Let’s be real…
you’ve probably seen the ads or YouTube videos promising that you can turn something as ridiculous as picking up dog poop into a six-figure business.
It sounds insane at first, right?
But then you hear about people actually doing it, quitting their jobs, and building steady recurring income from one of the most unglamorous services imaginable.
That’s the hook behind Poop Scoop Millionaire™, a course by William Milliken, the guy who turned his own pet waste removal business, Swoop Scoop®, into a multi-million-dollar operation.
If you’ve ever sat at your desk wondering how to escape the 9-5 grind… or found yourself burnt out chasing every new online money-making idea that overpromises and underdelivers… this course probably caught your attention.
It sells the dream of starting small, working part-time, and scaling into financial freedom using a simple, local business model that “anyone can do.”
And to be fair, that’s part of what makes it so appealing. It’s a real-world service that solves a real-world problem.
No dropshipping, no crypto, no mysterious AI agency stuff… just you, a bucket, and some determination.
But as with most things that sound too simple, there’s more to the story. Running a successful pet waste removal business can be incredibly rewarding, but scaling it into the kind of numbers Milliken promotes ($10K a month, even $200K) involves far more than a rake and a route map.
It’s a people-intensive, operations-heavy business that demands strong systems, management skills, and ongoing reinvestment.
The question is: can the average person replicate Milliken’s success, or does this turn into yet another hustle that quietly eats up your time and energy?
That’s where this review comes in. We’ll unpack what Poop Scoop Millionaire™ actually offers… from the course structure and community support to the hidden realities behind the marketing.
You’ll get a clear picture of what’s true versus what’s hype, how much it really costs to start and scale, and whether the workload aligns with the lifestyle you’re trying to build.
And if you’re reading this because you’re craving more control (not just over your income but over your time), we’ll also look at a more stable path: one that builds steady, recurring income through digital assets instead of daily physical labor.
By the end, you’ll know if Poop Scoop Millionaire™ is the right move… and what safer alternatives might exist.
TLDR – Revealing the Truth Behind the Poop Scoop Millionaire™
| Factor | Rating | Explanation |
| Time Investment | High | Running a pet waste removal business requires daily physical work, route management, and client communication, especially in the early months. Scaling adds even more time through hiring and logistics. |
| Level of Command Required | Medium | The business doesn’t demand advanced know-how, but it does require strong local marketing, scheduling discipline, and people management once staff are involved. |
| Ease of Implementation | Medium | The startup steps are simple (buy basic tools, market locally, and service clients), but maintaining consistency and growth requires persistence and structure. |
| Profit Potential | Medium | While the niche is proven and recurring, high earnings like $10K+ per month usually depend on hiring staff, expanding routes, and investing in advertising. |
Summary
Poop Scoop Millionaire™ by William Milliken teaches how to start and scale a local pet waste removal business using digital marketing systems and route optimization. The model is real and grounded, built around recurring local clients rather than internet trends.
However, it’s also labor-heavy and difficult to scale without turning into a full-time, high-overhead operation. Students who thrive tend to be hands-on, motivated, and comfortable managing people and logistics.
For beginners seeking a part-time, manageable secondary income, the workload and management demands can feel overwhelming. The business does work, but it’s not light, and it’s definitely not passive.
If your goal is to build a steady recurring income stream without trucks, employees, or weather risks, a simpler digital model like Digital Leasing can be a better fit. Instead of managing routes, you build small online properties that bring leads to local businesses, creating consistent monthly revenue with fewer moving parts.
Digital Leasing offers the same local focus and recurring income potential, but with far less physical effort and overhead.
