How To Start A Media Company: 7 Tips
You know that one newspaper called “The Guardian”? They burned through over 90 Million Pounds in 2017, after having just burned through another 200 Million the year before.
\When the company was at its best, it was selling 500,000 papers in a day! In 2016, they even worked themselves up to having over 165 million subscribers.
And yet, even with all that success, they might find themselves running on fumes in just 7 years time…
If the big dogs are having such a bleak outlook on what the next 7 years holds for them…is it even worth it to try and make an entry into a supposedly dying market?
We’ll walk you through some different business models as relates to media and walk you through the strengths and weaknesses of each.
After that, we’ll even give you 7 tips so that you won’t make any of those beginner mistakes.
At the end, we’ll show you what we recommend instead and why your time might be able to be better spent elsewhere.
The system made us over $40,000 per month AND swear off Media Companies for good, because it uses some of the same skills in a much more powerful and profitable way!
Check Out This Simple Way To Run A Digital Real Estate Empire Online
This is so simple, it should be illegal.
Table of Contents
What Are The Startup Costs Like In The Media Industry?
The media business is owned and operated by a bunch of rich people. In fact, did you know that all the news outlets are actually owned by just 6 corporations?
That’s a topic for another day though…
Media companies deal in very small profit margins. And with that said, many of the big guys are able to squeeze the small local guys out of business.
Many local newspapers just don’t bring in enough capital to invest and expand in some of these new areas like social media we’ll talk about later.
So if you’re trying to become a media tycoon like Bloomberg, Bezos, and even Warren Buffet…
What kind of budget do you need?
Well if you’re trying to compete with them, we’re talking millions of dollars. But if you’re just wanting to go local…you’re probably looking at $50,000+.
- You’ll need equipment which could be $10,000 or more.
- Employee’s which could range $5,000 or more.
- Marketing which could be at least 10% of your budget.
- Office Space, which could easily take up the rest…
As you can see, it definitely helps to have as much money as you can to start with the media company because you’ll run out of it very quickly otherwise. Plus, if you have more money to start with…you can always use it to revamp the business and find new ways to monetize through analytics, marketing, and content.
Whether you have all the money at your disposal or not, you need to find a way to turn a profit. Otherwise it will not be financially sustainable and you will have to close down shop.
So, how do newspapers and online media outlets make money?
Media Business Advertising Works But Will It Last?
The mediums that most media companies go to for advertising is Facebook and Google. In fact, 57% of all mobile advertising is made up from the two.
We’re sure you’ve seen all their websites, they have advertisements blasted everywhere. But it’s not doing much and the value of those spots are actually dropping.
Yep, businesses are continuing to search for ways that are more effective at reaching their ideal customer.
Facebook has made themselves quite an attractive option for some businesses because of how well you can target customers. Facebook has data on just about everything, as you probably know, and they can easily break things down by demographic and location better than traditional ads on a website.
In short, a businesses money is better spent with them.
As a result, traditional media outlets have taken a hit. But they are trying to get smart and with the times…
So, what have they been doing to combat this?
Say hello to Hexagram. It’s a third party app that has began to deliver in this new ad market. Essentially they just source publishers who want to promote their content and connect them with brands who are willing to promote them.
The revenue will be less than what they’d normally get, but most media companies don’t have a choice. At least with opportunities like this, they can get some money.
After all, something is always better than nothing.
In conclusion: Regular online banner ads no longer convert at the rate in which they once did and are showing no signs of hope to return. However, more efficient targeting apps are breathing life back into them at a small cost.
Speaking of better targeting…
Cultivate A Passionate Audience For Multiple Revenue Streams
These last two election cycles for the US have been absolutely insane and polarizing. And yet, media outlets on both sides of the isle seem to be doing just fine financially.
This is because the people have become extraordinarily passionate for the side they believe in and they news source that validates their beliefs.
Perhaps one of the greatest recent examples of a passionate audience and following is that of Alex Jones and Infowars.
Jones is notorious for having been banned off of most platforms and slandered by search results on google.
But although he is not on any mainstream platforms, he has slowly garnered the following of mainstream people. It wouldn’t be a stretch to say he’s even “stolen” some of the market share from some big name stations like Fox or CNN.
But why is this?
It’s quite simple really…He focuses on a specific group of people to target and then creates a need in their mind for certain products.
One of the best examples of this is his not so inaccurate claim that “they” are putting fluoride in the water that “turn the frickin’ frogs gay”. After making a claim for this, he promotes a fluoride free tooth-paste on the back end that you can rest assured in knowing he gets his fair cut.
It’s a pretty smart business model when you think about it…and one with endless streams of income possibility. He has a huge online store that offers products for everyone’s “anti government” interests on top of consistent donations from committed subscribers.
Not too many other media companies have been able to cultivate their audience the way Alex Jones has. BreitBart is close…but still no cigar.
Clearly though the secret here is giving your audience what they want BUT finding a way to profit off of it. You do have to be careful though, you don’t exactly want to become a sellout.
If you’re strongly considering starting a media company, then this advertising model might be something you want to look into and focus on as a means of growing early on.
But targeting a niche audience with populist overtones isn’t the only way to build trust from your readership….
