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Practical Programmatic SEO Review (Updated 2024) Is Ian Nuttall The Best SEO Guru?

By: Joel & Josiah
Practical Programmatic SEO Review

Hey there! Welcome to my Practical Programmatic SEO review.

Chances are you stumbled upon this for a few reasons:

  • You’re exploring how to kickstart an online business and came across Ian Nuttall’s page.
  • You spotted an ad for the course and want to know the Practical Programmatic SEO cost.
  • Someone mentioned it seemed sketchy, and you’re here to check if the Practical Programmatic SEO scam rumors hold any truth.

Whatever brought you here, grab your favorite drink, get cozy, and let’s check out the Practical Programmatic SEO program.

By the end of this review, you’ll know:

  • What the Practical Programmatic SEO course covers.
  • Whether making money online with this model is possible.
  • How much you’ll be investing for Practical Programmatic SEO cost.
  • Who is Ian Nuttall and whether he is the best SEO guru out there.

I’ve dedicated years to scrutinizing programs like this one. Trust this review to spill all the tea, helping you sidestep pitfalls that could empty your wallet.

Before we dive in, I get that some of you like to skip to the end of the book, so here’s a quick summary along with a list of pros and cons.

This Practical Programmtic SEO review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.
Training Curriculum

Average Rating


Ian Nuttal will guide you through the programmatic SEO's fundamentals through this courses. You can make a website or lots of web pages even if you don't know how to code. Plus, the course gives you datasets for your programmatic SEO journey. Ian has a good reputation on the internet and has an active Twitter presence with 34.9k followers.


  • Ian Nuttal has a positive reputation. His active involvement in software creation using pSEO establishes him as an authority on the subject. This means you'll learn from an expert.
  • The course accommodates students with both coding and non-coding backgrounds, which means it's suitable for various skill levels.
  • Video lessons are available for self-paced learning, which means you can progress at your own speed.


  • Available reviews are tied to the course's affiliate program, which means it may be hard to assess the real value of the offering.
  • While you have access to a learning dashboard on the website, there is no community for members, limiting opportunities for interaction and shared learning experiences.
  • No refund policy in place, which means you can't get your money back in case you change your mind later on.

Why Listen To Us?

My name is Josiah, and this is my Dad, Joel.

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online
  2. Straightforward-ness of the system to do it
  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!


TLDR – What’s The Verdict On Practical Programmatic SEO

Verdict On Practical Programmatic SEO

Programmatic SEO, or pSEO, is all about creating many web pages at once. According to Ian Nuttal, his Practical Programmatic SEO can boost your website traffic and earnings. This strategy focuses on making pages and ranking well for specific, longer keywords.

A strong SEO plan is vital for businesses, as 68% of online experiences begin with a search engine. SEO is even more effective than social media in bringing in customers, driving over 1,000% more traffic than organic social media.

The perks of SEO are clear, but can Ian’s Programmatic SEO transform your overall marketing strategy? Let’s find out.

Programmatic SEO works well for driving traffic and increasing revenue if you have a robust and valuable dataset. However, this depends on your niche and the information you have. As noted by Daniel Trick of Fatjoe, programmatic SEO might not suit every niche, risking your website losing rank if Google marks programmatic SEO pages as thin or doorway pages.

Practical Programmatic SEO isn’t suitable for bloggers or business owners exploring programmatic SEO without a clear understanding of how the strategy can benefit them. Keep in mind that the course doesn’t offer refunds, making every purchase final.

Now, imagine building a passive income stream that’s genuinely passive. One that doesn’t require mastering code, being a tech expert, or working tirelessly just to keep things from blowing up.

What if you could generate consistent monthly revenue, from a few thousand dollars to well over $10,000, in your spare time, without the need to constantly sell or manage things?

If that interests you, check out Digital Leasing.

If you still want to know more about Practical Programmatic SEO, keep reading.

Who Is Practical Programmatic SEO For And Who Is It Not For?

Who Is Practical Programmatic SEO For

Practical Programmatic SEO can work wonders if you know how to leverage it for your business. But it’s not for everyone.

This program might benefit you if:

  • You are a publisher, blogger, affiliate marketer, web developer, or e-commerce owner who wants to boost traffic.
  • You’re already familiar with the concept and looking to explore programmatic SEO secrets.
  • You’re an entrepreneur capable of creating unique content, even when generating pages in bulk.

The Practical Programmatic SEO might not work for you if:

  • You’re a blogger or business owner in the exploration stage of programmatic SEO and unsure about how the strategy can benefit you.
  • You just want to try it out. The course lacks a trial period and has no refund policy, making each purchase final.
  • You want to look for external reviews before purchasing. The program doesn’t have testimonials outside of its website. It doesn’t have Trustpilot reviews or BBB ratings.