Evaluation
| Category | Rating (out of 5) | Explanation |
| Community | ⭐️⭐️⭐️⭐️ | The Poop Scoop Millionaire™ Skool community has over 900 members, offering an active, encouraging space where beginners can share progress and troubleshoot issues. The peer-to-peer interaction adds real value, though discussions can occasionally lean toward surface-level motivation rather than in-depth operational advice. |
| Mentorship | ⭐️⭐️⭐️ | William Milliken is responsive within the community and shares authentic insights from his own business, but direct mentorship access is limited. Students report that most guidance comes through pre-recorded videos and general Q&A rather than one-on-one coaching. |
| Curriculum | ⭐️⭐️⭐️⭐️ | The course provides 30+ hours of training on operations, pricing, and marketing, all rooted in real experience. However, some users note that scaling lessons assume a higher capital and management capacity than most new entrepreneurs have. |
Overall, Poop Scoop Millionaire™ scores balanced across these pillars, revealing its strength in community support but limitations in hands-on mentorship and scalability guidance for everyday learners.
Pros
1. Real, proven niche with local demand
The pet waste removal industry is stable and growing, with millions of potential customers nationwide. It’s one of the few side hustles tied to a genuine, recurring need rather than online trends.
2. Step-by-step operations training
William Milliken walks students through pricing, scheduling, and marketing with clarity. His background running a seven-figure business adds real credibility.
3. Active community of operators
The Skool group offers strong support and accountability from others running similar businesses. Members often share templates, route tips, and local marketing strategies.
4. Low initial startup cost
Compared to other small-business models, the entry cost is minimal. Basic tools and local outreach can get you started for under $1,000.
5. Transparent about work involved
Unlike the “get-rich-quick” programs that have flooded the market, PSM acknowledges that this business requires effort and consistency, especially in the early stages.
Cons
1. Highly physical, hands-on work
Not necessarily bad, but important to know. It’s a labor-intensive job. Expect early mornings, outdoor work, and exposure to unpredictable conditions, basically it’s not a model you can leverage for time freedom.
2. Scaling adds management headaches
Growing beyond solo operations means hiring staff, managing payroll, and maintaining vehicles. That shift adds stress and risk for people seeking simplicity.
3. Requires ongoing ad spend to grow
Although organic marketing is taught, most students who scale report needing paid ads or review platforms, which can erode margins.
4. Limited refund window
There’s only a 7-day refund policy, which doesn’t allow much time to evaluate the full course or its effectiveness.
5. Seasonal and location-dependent
Income can fluctuate in certain regions, especially during hot or rainy months, making it harder to maintain consistent revenue.
6. Not ideal for people seeking part-time freedom
Despite the marketing angle, the business can quickly become full-time once customer volume grows.
Understanding both sides helps you decide if Poop Scoop Millionaire™ matches your goals.
Who Benefits From the Poop Scoop Millionaire™ & Who Doesn’t?
Poop Scoop Millionaire™ works best for people who like rolling up their sleeves and seeing tangible results from their work. If you’re someone who doesn’t mind physical labor and takes pride in running something local and visible, this model could be rewarding.
It’s ideal for doers… people who want to get out from behind a desk and build something real in their community. Many successful students are former tradespeople, delivery drivers, or hands-on entrepreneurs who value independence more than comfort.
You’ll also need a steady mindset and a willingness to work through the early grind. Building a client base takes persistence, marketing effort, and the ability to provide consistent, reliable service.
The model is especially suited to those who can handle day-to-day operations with care: managing routes, handling customer service, and eventually leading a small team. Budget-wise, it’s accessible. Most students start under $1,000, but scaling to full-time income demands reinvesting profits into tools, marketing, and possibly hiring. For someone who enjoys systemizing local businesses and isn’t afraid to get dirty (literally), this program can deliver meaningful results.
Who This Isn’t For
This isn’t the best fit for people seeking freedom from physical or managerial labor. If your goal is to work fewer hours, spend more time with family, or build income that doesn’t depend on your daily effort, the pet waste removal model may quickly feel draining. It’s also not ideal for those uncomfortable with the idea of outdoor, unpredictable work. Heat, cold, and dog-related hazards are all part of the job.
While the startup cost is low, the real investment comes later through marketing spend, software subscriptions, and fleet or staff management. That means the business isn’t as low-maintenance as some may expect.
