How To Start A Marketing Company In 2021
You’ve probably been thinking about this for a while now. You’ve seen the success of some of your other bosses in the past and think you finally have what it takes to start your own marketing company.
So, you’ve decided to look up guides like this one on how to start your own marketing company in 2021.
We’ll give you everything you need to start your own marketing agency as well as our number one marketing model to pursue!
Marketing is the lifeblood of every business. Without a steady stream of jobs coming in the door, you can’t expect to keep your own doors open.
Today, the most popular versions of marketing that get these jobs in the door are social media marketing, content marketing, and online marketing in general.
So we’ll go ahead and break down how to start a marketing agency that centers on those things, while also providing different marketing models you could choose to follow in stead.
We’ll also talk about goal setting and being realistic while you’re growing other businesses as well as your own.
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Table of Contents
The Ultimate How To Start A Marketing Agency / Marketing Business In 2021 As A Newbie Marketer
The marketing plan you’ll need to be successful and beat other marketers everywhere as well as increasing the bottom line for your future clients.
The 12 Steps Of Creating Marketing Agencies
1) Deciding To Start Your Own Marketing Agency
2) How To Properly Set Up Your Marketing Business
3) Things You’ll Need T Start Your Marketing Agency
4) Setting Goals And Creating The Mission Of Your Business
5) What Type Of Marketing Agency Are You?
6) Who Is Your Target Customer?
7) How To Grow A Profitable Marketing Company
8) How To Properly Do Web Design So Your Traffic Converts
9) How To Market For Yourself And Onboard Your Target Audience
10) Always Gain More Experience To Beat Your Competition
11) How To Scale Your Marketing Agency
If you are thinking of starting a marketing business from home and have the intention of earning over 6 figures from it…just be sure you have strong internet before anything else.
No one wants to be the internet marketer with dial up internet!
Also while you’re at it, why not check out our #1 recommendation for online digital marketing education in 2021!
Deciding To Start Your Own Marketing Agency
So you’ve been in the industry for a while…but you’ve never quite taken on the reigns to be responsible for the whole operation your self.
You certainly have the experience and have grown several businesses in the past and are now wondering if you’re able to stand on your own two feet in the business world by starting your own marketing agency…
Here are some things that will help you identify if you are truly ready:
- You want to be financially free
- You want to work on your own schedule
- You see ways to add even more value to the market
- You want to build long lasting relationships
If you answered yes to any one of these questions…be sure to check this out!
How To Properly Set Up Your Marketing Business
It doesn’t matter if you’re wanting to start a traditional marketing company, social media marketing company, or just an online marketing company in general…
You can learn very valuable lessons from all the other marketing businesses that have come before you.
The most important part of setting up a marketing company is making sure that you have the right systems and environment in place.
Here is a list of things that can help get your new marketing company off the ground smoothly:
- Keep the communications line open
- Encourage team members to share their thoughts and ideas
- Work on fostering a strong connection with your employees in the workplace
Things You'll Need To Start Your Marketing Agency
So after you have all your systems in place and your employees on the right track…where do you go from there?
Good ole’ uncle Sam and all the financial specifics.
When you start your marketing business you are going to need to register with the proper authorities, yep, that even means if you have a home office.
While you’re at it, you should probably look into hiring a great accountant. Trust us, once you get all sorts of customers with every different type of retainer in the book…it’ll be nice to have that as someone else’s responsibility.
Here are some things to consider getting for your marketing agency:
- Work from home to save money on office rent
- Register your business (LLC, S-Corp, C-Corp)
- CRM software
- Hire an accountant
Setting Goals And Creating The Mission Of Your Business
When starting any business it is important to have a list of goals. A list of goals will help guide you as a company as well as track your progress.
Coming up with a mission statement will help as well. This gives you a purpose larger than yourself as it primarily focuses on the customer experience.
Successful businesses understand that having solid core values really does leave an impact on your customers as well as suppliers. So, it is important define where you want to go and what you want to be known for early on in the life of the business.
