Sophie Howard Review (Updated 2023): Is She The Amazon Selling Queen?

Sophie Howard: Overview

Sophie Howard – like most Amazon FBA gurus- wants you to believe you can build and run a successful e-commerce business that’s automated, profitable, and generates cash around the clock in less than 90 days…

With just a couple hundred dollars in inventory…

Sounds a little too good to be true, huh?

Look, as far as most online businesses go, you could do a lot worse than Amazon FBA.

But does that mean it’s the best solution for you?

That’s what we’ll find out in this Sophie Howard review.

The biggest things you have to consider here are:

• Inventory Management
• Product Selection
• Time to Profit

While you can make good money with Amazon FBA, it’s not as easy or simple as most course creators make it sound. Let’s break these 3 down real fast:

1) Inventory Management: If you’re doing an FBA business, the promise is that you don’t need to worry at all about inventory, because Amazon takes care of packing, shipping, customer service, etc.

However, you still need to get products to Amazon. And Amazon has very strict rules all sellers have to follow when preparing products for their warehouses.

This includes packaging, labeling, and registering products in their system. If you’re preparing all products yourself, you’ll spend a TON of time on this step (potentially 4-5 hours a day). So if you’re looking for a passive, automated business that runs itself, this might not be the best fit.

Now, yes, you can hire an Amazon prep center to do all this for you, but that eats into your margins. And remember that Amazon takes around 30-40% in fees for using the FBA program, so your profits are pretty tight to begin with.

2) Product Selection: E-commerce is a cyclical business. “Hot” products are always going in and out of fashion, which means, as an Amazon seller, you constantly need to be on the lookout for the next big thing.

That means monitoring trends, searching for products that might be popular down the line, and constantly in a rat race to – essentially – predict the future.

Sure, you can play in the evergreen market (things people always need and buy), but how much profit margin are you really going to get on meal prep containers, rubber spatulas, and golf umbrellas? Especially when there are hundreds of thousands of other sellers all swimming in that same ocean.

And because you’re constantly hunting for new hot products to sell, that takes up all the valuable time you could be using to travel, explore, read, surf, hike, or whatever else.

3) Time To Profit: Now, this isn’t the slowest turnaround time, but if you think you can put a dollar into inventory today and come out with two tomorrow, you’re sadly mistaken. From the time you first buy products to sell, you could be looking at anywhere from 4-12 weeks before you see a dollar come back.

And it could take twice as long before you break even.

Now, that’s not terrible, but what if you could start building a different (non-Amazon) income stream today, and see your first profits tomorrow?

What if you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

• Inventory

• Low margins

• Constantly looking for the next hot product

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day packing, prepping, and researching?

If that sounds like something you’d be interested in, check out Digital Real Estate.

This is nothing like Amazon FBA, and that’s probably a good thing.

However, if you’d still like to know more about Sophie Howard, keep reading.

Who Is Sophie Howard?

Sophie Howard is a New Zealander raised in the U.K. and launched her FBA business while looking after her newborn infant in her own home in 2014.

Within 18 months, she effectively developed a seven-figure eCommerce company on Amazon selling tea products by having a group of virtual assistants help her out.

Today, Sophie is known as “The Amazon Selling Queen” and the founder of the brand “Aspiring Entrepreneurs.”

Her proven private label system is her organic tea brand named “Higher Tea.” This brand has received a proposal of acquisition coming from a large company, that she mentions repeatedly throughout her courses.

In 2016, Sophie published a book titled Amazon Jetstream Income which includes her selling experiences and promises to assist individuals to launch a business on Amazon. Honestly, the book is a lot more like a prolonged sales pitch in my opinion however.

What Was Sophie Howard’s First Product?

The majority of other Amazon sellers were ex-internet marketing companies searching for quick hacks, adhering to a copy paste blueprint, and of course…most sourced their products from China.

Sophie, on the other hand, ended up selecting New Zealand wool products hand-felted in Nepal.

She began with 400 products in that very first year instead of focusing on one or two products just as she was taught to. She ignored many of the rules coming from the Amazon course she took, which was costly at $4,000.

She was glad she did though.

