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Is Nucerity A Scam? 9 Things You Need To Know

By: JosiahDec 11, 2023Network Marketing
Is Nucerity A Scam? 9 Things You Need To Know

NuCerity Review: Will This MLM Company Actually Work?

Is NuCerity A Scam? Is It Just Another Pyramid Recruitment Scheme?

There are probably three reasons why you've landed on this page - you are looking for ways to look more attractive and younger, or you are searching for the best opportunity to make money online, or both.

Whichever it is, you've come to the right place! Here, I will be giving an honest 3rd party review of this MLM company called NuCerity.

We're going to review multiple aspects of Nucerity to decide if it really is the best network marketing platform out there.

We'll talk about whether network marketing is the right online business for you.

At the end, I'll answer some of the most frequently asked questions regarding Nucerity and MLMs in general.

And most important, I'll show you the exact system I used to build my own internet marketing business to over $40,000 a month in mostly passive income.

This system made me swear off network marketing for good, because it uses some of the same skills in a much more powerful and profitable way!


This Nucerity review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

  • 30-day money-back guarantee
  • Patented and clinically-tested products
  • Pyramid Scheme in disguise
  • Warm market recruitment
  • Hefty start-up costs

Why Listen To Us

My name is Josiah, and this is my Dad, Joel.why listen us

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

why listen us gif

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online

  2. Straightforward-ness of the system to do it

  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!

NuCerity Review Summary

Product Name: NuCerity International

Founder: Founded by David Dillingham, Richard Jaenicke & Lonnie McKinney in 2008

Product Type: Skincare & Wellness MLM Company

Price: $59 per year + $120 per month autoship

Best For: People who are good at recruiting and networking

NuCerity Review

Summary: The great news is that NuCerity is a legit opportunity for the MLM market. But like any other MLMs, NuCerity  highly depends on warm market recruitment and whose skin care products are ridiculously priced.

Rating: 35/100

Recommended: No

NuCerity reviews: What Is NuCerity International?

NuCerity is a Multi-Level Marketing (MLM) skincare and wellness company that was created in 2008 and is a subsidiary company of ARIIX Holdings, LLC.

It falls under the skincare brand of ARIIX. Besides this, ARIIX holds a whole lot of other product categories such as weight management, personal care, nutritional supplements, and travel.

NuCerity says,

"They are all about inspiring and empowering people to look, feel and live better lives through their products and the business."

Quite frankly, this is a very standard mission statement that can be seen in most MLM health and well-being-focused companies. And not until we dig further into their product line and market potential, we wouldn't really know what that means.

NuCerity Skin Care Product Line

nucerity reviews

NuCerity carries a very limited product range, having only about ten items available at the time of this writing.

Having a limited product line can either be good or bad. The good thing about it is that it usually reinforces a customer's perception of quality and excellence since the company appears to be very focused and targeted on their products.

To compare, other similar MLMs such as Essante Organics and Melalueca carry a wide range of categories under which hundreds of products are available.

The bad thing, on the other hand, is that the income potential of a limited product line is lower than those with a wider product selection simply because the target audience is also narrower.

Below are some of their products:

  • Skincerity: This is NuCerity's flagship product under their skincare brand with their own patented technology called "Breathable Barrier® Technology." It intensely hydrates and rejuvenates the skin by using the body's own moisture. It claims to treat stretch marks. There have been mixed reviews about this product line. While some say the products helped with their skin conditions and skin issues such as acne, others claim that the the acetone has caused skin irritation.
  • Elite: This is a nutritional supplement that enhances the body's immune system, and has an anti-aging component.
  • Rejuvenating Barrier: It's a  hydrating cream to use under makeup.
  • Body Silk: Also known as the "SPA in a bottle,'it's a one-of-a-kind blend of oils and nutrients to moisturize the skin. It is an excellent protection from extreme weather conditions during the day, as well as relief from dry and sensitive skin.
  • Eye Effects: It's an advanced serum that provides anti-aging hydration to the skin around the eyes, targeting key signs of aging such as under-eye puffiness, fine lines around the eyes, and dark circles.
  • Advanced Exfoliator: It's a nightly breathable masque that's perfect for brightening, rejuvenating, and smoothing very dry skin, especially on stubborn areas such as elbows, knees, and feet.

Are The Products Worth It?

nucerity international

I've never tried their products, to be honest. But based on my research and my MLM experience, this is what I've discovered about this company:

NuCerity's brands aren't particularly impressive!

The simple explanation for this is that skin care is such a saturated market and highly competitive.

I can easily name other MLMs that are also in the same skincare industry:

  • Arbonne
  • Nerium
  • Jeunesse
  • Rodan & Fields

Each of these MLM companies boasts of their own claims, some even are patent holders and others say they've undergone clinical studies.

