The Surprising Secret To Creating Facebook Ads (2022 Update)

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Updated: May 17

By: Scam Risk - Expert Reviewer

Facebook Ads 2022

Everyone knows about Facebook, but do they know how to use it effectively for their business?

Brands and marketers alike are no doubt confused when it comes time to draw out a new marketing campaign.

The process of learning how to build Facebook ads isn’t a simple one. There are a plethora of factors to consider. In order to effectively express and display our brands, ad design is critical. It doesn’t matter how fantastic your offering is or how good your product is; if your advertisement is dull or confusing, it will be difficult to get momentum.

There are countless information courses floating around the internet. Why? Because for every problem that exists, someone claims to have the solution.

And that solution is usually some oddball money-making system that tells you how to turn a casual interest – or maybe something you’re super passionate about – into sustainable, reliable income.

This The Surprising Secret To Creating Facebook Ads Review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

Pros: What I Liked

  • Cost effective
  • Flexible
  • Emerging trend
The Good

Cons: What I Didn't Like

  • Adds up to your expenses
  • Does not guarantee potential sales or results
  • Complex for first timers
The Bad

Just like The Surprising Secret To Creating Facebook Ads. Here’s the hard truth, though…

Most of these programs:

  • Take way more time than you’re led to believe
  • May have hidden fees
  • Require you to buy multiple upsells in order to get the “real” information

But most importantly, a lot of these programs just don’t scale.

“Scale” means once you do the work to make a little money, it should get easier to make more money, not harder.

The problem is, most programs out there make it hard to make money at first, and even harder to keep making money.

In other words, you might be able to make some money in the beginning, but it won’t be sustainable and you’ll end up getting discouraged.

This is the exact opposite of passive income.

When income is truly passive, you do the work upfront, but then you set it and forget it. The money gets made whether you’re working or not. It’s not directly tied to the hours you put in.

So, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Inventory
  • Selling to friends and family
  • Selling to strangers
  • Recruiting people
  • Dealing with questionable products that weigh on your conscience

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything?

If that sounds like something you’d be interested in, check out Digital Real Estate. 


This is nothing like The Surprising Secret To Creating Facebook Ads, and that’s probably a good thing.

However, if you’d still like to know more about The Surprising Secret To Creating Facebook Ads, keep reading.

What Are Facebook Ads?

What Are Facebook Ads

Using Facebook advertisements is a way for companies to communicate directly with the people who matter most to them in a way that is tailored to their brand.

Facebook ad design can be enhanced by the right ad format. Advertisers build campaigns with specified aims, which we refer to as “advertising objectives,” and then design advertisements inside those campaigns to assist them in achieving those goals.

As an example, a business may launch a marketing ad campaign to attract more customers to its website. They will pick graphics, wording, and an audience for their advertising in this campaign based on what they believe will help them improve the number of visits.

With a vast range of products to showcase, carousel or collection ads may be ideal. And if you want to demonstrate how your product works, a video or narrative ad may be the best way to do it.

Using Facebook’s advertising platform, these ads can only be seen by Facebook users on their Facebook page and News feed. Non-Facebook applications and websites may also display them in their feeds. Single images, videos, slideshows and more are all available in a number of forms that may be tailored to particular audiences.

What Are The Benefits Of Creating Facebook Ads?

Benefits Of Facebook Ads To Your Business

With Facebook advertising, the most important benefit is the ability to target. Customers that are most lucrative for you may be reached via Facebook.

The more information a company has about its target audience, the more effective its advertising will be.

Because of the nature of targeting, you’ll uncover a group of people you wouldn’t have otherwise found.

A variety of techniques are used to target certain groups of people, including selecting and combining hobbies, age ranges, regions, languages, and other data sources.

It’s possible to build custom audiences using data from your website and previous advertising campaigns.

Examples of possible custom audiences:

  • Purchases, Add-to-Carts, and View Content
  • Leads
  • Data from previous Facebook posts
  • Website traffic
  • Video Views (For example, 95% who watched a video)

Get powerful results

The Facebook Audience Network is a way for advertisers to show you ads in apps and websites off the Facebook Company Products.

And as soon as you get the hang of Facebook Advertisements Manager, creating ads is simple. Millions of people use Facebook and also Instagram. Since Facebook and Instagram are owned by the same company, it’s simple to link the two services.

In other words, you may advertise to a wider audience by running advertisements on both platforms at the same time. Messenger ads is also a great platform to advertise since you can directly connect to your target audience and send them a particular ad.

Track Ad Performance In Real-time

Despite the fact that Meta will be discontinuing its whole Facebook Analytics platform in 2021, it still includes many useful tools for delving deeper into ad performance indicators such as audience reach, engagement, and conversions.

