-ticket e-commerce entrepreneurs, and later GuruPay, a payment and landing page software solution aimed at other online education businesses. Together, these ventures form a full-service ecosystem positioned as an advanced, AI-driven infrastructure for scaling e-commerce operations.
Reputation-wise, Hiddink is respected for his analytical approach and operational sophistication. His content is structured, systems-oriented, and focuses on turning complex fulfillment models into replicable business frameworks. Students and followers often describe his teaching as clear and direct, though some note that the material assumes a high level of business intelligence and tolerance for financial risk. His emphasis on efficiency and automation appeals to those who think like business owners rather than casual side hustlers.
However, Hiddink’s reputation also carries a few concerns. Some critics highlight that his methods require substantial startup capital, making them inaccessible to many beginners. There have also been controversies surrounding certain tactics shared in public forums, such as cloning competitor websites, which have drawn criticism for potentially violating platform policies. Additionally, recurring mentions of the phrase “Book with Brooke” on Reddit, though unverified, have created some confusion or unpleasant noise within online discussions about his business ecosystem.
Overall, Hiddink’s public persona is highly aspirational and polished, often emphasizing luxury, precision, and entrepreneurial independence. His social presence, particularly his YouTube and Dubai-based lifestyle imagery, reinforces the image of a disciplined, high-performing founder who values systems and scalability above all else.
Brook Hiddink presents himself as a high-performance mentor and visionary operator, which shapes how students connect with his program, inspiring for ambitious entrepreneurs, but intimidating for those seeking a simpler path to online income.
| Platform | Handle | Link | Followers (approx.) |
| @brookhiddink | https://www.instagram.com/ecomwithbrook/ | 207K+ | |
| YouTube | Brook Hiddink | https://www.youtube.com/@BrookHiddink | 92K+ |
| Brook Hiddink | https://www.facebook.com/brookhiddinkofficial | 10K+ | |
| Brook Hiddink | https://www.linkedin.com/in/brook-hiddink-3a4155293/ | 1.2K+ | |
| TikTok | @brookhiddink | https://www.tiktok.com/@brookhiddink | 96K+ |
Brook Hiddink maintains a strong online presence with consistent content focused on product sourcing, high-ticket e-commerce systems, and scaling strategies.
Training Cost & Refund Policy
The financial commitment required to join Brook Hiddink’s Supplier HQ ecosystem is significant, and the pricing structure varies depending on the level of engagement and tools selected. The core educational offerings operate through his broader HighTicket.io programs, while Supplier HQ functions as a supporting SaaS tool for supplier discovery and management.
The Supplier HQ software itself is priced at $399 per year, billed annually. This subscription gives users access to the supplier database, email outreach templates, and contact credits. For most students, however, Supplier HQ is just one piece of the broader High-Ticket E-commerce (HTE) ecosystem, which also includes training and mentorship programs.
Hiddink’s coaching programs follow a tiered pricing model. The High Ticket Accelerator, a mid-level option, costs around $6,000 USD and includes six months of group coaching, video course materials, and Supplier HQ access. The top-tier High Ticket Incubator is priced around $20,000 USD and adds one-on-one coaching, phone support, and a concierge-style service to help students secure supplier accounts and build their businesses faster. These prices make it one of the higher-investment options in the e-commerce training space.
Beyond course fees, students should also anticipate additional startup costs. Running a high-ticket e-commerce business typically requires paid advertising, website hosting, and supplier outreach expenses. Based on available data, students should budget an additional $2,000 to $5,000 in operational capital for ads and software tools to effectively implement the model. These are not optional expenses. They are integral to launching and scaling the business.
When it comes to refunds, the policy is extremely strict. The High Ticket Teams LLC Terms and Conditions explicitly state that all fees paid are non-refundable. This means once payment is made, students cannot request a refund, even if they decide the program isn’t the right fit or fail to achieve results. For the Supplier HQ SaaS platform, refunds are only offered if the company cancels or terminates a subscription. Users cannot request prorated refunds if they stop using the service mid-term.
Overall, the refund structure heavily favors the company, transferring all financial risk to the buyer. The policies are clearly posted, but the lack of flexibility can be a red flag for those concerned with accountability and consumer protection. Given the high upfront expense, it’s essential for potential students to review all terms carefully before committing.
My Personal Opinion – Is The Supplier HQ Legit?
