SerpStat Site Audit Tool Review 2021: Best One Yet?

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Updated: November 27

By: Scam Risk - Expert Reviewer

SerpStat Site Audit Tool Review 2021

Serpstat SEO is an all-in-one SEO platform that allows you to perform competitor research, keyword research, backlink analysis, site audits, rank tracking, clusterization, and other tasks.

This SEO tool is used by marketers, agencies, SaaS companies, eCommerce brands, and other business owners to improve their search engine visibility.

It offers a comprehensive set of SEO tools that every website owner needs.

This SerpStat review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents


What I Liked
  • Serpstat has a nice UI. And a UX that made it easy to jump to the feature you need.
  • Support is quick and helpful. Only a few stood out.
  • A+ SEO Audit Tool
  • It's rank tracker updates daily. And it's easy to track your site's rankings over time.
  • The PPC tool suite is a great resource for anyone who uses Google Ads.
The Good


What I Didn't Like
  • Serpstat's search data isn't nearly as accurate as Ahrefs or SEMrush's.
  • It's explanations for almost every feature are confusing, and they aren't always clear.
  • The tool lacked any distinguishing features that made it stand out in terms of search engine quality.
The Bad

This review will go over Serpstat to see if it really is the best SEO software suite out there.

You’ll learn whether SEO is the right online business for you.

And at the end, you’ll find answers to some of the most frequently asked questions regarding Serpstat and SEO software suite in general.

But most importantly, you’ll see the exact system many others have used to build their own internet marketing business to over $40,000 a month in mostly passive income.

This system made them swear off SEO for good, because it uses some of the same skills but in a much more powerful and profitable way!

Serpstat Quick Review


Serpstat Software is a growth hacking tool for SEO, PPC, and content marketing. Everything from domain and website analysis to keyword research and backlink analysis will be aided by it.

Are you wondering if it’s worthwhile to try this specific tool when you already have SEO tools like Semrush and Ahrefs?

In my opinion, it far exceeds expectations for a $69/month SEO platform.

Two of its most significant advantages are:

  • Its feature versatility – competitor research, keyword research and clustering, backlink analysis, site audit, rank tracking, and reporting.
  • Its application users – include marketers, small and medium-sized businesses, enterprises, and government agencies, among others.

Its comprehensive set of features and tools can help you boost your SEO regardless of the type of business you run.

I like how the Serpstat dashboard aggregates all-important SEO metrics in one place.

Serpstat Pricing Details

serpstat pricing

  • Lite: $69/month
  • Standard: $149/month
  • Advanced: $299/month
  • Enterprise: $499/month

What Is Serpstat?

What Is Serpstat

Oleg Salamaha founded Serpstat, an SEO software suite.

It has gradually progressed from a keyword research tool to a “growth hacking tool” with features for link building, technical SEO, website analysis, PPC, competitor analysis, and more.

Serpstat will feel right at home if you’ve ever used a major SEO tool (such as Moz or SEMrush). It shares many of the same characteristics. And a similar user interface.

Serpstat Review: Key Features

serpstat review

  •  Website analysis
  •  Rank tracking
  •  Competitor research
  •  Site audit
  •  PPC research
  •  Keyword clustering
  •  SERP crawling service
  •  Team management
  • Keyword Analysis
  •  Keyword research
  •  Backlink analysis
  •  Text analytics
  •  Page audit
  •  Custom reports
  •  Integration
  •  API
  •  Search volume crawling service

Who is It Designed For?

serpstat reviews

What Are the Key Features of Serpstat?

Key Features of Serpstat

Though I won’t be able to cover all of Serpstat’s features in a single review post, I’ll do my best.

In this section of my review, I’ll go over this SEO tool’s major features and applications. And explain why it’s a valuable addition to your in-house SEO team’s toolkit.

Let’s get started.

Domain Analysis

the Key Features of Serpstat

First and foremost, Serpstat provides an overview of any specific website, including its search visibility, monthly search traffic, and the number of organic and paid keywords it ranks.

