Rank And Rent: Is It A Legit Business Model In 2021?
Rank And Rent
You know it’s 2021, whether you’re a beginner or one of the many seo search engine veterans in the SEO community, odds are you’ve heard of the rank and rent business model.
You may have even heard a funny phrase like digital landlord being used here and there.
Today we’re going to talk about what rank and rent SEO is all about and what you can do to become a digital landlord yourself!
If you’re already sold on the rank and rent model, you’re probably looking for some good places to learn and communities to join.
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Table of Contents
What Is The Rank And Rent SEO Model?
The rank and rent SEO model is pretty simple concept to be honest. Instead of applying SEO to someone else’s website, you apply it to your own. Do this a couple times over and now you have several different assets ranking for local search terms spread out all over the country in local areas where competition is slim!
From there all you have to do is rent out the site to a local business owner who just wants the jobs it provides.
Basically you could build a website for “tree service columbia SC”, and then rent it out to a tree service contractor in the area who wants the jobs. It’s a win-win for both parties. You get a sliver to deliver and the contractor grows his business!
The simple fact of the matter, whether they want to admit or not, small business owners just do not have time to focus on building a properly optimized site. This is why rank and rent websites like this will always be in high demand. So if you know anything about SEO, then you’re probably chomping at the bit to get involved with rank and rent.
As a digital marketer, adding a rank and rent option to your business would be highly profitable. Your upfront investment would be minimal compared to more expensive routes like a blog. Plus why have just 1 asset when you could have 10?!
What Is A Digital Landlord?
Think of it like a real estate landlord, except a person that loves his job much more. LOL.
But seriously though, a digital landlord is the term used to refer to the owner a website that ranked at the top of page one for a lot of local keywords relating to the industry. The “digital landlord” then works out a fair monthly deal with a local business owner who could use the work.
If the business who is currently renting the site decides not to continue with the monthly payments at the end of the term, it’s no problem. There are plenty of eager business owners in a local area looking to get the edge on their competitors.
As you can imagine, this puts the website owner in a very safe position. They own the site, it’s producing revenue on autopilot, and there will always be a business owner who is trying to seek you out and become your next tenant.
Perhaps the best part about being a digital landlord is the fact that you don’t have to spend thousands of dollars to acquire it. You can literally buy a domain for $12, throw a couple links at it, and be all set.
Being a digital landlord is living the good life. No stress, no expensive parts breaking, no crazy tenants calling at 3am cuz the hot water is out…
Is Rank and Rent SEO suitable for a beginner?
Now sure, anybody can build a website. I mean that literally, they teach elementary students how to do this stuff now. However, RANKING a website at the top of the search engines…different story. You’ll need a decent amount of SEO knowledge if you want to take out your top competitor.
For most of your prospective tenants, they are going to want to see that the site is already on the first page and near the top. And while not impossible for beginners, a seasoned SEO veteran may get results a bit quicker.
That said, if you choose the right niche to get into, you should have no problem ranking a site as a beginner. A marketing where there is less competition, yet still a need and interest for the service will not only be profitable, but considerably less SEO intensive.
And again, building a website costs considerably less than other SEO alternatives. This in and of itself is why so many beginners can find themselves financially successful in such a short time. It doesn’t take a whole lotta time or money!
How Is Rank And Rent Different From Other Business Models?
Ranking and renting is certainly a unique way to go about making money with SEO. We also know there are a lot of other options when it comes to making money online through digital marketing as well.
We’ll explore these different options and list the similarities and differences.
To be honest, several SEO experts use different aspects of multiple models to achieve success and bring in the most profits for their company. That’s why it’s important to stay up to date on the most current industry trends. In the SEO world, people try to pick up money any way they can.
Affiliate marketing is where you promote someone else’s products and receive a SMALL commission for doing so. The model is pretty popular because this is where many get their introduction into making money online.
Another reason why it’s so popular is because it’s insanely easy to get started in. Most companies offer affiliate programs and they make signing up a breeze. But that said, most companies make it EXTREMELY DIFFICULT to receive your payouts…
A Fraction Of The Sale
The not so obvious downside of this model is that the amount of money you earn is really small. The company will take most of the profits, leaving only you with a small percentage.
