Do You Make These 20 Common Online Marketing Mistakes? (2022 Update)

Scam Risk is here to help you protect yourself and fight back

Updated: May 18

By: Scam Risk - Expert Reviewer

Digital Marketing Strategies For Your Target Audience

Chances are you are here because you have a business that you want to bring in sales. Digital marketing sets a standard in this area. Online marketing can be difficult to navigate at first but with the right information, you can succeed.

But I’ll tell you something that you may find interesting. We’re going to go over some common digital marketing mistakes.

DISCLAIMER:
This Do You Make These 20 Online Marketing Mistakes Review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

Pros: What I Liked

  • Online Marketing is modern marketing strategy and here to stay
  • Good to be aware of what not to do
  • The impact of modern online marketing to business is tremendous
The Good

Cons: What I Didn't Like

  • It can be abused
  • Mistakes are inevitable
  • Success may be difficult even with a lot of effort
The Bad

 

There are countless information courses floating around the internet. Why? Because for every problem that exists, someone claims to have the solution.

And that solution is usually some oddball money-making system that tells you how to turn a casual interest – or maybe something you’re super passionate about – into sustainable, reliable income.

Just like Online Marketing. Here’s the hard truth, though…

Most of these programs:

  • Take way more time than you’re led to believe
  • May have hidden fees
  • Require you to buy multiple upsells in order to get the “real” information

But most importantly, a lot of these programs just don’t scale.

“Scale” means once you do the work to make a little money, it should get easier to make more money, not harder.

The problem is, most programs out there make it hard to make money at first, and even harder to keep making money.

In other words, you might be able to make some money in the beginning, but it won’t be sustainable and you’ll end up getting discouraged.

This is the exact opposite of passive income.

When income is truly passive, you do the work upfront, but then you set it and forget it. The money gets made whether you’re working or not. It’s not directly tied to the hours you put in.

So, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Inventory
  • Selling to friends and family
  • Selling to strangers
  • Recruiting people
  • Dealing with questionable products that weigh on your conscience

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything?

If that sounds like something you’d be interested in, check out Digital Real Estate. 

TESTIMONIAL - STILL GETTING PAID

This is nothing like online marketing, and that’s probably a good thing.

However, if you’d still like to know more about Online Marketing, keep reading.

20 Common Digital Marketing Mistakes

Biggest Digital Marketing Mistakes

If you want to be successful in your digital marketing strategy, you should avoid the following mistakes: and trust me when i say that there are a lot of digital marketing mistakes that can be made.

Not Knowing Who You Want To Reach.

Marketing Techniques To

If you don’t take time to learn about the people you want to reach and make guesses about who your business is for, you could lose a lot of money.

Focus on a certain group of people instead of trying to sell your goods and services to everyone. This is the group you want to reach. A lot of these groups can be found on social media platforms.

Follow these simple ways to market:

  • Figure out what group of people want to buy.
  • Find out about their problems and what they like.
  • Find out where they are

Make sure you have all the information you need to connect better with the people you want to reach. This is a good way to make the money you spend on marketing campaigns go further.

Failure To Set Realistic Goals

Realistic Goals For Your Digital Marketing Campaigns

Don’t you set goals for your marketing? When your team makes marketing campaigns, you need to set reasonable goals.

This could be a certain number of sales you want to make because of your marketing.

Don’t forget to write down the goals and objectives you have for your business. When you set the right expectations, it’s easier to focus on one marketing strategy.

If you understand your plan well, you have a better chance of success.

One of the biggest mistakes a business can make with online marketing is to create a marketing campaign that doesn’t have a clear goal.

If you don’t have plans, you won’t know how your campaign is going. Your campaign won’t have a clear purpose, so you won’t know when you’ve reached your goals or if you’re on track.

Not Promoting Your Website

If people don’t know about your website, they won’t visit it.

If the right people don’t see your website, you won’t get any leads or sales. Your goal is to get as many people to your website as possible. You can’t totally depend on existing customers. You should always be growing.

Not Making Good Use Of Social Media.

Putting content on social media may not be enough to make your business successful. You might be working hard to get the word out about your business. This doesn’t mean you’re talking to the right people, though.

Focus on the people you’re trying to reach if you don’t want to waste time. Use the social media sites that work for your business. Make sure you have a good social media marketing plan if you’re going to build your brand’s credibility. Make sure that it provides relevant leads.

