Sell Like Crazy – Introduction:
Need a Sell Like Crazy review?
Is it worth reading Sell Like Crazy?
Should you believe and follow the book’s advice?
Like Sabri Suby, who claims to teach you how to sell anything and make more money, as a result, his book “Sell Like Crazy” is gaining popularity online.
But it could be a hyped-up scam.
This comprehensive review will help you decide whether or not to read Sell Like Crazy. All the answers are here.
I’ve read Sell Like Crazy. So I can tell you everything about the book.
Now, before get into all the details here, I want to be totally up front so…
This Sell Like Crazy review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.
Pros: What I Liked
- Easy Step-by-step System
- Lessons are simple to follow
- No fluff or beating around the bush
Cons: What I Didn't Like
- You need to buy ads to build customer base
- Can be difficult to get going
- You will need lots of money to grow
Table of Contents
Sell Like Crazy is a sales training book that promises to show you how to earn a 6-figure income by being a “closer”.
In other words, taking sales calls for high-ticket coaching programs.
Honestly, it’s not a bad premise…
If you’re looking to trade in one job for another, with even less security.
Ok, all snark aside, sales isn’t a bad industry. Salespeople are always in demand, and – if everything is aligned – you can earn a good to great income.
Unfortunately, that relies on everything actually working properly. And in 99/100 organizations, that’s just not the case.
The biggest problem with being a “closer” is that – no matter how much money you make – you’re entirely at someone else’s mercy. If it’s not your program or your business, then your income can always be taken away.
The second biggest problem is lead flow/quality. The average no-show rate for most coaching programs is 50-70%. That means if you get 8 calls on your calendar per day, 4-5 of them won’t even show up. In other words, half your day (and half your potential income) is wasted.
The third problem is the actual commission rate. Now, this isn’t actually a problem, except that most of these training programs tell you you can land a $1,000+ commission check every day.
The thing is, the average commission rate for an online coaching program is $500. So, to hit that $1,000 commission, you’d have to close at least two sales a day.
But if 4-5 of your calls no-show every day, that means you have to close 2 out of 3/4 calls. Giving you a 50-75% close rate. And frankly, if you’re that good of a closer, you should have your own training program.
The final problem here is consistency. Sales is and always has been a cyclical industry. You’ll have great months and terrible months. If you can stomach that, great.
But what if, instead, you could have a consistent stream of income with a reliable amount of cash coming in every single month?
What if you could build a passive income stream that’s actually passive?
An income stream that doesn’t require:
- Being on the phone all day
- Wasting hours of your life when people no-show
- Trading your time for money
- Financial stress during a bad month
- Letting someone else control your fate
An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?
An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing prospects and reciting the same sales pitch over and over again?
If that sounds like something you’d be interested in, check out Digital Real Estate.
However, if you’d still like to know more about Sell Like Crazy, keep reading.
What is Sell Like Crazy?
According to reports, Sabri Suby’s formula allowed him and his clients to secure dozens of appointments.
Among other things, you’ll learn about the most common business blunders that keep them in a constant state of famine or abundance.
By reading this book, Sabri claims that you will gain a new perspective and a quick start in marketing and sales.
Key Concepts And Ideas
The process Sabri describes is divided into 8 phases:
- Phase One: Understand And Identify Your Dream Buyer
- Phase Two: Create The Perfect Bait For Your Dream Buyer
- Phase Three: Capture Leads And Get Contact Details
- Phase Four: The Godfather Strategy
- Phase Five: Traffic
- Phase Six: The Magic Lantern Technique
- Phase Seven: Sales Conversion
- Phase Eight: Automate And Multiply
Who is Sabri Suby?
When Sabri Suby was a child, he was raised by a single mother. His mother worked three jobs to provide better living conditions for his siblings. His mother’s perseverance had a big influence on him.
When he was eight years old, Sabri Suby tried various unconventional methods to supplement his family’s income.
He applied for his first sales job when he was 16 years old.
He and two other applicants were chosen over the other candidates for the job.
Despite this, he came in last place out of 13 sales team members.
When his performance did not improve, his boss threatened to fire him in seven days.
As a result of this situation, he had no choice but to immediately change his strategy.
In response to his callers’ objections, Suby challenged them to buy rather than give up. This is what he called lethal money-making skill.
