scamrisklogo

How To Start A Personal Training Business

Scam Risk is here to help you protect yourself and fight back
By: Scam Risk - Expert Reviewer

Personal Training Business Plan For 2021 And Beyond

Personal trainers work with individuals to help facilitate diet and fitness goals. Personal trainers help a variety of individuals to achieve diverse goals regarding their health.

This may involve creating custom workouts and diets as well as helping to establish specific goals for clients who aren’t sure what they need to do next.

Towards the end of this article, you’ll find answers to some of the most frequently asked questions on how to start a personal training business…

But most importantly, you’ll see the exact system many others have used to build their own internet marketing business to over $40,000 a month in mostly passive income.

Table of Contents

Start A Personal Training Business By Following These 10 Steps:

The steps below will help ensure that your business is adequately planned, registered, and legally compliant. It’s the ultimate guide on how to successfully start your own business in personal training.

Step 1: Plan Your Business.

To be a successful entrepreneur in the personal training industry, you would need a clear business plan. It will help to map out your goals and identify potential problems. Below is a personal training business checklist on how to get started:

What Are The Startup Costs Involved In Opening A Personal Training Business?

There are very low costs associated with opening a business like this. Personal training certification should not cost more than $2000.

In some cases, it may be as low as $500. The cost of liability insurance shouldn’t exceed $200-$300 each year.

Clients will choose the location where they meet with you, so you don’t need to worry too much about building costs and utilities. The only cost you’ll incur is the purchase of equipment for clients.

However, this will depend on each client’s needs and individual clients. Equipment costs should be included in your hourly rate. We’ll get to that later.

Last but not least, consider adding $1000 to your hourly rate for initial advertising.

This could be professional flyers, business cards, or radio spots, as well as newspaper and radio ads.

Do not overlook the benefits of having a website or a presence on social media. They are both free and can help you increase your visibility.

What Are The Ongoing Expenses For A Personal Training Business?

The best thing about owning a personal training business is the low cost of running it. The monthly liability insurance contribution (between $200-$300 per year), travel costs to clients, and equipment purchase costs are all that you will have to pay. These costs can be absorbed using different pricing models, which reduces your monthly expenses to the insurance.

Who Is The Target Market?

This job has a broader client base than most other jobs. However, younger clients tend to be the best. They are more likely to schedule more sessions, leading to more income for both you and them. Additionally, if they enjoy you and live in the same area, this could be a reliable source of income for years to come. This loyalty can help you recruit more clients by inviting their family members and friends to get in touch with you.

How Does A Personal Training Business Make Money?

Personal trainers earn by charging clients for sessions. These can last for an hour and are charged at an hourly rate. It is possible to charge extra for travel or offer specials that allow clients to pay a set amount upfront for multiple sessions.

Personal trainers make their money by charging clients for sessions. These can last for an hour and are charged at an hourly rate. It is possible to charge extra for travel or offer specials that allow clients to pay a set amount upfront for multiple sessions.

How Much Can You Charge Your Customers?

The exact amount you charge clients for your services will depend on where you work and what you offer. Some trainers recommend setting $85 per hour. This is based on your experience and your willingness to purchase any equipment (which can be pretty expensive depending on the client). Other trainers recommend charging different prices for different services, knowing that different types of training are more costly and/or more complex. They also suggest negotiating a fee through an open pricing model. This allows you to factor in whether the client will travel 30 minutes to get there and 30 minutes back. This could save you an hour training another person.

How Much Profit Can A Personal Training Business Make?

The exact amount you charge clients for your services will depend on where you work and what you offer. Some trainers recommend setting $85 per hour. This is based on your experience and your willingness to purchase any equipment (which can be pretty expensive depending on the client). Other trainers recommend charging different prices for different services, knowing that different types of training are more costly and/or more complex. They also suggest negotiating a fee through an open pricing model. This allows you to factor in whether the client will travel 30 minutes to get there and 30 minutes back. This could save you an hour training another person.