It’s domain analysis feature, in addition to displaying your top ranking keywords, also displays the keyword position distribution.

You can see how many of your posts appear in Google’s top 10, top 50, and top 100 search results.

Competitor Research

search engine visibility

It’s competitor research feature is another excellent aspect that makes the investment worthwhile.

Serpstat provides all pertinent information about your competitors, such as:

  • The number of popular keywords you’re aiming for
  • The number of keywords that your competitor ranks for but that you haven’t yet targeted.
  • In comparison to previous data, the overall search visibility of your competitor domains.
  • A head-to-head comparison of your site to a specific competitor can also be made.

To do this, go to Serpstat’s Domain vs. Domain and choose two or three of your competitors.

Keyword Research Tool: Search Volume

Keyword Research Tool Search Volume

Serpstat’s keyword research tool assists you in locating relevant keywords from an extensive database.

It provides information about each keyword’s search volume, keyword difficulty, CPC, and PPC competition.

To rank quickly in the SERPs, I recommend choosing keywords with a high search volume and a low keyword difficulty score (KDS).

They also provide “Search suggestions,” which are based on Google’s autocomplete.

Here you can get some out-of-the-box keyword ideas for your web pages and posts.

What I like best about this tool is that it also includes a list of the most popular words that Google suggests. This will assist you in identifying terms that people use when searching for that topic.

Serpstat will help you find the correct list of related keywords and questions, whether you run a SaaS company or an eCommerce brand.

Keyword Research Backlink Analysis

Keyword Research Backlink Analysis

Keyword Investigation, One of the most useful Serpstat features is backlink analysis. The amount of data and insights it provides is accurate.

You will receive everything you require to identify:

  • Your most popular referring domains
  • New opportunities for link building
  • Backlinks, both new and old
  • According to Serpstat Domain Rank, the quality of your referring domains (SDR)
  • Different types of backlinks
  • Anchor text that performs well
  • Backlinks that could be harmful

And there’s more!

Do you want to know how your link profile looks?

Simply run a backlink analysis with Serpstat, and you’re done.

But, once again, my standard isn’t that the list matches Google Analytics.

Rank Tracker

serpstat rank tracker

You can use Serpstat’s Rank Tracker to track changes in your SERP rankings on your own timetable. You can set up ranking reports on a monthly, weekly, or even daily basis.

Do you want to keep tabs on the rankings for specific organic keywords?

Simply fill out your project settings by clicking on “Rank tracker”> “Project overview.” You must enter your domain name, tracking frequency, search regions, and keywords.

Site Audit Tool

serpstat Site Audit Tool

Your job is to begin addressing the issues that are preventing your website from ranking higher in the SERPs.

Serpstat’s site audit report, in my opinion, is very cool and comprehensive!

The tool also divides SEO issues into three categories: high, medium, and low. That way, you’ll know which ones require immediate attention.

Serpstat’s site audit report covers all SEO issues about:

  • Meta tags
  • Schema markup
  • Page speed on desktop and mobile devices
  • Links
  • Redirects
  • HTTPS certificate

What Do Other People Think of Serpstat?

What Do Other People Think of Serpstat

Don’t just take my word for it. Look what other people are saying about this all-in-one SEO platform for yourself.

Here are a few recommendations from top marketers and SEO experts:

“Another comprehensive keyword research tool that I recently discovered is Serpstat. They have done some excellent work in assisting us in identifying winning keywords.” – Harsh Agrawal, ShoutMeLoud Founder

“Serpstat is an excellent SEO tool. Everything you’d expect from an SEO software package is included. In addition, it is reasonably priced in comparison to its main competitors. I haven’t had a lot of interactions with Serpstat customer service. However, the few things I did were impressive. “A big check here.”– Brian Dean, Backlinko’s Founder

Serpstat is one of the newest on the market and is quickly gaining users across the community thanks to key features such as its powerful API and massive keyword and domain database.”– Jeff Bullas, Entrepreneur and Speaker in Digital Marketing

Should You Try This SEO Platform?

serpstat SEO Platform

Before I wrap up my Serpstat review, I’d like to mention a few things I really like about this tool.