That’s why, and any REAL affiliate marketer will tell you this, you need several different affiliate links in several different niches to actually make money. This comes down to spending thousands a month in blog posts at the end of the day.
Luckily, a rank and rent website can make you much more money with far less traffic and shady payouts. The best part is that you get to set your price and you decide when you get paid! A digital marketer like yourself could make more than half way decent profits from just two of these sites!
AND because it’s YOUR property, all the profits go straight to you. Ultimately the rank and rent model can give you much more financial freedom as compared to affiliate marketing.
You can certainly make money with affiliate marketing, but if you’re gonna put in the amount of grueling work to become an affiliate marketer (which, trust me, isn’t easy), you might as well bring in some REAL money.
The program that helped skyrocket my online business to $40,000+ per month teaches some of the same affiliate marketing skills, but shows you how to monetize them in a much, MUCH more profitable way.
Client SEO is exactly what it sounds. Performing SEO on a clients website with the end goal being to improve their ranking, which improves traffic, which increases converted sales. This model by itself is still popular today!
Client SEO can be a very lucrative model as the services are extremely valuable. But if you want to be able to charge top dollar, you have to have a deep knowledge of SEO and a stellar reputation.
You need to know every single SEO strategy that’s out there and understand that any mistakes made will ultimately lose you money when the client quits.
On top of all that, client SEO can take several hours out of your day. You’ve got to deal with all the past issues of the site and essentially give it a remodel. The site you inherit could take you hours to get properly optimized so that the search engines will take it seriously.
From keyword research to local SEO…there’s a crap ton you’ll need to think about 24/7. This means that you’ll likely not be able to do all of it as a one man show. So get ready to split that clients check to everyone involved! And if you think clients are easy to please…think again!
At least with a rank and rent website you’ll be able to set it up exactly how it should be. The only downside is that it might take a bit longer to rank since it’s a brand new domain.
The awesome thing about ranking and renting is that after you site is pegged at the top of page one…you really don’t need a whole lotta maintenance. Your profit margins can be upwards of 90%!
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The last thing we’ll compare is lead generation. And even though it isn’t exclusively SEO related, lead generation is important because it focuses on increasing the number of customers for your client.
Similarly to client SEO, lead generation can take a whole bunch of time as well. This is because managing all the different can take a bunch of time. Also, it can be difficult to understand user intent and this takes time. However, once you figure it out, you’ll be able to draw leads out of thin air because you know what they’re looking for!
When you are able to create content like this, whether through a website, social media ad, or google ad…you are generating leads.
Isn't Rank And Rent Lead Generation?
In a nutshell yes. You’re building and ranking the website with the sole intention of it generating leads for you and the industry you’re going after. However the way they both differ is that with lead generation you’re generally just selling links…whereas with rank and rent you’re ranking the whole website and selling that to a business.
The main difference between lead generation and the leads from the rank and rent model are generated organically and not paid. Also, it’s worth noting that after you have leads coming in organically, there really isn’t much you need to do it afterwards. You can set it and forget as compared to ad campaigns you have to watch 24/7.
And to top it all off, all the backlinks and leads that are generated from your site are directed to your client. You could use this in your sales pitch to essentially say that they’re getting jobs plus SEO!
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How To Build A Rank And Rent Website
Now for the good stuff. How to actually build your own digital real estate asset. Follow these steps carefully and you’ll be sure to create a website that is properly optimized and ranking strong.
However, just because you follow these steps doesn’t mean you’ll see success overnight. And that’s not to say certain strategies won’t ever change. Be sure to stay up to date on all the latest SEO best practices.
Pick Your Niche
Picking a niche is the most important part to your start ranking and renting campaign. There are lots of things to consider when choosing your niche. Things like population size, demographics, geography, need for service, etc. This step can make or break your first website.
Survey the competition
When starting out you should choose a niche that is prevalent in your area, but not super competitive. Ranking a site in an area that’s competitive isn’t impossible…but it will take a longer time than you’d like.
One option you have would be to pick locations that are in less demand.
