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SpyFu Review 2021: Best Keyword Research Tool?


SpyFu, as the name implies, will assist you in “spying” on competitors.

It excels at domain and keyword analysis, but it also works well as a backlink analysis tool.

SpyFu is an excellent choice for smaller businesses that want to concentrate on the core metrics to get them to page one of Google search results at a low cost.

This SpyFu review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

This review will go over SpyFu to see if it really is the best keyword research tools out there.

You’ll learn whether SEO is the right online business for you.

And at the end, you’ll find answers to some of the most frequently asked questions regarding SpyFu and keyword research tools in general.

But most importantly, you’ll see the exact system many others have used to build their own internet marketing business to over $40,000 a month in mostly passive income.

This system made them swear off SEO for good, because it uses some of the same skills but in a much more powerful and profitable way!

Table of Contents

SpyFu Review: Overview

SpyFu is fantastic keyword research and competitive intelligence tool for small businesses looking to improve their online search performance.

Best For

SpyFu provides a comprehensive set of tools for SEO and PPC managers (and small business owners). SpyFu’s goal is to assist you in learning the search marketing secret formula in your industry so that you can put it to use.

SpyFu Pricing & Cost

SpyFu offers three monthly plans ranging in price from $39 to $299. (free 30-day trial).

  • Basic Plan: $39 per month. Individuals who do not require API access will find this option ideal.
  • Professional Plan: $78 per month. Suitable for businesses looking to track 15,000 keywords or have API access.
  • Team Plan: $299 per month. This package is ideal for teams that require 5 user accounts.

What is SpyFu?

SpyFu is a competitive intelligence and keyword research tool that digital marketers use to improve their online search performance and keyword rankings.

SpyFu can be explicitly used to identify the most profitable search terms in your competitors’ paid and organic search campaigns.

While other software solutions provide similar functionality, SpyFu is one of the only tools specializing in competitive analysis, also known as “spying.”

Full SpyFu Review

Michael Roberts, the CEO of SpyFu, founded the company in 2005. Velocityscape created SpyFu as a web scraping project. Today, the company employs 22 people in Scottsdale, Arizona, and serves thousands of customers.

For digital marketers, SpyFu is a software tool that helps them improve their company’s online search results. In doing keyword research and competitive analysis, SpyFu is one of the best options. To better understand their competitors’ online marketing strategies, customers use SpyFu to identify promising keywords for their SEO and SEM campaigns.

SpyFu’s main competitors are all-in-one SEO tools such as Ahrefs, SEMrush, and Serpstat. These all-in-one solutions provide a suite of tools with the same capabilities as SpyFu. SpyFu, on the other hand, focuses on keyword research and competitive analysis, allowing it to provide an exceptional product at a lower price point. While Ahrefs and SEMrush both cost at least $99 per month, SpyFu subscriptions start at $39 per month.

An online marketer in charge of the search channel will find SpyFu a useful tool. I recommend using SpyFu if you don’t already have an all-in-one SEO solution.

SpyFu Features

We’ll go over the key features of SpyFu and how they can help your search programs in the sections below. We’ll also show you some photos from our demo to give you a sense of how the software is designed.

SpyFu features:

  • SEO Research
  • Keyword Research
  • PPC Research
  • Backlink Research
  • Competitive Analysis
  • Keyword Rank Tracking

SEO Research

SpyFu provides detailed information on any website’s organic search performance. This means you can see the same data points for your own website and all of your competitors’ websites.

Search Engine Optimization (SEO) Overview

SpyFu’s main SEO dashboard provides a wealth of information on any website. The following data is provided:

  • Number of organic keywords
  • Value of organic traffic
  • Monthly organic traffic
  • Inbound links by type
  • Keyword gainers and losers

Keyword Overview: Spyfu Review

SpyFu is simple to use because all you need to do is enter the name of a domain. That is correct, but you are not restricted to entering a domain name.

You can also type in a keyword.

So, if you’re more curious about learning keywords related to your niche than competitors, enter a keyword rather than a domain.

SpyFu will provide you with a wealth of information about that search term. The Keyword Overview report will provide you with the following types of insights:

  • Domains that rank high for the keyword
  • The keyword’s search volume, value, and daily clicks
  • Changes in rank for the keyword over time
  • Screenshots of search engine result pages (SERPs) for the keyword, so you can trust the results
  • Keywords associated with the keyword URLs of web pages ranking for the keyword
  • Make use of the report to create a content strategy that will appeal to your target audience.

SEO Keywords (related keywords)

SpyFu’s SEO Keywords report displays the top organic search keywords for any website. This is a helpful tool for better understanding your website’s performance and the performance of your competitors.

SpyFu provides the following information for each keyword: rank, cost-per-click, keyword difficulty, searches per month, and clicks per month. An important feature is the ability to sort keywords into different categories.

  • Most valuable keywords
  • Keyword rank gains
  • Newly ranked keywords
  • Page one keywords
  • Keyword rank losses
  • Almost there keywords

SpyFu also offers a Keyword Groups report, which categorizes related keywords. This report provides information about the topics for which any website ranks highest and the hierarchy of those topics in Keyword groups.

SEO Backlinks

With SpyFu, you can learn about a website’s backlink profile. While not as robust as competitors such as Ahrefs, this feature does provide helpful information.

Individual backlinks pointing to any website are displayed in the report.

The tool shows the strength of the referring domain as well as its monthly traffic for each backlink. SpyFu also categorizes the backlinking websites by type.

