How To Start A Pet Grooming Business

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How To Start A Dog Grooming Business: Easy Way To $10K?

If you love dogs, chances are you may have already considered working with them. Perhaps you have experience as a dog bather, pet groomer, or dog walker and are looking to open your own dog grooming business.

This could be a smart move. There are always dogs in need of grooming services, such as ear cleaning, nail clipping, and breed-specific haircuts. Any dog lover knows this.

If you want to know how you can start a dog grooming business, you’re at the right place! Below are some tips to help you start your own dog grooming business. There are many options. You can open a physical shopfront or provide mobile grooming services. Self-service can be offered, such as a full-service salon or dog wash.

Towards the end of this article, you’ll find answers to some of the most frequently asked questions on how to start a dog grooming business…

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Table of Contents

How To Start A Dog Grooming Business

1. Define Your Dog Grooming Business Concept.

To be a successful entrepreneur in any industry, you would need a clear business plan. It will help to map out your goals and identify potential problems.

What is your ideal dog grooming business? You can either draw or write the idea down. You can think of the pet grooming businesses already in your locality and how you will make them different.

Here are some questions:

  • What do you see as an upscale, full-service salon? With chandeliers for the “designer dog” dogs? Do you want to offer self-service for the many “bath dogs” living in your community?
  • Do you want your business to be mobile? Or, do you have a physical storefront?
  • Perhaps you’re interested in the franchise investment approach.
  • Do you desire to be a retailer and sell dog food and treats?

Mobile pet grooming is excellent for older people and families who are busy.

It is possible to decide what type of dog grooming service you want by thinking about the people (and dogs) in your local community.

2. How To Name A Dog Grooming Business

It’s fun to name a dog grooming business. There are many cute names for pet businesses that you’ve seen over the years. This is because there’s so much room for creativity.

There are some things to remember when you name your dog grooming business. Your pet business name should be memorable and unique. It should be web-ready [ Domain/Hosting Service – Existing link is broken]. This means that the domain name is not taken and can be purchased.

Next, verify that your social media accounts are available. It can be frustrating to register everything only to find out that someone has already claimed your Facebook page.

So keep in mind that once you are sure that no other person has claimed your preferred name, register it as soon as you can. It is smart to also trademark the title. You’re now good to go.

3. Training And Certification For Dog Groomers

Dog grooming businesses do not have to follow the same rules as barbershops or human hair salons. You don’t need to have a license to groom dogs. However, this doesn’t mean you won’t benefit from learning courses.

Dog groomers are passionate about their profession, and there are many do’s and don’ts. Pet owners may have specific breed-specific haircuts and expect their dogs to be able to match them.

There are many methods you can learn. Animal Behavior College offers training in handling pets at 6000 locations across the United States. You will appear more official if you have formal training.

Even if you don’t technically need it, it legitimizes your work. Groomers also enjoy the support of their community through networking at training events.

4. Business Management Software

I’m sure this is something that you haven’t considered. Yes, software to run your dog grooming service. What do you think? Because you must keep tabs on your money. You must set up and maintain appointments via phone or online.

You will likely want to set up a rewards system. You will also need to pay your staff! The software can automate your appointment scheduling, payment processing, and even online reviews. The right software will help you manage and grow your business.

Many groomers start their own business with pen and paper operations. However, experienced groomers will quickly inform you of the mistakes made.

5. Getting The Word Out

Social media is one powerful and proven way to connect with both existing and potential customers. Facebook ads can be used to target specific groups. Do you want to target Goldendoodle owners within a 5-mile radius of your home? Facebook ads can help you do that.

You can post photos of your grooming areas, furry clients, and even video. Social media is a great way to communicate with customers and potential clients.

Social media is not the only way to get customers. Start with other methods. You can also visit local pet shops or veterinary clinics to present yourself. You can also visit local pet shows and pet fairs to give information about your services.

To make it easy to market your products and services, start an email list.

Ask customers to write reviews online. You can help other people see your dog grooming company by leaving reviews on Facebook, Google, etc. 

Reviews are also trusted by people. An Inc. report showed that 84% trust online reviews. This task can be automated by reputation management software.

6. Pricing Your Dog Grooming Customers

The biggest mistake new businesses make when trying to be competitive on price is failing to recognize the importance of pricing.

Although it may seem appealing to offer an “introductory” rate to attract new customers, this can backfire. Customers who price shop can be very demanding. It doesn’t encourage loyalty. Dogs will go wherever there is a deal. This is not good for your dog or for you. The dog doesn’t get the chance to get to know its groomer. It’s also a recipe for burnout for the groomer.

Service or being the only mobile groomer in your area is what makes successful business owners stand out. Not on quantity.

Instead, you want to see your actual costs in your prices – taxes, insurance, rainy day fund, etc. This is because of the fact that plumbing can fail, mobile vans experience accidents, and pandemics can strike. In this way, you’ll be better prepared to handle the unexpected.

7. “Train” Your Customers.

Like many business owners, you are starry-eyed and eager to please your customers (and their dogs).

You, after all, develop a bond with the dogs and their people. Pet parents are protective of their pets and will likely love their dogs to be comfortable with you.