Sophie’s company was profitable in the first month, and within the first year she had made more than one million dollars.

She really just enjoyed the start-up phase of building a business and did not wish to make it an empire, so Sophie considered selling it.

Sophie wound up cashing in at its peak; she provided the buyer around 80% of the 400 items she had and kept 20%, seeding three brand new businesses on Amazon.

What Is The Blue Sky Amazon Course?

Let’s go ahead and dig deep into the Blue Sky Amazon Seller Academy program. Sophie organized this FBA course to include 14 modules that cover the entire Amazon FBA Business model. It’s organized into two courses to bridge the lessons successfully.

The first program is called Product University, and it includes six modules that last for approximately 25 hours. Meanwhile, the second program, Amazon Navigator, provides eight modules with a program length of around nine hours.

The 14 modules are largely focused on how mid-level sellers can create long-selling products.

It also talks about how you can scale using VA’s, online services like Feedback Genius, and sales funnels. Beginners can also gain from the courses though they will gain much more in case they already have a concept of the way the Amazon FBA works.

Product University Blue Sky Amazon Review

Module 1: Foundation

From the title itself, the first module is created to layout sound background knowledge for the program. It is centered on answering helpful questions that beginners might have regarding FBA.

Module 2: Product Selection Strategy

This part is built to give an understanding of how she perceives product selection—high minimum order amount (MOQ) means fewer competitors.

Module 3: Basics Of Sales Funnels

This part dives into the introduction to sales funnels and their elements, the usage of Canva as a graphic style application, methods on how you can create a successful Facebook ad campaign, and other frequently asked questions.

Module 4: Hiring Virtual Assistants

This module is going to describe the typical issues concerning outsourcing—what abilities to search for, how you can do trial projects, education for VA’s, and also analyzing their outputs.

Module 5: Selling On Amazon

This module discusses the nitty-gritty of how Sophie has begun on Amazon. She was frank in enumerating the advantages and disadvantages of the company. Also, she discussed the important things of business, such as registering a seller account, securing a license, working on Amazon PPC, and planning keywords.

Module 6: Forgotten Product Sourcing Places

This part equips learners with the skills required to unearth your own product sources.

Amazon Navigator Course Overview

Module 1: Welcome

Sophie is aware that the majority of new FBA vendors will encounter a lot of ups and downs in the very first three to five months. So she begins this course with a positive mindset to cope with challenges.

How?

All of it starts with goal setting. Sophie asks her members to bring their goals before themselves and use a profound three steps to attain their objectives.

She concludes this module with several FBA fundamentals, such as how to calculate Amazon’s costs, product costs, and profit figures, and obtaining a company license, and registering for a professional Amazon seller account.

Module 2: What You Don’t Know About Branding

This is the module that sets Sophie’s programs apart other FBA courses. In this particular part, Sophie shares with her students the branding approach which aided her to scale up her Amazon shops to several 7-figure businesses. With this specific technique, she can differentiate her goods from other similar ones available and charge a greater margin.

Put quite simply, Sophie is going to teach you about the idea of branding and how you can position your service or product in a way that creates higher perceived values.

While many FBA courses just provide you with the fundamentals of branding, like establishing a brand site and Facebook page, Blue Sky Amazon will demonstrate precisely how to release a brand that’s difficult to copy and be competitive with.

Module 3: Selecting Products That Sell For The Long Term

The reason Sophie becomes profitable with Amazon FBA is her power to unearth items that could be sold for a long time. This is exactly how you can replicate her success and develop a sustainable FBA biz.

In this particular module, Sophie will show you exactly how she finds out long-term and unique goods from the suppliers that are out from the public eye. She reveals a number of countries that she’s been dealing with to source specific products. These include Bali, Indonesia, Thailand, India, and the US, to name just a few.

Module 4: Are Your Listings Pristine?

Sophie offers her students a walkthrough on the method of building a product listing that catches the interest of Amazon site visitors. This spreads over the aspects of product sales copy, like title construction, item description, etc.

Some of the subject areas include:

• Keyword research
• The best way to produce titles that attract customers
• How to create irresistible offers
• Product descriptions

She focuses on the benefits of producing a product message that draws in the millennials that constitute a vast majority of the internet population.