But objectively speaking, no one really knows for sure which of these companies is the best.

The majority of these corporations' distributors have been, I would say, "brainwashed."

They do have valid reasons to favor the company or brands they are endorsing.

But in the end, if you look at it objectively, each MLM company is essentially the same to a certain degree.

Why do you really want to be part of NuCerity?

Or Jeunesse?

Or any other skin care MLM company for that matter?

If you thoroughly do your research on those MLMs, you'll find it hard to decide because they all seem to be the same.

Rather than trying to find one to join, what are the chances of you trying out other business models, such as affiliate marketing?

There are definitely loads of other money-making options out there that are better than network marketing like Nucerity.

How To Make Money With NuCerity?

The whole concept of an MLM company is this:

  1. sign up
  2. purchase their products
  3. market it to your circle
  4. and pretty much continue to make purchases each and every month to remain in the program.

If you enjoy the brand and are getting a lot out of them, this might work for you.

If you don't, you'll wind up accumulating products after products that you don't need and use and are very difficult to sell because of the hefty price tags.

Promoting a product or service that you're passionate about is always one of the keys to any successful entrepreneurial journey. This is how you can achieve the greatest amount of success with whatever business endeavor you embark on.

NuCerity, as with any other MLM business, provides two major ways to make money:

  • Market and sell their brands and receive retail commissions.
  • Create and build your downline teams and recruit prospective members, i.e., a family member or a friend, to receive multiple benefits and rewards.

But first, you ought to learn how to launch the business and be eligible for the commissions.

There's a lot that comes along with Network Marketing that many people struggle with.

In fact, check out our Top 5 Reason Why Most Network Marketers Fail.

Now, don't get me wrong...

You can certainly make money with Nucerity, but if you're gonna put in the amount of grueling work to be a success with Network Marketing (which, trust me, isn't easy), you might as well bring in some REAL money while you're learning the ropes.

How To Get Started With NuCerity?

Launching your NuCerity business is divided into three major steps:

1. Enroll.

To access NuCerity, you must first buy a $59 Starter Kit, which includes:

  • Customized website with full procurement and delivery processes.  You could actually request that your customers order from your website and you will be compensated.)
  • Virtual office for one year

Annually, you would spend $59 to maintain access to your virtual workplace and website.

Frankly, businesses like ACN, charge a startup fee of $499, so NuCerity's %59-Starter Kit isn't so bad.

But, let me warn you a little. This is just the first step of the entire process, which means you would need to pay more than just the Starter Kit to actually be able to work on it.

2. Activate.

There are no products in the Starter Kit.

To "activate" your account, you must buy at least 100 CV of any product kit (Commissionable Volume, the product sales unit).

And the three primary product bundles are as follows:

  • $800 for the Combination Pack
  • $800 for the Builder Pack
  • $450 for the Business Pack

This is where things begin to get more complicated - and expensive.

You'll soon find yourself cashing out way more than the $59- Starter Kit.

3. Qualify & Remain Active.

Buying the Starter Kit as well as any of the product packs would not entitle you to a commission.

You would need to bring in at least two recruits to start your downline teams, creating two "legs" under you:

nucerity pyramid scheme

To remain active and qualified for commissions, you must produce at least 100 PV per month, which is approximately $120 per month.

Again, this is a significant financial strain on most people.

NuCerity Compensation Plan

NuCerity Compensation Plan

NuCerity uses a binary payout scheme, as seen in the image above. To receive residual commissions from your downlines, you must have at least two "legs."

According to NuCerity's payout package, you can get paid through the following:

  1. Retail Profits
  2. Preferred Customer Profits
  3. First Order Bonus
  4. Start Bonus
  5. Team Volume Commissions
  6. Team Commission Matching Bonus
  7. Mentor Bonus
  8. Bulk Order Bonus
  9. Additional Income Centers
  10. Diamond Rewards

These can be really technical and complicated, like all MLM payout packages, so I won't bother with the details.

NuCerity Ugly Truths Revealed!

1. Pyramid Scheme In Disguise?

nucerity scam

Making good money with network marketing is all about recruitment, not so much about selling products.

NuCerity is no exception.

As with most MLMs, their primary emphasis is unquestionably on recruiting people to build downlines..

Essentially, they allow you to recruit two candidates, assist them in getting started, and then enable them to recruit just as you did. And this continues as long as it can.

While NuCerity does not compensate you depending on the number of recruits since that would be a pyramid scam, they do offer a lot of perks to motivate you to build your downline teams by recruiting more people.

Let's be honest here and face the facts. 

In any MLM business, selling products is not the way to make huge money - especially since the bulk of incentives and commissions are dependent on the team you created.