Students who struggle most are those looking for a hands-off side hustle or those lacking time to actively handle operations. It’s a real business, not an automated system, and scaling requires constant effort and coordination.
If your long-term goal is a manageable, part-time system that generates steady recurring income without the physical grind or staffing headaches, a simpler model like Digital Leasing may be a better fit.
It keeps the local-business focus but trades trucks and labor for digital properties that earn monthly rent, giving you stability, ownership, and more freedom over your schedule.
1,000 FT View of the Poop Scoop Millionaire™
Poop Scoop Millionaire™ is structured as a hybrid course and community hosted on the Skool platform. The program combines self-paced video training, group mentorship calls, and a highly active online community designed to support both new and scaling pet waste removal entrepreneurs.
At its core, the course teaches how to start, market, and systemize a recurring-revenue local service business, modeled after William Milliken’s own company, Swoop Scoop®, which has generated millions in revenue.
The content is organized into clear, progressive modules that guide students through each stage of the business. Early lessons cover setup steps like pricing, equipment sourcing, insurance, and route management.
The mid-stage content dives deeper into digital marketing, including Google Ads, Facebook Ads, SEO, and local outreach, while advanced modules focus on hiring, team management, and scaling beyond the solo operator level.
The pacing is self-directed, so students can move at their own speed, though most report spending the first 30-90 days building basic systems, acquiring their first clients, and establishing weekly service routes.
The delivery format blends accessibility with community accountability. Video modules are supported by templates, pricing calculators, and operational checklists that simplify execution.
Weekly or biweekly live Q&A sessions allow members to discuss challenges directly with Milliken and other experienced operators. The private Skool community acts as both a peer network and a troubleshooting hub. Members share hiring experiences, customer management advice, and local marketing tactics in real time.
Students’ early experience in the first three months typically involves testing local marketing methods, refining their customer pitch, and navigating the balance between workload and client satisfaction.
Those who stay consistent often build a foundation of recurring clients relatively quickly, validating that the model works. However, as enrollment materials emphasize, this initial success still requires active effort: consistent outreach, follow ups, and long days in the field. For many, the challenge becomes transitioning from the physical grind of scooping to managing a small team effectively without losing quality or profitability.
Compared to other small-business education programs in similar niches, Poop Scoop Millionaire™ stands out for its “dirty work” realism. It doesn’t teach dropshipping, affiliate marketing, or online arbitrage. It’s a tangible, boots-on-the-ground model with real recurring cash flow.
While that makes it more grounded and verifiable, it also introduces higher physical and managerial friction than digital-first alternatives. The course does an excellent job of showing what it takes to build a real service business, but scaling it to a lifestyle-friendly system requires more labor, logistics, and leadership than the average side hustle program.
For people who enjoy operational challenges and want to control a local recurring-revenue business, PSM provides valuable, structured guidance. For those seeking manageable, low-overhead digital systems that can scale with less hands-on work, programs like Digital Leasing offer a smoother, more flexible alternative.
Who Is the Guru
William Milliken is the founder and face behind Poop Scoop Millionaire™ and the owner of Swoop Scoop®, a pet waste removal company that has generated more than $7 million in total revenue. His credibility comes directly from real-world success in the exact niche he teaches.
Before launching his course and community, Milliken built Swoop Scoop® from the ground up, starting with just $1,500, a shovel, and a marketing strategy powered by his background in digital advertising. That foundation became the basis for the systems he now teaches to others through his Skool-based course and community.
Milliken’s entrepreneurial journey is unconventional but transparent. He entered the pet waste removal industry after recognizing it as an overlooked niche with high recurring revenue potential and minimal startup costs.
Using online marketing tactics (particularly Google Ads and SEO), he scaled Swoop Scoop® into a large-scale operation with over 2,500 active customers and a team of 30+ employees. Today, the company reportedly generates over $200,000 in monthly revenue.
In parallel, Milliken expanded his impact through educational ventures like Scoop Start™ and the Poop Scoop Millionaire™ community, which together help newcomers replicate his success on a smaller scale.