Module 5: Do Not Get Samples, Order The Entire Shipment

This part covers the topics of delivery, labeling, and samples. Unlike any other Amazon FBA teachers, Sophie offers easy, actionable, and practical suggestions on how you can streamline the delivery process.

She highlights the most typical problems with delivery and also offers you remedies to get around with them. You are going to learn three efficient methods to ship your items to Amazon warehouse. You can find out all of the details in this specific part.

Module 6: Promoting The Sh*T Out Of Your Product

This part covers five proven marketing methods which will help you launch your products. Sophie offers a hint on seven key performance indicators to keep an eye on the sales performance.

Aside from that, she offers a step-by-step blueprint regarding how to create coupon codes. For example, Sophie suggests you use caution of producing a limited amount of coupon codes and make certain the codes are concealed from the item listing.

Module 7: Maintaining Your Account

If you would like to create a sustainable Amazon FBA biz, you have to discover how to create data-driven choices and remain in command of your business.

In this particular module, Sophie shows you how to produce business reports from Seller Central, enhance customer assistance, process global payment, and ask for assistance from Amazon.

Seller Central has a multitude of business reports such as sales report, FBA business report, removal report, customer concessions report, payment report, and inventory report.

As the proprietor, you should keep track of these metrics and numbers on a monthly or weekly basis. For instance, you have to understand the profit margins of your products and discover the best-selling products under your membership.

It’s won’t be possible to scale your business if you don’t get your hands dirty.

Module 8: Scaling Beyond Amazon & Hiring Virtual Assistants

In this last module, Sophie will educate you on how to delegate several of the monotonous things, so you can focus on scaling up your company. She suggests her students to employ a few virtual assistants to save time and hassles.

Finally, Sophie is a true business coach that asks her students to grow their business beyond Amazon and prepare an exit strategy to enjoy life.

Sophie Howard Online Reviews

Let’s hear what the people have to say about these courses:

“Feels grasping and dismissive.

Update – they refunded me, which I appreciate. But still frustrating that they didn’t respond to any of my four emails trying to cancel my order, when I first purchased.

This company’s manipulative sales pitch and subsequent lack of response has been a disappointing combination.

On 16th Oct I watched Sophie Howard’s pitch online, trusted and liked her (she’s extremely successful and eloquent but also mentions her kids and family holidays, coming across as reassuringly cosy), and clicked the link to buy her book for $4.95 (all her prices were in US$ not £s) . As soon as I did, up flashed an urgent hussle to buy more vital-for-success ‘bonus’ information ‘only available now!’ for an extra $37 – info so basic and vital that I’d assumed it was already in her book.

Obviously I’d need it, so with a slightly sinking heart, clicked to buy it and immediately up flashed another urgent hussle to buy (again, vital-for-success info not in her book or bonus material) her 3-hour online tutorial video for an extra US$95. And again, feeling a bit of a sucker, I did. I then (without downloading/viewing anything I’d just bought) watched a one-hour webinar in which she gave a quick, general overview of the content I’d just bought. One of her main suggestions is that we travel abroad to source some local cheaply-produced item to sell on for a profit on Amazon. I realised that for various reasons I would not be doing this.

So without downloading anything I’d just bought, I immediately sent a polite email explaining I’d just bought her book, bonus material, tutorial for approx $140 but realised my error and would never use it – and that if they’d refund me (even partially) they could trust me to delete everything immediately. Four emails and two weeks later, have had not the slightest response from them, even though I am getting daily motivational spam from the company.

I’ve been contacting them using their main company email address, so it’s clear they’re reading, but ignoring, my messages. By now I fully get that they have no intention of refunding, partially or otherwise; I also of course am aware I chose to rack up a £100+ bill in 5 minutes. I’m not saying her course isn’t good – it may be. But the sales pitch is manipulative and, well – how much energy does it take to write ‘Thank you for buying with us – we’re sorry but we don’t give refunds’ – even that would be better than this total blanking. Truly disrespectful and disappointing.”