He eventually broke the team’s sales record, and his sales conversion numbers skyrocketed.
Sabri Suby claims that he quickly rose to become one of the top sales reps, earning around $2,000 per week as a teenager.
He stated that he used this accomplishment as a springboard to launch his own business.
After working as a salesperson for a few years, he founded King Kong, a digital marketing company.
His company hired dozens of people over the next few years. As a result, it appears that he is very successful in his marketing business.
However, I’m not sure if Sabri Suby is genuinely skilled at online marketing. If so, why does he reveal his secrets to others rather than keeping them to himself?
After all, if the secrets are known to others, no one will pay for his consulting services. He is not offering a free consultation.
Anyway, in the following section, we’ll look at what Sell Like Crazy is all about.
More About Sabri Suby
Sabri Suby is a serial entrepreneur who owns and operates Australia’s fastest-growing digital marketing firm.
Sabri founded King Kong in 2014 from his bedroom and has bootstrapped the company since day one. He successfully built a team of 54 specialists and achieved $20 million+ in total revenue in less than five years (year to date).
As a frontiersperson in the digital marketing arena, his company has impacted 250,000 businesses in 42 countries and generated over $400 million in sales for him and his clients.
Sabri’s first book, ‘Sell Like Crazy’ – the ultimate marketing guide – was released in January 2019 and quickly became an international bestseller.
Sell Like Crazy Book Summary
Think Like Billionaires
The first chapter will teach you about Sabri’s mentality.
Entrepreneurship success can be attributed to cultivating an entrepreneurial mindset to pursue the correct path.
It’s nice that Sabri Suby doesn’t describe his point of view in philosophical jargon. Suby does this by removing what isn’t important and sticking to his point of view.
Sabri Suby’s lifestyle does not resemble other billionaires like Warren Buffett or Bill Gates. He stated that billionaires invest in assets that will provide a good return to achieve their objectives.
Sabri Suby investigates how these people snipe every second of the day after generalizing about their investments.
It is appropriate for billionaires to delegate low-level tasks to outsourcers, such as maintaining their social media accounts, checking their emails, and posting live videos to Facebook.
Then he concentrates on what he refers to as “highly leveraged activities.” This is where you should put your money and time.
According to the Pareto principle, this 20% generates 80% of your return. Having said that, Sabri Suby isn’t content with simply experimenting with this concept.
In a book about common efficiency principles, he takes an entirely different course of action.
According to a study conducted by Sabri Suby, 4 percent of a company’s activities generate 64 percent of its revenue on average, rather than the popular 20 percent figure.
4% of a company’s work indeed yields only two-thirds of its return.
The new concept necessitates that you, as the business owner, drastically reduce your to-do list.
To find a silver lining, you may have to cut out 3/4 of the work on your 20 percent list.
According to Sabri Suby, paying complete attention to all highly leveraged business activities will result in the highest profits.
He explains in greater detail what tasks he is focusing on in the business as each chapter progresses.
Furthermore, by sorting through your list, he assists you in determining which items are relevant to your situation.
Sabri Suby believes it is difficult to stay focused when so many distractions are around you. All of your attention is deflected by small tasks and voices clamoring for attention.
The Way To Sell Like Crazy
Suby argues in this section that you, as a business owner, are primarily responsible for selling (remember the 4 percent from earlier).
Selling, he believes, is not the same as working.
As he explains, he gives some examples of how a regular baker thinks when he is selling baked goods.
As a business owner, Suby wants you to adopt the following mindset:
Reduce your emphasis on perfecting your craft and instead concentrate on marketing the products and services you offer.
The 500,000 Learning Curve
To understand where Suby got this title, first know where it came from.
It’s from his $500,000 Sales Education tuition.
Some of you may believe that paying $150,000 for college is analogous to paying off a credit card.
Nonetheless, Sabri Suby claims that he spends three times on books, seminars, and courses.
When we consider how our college years shaped our lives, we are likely to conclude that they were enjoyable and memorable. Still, they did not teach us the fundamental skills and mindset required to succeed in the future.
According to him, most of his money was wasted on meaningless gimmicks promoted by so-called “gurus” and “specialists.”
After that, he actually started learning. He sought out and sought people who had an impact on thousands, if not millions, of people through sales and marketing skills, learning about their lives, interacting with other people, and copywriting.
