Sophie Howard Review (Updated 2021): Is She A Legit Amazon Expert?

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By: Scam Risk - Expert Reviewer

Sophie Howard Amazon Guru: Is She Legit?

Amazon Selling Queen?


Is she legit or a scam?

Let’s find out!

We’re going to review Sophie Howard to decide if she really is the best Amazon coach out there.

We’ll talk about whether selling on Amazon is the right online business for you.

In the end, I’ll answer some of the most frequently asked questions regarding Sophie Howard and Amazon FBA in general.

And most important, I’ll show you the exact system I used to build my own internet marketing business to over $40,000 a month in mostly passive income.

This system made me swear off Amazon FBA for good because it uses some of the same skills in a much more powerful and profitable way!

This Sophie Howard review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

Are You Thinking About Doing Amazon FBA?

If you’ve done any research about starting up a company on Amazon, you may have read about Sophie Howard, AKA the Amazon Selling Queen.

Amazon FBA (Fulfillment by Amazon) is among the several businesses which continue to be quickly growing during Covid season. This drives numerous aspiring entrepreneurs to look into this worldwide marketplace when trying their luck in eCommerce.

To achieve success with Amazon FBA, you want a strategy that has been proven to work and simple to replicate.

One of the most famous Amazon FBA courses nowadays is Sophie’s Blue Sky Amazon.

Though you might question, “is Sophie Howard a scam?”

Is the Blue Sky Amazon program worth it?

Well, it is entirely possible to build a profitable, successful Amazon FBA business or any other internet business for that matter.

My #1 pick proves this.

But unlike Amazon FBA, it actually provides real proof of real success from real people as recently as a few days ago.

What Does Sophie Howard Sell On Amazon?

Today, Sophie runs numerous Amazon businesses, with her best currently hitting seven figures. She has just established an herbal tea to rival the increasing “cognitive function” drug trend on Amazon.

Also, she has a partner project in Auckland—to develop a platform, which puts artisans in contact with customers. To finish it off, she is creating a B2B Amazon program and is creating a book available on Kindle to assist aspiring entrepreneurs through the difficult initial phases of starting a small business.

Who Is Sophie Howard?

Sophie is a New Zealander raised in the U.K. and launched her FBA business while looking after her newborn infant in her own home in 2014.

Within 18 months, she effectively developed a seven-figure eCommerce company on Amazon selling tea products having a group of virtual assistants.

Today, Sophie is known as “The Amazon Selling Queen” and the founder of the brand “Aspiring Entrepreneurs.”

Her proven private label system is her organic tea brand named “Higher Tea.” This brand received a proposal of acquisition coming from a company, that she mentions repeatedly throughout her courses.

In 2016, Sophie printed a book titled Amazon Jetstream Income which includes her selling experiences and promises to assist individuals to launch a business on Amazon. Honestly, the book is a lot more like a prolonged sales pitch.

What Was Sophie Howard's First Product?

The majority of other Amazon sellers were ex-internet marketing companies searching for hacks, adhering to a blueprint, and most sourcing their products from China. Sophie, on the other hand, ended up selecting New Zealand wool products hand-felted in Nepal.

She began with 400 products in that very first year instead of focusing on one or two products just as she was taught to. She ignored many of the rules coming from the Amazon course she took, which was costly at $4,000.

She was glad she did though. 

Sophie’s company was profitable in the first month, and within the first year she’d made more than one million dollars. Enjoying the start-up phase of business development, and as she did not wish to make it an empire, Sophie considered selling it.

Sophie had cashed in at its peak; she provided the buyer around 80% of the 400 items she had and kept 20%, seeding three brand new businesses on Amazon.

What Is The Blue Sky Amazon Course?

Let us now dig deep into the Blue Sky Amazon Seller Academy program. Sophie organized this FBA course to include 14 modules that cover the entire Amazon FBA company model. It’s organized into two courses to bridge the lessons successfully.

The first program is called Product University, and it includes six modules that last for approximately 25 hours. Meanwhile, the second program, Amazon Navigator, provides eight modules with a program length of around nine hours.

I’ll bet you’re interested in the content of these lessons.

The 14 modules are largely focused on how mid-level sellers can create long-selling products. And scale using VA services, online services like Feedback Genius, and sales funnels. Beginners can also gain from the courses though they will gain much more in case they already have a concept of the way the Amazon FBA works.