Here are some areas to focus on:
- Setting up core values
- Setting up you customer centered mission statement
- Setting quarterly goals
- Setting financial goals
What Type Of Marketing Agency Are You?
The great thing about starting your own marketing business is that you get to decide how you’re going to operate it. Will you be full time or part time? Will you be full service or just specialize in one area? Several marketing agencies just like you are going after the same clients, so the more clear you can be the better.
By having a clear direction and message, it’ll be easier for customers to make their decision and know what you offer. In fact, here’s a short list of the different types of marketing companies you can choose to be:
- Search Engine Optimization
- Google Ads
- Public Relations
Who Is Your Target Customer?
So now that you’ve decided on what type of services you’re going to offer and what type of marketing agency you are going to be, it’s time to create your client avatar.
What type of businesses will need your service? Are they brand new or seasoned veterans? Why do they need your services? How can you help them grow their business?
Creating your client avatar will be very important to the success of your marketing agency. Make sure you are experienced in that industry and can actually get results for that client in a way that is profitable for both of you!
Here are some things to keep in mind while creating your client avatar:
- Do they have a budget
- How can you help them?
- How long have they been in the industry?
- What is their geographic location?
How To Grow A Profitable Marketing Company
To be successful in owning your own marketing agency, you have to be going in the right direction. What type of business model are you gonna choose? Which model helps you achieve your financial goals? Here are some examples of different agency models to choose from and their profit margins:
- Social Media Marketing: 50%
- Pay Per Click Marketing: 20-30%
- Affiliate Marketing: 10-20%
- Google Ads: 50%
However our #1 Startup Marketing Company model is known for producing profit margins as high as 90%!
How To Properly Do Web Design So Your Traffic Converts
Just like the companies you plan to work with, your website will be the center of your marketing strategy. An unappealing website will make prospects run for the hills!
This doesn’t mean that your site has to cost thousands of dollars, but it does mean you shouldn’t just whip it together in 5 minutes on Wix.
Remember, you website is the equivalent of a shop window or a billboard. This will be your prospective clients first impression of you.
Here are some things you should include on your website:
- Client Testimonials
- Examples Of Past Work
- Services You Offer
- Calendar To Book Consultations
How To Market For Yourself And Onboard Your Target Audience
Now that you’re all moved in and you’ve got your website live…it’s time to start bringing in some clients! As a marketer, this should be relatively easy for you. After all, you’ve been in the game for a little while now. One of the first things you should do is create a marketing plan. In this plan you cover just how you plan to grow your own business. Here’s a list of a few things you can do.
- Facebook / Google Ads For Quick Results
- Work On SEO For Long Term
- Ask Friends And Family For Referrals
- Be Willing To Work For Free At First To Prove Your Worth
Always Gain More Experience To Beat Your Competition
Trust us, even if you’ve been working in the industry for a while as an employee, running your own marketing agency can be extremely difficult. The reason being is that the industry is extremely cut throat and companies are always looking to go with the best marketing agency that has the best skills. If slack off for even a second…you could lose a client forever.
So, you need to be the best.
And the way to be the best is to constantly reinvest some of your profits into your digital marketing agency. Buy new trainings. Travel to masterminds. Pay for mentorships. Every REAL business literally does this if they are serious about sticking around for a while.
How To Scale Your Marketing Agency
Arnold said it best “If you aren’t growing, you’re dying”. Yes, we know he was referring to physical fitness, but this certainly applies to the business end of things.
From the first day you start, you need to have a plan for growth in place. This could be in onboarding more clients at a faster rate or just offering more services from your company.
There are several different ways to scale your agency. In fact, here’s a short list of ways you can scale:
- Offer SEO
- Offer Call Tracking
- Offer Unique Software
- Offer Calendar Booking
- Offer Reception For Estimates
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How do you get paid and how much?
Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.
A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.
Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!
That means at bare minimum you have an asset worth $500 a month!
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Now, I know you probably have tons of questions…