Your facebook ad campaigns may be fine-tuned in real-time depending on this data.

The option to embed the Facebook pixel into your website is yet another key advantage of Facebook’s current analytics. This piece of code can be simply added to most content management systems so that you can measure the performance of your Facebook Ads.

You may monitor user activity and build unique target demographics for Facebook advertising campaigns.

Facebook Ads Cost And Budgeting

Facebook Ads Costing And Budgeting

Pay-per-click (PPC) or CPM (Cost per Mille) are two ways to advertise on Facebook. In order for Facebook to utilize the specified daily budget, budgets are established on a daily basis. Some days, Facebook exceeds its budget, but over the course of a month, it will even things out.

Using Facebook’s Campaign Budget Optimization (CBO Campaign) feature, advertisers may have their budgets divided across many campaigns to maximize their impact. It divides budgets between different ad groups and ads to favor best-performing ones.

Five important measures that will determine the Facebook ads cost in its online auction are:

1. Time

It matters to the price, whether which month, day and time it is.

2. Bidding strategy

Facebook will use the Lowest Cost-Strategy to get the best marketing outcomes by offering the lowest bid price.

To maximize campaign performance, we set a maximum bid amount that Facebook may employ in our Lowest Cost with Cap-strategy option. If the price is set too low, it might reduce the campaign’s visibility.

Only conversion-based campaigns may use the Target Cost-strategy. You may tell Facebook how much you want to spend on each convert by using the Target Cost feature. If we know precisely how much we can spend each conversion, using target cost allows us to assess profitability early on.

When developing new advertisements, experiment with various bidding tactics to discover what impact they have on the overall effectiveness of the campaign.

3. Ad Placements

The cost is also affected by the ad placement. Using Instagram Story or Facebook Mobile feed to advertise might have different results.

4. Relevancy Metrics

Facebook assigns a quality score to the advertising based on relevant data.

5. Target Audiences

Costs will be higher if you want to target a highly competitive audience.

Other Costs Of Facebook Ads:

Ones with larger budgets and more scale will need more labor than campaigns with lesser budgets. Always factor in the cost of work. The time and money it takes to create adverts should be included in.

Simple photo ads may cost less to make than video ads, for example. When comparing the production costs of various ad formats, examine whether lower-cost solutions may create more for less.

How To Set Up A Facebook Ads Manager Account

How To Grow Your Business With Facebook Ads Manager

In order to manage your Facebook advertising, you must use the Ads Manager interface provided by Facebook. It’s easy to get started.

The Ads Manager page will open if you accept Facebook’s non-discrimination policy. A campaign objective and the creation of your first ad are also available there. To publish your ad, Facebook will follow the instructions in your ad package, which are based on the objective you choose. To be more specific, you’ll say what you want in terms of:

  • Audience demographics
  • Post scheduling
  • What you’re willing to pay per ad display, per day, and overall

You may begin designing your ad after you have all of this information in place.

Is The Surprising Secret To Creating Facebook Ads A Scam?

Is The Surprising Secret To Creating Facebook Ads A Scam

So, is The Surprising Secret To Creating Facebook Ads a scam? Not technically. You can make money with this program, but it’s definitely not as easy as they make it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – it doesn’t scale.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months and then your reward is being forced to grind it out for another 9 months before seeing any “real money,” well…that’s not a great deal, is it?

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate

And you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece


They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

What Is My Top Recommendation For Making Money Online In 2022?

Digital Real Estate

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: With The Surprising Secret To Creating Facebook Ads, you don’t really own anything. You have no control over the quality of products. You don’t even own your “business”.
Look at the fine print for most of the agreements folks sign when they join one of these companies. At any point, the company can change your commission structure, reduce your profit margins, or kick you out entirely.
With Digital Real Estate, you own the assets, which means you have all the power and all the control.


3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.


4) No Inventory: Alright, so most The Surprising Secret To Creating Facebook Ads doesn’t make you buy the products and fill your garage with them anymore (unlike the good ol’ days), but you’re still in a physical products business.

And physical products always have physical limitations. Even if you don’t have to manage the inventory, you still have to deal with supply chain shortages that cause major delays.

Imagine finally landing your first customer, and then losing them after one sale because they had to wait 6 weeks to get their order.

With Digital Real Estate, a 100% online business, you never even have to think about that risk.


5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with The Surprising Secret To Creating Facebook Ads, you’d probably need to double the number of hours you spend working. Because, again, this program doesn’t scale.


6) Make Money Helping Real People: With Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours. You could continue browsing, looking at opportunities like The Surprising Secret To Creating Facebook Ads which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.

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