Nick Shackelford’s Facebook Ads Course Review: Introduction
Do you have a business and want to promote it online? If yes, how much money are you willing to spend?
Facebook, with about 2.89 B monthly active users, is the biggest social network worldwide to do this. Having Facebook ads would definitely help your business brand reach your target consumer.
But how to do this well so you get the biggest back for your bucket? You may consider signing up for this Facebook ads Course.
I will review Nick Shackelford’s How To Run Facebook Ads 1.0, which claims to be one of Foundr’s best-selling courses because it has a proven track record.
But before I go any further, I want to be totally honest here, so…
This Nick Shackelford review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.
Pros: What I Liked
Extensive experience- Nick Shackelford has a good track record in eCommerce, media buying, and performance marketing campaigns
Wide range of businesses- They worked with clients from various industries providing them with a wide range of products and services from digital products to eCommerce. They noted that those businesses with positive results are those who are using Facebook ads
Money-back guarantee- You are given a 365-day money-back guarantee if you are not happy with the results
Cons: What I Didn't Like
Very expensive- The course will cost you a tremendous amount of money if you decide to sign up
A number of reviews claim that the course is very basic and can easily be learned from other sources at a much lesser cost
Table of Contents
Nick Shackelford’s How To Run Facebook Ads 1.0 is an ad agency course. The basic premise is that you’ll learn how to build your own ad agency, land clients, and get them results.
Running an agency (even though they’re a bit of a commodity nowadays) isn’t a bad way to get your feet wet in the world of online business.
That said, there are a lot of moving parts with this business model:
- Prospecting – you need to know how to find potential clients
- Sales – you need to know how to convince those clients to give you money
- Media Buying – you need to know how to run ads profitably
- Copywriting – you need to know how to tailor your ad messaging for the right customers
- Design – you need to know how to design ads/landing pages to maximize conversions
- Email Marketing – you need to know how to follow up with prospects and customers
- Automation – you need to know how to connect everything properly
Now, most course-sellers will try to make this easier on you by telling you they’ve managed to “automate everything”, offering “plug-and-play” campaigns, and “pre-built templates”.
Here’s the thing though:
Markets are always changing. They get more savvy as time goes on.
If you buy a program with thousands of other students, where everything is built out for you, there’s an almost 100% chance those templates don’t work.
Because if thousands of other students are using those exact same “plug and play” campaigns, tens of millions of people have already seen them, reducing their effectiveness.
Not to mention, with most agency programs, the templates are actually built by some virtual assistant in the Philippines or India, and have never actually been tested in real life.
And if they have, there’s a good chance they’re extremely outdated, since most programs don’t bother updating their templates after launching. The course creator gets too busy just trying to sell to more and more students, instead of focusing on quality education.
Now, here’s the most sinister part of this whole thing:
Most course creators market their agency courses as something you can do anywhere in the world. You might hear them say things like “The world is my office” or “This is a simple passive income business”.
That’s just plain false. Running an effective agency is in no way passive. Look at the list above, and remember that you can’t rely on pre-built templates. You’re responsible for every part of the process.
Does that really sound like a business you can do from a laptop on the beach?
See how this could be a problem?
Now, what if there was a way you could build a passive income stream that’s actually passive?
An income stream that doesn’t require:
- Mastering 100 different roles
- Needing to be a technology wizard
- Working round the clock just to keep things from blowing up
An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?
An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything?
If that sounds like something you’d be interested in, check out Digital Real Estate.
However, if you’d still like to know more about Nick Shackelford’s How To Run Facebook Ads 1.0, keep reading.
Is Nick Shackelford A Good Media Buyer And Experienced In Performance Marketing?
Foundr, a worldwide education, and media agency offers online courses conducted by reputable instructors in various fields like marketing. They claim that their instructors are industry leaders which makes their courses credible.
This is the reason why they specifically chose Nick Shackelford for their Facebook Ads course. Nick started his career as a soccer star player, moved on to be a high school gym coach, and eventually became a good media buyer and one of the biggest names in Facebook ads and marketing campaigns.
He started media buying for big companies like Pepsi and Apple. He was even part of the Apple team that launched the iPad Pro, among others.
He has his own Facebook agency which works with various companies. Just last year, his company had more than 150 clients.
Some of his successful marketing campaigns for various clients are Fidget Spinner, PupSocks, Diff Eyewear, a number of baby products, to name a few. Throughout his entire career, he spent about $100M on Facebook ads for various brands and campaigns.
Nick Shackelford has been in the business of performance marketing for 6 years, specifically focusing on media buying on top social networks like Facebook. His strength is crafting marketing strategy and campaigns, which cuts across multiple industries, GEOS, and even languages.