Product University Course Review

Module 1: Foundation

From the title itself, the first module is created to layout sound background knowledge for the program. It is centered on answering helpful questions that beginners might have regarding FBA and how one could instantly make a funnel faster.

Module 2: Product Selection Strategy

This part is built to give an understanding of how she perceives product selection—high minimum order amount (MOQ) means fewer competitors

Module 3: Basics Of Sales Funnels

This part delves into the introduction to sales funnels and their elements, the usage of Canva as a graphic style application, methods on how you can have a Facebook ad campaign, and FAQs.

Module 4: Hiring Virtual Assistants

This module is going to describe the typical issues concerning outsourcing—what abilities to search for, how you can do trial projects, education for VA, and also analyzing their outputs.

Module 5: Selling On Amazon

This module discusses the nitty-gritty of how Sophie has begun on Amazon. She was frank in enumerating the advantages and disadvantages of the company. Also, she discussed the important things of business, such as registering a seller account, securing a license, working on Amazon PPC, and planning keywords.

Module 6: Forgotten Product Sourcing Places

This part equips learners with the skills required to unearth your own product sources.

Amazon Navigator Course Overview

Module 1: Welcome

Sophie is aware that the majority of new FBA vendors will encounter a lot of ups and downs in the very first three to five months. So she begins this course with a positive mindset to cope with challenges.


All of it starts with goal setting. Sophie asks her members to bring their goals before themselves and use a profound three steps to attain their objectives.

She concludes this module with several FBA fundamentals, such as how to calculate Amazon’s costs, product costs, and profit figures, and obtaining a company license, and registering for a professional Amazon seller account.

Module 2: What You Don't Know About Branding

This is the module that sets Sophie’s programs apart other FBA courses. In this particular part, Sophie shares with her students the branding approach which aided her to scale up her Amazon shops to several 7-figure businesses. With this specific technique, she can differentiate her goods from other similar ones available and charge a greater margin.

Put quite simply, Sophie is going to teach you about the idea of branding and how you can position your service or product in a way that creates higher perceived values.

While many FBA courses just provide you with the fundamentals of branding, like establishing a brand site and Facebook page, Blue Sky Amazon will demonstrate precisely how to release a brand that’s difficult to copy and be competitive with.

Module 3: Selecting Products That Sell For The Long Term

The reason Sophie becomes profitable with Amazon FBA is her power to unearth items that could be sold for a long time. This is exactly how you can replicate her success and develop a sustainable FBA biz.

In this particular module, Sophie will show you exactly how she finds out long-term and unique goods from the suppliers that are out from the public eye. She reveals a number of countries that she’s been dealing with to source specific products. These include Bali, Indonesia, Thailand, India, and the US, to name just a few.

Module 4: Are Your Listings Pristine?

Sophie offers her students a walkthrough on the method of building a product listing that catches the interest of Amazon site visitors. This spreads over the aspects of product sales copy, like title construction, item description, etc.

Some of the subject areas include:

  • Keyword research
  • The best way to produce titles that attract customers
  • How to create irresistible offers
  • Product descriptions

She focuses on the benefits of producing a product message that draws in the millennials that constitute a vast majority of the internet population.

Module 5: Do Not Get Samples, Order The Entire Shipment

This part covers the topics of delivery, labeling, and samples. Unlike any other Amazon FBA teachers, Sophie offers easy, actionable, and practical suggestions on how you can streamline the delivery process.

She highlights the most typical problems with delivery and also offers you remedies to get around with them. You are going to learn three efficient methods to ship your items to Amazon warehouse. You can find out all of the details in this specific part.

Module 6: Promoting The Sh*t Out Of Your Product

This part covers five proven marketing methods which will help you launch your products. Sophie offers a hint on seven key performance indicators to keep an eye on the sales performance.

Aside from that, she offers a step-by-step blueprint regarding how to create coupon codes. For example, Sophie suggests you use caution of producing a limited amount of coupon codes and make certain the codes are concealed from the item listing.

Module 7: Maintaining Your Account

If you would like to create a sustainable Amazon FBA biz, you have to discover how to create data-driven choices and remain in command of your business.

In this particular module, Sophie shows you how to produce business reports from Seller Central, enhance customer assistance, process global payment, and ask for assistance from Amazon.