For example, instead of trying to rank a site for “plumbers indianapolis in” you could instead rank a site for “plumbers fishers in”. When in doubt focus on local businesses rather than targeting something bigger.
Before picking your niche, be sure to take a strong look at the competition already there. Before you go into a market you should be able to determine whether or not you’ll actually be able to beat the competition and if it’s worth the effort.
Avoid Businesses With Specific Addresses
When you build your first rank and rent website you’ll need to put place holders in there for an address and what not. Thankfully, if you ever have to change the address, it’ll only take you about 30 seconds to go in and switch it up.
So what kind of niche would this be? Take tree service for example. Contractors from that niche just go house to house, most don’t really have an office that customers can walk into, and why would they, they just need a tree cut down! This business is a great example of a niche that isn’t address specific.
A bad example would be that of a restaurant. Restaurants have permanent addresses that customers need to rely on daily. This type wouldn’t be our first pick for a rank and rent website. Even though you might see this as drawback…there are literally so many business types that don’t rely on location!
All that said, you could actually still build a rank and rent website for a location specific business if you wanted to. A high ranking website is still a highly sought after item.
Pick Something You Know Well
Sure, this isn’t a necessity of the process…but it sure will help.
If you pick an industry that you have a strong passion for or know a lot about, it will make the whole process easier start to finish. You might even find it easier to rank and rent out to local businesses!
Simply put, you’re going to need to do a lot of research to get this process started and well, if you already know the industry like the back of your hand…you’re bound to finish faster!
And hey, business owners only want to work with people who know what they’re doing. If you can show them that you are actually knowledgeable about how the industry works, they are that much more likely to choose to rent from you!
Pick Your Domain Name
Picking your domain name is another important thing to consider when building a rank and rent website. You’ll want to pick a name that is as close to exact match as possible. For example if you’re targeting plumbing in seattle…then you’ll want plumbersinseattle.com.
But why not use the businesses name you ask? Odds are they will retire or get out of the business someday. Having a generic name with just the service and location will be much easier to switch between businesses without causing a whole lotta extra work on your end.
Picking a domain name that converts is definitely a balancing act of sorts. It certainly isn’t a process that you should rush, but it’s also one that shouldn’t stop you before you even get started.
When you’re trying to rank for a specific keyword…you’ll need to do some research. You can’t just mention the word once and expect it to rank. You’ll need to come up with content on the site that is as relevant as possible to what you’re targeting. Additionally, a relevant site is the only thing that will attract customers to call from your site.
Luckily you’re not alone in all this. There are several different tools out there that can help you figure out exactly what you need to rank for your chosen niche. It’s really all in the research portion of the process where you figure out what people are really searching and getting to convert.
One of the easiest ways to go about this is the “copy-cat” method. And no we don’t mean literal copycatting. Essentially all you need to do is break down what content your competitor has. They’re ranked for a reason so all you need to do is focus on and implement the same keywords they did. Make sure it’s original though! Google hates plagiarism!
The keyword research part of the process should be completed before you even think about building. You don’t want to waste time on building a rank and rent website just to find that it’s too competitive to begin with.
It helps to be surrounded by people who have experience with different keywords as well.
Building Your First Site
After you’ve picked the niche, bought the domain name, and done all your research…it’s finally time to bring it all to life. First you’ll need to make sure to have good content on the homepage, this should be easy if you did your research right.
To help make the website look more “legit” it would be a good idea to add an “about us” page. Having one setup will help build trust with the prospective customer.
Now that you’ve got some of the basics down, it’s time to write some content that will really engage the customer, all while making sure you hit the mark on the keywords you researched.
Many people find that writing content can be the most difficult part for rank and rent websites. They find it time consuming and would rather outsource it. But there is something to be said at becoming good at the skill itself.
First and foremost you content should be informative and relevant for what the customer is looking for. This is the best way for search engines to rank your site. Think of it like becoming the wikipedia of your local market.
The content doesn’t need to read like a school research paper either! Make the content easy and quick to read. Imagine it as if you’re having a conversation with the person…kinda like we’ve been doing here in this post 🙂
Here’s a little checklist of things you can do when writing content yourself:
- Short to the point paragraphs
- No walls of text
- Incorporate strong call outs with anchor text to get the customer to call
- Use conversational language.