Is Nick Shackelford Facebook Ads 1.0 Course Worth The Money?
Nick Shackelford’s Facebook Ad course has a tried and tested “algorithm-proof” method for creating ads and campaigns that will convert your customer to a user for your brand. This alone should make you sign up for this course.
His strategy is easy to follow even by beginners. You will be taught how to design successful Facebook ads from scratch, regardless of your working budget and campaigns. You will learn his strategy on media buying among others, that has actually worked for more than 150 brands from multiple industries no matter what the niche is.
Nick also takes pride in his evergreen principles and strategy that will stay relevant for a long period of time. You can say that the money you will invest in this course will be well worth it because you can use what you’ve learned for a long time. This may still be up for discussion given the very volatile market and technology. Only time will truly tell.
The Facebook Ads course has a total of 6 modules and 61 lessons in videos. You will learn tried and tested strategies in each module that will help you design successful Facebook ads.
Module 1: Mastering The Facebook Ad Foundations
The first module videos teach the basics of Facebook ads and campaigns. You will learn the secret ingredients of a winning ad, running ads, and how to do media buying that will convert your consumer to a user.
Module 2: Top Of Funnel Prospecting- Finding Your Target Market Every Time
In the second module videos, you will learn the details on how to find your target consumer. Because the bulk of your ad budget is usually spent at the top of the funnel, you will learn not just to increase the traffic to your site but more importantly, specifically driving your target customer. This will help you maximize your budget.
Module 3: Middle Of Funnel- Re-Engagement To Drive Massive Traffic
In Module 3 videos, you will learn re-engagement with your prospective consumer through your top-of-funnel strategy and campaigns.
The Facebook ads specifically in the middle of the funnel is where sales generation will most likely happen. You will learn in this module what the right landing page is and what ad copy to use specifically for that landing page.
Module 4: Bottom Of Funnel- Remarketing For Scaling & Sales
After learning about re-engagement with your prospective consumer, you will know how to remarket to this consumer especially when they’ve already taken action on your site, outside of Facebook.
This module videos will teach you how to create engaging Facebook ads that will successfully convert your consumer to a user. After all, this is the ultimate goal of why you need winning Facebook ads.
Module 5: Ad Creative That Consistently Converts
In this module videos, you will learn Nick’s “Ad Creative Framework” that may be used for every single product. You will learn how to create a smooth and rewarding user experience using the proven method.
Module 6: Troubleshooting Common Problems & Avoiding Costly Mistakes
And finally, in the last module videos, you will learn the framework that is tested to solve any ad issues, like in paid media, you may encounter
How Long Is Foundr Masterclass?
The whole course has 6 modules with 61 lessons available in videos. It will take you about 6 hours to finish the course.
The videos contain specific action steps for you to apply what you’ve learned immediately.
How Much Does Foundr Cost?
The How to Run Facebook Ads 1.0 course costs $997. Because Foundr realized that this is quite an expensive course in running ads, they are offering a 3-month payment scheme for those who are interested in taking the course.
Another advantage being offered is the 365-day money-back guarantee! So if you are not happy about the turnout of your business despite doing your best to apply what you have learned in the course, you have a year to apply for that guarantee. Not bad at all!
Q: Is The Course Live or Recorded?
A: All modules are shown in pre-recorded videos which means you can learn at your own pace.
Q: Will I learn how to create winning Facebook ads from scratch?
A: This Facebook Ads course is meant to help anybody, including beginners. You will learn the basics of creating Facebook ads, maximize each step of the funnel, and create Facebook ads that will convert your consumer to a user. You can also learn how to solve any ad issues that may arise.
Q. I have enrolled in a number of online courses about Facebook marketing. What makes this course unique from the other online courses on Facebook?
A: Unlike other online courses, Foundr only gets credible and reputable instructors for all their online courses. So you are sure to only learn the latest, tried and tested marketing campaigns across different industries, no matter what your niche is. Nick Shackelford is known as a good media buyer and one of the best marketers on Facebook. His “algorithm-proof” method is proven effective in more than 150 brands.
Q. Can I really apply what I’ve learned for my specific target consumer or different brands within my budget?
A: Nick’s easy-to-follow strategy is the result of years and various tests done for various brands competing in various industries. It has been proven to work for a wide range of products and services from eCommerce to digital products and will suit whatever budget you have.
Another advantage is that Nick’s strategy is based on evergreen principles, which means you can use it for a long time. But just in case you’re not happy with the results, you can get your money back. Foundr offers a 365-day money-back guarantee! Only a few online courses offer this, which means that Foundr is very confident about the effectiveness of their course.
Q: Is this course only for eCommerce? I don’t intend to learn for this purpose.