Seller Central has a multitude of business reports such as sales report, FBA business report, removal report, customer concessions report, payment report, and inventory report.

As the proprietor, you should keep track of these metrics and numbers on a monthly or weekly basis. For instance, you have to understand the profit margins of your products and discover the best-selling products under your membership.

It’s won’t be possible to scale your business if you don’t get your hands dirty.

Module 8: Scaling Beyond Amazon & Hiring Virtual Assistants

In this last module, Sophie will educate you on how to delegate several of the monotonous things, so you can focus on scaling up your company. She suggests her students to employ a few virtual assistants to save time and hassles.

Finally, Sophie is a true business coach that asks her students to grow their business beyond Amazon and prepare an exit strategy to enjoy life.

How Can I Contact Sophie Howard?

If you have a question about Sophie Howard’s course, You can call her office at (03) 9490 8888 or e-mail her support team at [email protected]

Should You Join Sophie Howard’s Blue Sky Amazon Course?

Sophie Howard’s course is far from being scam or a get-rich-quick scheme. She has real Amazon marketing experience by producing several seven-figure businesses.

Nevertheless, she makes it obvious that launching an Amazon FBA business calls for determination and relentless focus, and that isn’t ideal for the weak of heart.

Actually, it can be much more complicated than you think.

So before jumping in, make sure you check out your options.

Keep reading if you want to know the program that brings us results and passive income day in and day out!

Amazon Seller University (Free Alt. To Blue Sky)

If you’re an actual Amazon Seller and wish to understand how you can get clients or grow your business, then you’re in luck. Amazon has it is very own “Seller University,” which is completely free and is updated often with completely new content.

Rather than purchasing an overpriced program from Sophie Howard, I’d highly suggest you look at this University, they’re free, and you will discover a great deal there.

I understand you can find individuals who aren’t really Amazon Sellers, but still wish to learn the business, so for them, Amazon has established a YouTube channel. The videos do not have the best transitions or edits, but the content is gold, and also, for a free cost, it’s very impressive.

One downside of studying under Amazon Seller University will be the monotonous way the coaches teach; it’s a bother for some individuals. Nevertheless, if you don’t want to pay for Sophie’s courses, I feel this is a more sensible choice.

Is Sophie Howard A Scam?

Sophie is not a scam. You pay for her course or book, and she delivers.

You can certainly make money with Amazon FBA, but if you’re gonna put in the amount of grueling work to become an online seller (which, trust me, isn’t easy), you might as well bring in some REAL money.

The program that helped skyrocket my online business to $40,000+ per month teaches some of the same eCommerce skills, but shows you how to monetize them in a much, MUCH more profitable way.

Is Sophie Howard Legit?

Yes. Sophie Howard may have built a name for herself, her brand, and businesses…

But, when it comes to building a business, you have plenty of options.

And even if you’re dead set on becoming an Amazon FBA seller, you’ve got way better options than Sophie Howard‘s courses.

Keep in mind, I don’t get paid to promote any of the programs I review. I personally think the program provided by Sophie Howard is a great business model, but you could end up leaving way too much money on the table.

What Is Our Top Recommendation For Making Money Online In 2021?

Our review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Real Estate!

Where Blue Sky Amazon falls short is in scalability. 

You can’t realistically expect to be able to make passive income when you have to watch your store and manage ads all day.

But what if you leverage it?

With this digital real estate program, you can have the ability to completely walk away from the laptop because there is no ad management or orders to fill!

Sound too good to be true?

Of course it does!

But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc. 

How do you get paid and how much?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it digital real estate now?

That’s a rent payment. 

The great thing is how easy it is to scale. You don’t have to answer the phone…all you have to do is get the phone to ring.

Remember Sophie Howard and all the small profit margins? 

This one actually allows you to collect that without being on the laptop managing a store all day.

Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group much better than the Sophie Howard Blue Sky group in our opinion. This group is much more active.

Unlike Blue Sky Amazon, where you have to run ads all day and worry about getting a $5 profit off a $50 product 1,000 times over…. A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.

Unlike Blue Sky Amazon, more people have been able to walk away from their 9-5 job as well. 

Digital real estate allows you to have total passive income with most of your day being spent OFF the laptop.

Now, I know you probably have tons of questions…

So, check this out to learn more.

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