Renting Your New Website
HEY props to making it this far in the process! Now you have a site that is ranking for your main target keyword AND a crap ton of others! Now all you have to do is find a tenant for it. When it comes to making money with these sites, you have a handful of different options.
We’ll go ahead and break down some of these options and list their advantages.
Rent Exclusively To A Local Business
Your first option would be renting the whole site out to one local business only. As long as your site is ranked and bringing in a lot of customers odds are you’ll have a lot of interest from serious business owners.
But let’s say worse case scenario that you’re ranked site is only bringing in a few leads here and there…
There are still several small businesses that would benefit greatly from the extra work. After you find a good tenant, you can plug in their business name and hand them all the business the site produces.
When you secure a monthly deal like this, it will still be up to you to maintain the site itself. But since it’s a local website…you shouldn’t find it too difficult to keep up with. If you tried ranking for multiple cities…then it might be a bit more difficult.
When looking for prospective tenants, it’s probably a good idea to target people who aren’t on the first page yet. Odds are they are missing out on a whole lotta potential business by not being on the first page or ranking for other keywords on Google. They would definitely be interested in the proposition of having more consistent jobs in the door through solid SEO websites like yours.
Sell Your Website
If you don’t want to deal with any of the minimal upkeep, you could just sell it altogether. Some investors would rather just buy it outright and not have to deal with paying month to month. That said, you’ll be able to get top dollar out of it upfront!
However, odds are that a rank and rent site that’s brand new isn’t getting a lot of leads. Mainly because it hasn’t been around long enough to rank. Buyers of a rank and rent site are only interested if it’s been proven to have steadily leads come in over a wide range of time.
If it was our site, we’d rent that bad boy out for a couple months and allow it build up a few months of consistent tracked leads. That way down the road when you’re ready to sell, you can properly calculate the value of the site and make sure you get a fair shake on it.
Pay Per Lead
This is the last option we’ll talk about today that’s widely used. This is where businesses literally pay per lead that comes in. Essentially this is what home advisor does and they MAKE BANK.
But you’ll actually be renting these leads out exclusively so you can charge a premium. The best part is that you get to set your price and your pay isn’t dependent on whether they close or not.
That being said, businesses that don’t close the leads are less likely to continue paying…even if the issue lies within their sales process.
Before Committing To The Rank And Rent Model...
Before you make your way into the Rank and Rent industry, you should know that even this VERY LUCRATIVE model isn’t for everyone.
That being said, if you do decide to get in the business, you’ll notice that it is very rewarding. Out of all the different SEO options we talked about previously it has the best margins. We’re talking 90+%!.
Not to mention the fact it doesn’t take an arm and a leg to setup.
Here are some things to consider before diving headfirst into this biz:
Do You Have Decent SEO Knowledge?
It would be misleading of us to say that you need to be an expert in SEO before jumping into the business. But you definitely need to know a little bit about SEO for you to make a profitable venture.
These websites must be built properly if they have a hope at attracting customers. Sure you don’t have to spend a month building a site, but you also don’t need to rush through and build it within 5 minutes. It also needs to rank, you’ll notice that none of the sites at the top of Google are there by accident…
They have some of the best SEO minds behind them!
But don’t let the thought of competition scare you! SEO is a relatively easy to skill to pick up if you put a little bit of time into it. We’ve got a feeling that you’ll be a natural!
Before getting started on your rank and rent site, just be honest with yourself about your skill level. There’s no need to put yourself in a situation that would lead to discouragement and possibly failure.
Can You Attract Businesses That Need You?
Obviously the main goal of the rank and rent model is to attract businesses that will pay you in one form or another for the work you’ve provided them. So, there’s no point in jumping into an industry you know you won’t be able to take a chunk of right away.
To ensure that you’ll be able to attract businesses that need you, you’ll need to make sure that you did the right research and found a market with high search volume and low competition. If you can check those two things off, you’ll have no issues!
Is Rank And Rent For Me?
At the beginning of this section we said that rank and rent might not be for everyone. Some people really will find themselves perfectly content with a 9-5. You might not have a desire to earn over 6-figures.