“I am a previous paid customer of Blue…

I am a previous paid customer of Blue Sky Amazon.
Please think long and hard before considering this course and if you’re will to get nothing for your money.
I would not recommend this course to friends, family or even an enemy. How a company conducts itself means everything. Why continue business with so many unhappy customers who want a refund…..and not choose to make changes?? Why would a business want this reputation to follow them? The whole package of information is not given upfront and unfortunately it’s gullible people who end up paying for her courses

I am so outraged by Sophie Howard/ Blue Sky Amazon that a couple times a year I come see if she changed her business practices. First off, why is no one doing a class action lawsuit against Blue Sky. Amazon?? Please….There has got to be something more than being unethical that she’s doing while keeping the money of all her unhappy paid customers who never got past those unfocused & repetitive learning videos???

Maybe the course is set up so unclear and repetitive in the beginning to weed people out so they only have to work with 40-50% of the paying customers? Why else would be be set up so poorly? Mind you I paid for this course in approx 2019, so there many have been some changes. I do know……there doesn’t seem to be a shortage of unhappy people wanting a refund.

Seriously why not be able to resell the program it it was never used in a way that cost any employee time? I only watched those poorly made videos.

I blame myself for the bad decision in paying $4000 for this course. Why run a business that has so many unhappy customers? Listen, hear, learn and make some changes. You can’t take hard earned or borrowed money from this many people, who didn’t get anywhere or even use your course and be nothing more than bad businesses. Sophie knows what she’s doing and does not care.

It’s more about selling the course, than trying to present a upfront, truthful picture of the money it takes to get up and started. When I paid, it was said with $5k you could get a product started, which is not true.

There are many pieces evolved, and your 1st or 2nd product could fail. You get stuck paying for Amazon to warehouse your product because it’s not selling well. The money needed is likely at minimum $20k (back in 2019).

Now…It’s likely closer to $30k. Blue Sky Amazon is absolutely misleading ALOT about this course. As she tries to sell basically the “hope” of someone wanting financial freedom. I feel a bit preyed upon, and possibly others fell for thinking she seemed so sweet and honest, that you weren’t getting taken advantage of.

I will continue to check back to see if more upfront truth is being presented about any of Sophie Howard’s courses before taking such a large sum of money from good hopeful people.”

“I was not impressed in the slightest. No I did not sign up. I’m not that stupid

I signed up for the web seminar. I then took it a step further to understand the business and how they work. Nothing ventured. Nothing gained right. Well, they want you to sign up immediately in stage 2 after sending you yet another web video. Some guy who claims to be highly successful. His name is obviously a secret. Moreover, If you sign up immediately you can take advantage of a big discount and that alone should set off some alarm bells, amongst other things. Then I had the agent call me again and try the hard sell saying I miss the discount If I do not sign up immediately. You are under a lot of pressure to sign up. I turned down the offer and it was all a very off putting experience for me to be honest. I mean a really awful experience and not something I ever want to do again. There is also no free book, not that I was interested in getting it anyway, free or otherwise. I definitely know I made the right decision to not sign up and hand over my hard earned cash. Do I trust them? Absolutely not. By the way, I did have some questions for the person that called me. One question was on fees Amazon change for stuff like dimensions and I was given the wrong information so the guys was also clueless but I was sort of expecting that. Trained up just to get people to sign up is the priority.

There are a massive amount of companies out there that expect people to part with money, and we are talking thousands of pounds, for an idea that can change your life. You get sent nothing before you sign up, just a bunch of very well put together web videos with the usual sales pitch. It’s all very smart. Furthermore, it is really hard to find genuine reviews out there. Like most people I went to Trust Pilot but the amount of fake reviews on Trust Pilot is incredible. People are being mislead. Companies write their own reviews. All you need is an email address.

My advice is do not sign up. Do your own research and a hell of a lot of research on how to sell stuff yourself. There’s enough free content out there from people that are making money. Don’t trust these guys. They are only interested in getting that initial fee and that discount is the hook to get you, just like that free book that you never get to watch the first video.

I do intend to sell on Amazon in the future but definitely not with these guys. They’re desperation to sign people alone if very very off putting. The testimonies on trust pilot are fakes and I can name many companies creating fake reviews on trustpilot because it is so easy to give a top impression that is fake.