But it is crucial to define your boundaries. We have heard of groomers sending inappropriate texts in the middle of the night and creating unrealistic expectations.

Groomers may feel like they have to do everything to earn their money. However, this is not a healthy way to think. Establishing boundaries for your business will make it easier for everyone to operate from a place where they are happy, healthy, and have integrity.

A “welcome” package can help you communicate your expectations to every new client. Tell them your working hours and when you can expect a reply. You should give your all to grooming the dog. Between grooms, you may return texts. A receptionist might be available to answer all your calls. It’s your business. You can set the rules.

8. Customer Retention

Businesses thrive on returning customers. One groomer who I spoke with said that she does not accept any one-off customers. It doesn’t make financial sense.

But when you think about it, she’s right. It takes time greeting every customer and entering their data into the CRM. It’s easier to schedule your days when you have repeat customers.

Clear communication sets expectations for your customer. All the little things matter, no matter how small.

9. Brand Loyalty

Branding goes beyond logos and colors. Your personal values are the first step to branding. What are your personal values?

Trust is key in the care of beloved pets. Trusting relationships are important with both the pet and the owner. Let them know what you expect.

One groomer shared with me that she follows a certain routine when working with clients. She starts with one paw and moves on to the next. It makes it easy for the dog to know what to expect, and they feel at ease. So that the dog knows what to expect, no matter who grooms her dog at the shop, she has taught all her groomers the same method.

Loyalty is built by building trust with clients, both four-legged or two-legged.

Trust can be built by being trustworthy, relatable, open-minded, and telling them what you are doing every step of your journey.

10. Personal Development

How you think is one of the keys to business success. It doesn’t matter how smart or hard you work. What you believe is possible will make a difference. This may sound a bit woo woo, but I am trying to be realistic.

A lot of hard and soft skills are required to run a business. You will need to have strong communication skills and a basic understanding of accounting. Marketing knowledge and management skills are essential, as well as a positive attitude towards customer success.

Learning these skills is easy and will surely improve your business. If you are new to the business world, you may not know how important it is to develop resilience and perseverance to get through difficult times.

While many resources, including Ted Talks and books, can help, a support network is essential for any business owner. Business owners can offer support, give you a slap on the face, and point you in the right direction when you need it.

You can find other successful dog groomers online or through organizations such as Groom Expo.

11. Choose A Good Location

You may have heard realtors say “location, Location, Location.” It is important to consider where your dog grooming business will be located.

It’s a good idea that you choose a place near lots of dogs. Is there a spot near a veterinary hospital or dog park? Perhaps a pet store, but one that does not offer grooming. Otherwise, you could consider a location with lots of traffic. One groomer explained that her shop was in a historic neighborhood near a popular walking route, which helped her quickly gain customers.

12. What Type of Equipment Do You Need?

Your choice of service will dictate the type of equipment that you require for your dog grooming business. For self-serve doggie washing, you will need multiple large tubs that have pull-down sprayers. To ensure that their dogs don’t soak, you will need to provide a plastic apron for them. You will need soap for sensitive skin as well as soap for regular skin.

You can also choose to use old or new equipment. There is no reason to limit your potential growth by starting small and adding more as you grow.

Starting A Pet Grooming Business: Is This Business Right For You?

If you’re a dog lover, the dog grooming business could be for you. Cleaning and grooming animals require calmness. Someone comfortable with animals will be able to do these tasks more efficiently. This job can also be beneficial for people who enjoy working with people. Pet owners will appreciate your ability to take care of their pets without causing harm.

If you are this person, this guide should be able to teach you how start a dog grooming business in no time.

FAQs

What Is The Growth Potential For A Pet Grooming Business?

There is a lot of growth potential in the pet grooming industry. According to some research, the number of jobs in the pet industry is expected to grow by over 20 percent between 2018 and 2019. This is a direct indicator that the market for this type of business will grow, so your business could potentially be the only one in a particular niche.

How Much Does It Cost To Start A Mobile Dog Grooming Business?

Depending on your needs and what you have, a start up can range from $10,000 to $100,000. You will need the following items if you intend to do your own grooming: Clippers – $100 – $250 each Clipper blades – $13 – $100.

How Profitable Is A Dog Grooming Business?

How much profit can a pet grooming business make? A pet grooming business can be very profitable. According to some estimates, a business that succeeds will bring in between $75,000- $100,000 per year .

Do Pet Groomers Make Good Money?

Payscale.com’s independent study has shown that the average U.S. dog groomer salary is $298,848. This means that different dog groomers make more and less. At the lower end, your introductory groomers can earn approximately $17,000.

What Equipment Do You Need To Start A Dog Grooming Business?

You will need basic equipment to start a dog grooming company. This includes clippers and shears, scissors, hair clippers, hairdryers, and nail clippers. Moreover, ear cleaning products, bandanas, and bows are all required. A salon will usually have a washing machine, dryer, bathtub, professional grooming tables, and cages.

How Much Money Do You Make Owning A Dog Grooming Business?

A dog grooming business is a highly profitable venture. Some estimates suggest that a pet grooming company can earn anywhere between $75,000 to $100,000 annually.

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