Sophie Howard Review (2022): Best Amazon FBA Coach? Maybe, But #13 Really Got Me Thinking!

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By: Scam Risk - Expert Reviewer


Is Sophie Howard a True Amazon Guru?

Amazon Selling Queen?

Well that’s a bold statement, or nickname in this case.

What’s she done to hail such a strong title? We’re gonna find out as we review Sophie Howard and decide if she really is the best Amazon coach out there.

Now, for the sake of full transparency…

This Sophie Howard review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

Pros: What I Liked

  • Sophie Howard teaches techniques that you can still apply in 2022.
The Good

Cons: What I Didn't Like

  • The program is not organized.
  • There is no Facebook community or group.
The Bad

Sophie Howard: Overview

Sophie Howard – like most Amazon FBA gurus- wants you to believe you can build and run a successful e-commerce business that’s automated, profitable, and generates cash around the clock in less than 90 days…

With just a couple hundred dollars in inventory…

Sounds a little too good to be true, huh?

Look, as far as most online businesses go, you could do a lot worse than Amazon FBA. 

But does that mean it’s the best solution for you?

That’s what we’ll find out in this Sophie Howard review.

The biggest things you have to consider here are:

  • Inventory Management
  • Product Selection
  • Time to Profit

While you can make good money with Amazon FBA, it’s not as easy or simple as most course creators make it sound. Let’s break these 3 down real fast:

1) Inventory Management: If you’re doing an FBA business, the promise is that you don’t need to worry at all about inventory, because Amazon takes care of packing, shipping, customer service, etc. 

However, you still need to get products to Amazon. And Amazon has very strict rules all sellers have to follow when preparing products for their warehouses.

This includes packaging, labeling, and registering products in their system. If you’re preparing all products yourself, you’ll spend a TON of time on this step (potentially 4-5 hours a day). So if you’re looking for a passive, automated business that runs itself, this might not be the best fit. 

Now, yes, you can hire an Amazon prep center to do all this for you, but that eats into your margins. And remember that Amazon takes around 30-40% in fees for using the FBA program, so your profits are pretty tight to begin with.

2) Product Selection: E-commerce is a cyclical business. “Hot” products are always going in and out of fashion, which means, as an Amazon seller, you constantly need to be on the lookout for the next big thing. 

That means monitoring trends, searching for products that might be popular down the line, and constantly in a rat race to – essentially – predict the future. 

Sure, you can play in the evergreen market (things people always need and buy), but how much profit margin are you really going to get on meal prep containers, rubber spatulas, and golf umbrellas? Especially when there are hundreds of thousands of other sellers all swimming in that same ocean.

And because you’re constantly hunting for new hot products to sell, that takes up all the valuable time you could be using to travel, explore, read, surf, hike, or whatever else.

3) Time To Profit: Now, this isn’t the slowest turnaround time, but if you think you can put a dollar into inventory today and come out with two tomorrow, you’re sadly mistaken. From the time you first buy products to sell, you could be looking at anywhere from 4-12 weeks before you see a dollar come back.

And it could take twice as long before you break even.

Now, that’s not terrible, but what if you could start building a different (non-Amazon) income stream today, and see your first profits tomorrow?

passive income

What if you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Inventory
  • Low margins
  • Constantly looking for the next hot product

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day packing, prepping, and researching?


If that sounds like something you’d be interested in, check out Digital Real Estate.

This is nothing like Amazon FBA, and that’s probably a good thing. 

However, if you’d still like to know more about Sophie Howard, keep reading.

Are You Thinking About Doing Amazon FBA?

If you’ve done any research about starting up a company on Amazon, you may have read about Sophie Howard, AKA the Amazon Selling Queen.

Amazon FBA (Fulfillment by Amazon) is among the several businesses which continue to be quickly growing during Covid season. This drives numerous aspiring entrepreneurs to look into this worldwide marketplace when trying their luck in eCommerce.

To achieve success with Amazon FBA, you want a strategy that has been proven to work and simple to replicate.

One of the most famous Amazon FBA courses nowadays is Sophie’s Blue Sky Amazon.

Though you might question, “is Sophie Howard a scam?”

Is the Blue Sky Amazon program worth it?