He is still concentrated on the actions of individuals that resulted in domino-like effects (aka timeless strategies & tactics).
Sabrin Suby writes in his book that he decided to devote all of his time to learn from successful people.
He also mentions a couple of college dropouts who were successful.
- The famous writer Robert Collier was born in the twentieth century.
- Eugene Schwartz wrote the seminal book “Breakthrough Advertising.”
- During the 1990s, David Ogilvy was an advertising tycoon in the United Kingdom.
- Gary Halbert is a successful copywriter who has worked on numerous campaigns in various niches.
- Gary Bencivenga worked as a copywriter at the end of the twentieth and beginning of the twenty-first centuries.
In general, Suby encourages you to use long-term strategies rather than gimmicks and tricks in this section.
Make The Wisest Investments
Sabri Suby compares the ROI of traditional investments by using paid ads on Facebook and Google, combined with an appealing offer.
As Suby suggests, you can maximize profits by creating a good offer and then running super-targeted marketing intel and focused advertisements around it.
Let’s look at each of the 8 stages of Sell Like Crazy.
What Exactly is the 8-Phase Selling System in Sell Like Crazy?
Sabri Suby asserts that the eight-phase selling process will assist you in selling like crazy.
Phase 1: To Catch Your Dream Buyer
Suby contrasts various marketing gurus’ claims of effectively selling hacks with the history of copywriting’s tried and true.
Long-term strategies aided King Kong’s growth.
The best move he makes is to feed your perception of cold internet users.
You can start increasing your sales by cultivating an awareness of the needs of your ideal clients.
Furthermore, he asserts that only a small percentage of the population attempts to buy time in any industry.
In contrast, many people are aware that they have problems but do not actively seek solutions.
Many people want to learn more about their various needs if the education proves beneficial.
The vast majority of marketing firms today focus on a near-microscopic number of people who are currently looking to buy.
By failing to inform and update businesses on relevant news and updates, these agencies, according to Sabri Suby, become easy prey for would-be assassins.
What methods are there for determining what information is valuable?
Sabri Suby recommends that you learn the Halo Engage Operation.
He uses Halo, a First-Person Shooter (FPS) game, to attract clients.
If you want to win, you must first know your opponent.
The best marketing agencies place offers that tug at the heartstrings to direct their customers to heaven.
The protein for this phase can be found in Suby’s detailed instructions on how to burrow into the minds of your ideal buyer. As a result, you may know more than they do.
He claims that you must go deeper to make your craft marketing messages stand out and win customers. It would be beneficial to learn what your customers truly want.
Creating Your Dream Buyer Avatar
Read and answer these Nine Questions to define your dream client:
- Where does the dream buyer hang out and congregate?
- What are their biggest frustrations and challenges?
- Where does the dream buyer get their information?
- What are their hopes, dreams, and desires?
- What is their preferred form of communication?
- What are their biggest fears?
- What exact language, phrases, and vernacular do they use?
- What makes them happy?
- What does a day in the dream buyer’s life look like?
Phase 2: To Make A Perfect Bait: Craft Marketing Messages
Sabri Suby discusses fishing, specifically preparing lures for many high-end customers.
He demonstrates all of the benefits of HVCO using the comparison that most businesses use (High-Value Content Offers).
Suby has provided the following information to assist you in this matter:
- Make a catchy headline to grab people’s attention.
- Make sure that each point addresses a pressing issue.
- Simplicity is essential.
- A headline is crucial in content marketing.
That’s why Suby spends most of this section going over the best headlines from the last 70 years.
Suby displays a variety of things, such as their prominent branding, looks/tips, backgrounds, and a variety of methods for changing appearances in general.
The following is a summary of the headline requirements:
- The ability to capture readers’ attention and practically force them to continue reading.
- Create irresistible intrigue.
- Show them what they stand to gain.
He also provides a list of different HVCO types that you can collect to get your creative juices flowing.
Phase 3: To Capture Leads And To Get Contact Details
If you’ve considered learning digital marketing, you’ve probably wondered how you’ll reach your ideal customer.
Suby begins with the following analogy: Similarly, you have consumers the same way you have a partner; you had to do some wining and dining before proposing.