1,000 FT View Of Ian Nuttall’s Practical Programmatic SEO

1000 FT View Of Ian Nuttall Practical Programmatic SEO
ProgramPractical Programmatic SEO
OwnerIan Nuttall
Refund PolicyNone

Business Model

Ian Nuttall’s program is all about the SEO (search engine optimization) business model. It particularly focuses on programmatic SEO or pSEO.

Programmatic SEO is like having a smart assistant for your website’s popularity on search engines. Instead of doing things manually, it uses computer algorithms and smart strategies to boost how well your site shows up in online searches.

Businesses often use special software or platforms that analyze different factors affecting search rankings, like keywords, content quality, and links.

In simple terms, Programmatic SEO makes the whole process of improving your website’s visibility super efficient by using technology to make smart decisions based on data.

This way, you can make sure your website is more likely to pop up when people search for relevant things. The automatic aspect of Programmatic SEO helps you keep up with changes in search engine rules and stay competitive online.

Programmatic SEO Examples:

  1. Zapier: Zapier is an automation tool connecting web applications. It uses programmatic SEO to create a page for every application connection possible, facilitating data transfers and synchronizations.
  2. TripAdvisor: The travel site TripAdvisor employed programmatic SEO to generate pages for key terms like “best hotel” in various locations. This offers insights into accommodations, dining, and travelers’ experiences.
  3. Wise: Operating in 160 countries, Wise is an international banking service. It utilized programmatic SEO for currency conversion pages, demonstrating its global reach.
  4. NomadList: Catering to remote workers, NomadList used programmatic SEO to create pages for different categories. They provide information on internet speed, weather, and demographics by drawing from a database.
  5. Canva: Design platform Canva implemented programmatic SEO for pages related to specific search terms like resume, logo, business, and education, enhancing its visibility.

Programmatic SEO Tools:

  1. Ahrefs: Ahrefs assists in researching keywords for your programmatic SEO strategy. It provides insights into long-tail keywords.
  2. Airtable: Airtable is essential for programmatic SEO as it allows sharing databases, spreadsheets, and workflow. It provides a foundation for drawing information and creating pages.
  3. Webflow: Recognized as a top website design and hosting SaaS, Webflow is crucial for setting up template pages for programmatic SEO.
  4. Whalesync: Whalesync is a data syncing tool. It helps synchronize your template and database for programmatic SEO pages.
  5. IndexMeNow: This tool is designed for indexing pages, a crucial step in programmatic SEO. It ensures that the hundreds or thousands of generated pages show up in search engine results.

About The Guru – Ian Nuttall

Ian Nuttall

Ian Nuttal has been an SEO expert and entrepreneur since 2005. He’s quite popular on Twitter with 34.9k followers.

Alongside his SEO expertise, he works as a web developer, creating software and tools. He recently launched a product called URL Monitor on November 23, 2023.

This tool keeps an eye on website links in Google and efficiently indexes new pages in bulk, available at $10 per month. Ian currently resides in Bingham, England, United Kingdom.

Additionally, Ian acquired the Programmatic SEO OS from David Holt, a graphic designer. This operating software, now part of the Practical Programmatic SEO course for members, is hosted on Notion.

It incorporates over 50 examples and covers pSEO on various platforms, including WordPress and Wix.

SocialsNo. of Followers
Twitter34.9k followers
YouTube636 subscribers

How Much Does Practical Programmatic SEO Cost?

Ian Nuttall’s Practical Programmatic SEO is priced at $197 and comes with a no-refund policy.

What’s My Personal Opinion On Practical Programmatic SEO

Personal Opinion On Practical Programmatic SEO

For those following my journey, I always share real experiences rather than just theories. I draw from my hands-on involvement in various online money-making programs.

It’s essential to face the facts: many of these programs receive negative reviews on platforms like Reddit, Trustpilot, the BBB, and in ad comments. However, a negative experience doesn’t automatically mean the course is a scam.

When evaluating programs such as Practical Programmatic SEO, I focus on specific factors:

  1. Guru’s Experience: I check if Ian Nuttall has practical experience running an SEO business.
  2. Community Support: I assess if the program provides a supportive community, like a private Facebook group, recognizing the importance of a strong support network for navigating the ups and downs of business.
  3. Value for Money: I consider what sets the program apart from others. Are there bonuses and one-on-one calls? It’s not just about the cost but the overall value received.
  4. Transparency on Costs: I ensure the program creator is clear about ongoing costs and potential upsells. Clarity about what’s needed for success is crucial.
  5. Peer Success: I seek success stories within their private community or from public sources like BBB, Trustpilot, or Reddit. While public opinions matter, I weigh them against the criteria mentioned above.

In a world of varied online reviews, these factors serve as a guide for making informed decisions about programs like Practical Programmatic SEO.

My Recommendation On Practical Programmatic SEO

Now, let’s see how Practical Programmatic SEO measures up based on the criteria above.

Ian Nuttall has been doing SEO since 2015, so the experience of the guru is positive.