That being said, NuCerity, like other MLMs, has its own strong product portfolio, and that makes them NOT a pyramid scheme.

In fact, their skincare products are pretty much just front so they AREN'T labelled as a scam.

Again, I am NOT suggesting that NuCerity is a pyramid scheme or a fraud. NuCerity is, in fact, a legitimate MLM business, but recruitment is their primary focus.

If you dislike recruiting people from your inner circles or are simply terrible at it, joining NuCerity to earn would be a difficult path.

2. Warm Market Recruiting

Another point to consider is that NuCerity is a mainstream MLM business that relies on conventional recruitment methods.

I'm not implying that recruiting is a horrible idea.

What I mean is that the conventional method of recruiting is becoming obsolete and inefficient.

If you sign up for NuCerity, they will almost certainly ask you to create a list of people to call, most of whom will be family members, friends, coworkers, neighbors, and so on.

You would have to reach out to them to sell the business opportunity, products, or both.

Among the potential consequences of this are:

  • Risking your relationships with your inner circle if you are completely clueless how to recruit
  • You will ultimately run out of prospects to speak to since you don't have a viable approach to continually create new leads.

3. Expensive Startup Costs

While the initial cost of entering NuCerity is low, the actual cost of operating this company is very high.

I've already outlined all of the costs involved, so here's a short rundown:

  • Startup and annual payments of $59 a year
  • Product bundles ranging from $450 to $800, with a monthly autoship fee of about $120.
  • When you sum it all up, you'll need to spend about $2K in your first year!

For most people, that's a lot of money.

What I Like About NuCerity

1. Patented & Clinically-Tested Products

skin care products

NuCerity's Skincerity product line, as per their website, is dermatologically tested and approved, which  has also been put into clinical trials at the University of Texas Health Science Center.

Furthermore, they incorporate their very own patented technology in their products. It's called the Breathable Barrier® technology.

Well, all these could sound very appealing.

But, after evaluating multiple businesses over the years, let me say this:

Many MLM companies get their own patents and research to back up their claims.

You really cannot know whether their research is genuine or not and there is always the possibility that it's skewed.

I'm not blaming anyone or anybody in particular. I'm only informing you of both the fact and the possibility.

2. 30-Day Money-Back Guarantee

product line

This one is fairly self-explanatory.

If you are not satisfied with the program, you can request for a refund and get it within 30 days.

Is NuCerity A Scam? Is It A Pyramid Scheme?

Scam or Legit

The answer to these questions is absolutely not!

They are a reputable multi-level marketing business that offers trustworthy products.

Presumably, if you possess the necessary skills and work well enough, you can make a profit or become wealthy with their incentive package.

However, the unfortunate reality is that more than 95% people struggle in MLMs, regardless of which organization they join.

The key to success in this field is to be effective at recruiting and building a large and powerful downline team.

This is true of most MLM businesses, including NuCerity.

Let me tell you again, it's extremely difficult.

Before you enter some MLM organization for money, think twice!

It is entirely possible to build a profitable, successful network marketing business... But there are better ways to build a business other than with network marketing.

My #1 pick proves this.

Because unlike network marketing, it actually provides real proof of real success from real people as recently as a few days ago.

Our review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Leasing!

Where Nucerity falls short is in scalability.

There’s only so much time in a day and there’s only so many people you can reach to sell by yourself.

MLM companies know this!

Which is why they push so hard for you to recruit for your can’t get rich with it as a one man/woman show.

But what if you could make even more money off of little local websites without having to spend hundreds of dollars on overpriced products and a bunch of time recruiting people to sell under you?

With this Digital Leasing program, you can make recurring monthly income without constant sales to your friends and constant recruitment!

Sound too good to be true?

Of course it does!

But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc.

How do you get paid and how much?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it Digital Leasing now? That’s a rent payment.

The great thing is how easy it is to scale. You don’t have to worry about:

  • Your upline getting paid before you
  • Begging your friends and family to buy from you
  • Recruiting people all the time

So, getting back to Nucerity... You only get what’s left of the pie if you meet a monthly quota!!!

The course we recommend actually allows you to collect HUGE FLAT RATE DEALS.

Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group much better than the Nucerity group in our opinion. This group is much more active.

Unlike Nucerity, where you’re getting maybe $10 per sale, you could be getting 10-20X THAT.

TESTIMONIAL - Scott Lead Gen

A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding Digital Leasing.

Unlike Nucerity, more people have been able to walk away from their 9-5 job as well.

Digital Leasing allows you to have total passive income with most of your day being spent WITH your friends, NOT selling to them.

Now, I know you probably have tons of questions…

So, check this out to learn more.

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