His teaching style blends data-driven strategies with motivational storytelling. He focuses heavily on operational systems, local marketing, and customer retention rather than “get-rich-quick” tactics.
The tone of his brand is both direct and aspirational, emphasizing that hard work and smart marketing can turn even the most unglamorous business into a serious income stream. This down-to-earth realism is a major reason his content resonates with people who feel alienated by high-tech, online-only business models.
That said, Milliken’s branding (especially the “Millionaire” framing) draws mixed reactions. While his results are legitimate, some observers criticize the title for overselling the simplicity of the path.
In practice, achieving “millionaire” status requires scaling into a high-overhead operation with significant labor management, which may not reflect the lifestyle goals of many students. Still, compared to the more exaggerated claims in other small-business niches, Milliken’s transparency about effort and scale keeps his reputation largely positive.
William Milliken presents himself as a relatable, hands-on mentor, combining blue-collar grit with digital marketing know-how, a tone that helps students trust his guidance and believe in the potential of a service-based path to financial freedom.
Social Media Presence
| Platform | Handle | Link | Followers (approx.) |
| @swoopscoop | instagram.com/scoopstart/ | ~630 | |
| YouTube | @Scoop-Start | https://www.youtube.com/@Scoop-Start | ~10,000 |
| Swoop Scoop | https://www.facebook.com/swoopscoop | ~2,000 | |
| William Milliken | https://www.linkedin.com/in/williammilliken | ~1,000 | |
| TikTok | @scoopstart | https://www.tiktok.com/@scoopstart | ~2 |
William Milliken maintains a moderate online presence with consistent content focused on small-business education and pet waste removal entrepreneurship.
Training Cost & Refund Policy
The Poop Scoop Millionaire™ community operates on a straightforward subscription model, priced at $69 per month. This membership grants students full access to the course materials, live Q&A sessions, and the private Skool community where members share strategies, wins, and troubleshooting tips.
There are no tiered levels or high-ticket upsells within the community itself, but students should be aware of the additional costs associated with running the business. These can add up quickly and significantly affect real-world profitability.
While the initial course fee is affordable, the program’s implementation requires multiple external tools and services that function as de facto upsells. To operate efficiently and scale, students must invest in third-party software such as Sweep&Go or NiceJob for customer relationship management and reviews, as well as digital advertising (Google or Facebook) for client acquisition.
These services can easily total hundreds of dollars per month, especially for those pursuing the 200-client threshold often highlighted in community success stories.
Milliken also discloses affiliate relationships with some of these vendors, earning commissions when students adopt recommended tools. It’s a transparent practice, but one that introduces additional costs not immediately reflected in the core subscription fee.
The course content itself includes over 30 hours of training videos, operational templates, pricing calculators, and access to live mentoring calls. It’s a complete system for launching and scaling a local pet waste removal business, from setup to hiring.
However, scaling to the “millionaire” level that the brand name suggests requires far more than the $69 membership. It demands ongoing capital investment in software, marketing, and labor.
The refund policy is limited but clearly stated on the program’s website, ScoopStart.com. New members are eligible for a 7-day refund window, applicable only to first-time sign ups who cancel within seven calendar days of purchase.
After that period, the membership fee is non-refundable, regardless of usage or progress within the program. While the short refund window aligns with standard subscription practices, it does restrict students’ ability to meaningfully assess the course before committing long term.
Overall, the pricing is fair for the content provided, and the refund terms are transparent, but the true cost of success extends far beyond the base subscription. Students should factor in ongoing tool subscriptions, advertising spend, and potential labor costs before joining.
My Personal Opinion – Is The Poop Scoop Millionaire™ Legit?
When I first came across Poop Scoop Millionaire™, I was intrigued. The idea of turning something as simple and overlooked as pet waste removal into a legitimate, recurring-revenue business sounded refreshingly different from the typical online hustle. After digging into William Milliken’s story, I can see why the program has gained traction.
He’s not just teaching theory. His company, Swoop Scoop®, is a real seven-figure business with systems and data to back it up. That level of transparency is rare in the small-business education space.