After digging deep into Brook Hiddink’s Supplier HQ and his broader high-ticket e-commerce system, I can say this: it’s a highly polished, professional program that clearly comes from someone who knows his craft. The system design is impressive. Every piece feels engineered for efficiency, from the database of vetted suppliers to the structured training inside the Accelerator and Incubator programs. If you’re already familiar with e-commerce or have prior experience in paid traffic and operations, Supplier HQ could definitely help you streamline supplier sourcing and scale faster.
What impressed me most is how complete the ecosystem feels. Hiddink didn’t stop at coaching. He built tools that tackle specific bottlenecks in the high-ticket space, Supplier HQ for sourcing, and GuruPay for payments and infrastructure. That kind of vertical integration isn’t common in this niche. It shows strategic foresight and gives students access to resources that, in theory, should make the process smoother. The content also leans heavily on real-world systems, emphasizing how to build legitimate relationships with suppliers instead of chasing the cheapest overseas products. That focus on sustainability and U.S.-based partnerships is a refreshing contrast to the churn-and-burn mindset common in traditional dropshipping.
Still, I have serious reservations, not about the intent, but the accessibility. The entire model is built for people who already have significant financial resources and time to dedicate. Between the $6,000 to $20,000 course fees, the $399 annual SaaS expense, and the thousands required for ads and setup, it’s easy to see how quickly this can snowball into a five-figure commitment before even making your first sale. That’s fine if you’re well-capitalized and can treat this as a long-term business investment, but for anyone hoping to build a steady side income, this is far from ideal.
Another concern is the risk and workload involved. High-ticket e-commerce isn’t “set it and forget it.” It demands constant attention, managing suppliers, analyzing ad performance, optimizing funnels, and dealing with customer service. Even seasoned entrepreneurs can feel stretched thin. Compared to simpler systems like affiliate marketing or digital service models, this one feels like running a small corporation.
I’ve reviewed many programs in the product sourcing and e-commerce niche, and Supplier HQ is one of the more advanced ones. But it also sits firmly at the “deep end of the pool.” The no-refund policy adds extra pressure, making it hard for beginners to test the waters safely. It’s clear that Hiddink’s system is built for serious entrepreneurs, not side hustlers looking for financial breathing room.
If a friend asked whether I’d recommend it, I’d say: yes, but only if they already have the capital, skill set, and risk tolerance for a high-stakes business. For everyone else, especially those trying to build income they can count on, part-time income that doesn’t hinge on ad spend or logistics, there’s a much simpler and more stable path.
It might help certain students, but for income you can count on and control, I’d look at Digital Leasing.
What’s Inside Supplier HQ
Supplier HQ is positioned as both a tool and a companion course within Brook Hiddink’s high-ticket e-commerce ecosystem. It combines an educational structure with a proprietary SaaS database designed to make supplier research faster and more efficient. While it’s marketed as a standalone product, in practice, it functions best when paired with the larger coaching programs under HighTicket.io, namely, the Accelerator and Incubator.
The main curriculum walks students through the foundational steps of launching and scaling a high-ticket e-commerce business. The lessons are delivered through a structured video series hosted on the HighTicket.io platform. These modules cover topics such as supplier outreach, building professional relationships with U.S.-based brands, setting up store infrastructure, and managing paid advertising on platforms like Google. Students also receive training on sales funnel setup and fulfillment management, areas where many beginners struggle. The content is highly procedural and geared toward helping students transition from research to live operations quickly.
The standout feature of the package is the Supplier HQ software. This is a subscription-based database that claims to house the world’s largest collection of high-ticket suppliers. It includes a searchable interface, contact templates, and outreach tracking tools. Members can identify suppliers by niche, price range, or region, then use pre-written templates to begin outreach directly within the platform. The software also integrates with popular website builders and CRMs, which helps users automate some of the early-stage communication. While these tools are helpful, they only realize their full value if the student already understands how to build and scale an e-commerce brand. Otherwise, it’s just a massive list of contacts without clear direction.
Students also gain access to a private community hosted on Slack or Discord-style channels. The support community focuses on peer networking, supplier wins, and troubleshooting product vetting or fulfillment challenges. In the higher-tier programs, weekly group calls and Q&A sessions with Hiddink or his team provide additional accountability. However, there’s no guarantee of personal mentorship unless you’re enrolled in the $20,000 Incubator, which includes concierge-style coaching and one-on-one support.