Ignoring The Design Of Your Website

In the digital age, a business must have a website that is easy to use. One of the most common mistakes companies make with digital marketing is not taking care of their website.

To do well in today’s digital world, you need a website that is easy to use and full of useful information. Not having this can be a very costly digital marketing mistake.

If you don’t work to improve the user experience on your site, you fall behind your competitors. Check out how easy the e.l.f website is to use. It has a simple navigation bar with call-to-action buttons, pictures, a shopping cart, a search bar, etc.

Too Much Marketing Campaigns With Little Time And Money

When investing in a lot of different things, it’s easy to feel overwhelmed. When that happens, your strategies get ignored or thrown out, and they don’t work as well as they could.

You don’t always have time to work on your marketing strategy when you’re busy running your business.

It can cause you to waste money on campaigns that don’t work because you don’t have time to put into them.

Experts can help you with your digital marketing strategy to avoid making this common mistake.

Not Taking a Look at Your Data

No matter what you do for a living, you need to have audience metrics, collect data for them, evaluate them, and understand them.

Your company can create a very effective online marketing campaign by making business decisions based on accurate, complete data.

You should keep track of page views, bounce rate, average session length, and several users on your website.

But your marketing data shouldn’t just be made up of web analytics and ads. It can also include things like lead generation, social media marketing, and email marketing. For social media, you would need to track, among other things, engagement, audience, and content.

Superficial Approach To SEO

Search engines are the starting point for 93% of online experiences.

With over two billion blog posts being added to the internet every day, optimizing your content for search engines is the only way to get your content seen and get free traffic.

Search engine optimization is a game with rules that change quickly, so you have to stay on your toes to make sure you’re following the most recent set.

But there are SEO techniques that have been around for a long time and will always help your content show up in search results and rank better.

Expecting To See Results Right Away

When digital marketing efforts don’t show results right away, it can be hard for business leaders to keep going.

But for these campaigns and strategies to work, they need time.

It takes about a week for Facebook ad campaigns to show clear statistics that show how well they work.

Most of the time, SEO changes don’t show results for at least two months.

Because the online world is easy to get to and changes quickly, people who make decisions often think that digital marketing is a quick way to reach their goals.

But digital marketing is aimed at people.

It takes time to reach them and get their attention, get them interested, and convince them to change. Even if they see you, it may take a long time for them to decide to talk to you.

In digital marketing, the only way to be sure of getting results is to be consistent and try new things all the time.

Blogging Just To Keep Up With Trends, Missing The Value Of Audience

Marketers can get 67 percent more leads if they blog.

Marketers are thirteen times more likely to see a positive ROI if they make blogging a priority.

The word to remember here is “prioritize.” Be sure to do it on all social media platforms.

People who blog because they’ve heard that blogs are good for X, Y, and Z risk hurting their credibility and reputation with low-quality content.

Those who blog with a plan and focus on giving their customers real value.

Grow organic traffic by making yourself more visible in search results.

Get 97 percent more links that are indexed.

Build trust with prospects and customers you already have.

To get these benefits, make sure you create and share high-quality, well-researched, in-depth content that is relevant to your audience.

Don’t Ever Offer Sales Or Discounts.

You need to offer sales and discounts to get people to buy and come to your store or website.

People will come to your store and website more often if you offer discounts.

Get the word out about your sales.

Most of the time, promotions can also help you sell more.

Even if you offer a discount, your customers might still buy full-price items.

Yes, they could get a few things at a lower price.

But if they see something else they want to buy, they may be more likely to do so because they saved money on the items on sale.

Coupons are also a good way to get to know your clients better.

91 percent of people who use a coupon say they will return to the store again.

Discounts are a great way to attract new customers and keep the ones you already have.

Coupons keep customers coming back. A great customer service team does as well.

Choosing Not To Use Videos

When you say “social media,” most people think of Facebook and Twitter.

Your business also needs a page on YouTube.

Videos from your YouTube channel can also be used on other digital marketing platforms.

Also, don’t forget about videos on Facebook.

Even Instagram lets you post one minute-long videos.

Videos are interesting and help get people’s attention. Marketing with video content is a great way to get people to visit your website.

Not Adding Comments To Blogs

You can do two great things by leaving comments on your own blogs.

Get in touch with your subscribers more.

Improve your SEO.

Yes, comments can help improve the ranking of your website.