This phase exemplifies Suby’s method of entertaining a customer.
The process begins with a landing page that allows you to opt-in, so you won’t feel awkward asking about the first date.
A high-converting landing page now consists of several components. Suby covers the five items listed below in this phase.
- A catchy headline will pique the interest of readers.
- Subheadline summarizing the details of your offer and incredible deal
- Convincing bullet points
- Visual materials or infographics demonstrate what they will receive.
- The form requires both names and email addresses.
Sabri Suby, who has mastered the art of advertising archaeology, reveals some skeletal formulas for creating the most profitable headlines.
Phase 4: Godfather Strategy
From the celebrated Godfather film, Sabri Suby says, “It’s the game plan to have an irresistible offer.”
According to Sabri Suby, using this offer may melt a prospect’s objections and eliminate friction between sales and you.
You have enticed a schedule to email them in exchange for an HVCO. After submitting their information, they want to increase their partnership and sales levels with you.
Sabri Suby demonstrates how to make an irresistible offer in this section.
He emphasizes a common, well-known fact in his first point: “Sell what people want.”
Many people dedicate their time and effort to creating products that no one wants. In essence, there is no demand for it.
Many people prefer to do the simplest thing possible rather than researching what is purely available on the market.
This research is what I refer to as “due diligence.” In other words, it’s where we’ll test our market by running a few paid ads.
On page 57, Suby discusses his “due diligence” worksheet.
He suggests that you have two columns.
The first column should be titled “Features,” It should contain a list of all the features of your product.
The final section should include the word “Benefits,” where you can translate each feature into its corresponding advantage.
Meanwhile, you must ensure that enough people buy your product to save time.
This product differentiates itself from the hundreds of competitors’ products distinguishes it.
Phase 5: Boost Traffic using Google and Facebook Ads
Sabri Suby employs a lot of acronyms to track your company’s profitability as you increase your advertising and potential customers.
Then he demonstrates how to write ads and set up high-converting Google and Facebook pay-per-click ads.
The most important acronym to remember is CPA (Cost Per Acquisition).
A particular amount of money must be spent to acquire a new customer.
How much money do you spend on all paid advertisements? Suby gives you advice based on how much money you make from your client. The cost of acquiring that client is then calculated.
In addition, he describes a company that invested in a platform to change its ad algorithm, causing its revenues to evaporate faster than a water pond in the harsh Sahara desert.
Entrepreneurs are encouraged to spread their time across three platforms rather than concentrating on just one.
Reaching out to more people will diversify risks and increase the number of potential customers.
Phase 6: Magic Lantern Technique For Your Own Business
Even though you have more Traffic on your page, only 3% of people buy your item right away.
How can you put the heat on your readers who sign up for your HVCO but do not buy your item or upsell?
Sabri Suby recommends employing the Magic Lantern. Consider it to be a blue light that attracts insects.
In reality, Sabri Suby uses Sell Like Crazy as a lead magnet for his own consulting firm, King Kong. He intends to convince people to pay for his exorbitant consulting fees.
That’s why he works so hard to promote his book as a lead-generation tool. This type of sales funnel is very common nowadays, with gurus offering a “free” book for high-ticket paying clients.
As a result, you can anticipate learning a great deal from a lead magnet. It’s just a stepping stone to establishing his authority.
As a result, your prospects are constantly enticed to you, which keeps them surrounded.
It’s essentially a list of emails about video training, ideal for leads who opt into your landing page without purchasing anything.
Suby explains some of the tasks involved as he shares the magic lantern’s experience with the series. As a result, he claims, the video sequence can convert a sizable portion of the 97 percent disinterested into eager and genuine buyers.
Suby shows several illustrations to demonstrate the state’s transition for potential clients as an example of how he puts one together for his client.
With each step that increases trust, the level of skepticism decreases.
Suby employs this technique to use your prospect as a guide to the desired outcome. As a result, you provide a plethora of values and unrivaled goodwill.
Phase 7: Process Of Sales
Sabri Suby claims that you will get more appointments from people who know you once you start building trust using the Magic Lantern Technique.
He discusses what 90% of salespeople do to explain how an average salesperson botches sales.
Sabri State 90% of salespeople make mistakes. They only shout out the benefits and features of their products and services during the presentation, hoping to sell them.