Now, here are the top reasons why I can’t recommend Practical Programmatic SEO:

  1. Lack of community support. This limits your opportunity to connect and learn from other students doing the program.
  2. No refund policy. Ian will not give your money back in case you change your mind about the course.
  3. Limited external reviews. The reviews available are tied to the course’s affiliate program, and there are no reviews from public sources like Trustpilot and BBB.

Is There Any Truth To Practical Programmatic SEO Scam Allegations?

Any Truth To Practical Programmatic SEO Scam Allegations

So, is Practical Programmatic SEO a scam? Not exactly. Ian Nuttall has a legit course that will teach you pSEO strategies. He will not disappear once you enroll.

If you’re into SEO, here’s some good news: Forbes predicts the SEO services market will hit $217,846 by 2030, and there’s a 22% increase in demand expected from 2020 to 2030.

If you add Programmatic SEO (pSEO) to your services, you’re not just following the market; you’re giving your clients extra value, which could mean you get to charge more for your top-notch SEO solutions.

But here’s the bad news: Getting into the program can benefit your business, but it’s not as easy as Ian makes it sound. Since pSEO generates bulk pages, there’s a chance that your site might lose its ranking or even fail to appear in search results.

What if, instead, you could spend a couple of hours each day building local sites and receive $500 to $2,000 every month?

These local sites are powerful enough to make big differences to local business owners, but they’re small enough to fly under Google’s radar from getting hit with big things like bulk page updates.

You can build money-making sites without the stress and risks associated with running a pSEO agency.

Successful students run their six-figure businesses from unique places like a camper in the woods, a beach chair in Bali, or a small villa in Maldives. That’s the power of Digital Leasing.

Adventure, memories, and experiences are their top priorities. They never worry about how to fund the next trip or ask for time off.

If this sounds like the life you want, click here to learn more about Digital Leasing.

What’s Inside Practical Programmatic SEO?

Inside Practical Programmatic SEO

Here’s what you’ll get when you join Practical Programmatic SEO:

  1. Programmatic SEO Basics:

The first module covers the fundamentals of programmatic SEO. It consists of 19 lessons delivered in 4 hours of video content.

  1. Population Data – No Code Case Study:

This module dives into programmatic SEO without the need for coding. It makes SEO stupidly simple and is also available separately on Ian’s Gumroad products.

  1. Golf Courses – Low-Code WordPress Build:

Module three guides you through creating programmatic SEO in WordPress with minimal coding knowledge.

  1. Building Programmatic Website with Webflow:

This module, featuring nearly 4 hours of video lessons, explores doing programmatic SEO projects using coding. It comprises 25 lessons.

  1. Building Affiliate Product Review Site:

Focused on creating an affiliate business using programmatic SEO, this module guides you in building an Affiliate Product Review Site.

  1. Using AI to Build Programmatic SEO Websites:

A brief lesson on employing AI SEO tools to build programmatic SEO site efficiently.

  1. Setup Showcase – Real Programmatic SEO Sites:

This module showcases two hours of programmatic SEO in action through sample sites.

  1. Programmatic SEO Masterclass:

The final module, lasting 2.5 hours, provides advanced tips and advice on programmatic SEO.

Conclusion – To Buy Or Not To Buy Practical Programmatic SEO

No, I don’t recommend Practical Programmatic SEO.

For better traffic and revenue, consider Digital Leasing over programmatic SEO. Programmatic SEO risks Google marking your pages as spam, affecting your visibility.

Digital Leasing avoids this by focusing on valuable pages about local services.

Now check out it out more below.

What Is My Top Recommendation For Making Money Online In 2024?

What Is My Top Recommendation For Making Money Online - Digital Leasing

Our team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: Programmatic SEO takes most of your time because it requires always keeping an eye on automated algorithms, regularly checking data, and making adjustments to make sure the strategy works well.

With Digital Leasing, you can have the freedom and flexibility.

Got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t. 

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day. 

This is only possible if you have an income stream that’s not tied to your time.

2) You Own & Control EVERYTHING: If you are an SEO specialist or an agency, your client will still have the last say. You don’t have total control.

With Digital Leasing (a passive income stream), you own all the assets, which means you have all the power and all the control.

3) Little To No Startup Costs: Programmatic SEO strategy needs specialized software, tools, and technology infrastructure to implement and maintain automated optimization strategies. These costs can add up.

It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work. 

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum. 

If you wanted to double your income with an SEO agency, you’d have to double your clients OR double the monthly payment of your existing customers. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

5) Make Money Helping Real People: This part is what makes it all worth it. With Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses. 

You make money by helping them make money. 

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent. 

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

Now, the choice is yours. You could continue browsing, looking at opportunities like Practical Programmatic SEO which could one day make you money.

You could continue researching, never making a decision. 

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits. 

All while genuinely helping real people who are grateful and happy to pay for it. 

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

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