What Does Sophie Howard Sell On Amazon?

Today, Sophie runs numerous Amazon businesses, with her best currently hitting seven figures. She has just established an herbal tea to rival the increasing “cognitive function” drug trend on Amazon.

Also, she has a partner project in Auckland—to develop a platform, which puts artisans in contact with customers. To finish it off, she is creating a B2B Amazon program and is creating a book available on Kindle to assist aspiring entrepreneurs through the difficult initial phases of starting a small business.

Who Is Sophie Howard?

Sophie is a New Zealander raised in the U.K. and launched her FBA business while looking after her newborn infant in her own home in 2014.

Within 18 months, she effectively developed a seven-figure eCommerce company on Amazon selling tea products having a group of virtual assistants.

Today, Sophie is known as “The Amazon Selling Queen” and the founder of the brand “Aspiring Entrepreneurs.”

Her proven private label system is her organic tea brand named “Higher Tea.” This brand received a proposal of acquisition coming from a company, that she mentions repeatedly throughout her courses.

In 2016, Sophie printed a book titled Amazon Jetstream Income which includes her selling experiences and promises to assist individuals to launch a business on Amazon. Honestly, the book is a lot more like a prolonged sales pitch.

What Was Sophie Howard's First Product?

The majority of other Amazon sellers were ex-internet marketing companies searching for hacks, adhering to a blueprint, and most sourcing their products from China. Sophie, on the other hand, ended up selecting New Zealand wool products hand-felted in Nepal.

She began with 400 products in that very first year instead of focusing on one or two products just as she was taught to. She ignored many of the rules coming from the Amazon course she took, which was costly at $4,000.

She was glad she did though. 

Sophie’s company was profitable in the first month, and within the first year she’d made more than one million dollars. Enjoying the start-up phase of business development, and as she did not wish to make it an empire, Sophie considered selling it.

Sophie had cashed in at its peak; she provided the buyer around 80% of the 400 items she had and kept 20%, seeding three brand new businesses on Amazon.

What Is The Blue Sky Amazon Course?

Let us now dig deep into the Blue Sky Amazon Seller Academy program. Sophie organized this FBA course to include 14 modules that cover the entire Amazon FBA company model. It’s organized into two courses to bridge the lessons successfully.

The first program is called Product University, and it includes six modules that last for approximately 25 hours. Meanwhile, the second program, Amazon Navigator, provides eight modules with a program length of around nine hours.

I’ll bet you’re interested in the content of these lessons.

The 14 modules are largely focused on how mid-level sellers can create long-selling products. And scale using VA services, online services like Feedback Genius, and sales funnels. Beginners can also gain from the courses though they will gain much more in case they already have a concept of the way the Amazon FBA works.

Product University Course Review

Module 1: Foundation

From the title itself, the first module is created to layout sound background knowledge for the program. It is centered on answering helpful questions that beginners might have regarding FBA and how one could instantly make a funnel faster.

Module 2: Product Selection Strategy

This part is built to give an understanding of how she perceives product selection—high minimum order amount (MOQ) means fewer competitors

Module 3: Basics Of Sales Funnels

This part delves into the introduction to sales funnels and their elements, the usage of Canva as a graphic style application, methods on how you can have a Facebook ad campaign, and FAQs.

Module 4: Hiring Virtual Assistants

This module is going to describe the typical issues concerning outsourcing—what abilities to search for, how you can do trial projects, education for VA, and also analyzing their outputs.

Module 5: Selling On Amazon

This module discusses the nitty-gritty of how Sophie has begun on Amazon. She was frank in enumerating the advantages and disadvantages of the company. Also, she discussed the important things of business, such as registering a seller account, securing a license, working on Amazon PPC, and planning keywords.

Module 6: Forgotten Product Sourcing Places

This part equips learners with the skills required to unearth your own product sources.

Amazon Navigator Course Overview

Module 1: Welcome

Sophie is aware that the majority of new FBA vendors will encounter a lot of ups and downs in the very first three to five months. So she begins this course with a positive mindset to cope with challenges.


All of it starts with goal setting. Sophie asks her members to bring their goals before themselves and use a profound three steps to attain their objectives.