Below are Suby’s steps:
- Step 1: Think about any superficial or programmed responses while determining the valid reason for the call.
- Step 2: Discover your prospect’s motivations, goals, and desired outcomes.
- Step 3: Consider the offer. You will know the direction. It’s time to assess their efforts, obstacles, and frustrations.
- Step 4: Help your prospects develop a strategy to achieve their goals. The Godfather offers also provide this. This is where Suby believes sales pitches fall flat. It’s also critical to show prospects that you’ll meet their needs by taking action.
- Step 5: Help them engage. Maybe you’re thinking, “Is this the kind of help I need?” Consider your help as an appetizer (aka the big admission) when they really want a meal.
- Step 6: They’ve shown their dedication. So take your time explaining your product or service. Remember to relate your explanation to their prior desires and pains. You must discuss more than your products. SUBY provides specifics for potential clients.
- Step 7: Before closing the deal, determine the consumer’s temperature (lukewarm, hot, or cold). On your calls, use the close that works best for your prospect. If John is a 5/10, you should be more confrontational, as he is still hesitant to commit. Commitment is required to do the actual work. So he asks why (your issue) is essential now.
Phase 8: Automation & Multiplication
I’d like to clarify Suby’s advice on automating and hiring in the final phases.
Sabri Suby says she manages hundreds of clients and employees.
He provides a system to automate marketing and sales, such as filling out an email, writing a sales page, shooting videos, and recording webinars.
Is Sabri Suby a Scam?
So, is Sabri Suby a scam? Not technically. You can make money with this program, and if you want to take the first step into the world of online business/marketing, this isn’t a bad way to go.
But at the same time, sales is a job, not a business. You’re not going to reach time freedom or financial freedom if you’re always trading your time for money.
Remember, there’s a good chance you’ll be spending most of your day on the phone.
However, since you’re looking at a 50% no-show rate, you’ll also have a lot of dead time. And that’s time you can use to build a more reliable, more passive income stream.
What if you could use a couple hours a day of free time and your reward was a $500 to $2,000 payment that came in every single month?
What if you could get started today and have your first payment in a week?
And what if you could double it next week?
Well, that’s the power of Digital Real Estate.
Your laptop and an internet connection is all you need.
Some of the most successful students in this program run their entire 6-figure businesses from:
- A camper in the middle of the woods
- A beach chair on the water in Mexico
- A small villa in Greece
They’re able to travel around, living their lives first, and focusing on their income second.
Because even if they stop working for an extended period of time, the money keeps coming in.
So adventure, memories, and experience are the top priority.
And they never have to worry about how to pay for the next trip, or consider asking for time off.
If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.
Sell Like Crazy Review: Final Verdict
That’s all I’ve got for my Sell Like Crazy review.
While the book may teach you some sales techniques with a clear and credible explanation, but don’t expect to become a marketing expert after reading it. While Sabri Suby makes many bold claims in his advertisements, don’t believe everything he says.
Remember, he’s a salesperson, so don’t expect him to give you the secrets for free.
You can skip this book if you don’t have time because it isn’t a business bible.
If you don’t already have an online business and want to start one, I’ll show you how to create one and make passive income online.
What Is My #1 Recommendation To Make Money Online In 2022?
Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.
While there may be no “perfect business”, the research IS conclusive:
Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.
1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.
And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.
Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.
This is only possible if you have an income stream that’s not tied to your time.
2) You Own & Control EVERYTHING: As a commission salesperson, you don’t own anything. You have no control over lead quality, commission rates, or even your time.
With Digital Real Estate, you own the assets, which means you have all the power and all the control.
3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.
Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.
4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).
Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.
Because you have more knowledge, more experience, more results, and more momentum.
If you wanted to double your income as a salesperson, you’d have to double the number of calls you take OR double your close rate. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.
5) Make Money Helping Real People: This part is what makes it all worth it. As a salesperson, your boss might convince you that what you’re selling improves people’s lives, but in reality, you have no control over what happens once they fork over the money.
But with Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:
Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.
You make money by helping them make money.
Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.
Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.
Now, the choice is yours. You could continue browsing, looking at opportunities like Sell Like Crazy which could one day make you money.
You could continue researching, never making a decision.
OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.
A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.
All while genuinely helping real people who are grateful and happy to pay for it.
If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.