But have no fear, you don’t need to necessarily pander to your audience with off the wall media content just to make a profit.
That being said, why worry about all the stress of pleasing people, keeping them informed, and entertained when you could pass value on like autopilot…collecting big checks in the process.
Sound too good to be true?
Of course it does! But check out how some members of our team are earning more than $40,000 per month!
Just Be A More Honest Media Company Than The Next Guy
The NYT and Washington Post have seen their subscriber numbers increase over the years. And if these numbers are too be believed, then we can assume that it is a direct result of the “fake news” narrative that we have been blasted with these last 4 years.
Basically, people are only listening / subscribing to media companies they think they can trust. Unfortunately it’s not like the NYT and Washington post aren’t fake news either, it’s just that they’re a tad bit more honest than their competitors…which is all you need in this industry.
Donald Trump, among others, have exposed several different media platforms as of late in ways that are undeniable. The public has access to all of this information and now they are making their own decisions on how who to listen to.
Journalistic integrity used to mean something in the industry, but now with all clickbait stories and chopped up videos used to gaslight viewers, people are tired of it and moving on.
If you can be honest, which isn’t asking much, you can find yourself highly successful!
Once They Trust You, Then You Can Take Their Money
Well, we don’t really mean that…
But your audience will pay you based on the value they think you are providing them! And, the type of audience you create will be based off the content you are producing.
The type of content you make and how you create it will define what your future audience will be like and the relationship you’ll have with them. Simply put, getting page views along with a few comments isn’t enough anymore, you need an extra bond.
Either way you decide to build your audience, it needs to be centered around trust and value. The readers need to feel that you value them and that they can trust what you say.
Think about it. Infowars says that they’re the only ones you can trust and that everyone else is lying to you. And, every leftist media company is telling you that they’re the only ones that can be trusted.
Well which is it? Who’s telling the truth?
Would it be wrong of us to say that it doesn’t really matter? The only thing that matters here is what your audience thinks. And as long as you can make them feel like it’s the truth, then it’s smooth sailing.
Starting A Media Company With 7 Tips
Here’s our list, we tried to make it as short, yet complete, as possible. Let us know what you think!
Keep in mind not every company will be able to replicate all these, but it’s a great place to start for building a media startup.
There are definitely more points that could have been make for someone wanting to start a media company, but we didn’t wanna bore you. Here are our Top 7 Tips on how to start a media company!
- Define your audience. Who’s your target audience? What do they like? What do they not like? What’s their passion? What do they like to buy? What do they feel strongly about? What ruffles their feathers and where do they draw the line?
- Understand your value. What’s your competitive advantage? What makes you stick out compared to others you could listen to? Work on communicating that with your audience so they know your services and core message.
- Don’t bother with print if you’re not already established. This one is pretty simple, print is going away. There’s no reason to worry about all that overhead. Just setup a regular website and crank out the content.
- Be ambitious and tell people about it. You know how Alex Jones wants to save the world from interdimensional entities? That’s right, set big goals and let people know how you will achieve them. Big projects get attention, it’s as simple as that.
- Offer a membership model. Subscription models encourage digital media members to interact with you. On top of that, as consumers, they feel more buy in and become more engaged with what you have to say since they now have a stake in it.
- Create some locked membership-only content. Think like Patreon and other options aside from print media that content creators use. This gives your members added value that regular people will not be able to receive. This means they will feel the relationship part between you and them is more exclusive and they will continue to be interested in what you’re saying as long as the value is there.
- Use third party services to deliver high value adverts to your base. Figure out what products your audience likes to buy and find a vendor to step in and fulfill it. Getting a third party that offers products like that allows you to not only help grow their business, but grow you pocketbook in the process. All while providing your audience with exactly what they want!
What Is Our Top Recommendation For Making Money Online In 2021?
Our review team has come across a program in the real estate industry that is next level!
Although it’s not real estate in the traditional sense, it’s all digital.
Where a media company falls short is in affordability.
You can’t realistically expect to be able to set up a bunch of different Media Companies and maintain them throughout all hours of the day.
It just takes too many resources (money included) for any regular person to bootstrap.
But what if you could make even more money off of little local websites without having to spend all your day monitoring different campaigns?
With this digital real estate program, you can profit off LOCAL traffic to your website every single day!
Sound too good to be true? Of course it does! But it isn’t…in fact, business owners wish they had this skill!
All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them!
This works for literally any service based business, tree service, plumbing, towing, etc.
How do you get paid and how much?
Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.
A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.
Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!
That means at bare minimum you have an asset worth $500 a month!
See why they call it digital real estate now? That’s a rent payment.
The great thing is how easy it is to scale. You don’t have to worry about getting canceled like you might with a media company.
Back to media companies, why operate on small profits and margins…when you could clear a 90% margin?
This one actually allows you to collect HUGE FLAT RATE DEALS. Truly passive income!
The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.
You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.
Once the training program is completed you will also have access to a Facebook group.
Unlike a media company, where you’re stressed out of your mind…this model allows you to have truly passive income!
A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.
Unlike a media company, more people have been able to walk away from their 9-5 job as well.
Now, I know you probably have tons of questions…