A: The course is intended for a wide range of products and services. Ecommerce is just one of them. Though Nick Shackelford has a proven success record on eCommerce Facebook ads, what you will learn from him can be used in different brands and campaigns.
Ecommerce is a difficult business to be in. If you can create winning Facebook ads in that industry, how much more in all other industries? And who knows, you might eventually venture into eCommerce in the future.
Q: My business is specifically in B2B. Will I benefit from this industry?
A: Definitely! Nick is using the same process to attract more clients to his company. One thing’s for sure, Facebook is the best platform to use given that it is the biggest social network globally.
Foundr is aware that though the point of purchase, among others, may be different in the B2B industry, the actual method of finding your new consumer that will generate those additional sales through the use of effective Facebook ads is the same.
Q: I am just starting so I still don’t have a team. Will this still work even if I am on my own?
A: Yes! This will still definitely work. Nick’s ad creation method can be done by a single individual.
If ever in the future you will have a team, you can have one use the course as a toolkit for your Facebook ads. This way, you can focus on your other campaigns. You can use Nick’s “Agency Replacer Toolkit” which focuses on designing Facebook ads used by Nick’s team.
Q: After I sign up for this course, how soon can I apply what I’ve learned?
A: You can use whatever you’ve learned from the course right away! Immediately after paying the fees, you will receive your account access link to the course. Since the course is about 6 hours, you can even do this within a day.
Nick Shackelford Facebook Ads Course: To Sign Up Or Not?
By now, you must have been convinced that using Facebook as a platform for your business is the way to go. Why? By the sheer size of the users on Facebook, you can definitely use this to your advantage. And by enrolling in Nick Shackelford’s How To Run Facebook Ads 1.0 course, you will be able to learn how to boost the marketing strategy and campaigns of your business, no matter what niche you are in.
So if you can spend money amounting to $997 and 6 hours to focus on how to be successful in running ads, why not learn from the expert in running Facebook ads? It may be costly to sign up but it will be money well spent. Besides, you have 365 days to actually test what you have learned and get your money back just in case it doesn’t work.
Is Nick Shackelford’s FB Ads Course Legit Or A Scam?
So, is Nick Shackelford’s How To Run Facebook Ads 1.0 course a scam? Not technically. You can make money with this program, but it’s definitely not as easy as Nick Shackelford makes it sound.
There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – running an agency is extremely active income (NOT passive).
Now, there’s nothing wrong with front-loading the work and making the money later.
But if you’re getting into this game to live life on your terms, travel the world, and generate passive or semi-passive income from anywhere, then this isn’t for you.
What if, instead, you could put in a couple hours a day (in your spare time) to build a single digital asset, and your reward was a $500 to $2,000 payment that came in every single month?
And what if you could get started today and have your first payment in a week?
And what if you could double it next week?
Well, that’s the power of Digital Real Estate.
And, unlike a traditional ad agency, you can legitimately do this from anywhere. It’s a true lifestyle business.
Your laptop and an internet connection is all you need.
Some of the most successful students in this program run their entire 6-figure businesses from:
- A camper in the middle of the woods
- A beach chair on the water in Mexico
- A small villa in Greece
They’re able to travel around, living their lives first, and focusing on their income second.
Because even if they stop working for an extended period of time, the money keeps coming in.
So adventure, memories, and experience are the top priority.
And they never have to worry about how to pay for the next trip, or consider asking for time off.
If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.
Are there alternatives to Nick Shackelford’s FB Course
Yes, there are plenty of other business models to choose from if you want to pursue this making money online. Here are just a few:
What Is My #1 Recommendation To Make Money Online In 2023?
The ScamRisk team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.
While there may be no “perfect business”, the research IS conclusive:
Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.
1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.
And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.
Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.
This is only possible if you have an income stream that’s not tied to your time.
2) You Own & Control EVERYTHING: With an ad agency, you don’t really own anything. You’re a hired gun for clients, and entirely at their mercy.
Sure, you own your agency, but if your business grinds to a halt once you stop working, all you really have is a self-created job.
With Digital Real Estate (a passive income stream), you own all the assets, which means you have all the power and all the control.
3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.
Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.
4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).
Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.
Because you have more knowledge, more experience, more results, and more momentum.
If you wanted to double your income with an ad agency, you’d have to double your clients OR double the monthly payment of your existing customers. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.
5) Make Money Helping Real People: This part is what makes it all worth it. With Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:
Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.
You make money by helping them make money.
Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent. Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.
Now, the choice is yours. You could continue browsing, looking at opportunities like Nick Shackelford which could one day make you money.
You could continue researching, never making a decision.
OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.
A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.
All while genuinely helping real people who are grateful and happy to pay for it.
If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.