Words are also added to your page by comments.

Getting to know your users can also help your brand.

Your subscribers will be happy to know that you listen to them.

Just make sure to say what you have to say professionally and appropriately.

Don’t post useless comments on blogs.

It doesn’t look good for you or your business, and no one wants to see that.

You should also leave comments on other blogs.

If you do it sneakily, it will help your brand.

Your Site Is Moving Too Slowly.

Your business will have a lot of trouble if your website is slow. You spend a lot of time, money, and effort to get people to visit your website, but if it’s too slow, they’ll leave.

People don’t want to wait. It’s how the Internet works. If your website takes too long to load, people will leave.

Don’t let the time it takes to load kill your business. Spend more money if you have to if you want your web hosting service to be as fast as possible.

Every second is important, and you can’t lose customers.

Spamming

Don’t send out too much junk mail. Even though this should be obvious, some people send spam to their customers without realizing it.

How do you know if your account is spam? First, look at the emails you’ve already sent to your customers.

Check each email to see if it:

  • Helpful
  • Educational
  • Relevant

It’s very important to be relevant.

Your message needs to be useful for everyone on the list of people who will get it.

Some of your customers may find some of your emails useful, while others may not.

This won’t happen if you use email segmentation lists.

Unable To Convert Website Visitors To Sales

How can this be fixed? Make sure it’s easy to find your way around your website.

80 percent of people who visit your website leave because they can’t find what they want. It’s really that easy.

Hard To Understand Website Layout

If you have an e-commerce page, make sure there are many search options and filters so users can quickly find what they want and buy it. Consumers don’t want to scroll and search for a long time.

People want to be able to buy things with their hands. If your website doesn’t let them do that, they will buy from a site that makes it easier for them to do what they want.

Not Accepting Guest Posts

At first glance, guest posts might not seem like a good idea. Some people might be turned off because you’re not directly adding content to your site.

But let’s look at this one step further for a moment. You can reach a whole new group of people who might not even know who you are or that your website exists.

It’s a great chance to get free publicity. You can also link your website to your personal blog.

Let’s look at a real-world example.

Losing Personal Touch

You need to get to know your customers as people. Sending an email with the subject line “Hey everyone” is not a good way to make it more personal.

Instead, use the first name of the customer. You should also put your name at the end of each message.

“Sincerely, Company XYZ” is more impersonal. Use your own email address in the “Sender” field.

No Call To Action From Your Audience

What do you want to achieve with your marketing campaign? How do you plan to reach this goal with the help of your customers?

If you have a great ad but don’t tell people what to do. A bad call to action is almost as bad as not having one.

Does that make you want to try it? How about…Put a link to your website in your email.

Your customers are much more likely to act on the second call to action. It gives them a reason to go to your site and a deadline for when they have to do it.

Is Online Marketing A Scam?

So, is Online Marketing a scam? No it isn’t. You can make money with this program, but it’s definitely not as easy as they make it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – it doesn’t scale.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months and then your reward is being forced to grind it out for another 9 months before seeing any “real money,” well…that’s not a great deal, is it?

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate

And you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece

TESTIMONIAL - SAYING GOODBYE TO OUR JOBS

They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

What Is My Top Recommendation For Making Money From Home In 2022?

Digital Real Estate

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.

Why?

1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.

TESTIMONIAL - JUMP ALL IN

2) You Own & Control EVERYTHING: With online marketing, you don’t really own anything. You have no control over the quality of products. You don’t even own your “business”.
Look at the fine print for most of the agreements folks sign when they join one of these companies.

At any point, the company can change your commission structure, reduce your profit margins, or kick you out entirely.
With Digital Real Estate, you own the assets, which means you have all the power and all the control.

TESTIMONIAL-FEELING-BLESSED

3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

TESTIMONIAL-SCOTT-LEAD-GEN

TESTIMONIAL - LANCE LEAD GEN

4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum. 

If you wanted to double your income with online marketing, you’d probably need to double the number of hours you spend working. Because, again, this program doesn’t scale.

TESTIMONIAL - ANNA DONE DEAL

5) Make Money Helping Real People: With Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

TESTIMONIAL-BOSS-OF-MY-FUTURE

Now, the choice is yours. You could continue browsing, looking at opportunities like the online marketing mistakes which could one day make you money.

You could continue researching, never making a decision. 

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.

 

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