And if that’s you, maybe this isn’t something you’d want to do for the rest of your life.
However, if you like the idea of being able to live financially free AND work on your own time and don’t mind taking a little bit of time to learn a new skillset…then we can’t see why you wouldn’t wanna shoot your shot with the rank and rent model!
Who Actually Rents These Type Of Websites?
If your site is ranked and cranking out consistent leads…who is your target audience? We’ll break this down below, but just know that a site producing the kind of work yours is will always be able to be rent out. Even for something as unique as a dentist!
Every single business you can think of will benefit from a website that is ranked. However, that doesn’t mean every single business you approach will want to rent. Here’s a few types of businesses that will be more interested in your proposition than others.
A brand new business is hungry to get their name out as quick as possible and take any business they can get. Because of this, newer businesses will do almost anything to get their brand to the top of search and will be more than happy to invest with the solution you’re providing.
Like we mentioned earlier. New businesses just don’t have the time or man power to sit down and work all this website stuff out. So instead, they’re always looking for an opportunity that streamlines their ability to get business. Your site will likely catch their eye.
Businesses that NEED Leads
Several businesses out there need leads every single day. Sometimes their margins are so small that they need every job they can get just to pay the bills at the end of the month. A website like yours that keeps them from going hungry would be insanely valuable to them!
And value means money in your pocket!
Advantages of Rank and Rent
By now you can probably see more than a few reasons why the rank and rent model is just so DAMN good. We truly believe that this is the business to be in if you want big bucks without all the financial risk upfront.
Here’s a few of the notable advantages rank and rent provides:
Low Upfront Cost
Compared to other SEO business models, the rank and rent model is one that you can pull off on a shoestring budget. Sure, building and ranking website might take a little time…but aside from the domain name you won’t have to pay anything.
Pick Your Price
This is your business. You get to pick the prices and not the other way around. Other SEO strategies like affiliate marketing put your pay at the mercy of the product owners.
A ranked website can provide steady income month after month for years on end as long as you keep up with it. Could you imagine if you just built an extra one of these bad boys every month?
Can You Still Make Money With Lead Generation In 2021?
Yes you can still make money with lead generation in 2021.
People are building and ranking new sites in new markets every single day!
SEO as a whole has not really changed over time. The process of ranking a site has stayed virtually unchanged. As long as you write good content, apply good backlinks, and good citations…your site will never be effected. Only strengthened.
Now more than ever businesses are looking for leads as well, especially considering the disaster that was covid-19.
With people googling more, and looking at bill boards less, now is as good a time as any to get started with organic lead generation!
What Is Our Top Recommendation For Making Money Online In 2021?
Our review team has come across a program in the real estate industry that is next level!
Although it’s not real estate in the traditional sense, it’s all digital.
Where SEO by itself falls short is in scalability.
You can’t realistically expect to be able to do SEO all day everyday for the rest of your life.
It just takes too many resources (money included) for any regular person to bootstrap, not to mention some clients can be real headaches!
But what if you could make even more money off of little local websites without having to spend all your day monitoring different campaigns?
With this digital real estate program, you can profit off LOCAL traffic to your website every single day!
Sound too good to be true? Of course it does! But it isn’t…in fact, business owners wish they had this skill!
All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them!
This works for literally any service based business, tree service, plumbing, towing, etc.
How do you get paid and how much?
Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.
A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.
Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!
That means at bare minimum you have an asset worth $500 a month!
See why they call it digital real estate now? That’s a rent payment. Because It’s YOUR ASSET
The great thing is how easy it is to scale. You don’t have to worry about clients that are headaches because you own the website.
Back to SEO, why land a small $500 SEO client that is treating you like an employee, when you can own your own asset with leverage?
This model actually allows you to collect HUGE FLAT RATE DEALS. Truly passive income!
The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.
You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, map pack, etc.
With the training program you will also have access to a Facebook group much better than other SEO groups in our opinion. This group is much more active.
Unlike SEO, where you’re getting maybe $250 per month, you could be getting 10-20X THAT.
A business will always want more phone calls and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.
Unlike SEO, more people have been able to walk away from their 9-5 job as well.
Now, I know you probably have tons of questions…