How Can You Make Your Business More Profitable?

You may increase your prices as your business grows. A modest increase in your hourly rate can make a big difference to your bottom line. You might consider taking on additional tasks for clients, such as selling them specialized equipment or valuable supplements. This will help make you the “one-stop-shop” for all things fitness. Consider creating an automated payment system. It will establish a desire in you to work with clients regularly and make payment easier for those committed.

What Will You Name Your Business?

It’s important and challenging to choose the right name for a business.

If you own a sole proprietorship, it is possible to open a business under another name than your personal name.

when registering a business identity, check out these resources to help you find the right business name for you:

  • Business records for your state
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability

It is vital to protect your domain name before others do.

Step 2: Form A Legal Entity.

Some of the business structures that are commonly used include sole proprietorships, partnerships, limited liability companies (LLC), and corporations.

If your personal training business is sued, you can avoid personally being liable by forming a business entity, such as a limited liability company or business corporation.

You can create an LLC independently and only pay the state filing fees or hire an LLC Service provider. Additional fees may apply.

Step 3: Register For Taxes.

As new business owners, you must register with multiple federal and state tax authorities. To register for taxes, you must have an EIN.

Small Business Taxes

There are many options available for taxation, depending on what business structure you choose. An example of this is an LLC that could be taxed as an S Corp.

Below are a few guides to help small business owners learn more about taxes:

  • LLC Taxes
  • Sole Proprietorship vs. LLC
  • LLC vs. Corporation
  • S Corp vs. LLC
  • How to Start an S Corp

Step 4: Open A Business Bank Account & Credit Cards.

It is crucial to protect your personal assets by opening dedicated credit and bank accounts for business purposes.

Mixing personal and business accounts places your home, car, and other assets at risk. This is known in business law as piercing your corporate veil.

Furthermore, learning how to build credit for your business can help you get credit cards. You can finance your business with other funding in your company’s name (instead of your own), higher interest rates, better credit lines, and many more.

Step 5: Set Up Business Accounting.

It is essential to record all expenses and income sources to understand your business’ financial performance. Your annual tax filings will be much easier if you keep accurate and detailed records.

Step 6: Obtain Necessary Permits And Licenses.

Failure to obtain necessary permits and licenses can lead to heavy penalties or even the termination of your business.

State & Local Business Licensing Requirements

Some licenses and permits required by certain states may be necessary to legally operate a business as a personal trainer. You may visit the SBA’s guide to state licenses, permits, and information for more information.

Some local licensing or regulatory requirements might also apply. To learn more about local permits or licenses:

  • You can check with your local city or county clerk’s department.
  • Find local assistance through one of the US Small Business Association’s directory listings of resources for small businesses.

CPR Certification

CPR certification is required by most personal trainer certification programs. An official first aid certification authority will give you CPR certification. You can check with a company that offers fitness certification for additional knowledge, such as first aid training and how to use an automated external defibrillator (AED).

Release Of Liability

Personal trainers should ask their clients to sign a release of liability to avoid any liability or potential lawsuits.

Professional Liability Insurance

This is crucial for personal trainers. You may check out AFPA, as they have reviewed many insurance companies and have compiled a list of excellent coverage at reasonable rates.

You can run a personal training business from a gym or other large space, which is typically indoors.

Certificate Of Occupancy

You can run a personal training business from a gym, or other large space (typically indoors). Often, businesses that work from a physical location need a Certificate of Occupancy (CO). A CO verifies that all building codes and zoning laws are met.

If you want to lease a site:

  • It is usually the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm with your landlord that you have or can obtain a valid CO.
  • A new CO is required for major renovations. A valid CO must be issued first before lease payments begin, as stated in your lease agreement.

If you want to buy or remodel a place:

  • You will need to get a valid CO issued by a local authority.
  • For personal training businesses, it is essential to check all relevant building codes and regulations for the area where they are located.

Step 7: Get Business Insurance.