She concludes this module with several FBA fundamentals, such as how to calculate Amazon’s costs, product costs, and profit figures, and obtaining a company license, and registering for a professional Amazon seller account.

Module 2: What You Don't Know About Branding

This is the module that sets Sophie’s programs apart other FBA courses. In this particular part, Sophie shares with her students the branding approach which aided her to scale up her Amazon shops to several 7-figure businesses. With this specific technique, she can differentiate her goods from other similar ones available and charge a greater margin.

Put quite simply, Sophie is going to teach you about the idea of branding and how you can position your service or product in a way that creates higher perceived values.

While many FBA courses just provide you with the fundamentals of branding, like establishing a brand site and Facebook page, Blue Sky Amazon will demonstrate precisely how to release a brand that’s difficult to copy and be competitive with.

Module 3: Selecting Products That Sell For The Long Term

The reason Sophie becomes profitable with Amazon FBA is her power to unearth items that could be sold for a long time. This is exactly how you can replicate her success and develop a sustainable FBA biz.

In this particular module, Sophie will show you exactly how she finds out long-term and unique goods from the suppliers that are out from the public eye. She reveals a number of countries that she’s been dealing with to source specific products. These include Bali, Indonesia, Thailand, India, and the US, to name just a few.

Module 4: Are Your Listings Pristine?

Sophie offers her students a walkthrough on the method of building a product listing that catches the interest of Amazon site visitors. This spreads over the aspects of product sales copy, like title construction, item description, etc.

Some of the subject areas include:

  • Keyword research
  • The best way to produce titles that attract customers
  • How to create irresistible offers
  • Product descriptions

She focuses on the benefits of producing a product message that draws in the millennials that constitute a vast majority of the internet population.

Module 5: Do Not Get Samples, Order The Entire Shipment

This part covers the topics of delivery, labeling, and samples. Unlike any other Amazon FBA teachers, Sophie offers easy, actionable, and practical suggestions on how you can streamline the delivery process.

She highlights the most typical problems with delivery and also offers you remedies to get around with them. You are going to learn three efficient methods to ship your items to Amazon warehouse. You can find out all of the details in this specific part.

Module 6: Promoting The Sh*t Out Of Your Product

This part covers five proven marketing methods which will help you launch your products. Sophie offers a hint on seven key performance indicators to keep an eye on the sales performance.

Aside from that, she offers a step-by-step blueprint regarding how to create coupon codes. For example, Sophie suggests you use caution of producing a limited amount of coupon codes and make certain the codes are concealed from the item listing.

Module 7: Maintaining Your Account

If you would like to create a sustainable Amazon FBA biz, you have to discover how to create data-driven choices and remain in command of your business.

In this particular module, Sophie shows you how to produce business reports from Seller Central, enhance customer assistance, process global payment, and ask for assistance from Amazon.

Seller Central has a multitude of business reports such as sales report, FBA business report, removal report, customer concessions report, payment report, and inventory report.

As the proprietor, you should keep track of these metrics and numbers on a monthly or weekly basis. For instance, you have to understand the profit margins of your products and discover the best-selling products under your membership.

It’s won’t be possible to scale your business if you don’t get your hands dirty.

Module 8: Scaling Beyond Amazon & Hiring Virtual Assistants

In this last module, Sophie will educate you on how to delegate several of the monotonous things, so you can focus on scaling up your company. She suggests her students to employ a few virtual assistants to save time and hassles.

Finally, Sophie is a true business coach that asks her students to grow their business beyond Amazon and prepare an exit strategy to enjoy life.

How Can I Contact Sophie Howard?

If you have a question about Sophie Howard’s course, You can call her office at (03) 9490 8888 or e-mail her support team at

Should You Join Sophie Howard’s Blue Sky Amazon Course?

Sophie Howard’s course is far from being scam or a get-rich-quick scheme. She has real Amazon marketing experience by producing several seven-figure businesses.

Nevertheless, she makes it obvious that launching an Amazon FBA business calls for determination and relentless focus, and that isn’t ideal for the weak of heart.

Actually, it can be much more complicated than you think.

So before jumping in, make sure you check out your options.

Keep reading if you want to know the program that brings us results and passive income day in and day out!