In terms of expected outcomes, the goal is clear: students should walk away with a functioning high-ticket e-commerce store, a vetted supplier list, and an ad strategy ready to launch. Yet, the success of these outcomes depends heavily on the student’s ability to manage paid traffic and logistics, two areas where most new entrepreneurs struggle. Unlike beginner-friendly models that allow gradual testing or small wins, Supplier HQ’s framework assumes a high degree of competence and capital from the start.
Overall, the content and tools inside Supplier HQ are well-designed but heavily skewed toward advanced users. The lack of clarity about typical results or success rates makes it hard for prospective students to gauge what’s realistic. For those without strong skills or deep pockets, the structure can feel more overwhelming than empowering.
Wrapping Up My Supplier HQ Review of Brook Hiddink
Supplier HQ stands out as one of the more polished tools in the high-ticket e-commerce space. It’s clear that Brook Hiddink designed the system with real operational efficiency in mind, combining supplier access, training, and mentorship into one ecosystem. The structured process, paired with the proprietary Supplier HQ database, offers a rare level of organization for entrepreneurs already comfortable navigating complex logistics and paid traffic. For this reason, the platform has strong appeal among serious business builders who want to scale fast and don’t mind investing heavily to do so.
However, Supplier HQ’s biggest strength, its depth and scale, is also what makes it inaccessible for most beginners. The model assumes you have significant capital to invest, competency, and the resilience to handle a high-stakes business model. Between the course fees, paid advertising, and fulfillment management, the system functions best for people who can treat it as a full-time venture rather than a side project. It’s not a plug-and-play system for beginners or those looking for financial breathing room.
The educational content is comprehensive, but the workload is substantial. Every success story depends on near-flawless execution, meaning even small mistakes in ads or supplier communication can result in thousands lost. Add to that the non-refundable payment structure and the overall pressure to perform quickly, and it becomes clear this isn’t the kind of opportunity designed for casual learners or low-risk investors.
If you’re an experienced entrepreneur with a strong financial cushion, Supplier HQ could provide the systems and connections to build a legitimate high-ticket e-commerce operation. But if you’re someone searching for a more stable, part-time income stream that doesn’t require massive upfront capital or constant daily management, there are safer alternatives out there.
So if you’re serious about building a business that lasts, here’s the alternative I’d choose…
Top Alternative to Supplier HQ / #1 Way To Make Money
If you’ve read this far, you probably see the same thing I do. Supplier HQ is ambitious, powerful, and built for people who want to go all in. But for most people, that kind of commitment isn’t realistic. The time, capital, and risk involved in running a high-ticket e-commerce business can feel like juggling fire: one wrong move, and the money you worked hard to save can disappear overnight. That’s why I think it’s worth considering a different kind of model, one that gives you more control and stability without the daily stress.
That’s where Digital Leasing comes in. Instead of managing suppliers, tracking shipments, or running expensive ad campaigns, you build small, local websites that generate customer leads for real businesses in your community. Think of it like owning digital real estate: each site brings in calls or inquiries, and you lease those leads out to a local business for a fixed monthly fee. Once a site is ranking and bringing in consistent traffic, it becomes a steady, recurring income stream, one that doesn’t depend on ad spend or complicated logistics.
The beauty of Digital Leasing is in its simplicity. You own the asset, and it keeps working for you month after month. There’s no inventory to manage, no suppliers to chase, and no customer service to handle. After the initial setup, maintaining a site takes only a few hours a month. It’s not hands-off income, but it’s a controllable, low-overhead system that can easily fit around a job or family life. Many people start with one or two sites, build confidence, and then scale at their own pace, all while stacking consistent monthly retainers from local business owners who value steady leads.
This model isn’t about getting rich overnight. It’s about building something that lasts, a portfolio of small, local digital assets that create financial breathing room and peace of mind. Whether your goal is to cover your bills, replace a second job, or build long-term savings, Digital Leasing gives you a realistic way to get there without risking tens of thousands of dollars upfront.
So, if the high-stakes world of e-commerce feels overwhelming or out of reach, I’d encourage you to take a closer look at this simpler, steadier alternative. It’s proof that you don’t need massive ad budgets or endless hustle to build reliable online income, just a smart system, consistency, and a bit of local insight.
👉 Want to see how it works? Click here to explore Digital Leasing.