What impressed us most was how actionable the training feels. Milliken doesn’t glamorize the work. He outlines the routes, pricing models, and even the realities of customer churn and labor management.
The course blends blue-collar practicality with digital marketing know-how, making it a unique bridge between the physical and online worlds. For someone who’s tired of vague “AI agency” or dropshipping promises, this level of grounded instruction is refreshing.
That said, a few red flags stood out. The first is the name itself: Poop Scoop Millionaire™. It’s catchy and aspirational, but it sets expectations that most students simply won’t reach. The core business can absolutely generate solid income, but hitting “millionaire” status requires scaling into a complex, high-overhead operation with employees, vehicles, and insurance… essentially running a local logistics company. That’s a far cry from the “simple side hustle” many are hoping for.
Another concern is the physical and managerial burden of the business. Even if you start solo, success quickly means managing routes, hiring staff, and handling customer service. It’s more demanding than it first appears.
Many students report burnout or stagnation when trying to transition from doing the scooping themselves to managing a team full time. Compared to other small-business programs, like mobile detailing or cleaning franchises, the operational challenges here are very similar. You’re trading physical labor for managerial labor.
To his credit, Milliken’s course is far more transparent than most. His refund policy, earnings disclaimers, and affiliate disclosures are clearly published, which builds trust. But in practice, the recurring income he teaches still relies heavily on your ongoing effort. The model is proven, but it’s not effortless, and it’s certainly not hands-off.
If you’re looking for a locally grounded business and don’t mind physical or management work, this could genuinely work for you. But if your goal is to build something that scales with less stress and more control, I’d steer toward digital assets instead.
It might help certain students, but for steady income and real control, I’d look at Digital Leasing.
What’s Inside Poop Scoop Millionaire™
The Poop Scoop Millionaire™ program by William Milliken is built as a comprehensive training and support community for anyone looking to start or scale a pet waste removal business. It’s hosted on the Skool platform, which means students get a blend of video training, community discussions, and live mentorship sessions in one place. The setup is designed to help members go from zero to operating a profitable local service, whether as a solo operator or as the owner of a growing team.
Modules and Lessons
The course includes over 30 hours of video content, organized into clear, step-by-step modules. It starts with the basics: setting up your business legally, pricing your services, and handling equipment and route logistics. From there, it transitions into marketing and growth.
Milliken covers everything from building Google Business Profiles and running local Facebook Ads to leveraging SEO and review systems to dominate your local area. A standout strength is the Operations and Scaling section, which breaks down hiring, route optimization, payroll systems, and customer service workflows. This is where Milliken’s real-world experience shines. He doesn’t sugarcoat the difficulties of managing people or dealing with high client volume.
Bonus Content and Tools
Students also gain access to pre-built templates and tools to simplify setup. These include editable contracts, quote calculators, and scripts for handling customer inquiries.
Milliken’s digital marketing background comes through in the included marketing systems, which are more sophisticated than what most small-service training programs offer. However, several of these tools rely on third-party subscriptions (such as Sweep&Go or NiceJob), which are not included in the base membership. This can make implementation more expensive than it first appears.
Community Access and Support
Membership includes access to an active Skool community of over 900 members. The community functions as both a peer support group and a real-time troubleshooting hub.
Milliken and his team host weekly live Q&A calls and workshops, offering direct guidance on scaling, hiring, and overcoming operational roadblocks. The culture is described as collaborative, with experienced business owners sharing real financial breakdowns, which adds authenticity and value to the learning experience.
Expected Outcomes
By the end of the program, students should have a fully operational pet waste removal business with recurring weekly clients and automated scheduling systems.
The model is designed to help members reach $10K per month in recurring revenue, though this requires significant marketing effort and, eventually, staff management. For motivated entrepreneurs, it’s a legitimate path to self-employment, but not a low-maintenance one.
Overall, Poop Scoop Millionaire™ delivers substantial value and operational clarity.