A particularly clean user interface (UI) that facilitates the consumption of all data.

Their site audit feature is fast and provides a comprehensive overview of your website’s search visibility.

It’s never been easier to keep track of rankings on your own time. You can even track ranking positions daily.

Serpstat is an excellent tool for search analytics, website audits, rank tracking, competitive analysis, and other SEO tasks.

Serpstat FAQs

Serpstat FAQs

Is Serpstat a reliable tool?

Yes, Serpstat is an effective SEO tool for SEO professionals, content marketers, and business owners. It is also reasonably priced when compared to its main competitors.

What is Serpstat used for?

Serpstat is an all-in-one SEO platform tool that can be used for competitor research, keyword research, backlink analysis, site audit, rank tracking, clusterization, and other tasks.

It has all of the major features that its competitors, Ahrefs and Semrush, have.

Is Serpstat free to use?

Is Serpstat free to use

Yes, Serpstat has a free plan that allows you to test out its amazing SEO features without spending a dime. However, depending on the plan you select, the number of queries you can run is limited.

If your company’s SEO needs necessitate a higher volume of queries, feel free to upgrade to one of their paid plans.

Trust me, they provide excellent features and insights at reasonable prices compared to Semrush and other SEO tools.

What exactly is keyword difficulty?

Keyword difficulty is a keyword research score that shows how difficult it is to rank for a specific term in Google’s search engine results pages (SERPs). It is determined by several factors, including:

  • Domain stewardship
  • authority on the page
  • Content caliber
  • Profile link

When selecting a keyword, consider its keyword difficulty score to ensure that you have a realistic chance of competing for that keyword against your competitors.

What is the most effective way to boost your search engine rankings?

serpstat SEO-friendly

You should do the following to improve your search engine rankings:

  • Understand your target market and how they use search engines to find information.
  • Conduct in-depth keyword research.
  • Create high-quality, SEO-friendly content for your target keywords. Make sure it addresses your target audience’s questions and concerns.
  • Create relevant links from websites with high domain authority (DA) in your niche.

Rather than doing everything by hand, use a powerful tool like Serpstat for keyword research, link building, and rank tracking.

Serpstat Review Conclusion

review Serpstat

Overall, Serpstat is a solid SEO tool. It includes all of the features you had to expect from an SEO software suite. In addition, it is reasonably priced in comparison to its main competitors.

The features, on the other hand, are mixed bags. The SEO site audit feature is excellent. Their SEO competitor analysis feature, on the other hand, is inaccurate and buggy in my opinion.

But if you do decide to give Serpstat a try, I don’t think you’ll be disappointed.

What Is My #1 Recommendation For Making Money Online In 2021?

solid seo tool

Our review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Real Estate!

Where Serpstat falls short is in scalability.

You can’t realistically expect to be able to do SEO all day everyday.

It just takes too many resources (money included) for any regular person to bootstrap, not to mention some clients can be real headaches!

But what if you could make even more money off of little local websites without having to spend all your day monitoring different campaigns?

With this digital real estate program, you can profit off LOCAL traffic to your website every single day!

Sound too good to be true?

Of course it does!

But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc.

How Much Money Can You Actually Make?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it digital real estate now?

That’s a rent payment.

Because It’s YOUR ASSET

The great thing is how easy it is to scale. You don’t have to worry about clients that are headaches because you own the website.

Back to Serpstat, why land a small $500 SEO client that is treating you like an employee, when you can own your own asset with leverage?

This model actually allows you to collect HUGE FLAT RATE DEALS.

Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group much better than the Serpstat group in my opinion. This group is much more active.

Unlike Serpstat, where you’re getting maybe $250 per month, you could be getting 10-20X THAT.

serpstat solid seo tool

A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.

Unlike serpstat, more people have been able to walk away from their 9-5 job as well.

Now, I know you probably have tons of questions…

So, check this out to learn more.

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