This enables you to determine whether your site or a competitor receives more backlinks from news sites, blogs, forms,.edu, or other types of websites.

PPC Research

SpyFu provides over 13 years of data on all major websites’ paid search activity. SpyFu’s PPC research, like organic research, can be used for your own website as well as competitors.

PPC Keywords

How would you like to find the most profitable keywords for your competitors? That is possible with the PPC Keywords report. What you’ll discover are a few of these secrets:

  • Each and every keyword that a competitor has ever purchased
  • The estimated monthly ad budget of the competitor
  • How long has a competitor been advertising with a specific keyword

Focusing on specific keywords is possible with the report’s filter options. SpyFu also allows you to see the entire history of ad copy for a competitor’s ads over time. An understanding of how the marketing team improved its ad strategy can be gained from this.

SpyFu’s interface for researching PPC keywords is nearly identical to that of the SEO keywords tool. This tool displays the paid keywords for any website, as well as some important information:

  • Ad timeline
  • Monthly cost
  • Cost-per-click
  • Monthly searches
  • Total ads
  • Ad position

SpyFu’s grouping technology finds similar paid search terms and groups them together. This makes it simple to identify the keyword categories on which your website or a competitor is bidding.

PPC Ad History

SpyFu allows you to view the paid advertisements displayed on any website. This is an easy way to monitor your competitors’ marketing campaigns.

The tool displays the advertisements associated with each specific keyword, and the top ads used the most frequently.

Keyword Rank Tracking

SpyFu has a tool that tracks your website’s position in Google search rankings over time. You must upload your desired keywords to use this tool.

Like the majority of SpyFu’s tools, this keyword tracking tool can also be used to monitor the performance of your competitors.

While this is a useful feature, the SpyFu keyword rank tracker lags far behind the competition. The rank tracker on SpyFu is only updated once per week.

This is a significant disadvantage for tools that refresh their rank tracker data daily, such as AccuRanker or SEMrush.

Competitive Analysis

All of the features mentioned above can be used to spy on your competitors. To put it another way, you can use SpyFu’s SEO research, PPC research, and keyword rank tracking features to learn about your competitors’ online marketing strategies.

SpyFu also includes a few reports designed specifically for competitive analysis in addition to these features. These tools assist you in determining who your competitors are and which keywords you share.

Top Organic Competitors (keyword rankings)

The top organic competitors’ report displays the websites that share the most organic search terms with yours.

The report includes data on how many SEO keywords each website uses and how many of those keywords overlap.

The SpyFu Organic Kombat report includes a Venn diagram of the top competitive websites. You can explore any part of the Venn diagram to find keywords shared by any combination of websites.

This is a fantastic tool for identifying keyword gaps where your competitors rank in organic search, but you do not.

SpyFu Customer Support

SpyFu customer service is available Monday through Friday from 4 a.m. to 5 p.m. via chat and phone. 

SpyFu Alternatives: Other Seo Tools


Best For Digital marketing agencies, small and medium-sized businesses, and enterprises need a comprehensive SEM and SEO competitive research and analysis platform.


Best For: A dependable source of structured data is needed by digital marketers and SEO programmers.


Best For Digital marketing agencies, media companies, brands, multi-location franchises, and freelancers in all industries are all served by our team.

Is SpyFu Right For Digital Marketers?

SpyFu is an excellent choice for small businesses looking to boost their online visibility in terms of keyword research and competitive intelligence. There are several advantages to using SpyFu:

  • Understanding your competitors’ online marketing strategies
  • It is essential to identify high-value keywords that you can use in both paid and organic search campaigns.

SpyFu is one of the few search tools that focus solely on this type of functionality. Since SEMrush costs $99 per month, it can provide the above features at a much lower cost ($39 as opposed to $99 per month).

I recommend SpyFu as a tool for competitive keyword analysis if you’re looking for SEO tools.

When it comes to all-in-one SEO solutions, I recommend trying out SEMrush, Ahrefs, or Serpstat because they provide a wide range of features (such as keyword rank tracking, backlink analysis, and site audits).

SpyFu Review Conclusion

SpyFu offers competitive intelligence. These insights can be used to create your own organic and paid search strategies. Even better, the tool is reasonably priced and comes with a 30-day money-back guarantee. Giving it a month to see how it works is risk-free. You, on the other hand, have a lot to gain.

What Is Our #1 Recommendation For Making Money Online In 2021?

Our review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Real Estate!

Where Spyfu falls short is in scalability. 

You can’t realistically expect to be able to do SEO all day everyday.

It just takes too many resources (money included) for any regular person to bootstrap, not to mention some clients can be real headaches!

But what if you could make even more money off of little local websites without having to spend all your day monitoring different campaigns?

With this digital real estate program, you can profit off LOCAL traffic to your website every single day!

Sound too good to be true?

Of course it does!

But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc. 

How Much Money Can You Actually Make?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it digital real estate now?

That’s a rent payment.

Because It’s YOUR ASSET

The great thing is how easy it is to scale. You don’t have to worry about clients that are headaches because you own the website.

Back to SEO, why land a small $500 SEO client that is treating you like an employee, when you can own your own asset with leverage?

This model actually allows you to collect HUGE FLAT RATE DEALS. Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group much better than the Spyfu group in our opinion. This group is much more active.

Unlike Spyfu, where you’re getting maybe $250 per month, you could be getting 10-20X THAT. 

A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.

Unlike Spyfu, more people have been able to walk away from their 9-5 job as well. 

Now, I know you probably have tons of questions… 

So, check this out to learn more.

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