Amazon Seller University (Free Alt. To Blue Sky)

If you’re an actual Amazon Seller and wish to understand how you can get clients or grow your business, then you’re in luck. Amazon has it is very own “Seller University,” which is completely free and is updated often with completely new content.

Rather than purchasing an overpriced program from Sophie Howard, I’d highly suggest you look at this University, they’re free, and you will discover a great deal there.

I understand you can find individuals who aren’t really Amazon Sellers, but still wish to learn the business, so for them, Amazon has established a YouTube channel. The videos do not have the best transitions or edits, but the content is gold, and also, for a free cost, it’s very impressive.

One downside of studying under Amazon Seller University will be the monotonous way the coaches teach; it’s a bother for some individuals. Nevertheless, if you don’t want to pay for Sophie’s courses, I feel this is a more sensible choice.

Is Sophie Howard A Scammer?

So, is Sophie Howard a scammer?

Not technically.

You can make money with this program, but it’s definitely not as easy as she makes it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – you need to do a ton of volume to make any real money.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months and then your reward is 15% profit on a $12 product (which comes out to $1.80), it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month (recurring revenue)?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate

And, unlike with Amazon FBA, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece

Saying goodbye to our job

They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

Is Sophie Howard Legit?

Yes. Sophie Howard may have built a name for herself, her brand, and businesses…

But, when it comes to building a business, you have plenty of options.

And even if you’re dead set on becoming an Amazon FBA seller, you’ve got way better options than Sophie Howard‘s courses.

Keep in mind, I don’t get paid to promote any of the programs I review. I personally think the program provided by Sophie Howard is a great business model, but you could end up leaving way too much money on the table.

Are There Alternatives To Sophie Howard?

are there alternatives Yes, there are plenty of other business models to choose from if you want to pursue this making money online.  Here are just a few: 

What is our #1 way to make money online in 2022?

Digital Real Estate

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: With Amazon FBA, you don’t really own anything. Yes, you technically own the products before you send them into an Amazon warehouse, but that’s it.

You don’t own the sales platform, you don’t own a brand, and you don’t own the customers.
Not to mention, Amazon can literally shut you down at any time if they believe you’ve violated their constantly changing terms of service.

So you’re building a business that could be completely taken away from you in the blink of an eye.

With Digital Real Estate, you own the assets, which means you have all the power and all the control.

Feeling Blessed

3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

Lance Lead Gen

4) No Inventory: As mentioned above, spending 4-5 hours a day prepping and packing products to send to Amazon is a huge time commitment.

Plus, you constantly need to be buying new products if you want to maintain your business. You need to spend even more money if you want to scale up.

With physical products, you’ll always have limits on your time and freedom.

With Digital Real Estate, a 100% online business, you never have to worry about that.

Scott Lead Gen

5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with Amazon FBA, you’d have to double your inventory OR your profit margins. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.


6) Make Money Helping Real People: This part is what makes it all worth it. Amazon FBA is a decent way to make yourself money, but it doesn’t improve anyone else’s lives.

After all, there’s always someone else selling rubber spatulas and umbrellas. That might be fine in the short term, but in the long run you may feel like you’re missing a purpose.

With Digital Real Estate though, you’re actually helping people by solving your clients’ biggest problem…

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

Boss of My Own Future

Now, the choice is yours. You could continue browsing, looking at opportunities like Sophie Howard offers which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.

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  1. Hi. Thanks for sharing these information in the public! I got retrenched since last year and I was thinking about joining her $277 program. I really can’t picture how much of work I needed to do once there’s an agreement because she made it all sound so easy. But after reading through all this, I changed my mind. Thanks a lot for the research, suggestions and ideas!


    Dont sign up for anything this woman sells. Its a greedy entrepenour like she calls herself. She hired a marketing shark and advertise targeting the retired or semiretired with all the promises you can imagen, once you sign up you are on own, the course is a lot of bla, bla, bla, confusing and not to the point, it does not tell you either how to open a store in amazon, you have to do that on you own, and all you get is you pocket out of 3000 dollars plus. You get better couses from Udomy for 14 dollars, they help you more, this one of Sophie Howard is borderline a scam.

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