The one limitation is that while it promises a simple business model, the path to true scalability is far more complex than the marketing implies. Students seeking part-time freedom may find the workload heavier than expected, but for those ready to build a real, local service business, the training covers everything needed to make it happen.
Wrapping Up My Poop Scoop Millionaire™ Review of William Milliken
At its core, Poop Scoop Millionaire™ offers one of the most grounded small-business blueprints available today. William Milliken’s approach is transparent, detailed, and backed by the real success of his own company, Swoop Scoop®.
For people who want to escape their 9-5 by building something tangible (not digital), it’s a refreshing break from the usual online hustle. The business model works, and it’s built on a stable, recurring need. Pet owners don’t stop needing this service.
That said, the real-world application of this model is more demanding than it first appears. Scaling beyond a solo operation means managing people, vehicles, insurance, and the everyday challenges of running a physical service business.
It’s not hands-off income, and it’s definitely not effortless. Even with Milliken’s systems in place, long-term success requires consistent labor, marketing reinvestment, and strong local operations management.
The program’s greatest strength lies in its step-by-step operational clarity. Students walk away knowing exactly how to price jobs, automate scheduling, and acquire customers efficiently. But the biggest weakness is baked into the model itself.
The same low barrier to entry that makes it appealing also makes it competitive and labor-intensive. What starts as a simple, hands-on side hustle can quickly turn into a demanding, full-time commitment.
This program is best suited for self-starters who don’t mind hard, physical work and want to build a local, service-based business. It’s a great fit for someone who enjoys being outdoors, working independently, and learning the ropes of business ownership through direct experience.
On the other hand, anyone seeking time freedom, low overhead, or a part-time system that scales in a manageable way may find this path too stressful and operationally heavy.
Overall, Poop Scoop Millionaire™ is legitimate and effective, but it’s not the easy escape from the 9-5 that its name might suggest. It’s a solid path for entrepreneurs willing to work hard and manage people, but not ideal for those chasing flexibility or lighter management.
So if you’re serious about building a business that lasts, here’s the alternative I’d choose…
Top Alternative to Poop Scoop Millionaire / #1 Way To Make Money
If you’ve made it this far, you can probably see the main trade-off in Poop Scoop Millionaire™: it’s real, it works, but it demands constant physical work and managerial energy to keep it running.
The model’s strength (recurring local revenue) also becomes its biggest burden once you start scaling. Trucks need maintenance, employees call out, and customers expect quick responses. It’s a rewarding business if you enjoy hands-on work, but it’s not a part-time system. You’re trading the 9-5 for a 6-7-day operational grind.
That’s why, for most people looking for steady, flexible income with fewer moving parts, I recommend Digital Leasing. It’s built on the same foundation (recurring local business income) but flips the equation entirely.
Instead of managing employees and equipment, you build simple local websites that generate leads for real businesses. Then, you lease those leads out each month for a steady fee. The business owner gets more customers, you get recurring income from a digital asset you own.
Unlike physical service businesses, there’s no fleet to manage, no insurance paperwork, and no cleanup at the end of the day. Once a digital property is built and ranking, it just needs light maintenance: checking leads, updating content, or building a few backlinks.
You can scale at your own pace, adding new locations or niches as your confidence grows. It’s not hands-off, but it’s low overhead, highly controllable, and built around your schedule.
What I love about this model is how much breathing room it creates. You don’t need to worry about rising labor costs, slow seasons, or staff turnover.
Every site you build becomes an asset, something that can keep generating income month after month, even while you focus on your main job, family, or travel. It’s a calm, steady approach to earning that doesn’t depend on constant reinvestment or marketing spend.
If you’ve ever wanted to create a side income that’s truly manageable (something you can run part time without constant stress), Digital Leasing might be exactly what you’ve been looking for. It’s how many people are quietly replacing unpredictable side hustles with stable, owned digital properties that can pay them every month.
👉 Click here to explore Digital Leasing and see how it can give you the same kind of recurring income, without the long hours, trucks, or daily grind.