Now back to Trustpilot. My experience using Trustpilot Annoyed me because it mislead me into thinking i can trust companies. Do not be mislead by the great reviews that you see. I also rated TrustPilot 1/5. I see absolutely no point in even having TrustPilot as a reliable way to work out genuine reviews. I know Amazon is no different but at least they verify customers that make the purchase which helps. I’ve aware of scams out there with loads of 5/5 ratings. It’s pathetic. Trustpilot is misleading people, many that are elderly or naive. The exact same people that go online to find out more and rely on Trustpilot alone and that’s a massive mistake. Scammers know this as well so focus on Trustpilot for posting great reviews to hook you. Don’t be fooled.”

How Much Does Sophie Howard’s Course Cost?

The price of the course is not listed officially anywhere, but based on numerous consumer reviews like those listed above…it’s safe to assuming the course is at least $4,000 if not more now due to inflation.

How Can I Contact Sophie Howard?

If you have a question about Sophie Howard’s course, You can call her office at (03) 9490 8888 or e-mail her support team at customersupport@knowledgesource.com.au

Amazon Seller University (Free Alt. To Blue Sky)

If you’re an actual Amazon Seller and wish to understand how you can get clients or grow your business, then you’re in luck. Amazon has it is very own “Seller University,” which is completely free and is updated often with completely new content.

Rather than purchasing a program from Sophie Howard, I’d highly suggest you look at this University, they’re free, and you will discover a great deal there.

I understand there are individuals who aren’t really Amazon Sellers, but still wish to learn the business, so for them, Amazon has established a YouTube channel. The videos do not have the best transitions or edits, but the content is gold, and also, for a free cost, it’s very impressive.

One downside of studying under Amazon Seller University will be the monotonous way the coaches teach; it’s a bother for some individuals. Nevertheless, if you don’t want to pay for Sophie’s courses, I feel this is a more sensible choice.

Is Sophie Howard Legit?

So, is Sophie Howard a scammer?

Not technically.

You can make money with this program, but it’s definitely not as easy as she makes it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – you need to do a ton of volume to make any real money.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months and then your reward is 15% profit on a $12 product (which comes out to $1.80), it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month (recurring revenue)?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate. 

And, unlike with Amazon FBA, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

• A camper in the middle of the woods
• A beach chair on the water in Mexico
• A small villa in Greece

They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

Are There Alternatives To Sophie Howard?

Yes, there are plenty of other business models to choose from if you want to pursue this making money online.  Here are just a few:

• Local Lead Generation
• Digital Real Estate
• SEO
• Real Estate
• Website Building

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.

Why?

1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.

2) You Own & Control EVERYTHING: With Amazon FBA, you don’t really own anything. Yes, you technically own the products before you send them into an Amazon warehouse, but that’s it.

You don’t own the sales platform, you don’t own a brand, and you don’t own the customers.
Not to mention, Amazon can literally shut you down at any time if they believe you’ve violated their constantly changing terms of service.

So you’re building a business that could be completely taken away from you in the blink of an eye.

With Digital Real Estate, you own the assets, which means you have all the power and all the control.

3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

4) No Inventory: As mentioned above, spending 4-5 hours a day prepping and packing products to send to Amazon is a huge time commitment.

Plus, you constantly need to be buying new products if you want to maintain your business. You need to spend even more money if you want to scale up.

With physical products, you’ll always have limits on your time and freedom.

With Digital Real Estate, a 100% online business, you never have to worry about that.

5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with Amazon FBA, you’d have to double your inventory OR your profit margins. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

6) Make Money Helping Real People: This part is what makes it all worth it. Amazon FBA is a decent way to make yourself money, but it doesn’t improve anyone else’s lives.

After all, there’s always someone else selling rubber spatulas and umbrellas. That might be fine in the short term, but in the long run you may feel like you’re missing a purpose.

With Digital Real Estate though, you’re actually helping people by solving your clients’ biggest problem…

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

Now, the choice is yours. You could continue browsing, looking at opportunities like Sophie Howard offers which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.