Insurance is essential for your personal trainer business to operate legally and safely. Your company’s financial security is protected in the case of a covered event.

Many insurance policies can be used to protect different types of businesses and various risks. General Liability Insurance can help you determine the risks your business faces. This coverage is what small businesses most commonly need. It’s an excellent place for you to start.

Another crucial insurance policy that businesses require is Workers’ Compensation Insurance. In most states, workers’ compensation insurance is required.

Step 8: Define Your Brand.

Your brand is your company’s identity. Your business image also depends on how the public perceives it. A strong brand can help you distinguish yourself from other companies.

How To Promote & Market A Personal Training Business

You can’t ignore traditional advertisements like business cards, newspapers, radio, and flyers. Your website and social media are great ways of increasing visibility for your business and providing information.

Also, consider hosting workshops for free at community centers and gyms which is great as it can increase your visibility and showcase your skills.

Additionally, you can advertise your business by placing it on your car. Your job involves a lot more travel than you think.

How To Keep Customers Coming Back

Promo specials can be a great way to help clients save money, such as buying multiple sessions at once. Consider offering a bonus session or a free session to clients who refer other prospective clients to you.

The best thing for retention is to communicate openly with clients. Listen to their needs and devise a plan to help them reach their goals. As long as you’re doing it, their work will speak for themselves, and they will keep coming back.

Step 9: Create Your Personal Training Business Website.

Once you have defined your brand and designed your logo, you will need to make at least a basic website for your business as a start.

Some people may be afraid of creating a website, even though it is an important step. Although this was a reasonable concern back in 2015, it has become much less common in recent years.

These are the main reasons to build your website now:

  • Websites are a must for all legitimate businesses. It doesn’t matter what industry you’re in or what your business is when you launch online.
  • Facebook pages, LinkedIn business profiles, and social media accounts are not meant to replace your business website.
  • Websites can be created in minutes via website builder tools like the GoDaddy Website Builder.

STEP 10: Set Up Your Business Phone System.

Having your own company phone line helps keep your personal and business lives separate.

Aside from helping you automate your business, it also gives it credibility, and it makes finding and contacting potential customers easier.

Entrepreneurs can choose from a variety of services to set up your business phone system, i.e., a virtual call center.

Is This Business Right For You?

This business is excellent for those who already have a good exercise routine and can share their knowledge with others. If you are this person, you can start as an independent personal trainer and launch your own personal training business

The job requires regular interaction with various clients, so it’s a good fit for a “people-oriented” individual.

It’s also a great option for someone who is a natural leader. Just like a good coach or manager helps people see and then realize success, a good personal training program helps clients see a healthier version of themselves and offers a route to reaching that goal.

What Is Our #1 Recommendation For How To Make Money In 2021?

Our review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Real Estate!

With this digital real estate program, you can have the ability to completely walk away from manual labor!

Sound too good to be true?

Of course it does!

But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc. 

How Do You Get Paid And How Much?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 20 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $1000 a month!

See why they call it digital real estate now?

That’s a rent payment. 

The great thing is how easy it is to scale. You don’t have to answer the phone…all you have to do is get the phone to ring.

Unlike the passive income ideas I mentioned earlier…

This one actually allows you to collect that without working in a brick and mortar business all day.

Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group where you can ask questions and be in a community with others on the same journey as you.

Digital real estate allows you to have passive income with most of your day being spent OUT of the brick and mortar landscape.

Now, I know you probably have tons of questions… So, check this out to learn more.

Share This Article:
Share on facebook
Share on twitter
Share on linkedin
We will be happy to hear your thoughts

Leave a reply

ScamRisk's #1 Online
Business Recommendation:
You know deep down what you're meant for. Now they will show you how to go get it.
Scam Risk
Logo

Be first in line to read all the new Scam Risk Reports as they're published!

Select the categories that interest you the most

We don't share your information with any 3rd parties and we will never spam you.

scamrisk
scamrisk

Report A Scam