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MOZ Pro Review 2021: Is It The Best SEO Tool?

Moz Pro could well be described as an innovator in the SEO space. Our most recent review revealed that the product has made the most of this experience.

This package is $79/month when it’s billed annually. The company has worked hard on developing this package to be an end-to-end solution for SEO. They are respected by many marketers who use other tools, and they have made it an industry standard.

We felt that the product was a good choice for Editors Choice alongside competitor SPYFu. It has slightly fewer features than Moz Pro but offers a better, more intuitive interface.

Now, I do want to be totally honest in this review, so…

This review will go over Moz Pro to see if it really is the best SEO tool out there.

And at the end, I’ll answer some of the most often asked questions regarding Moz Pro and SEO in general.

But most importantly, you’ll see the exact step-bey-step system that many others have used to grow their own successful online business to more than $40,000 a month in passive income.

This system made them swear off affiliate marketing for good, because it uses some of the same skills but in a much more powerful and profitable way!

Table of Contents

Pricing And Plans

Moz Pro is an acronym that pops up when discussing SEO tools. The company was founded at SEOmoz in 2004. It has been around longer than any other provider in the area, including the ubiquitous Domain Authority metric, MozRank, MozTrust, and scores.

These scores are used across the SEO industry and many other tools included in this roundup.

Standard Plan

Moz Pro’s base price of $79 per mo is for the Standard plan. It is billed annually. If you wish to go monthly, it will cost you $99. Moz Pro has several pricing options to accommodate the many tools within the product.

The Standard plan offers two users, five campaigns (websites monitored for SEO), 300 keywords rankings, and 250,000 crawled web pages per month. Its biggest weakness is in ad-hoc keyword research. This plan has limited reporting and no keyword list.

Medium Plan

The Medium plan is $179 per month and costs $143 per month. This plan is more affordable for small and midsize businesses (SMBs). It allows users to have 10 seats and 5,000 keyword reports per month.

There are also 30 keyword lists and 30 complete keyword reports per month. Users can also get branded reports, doubled campaigns, keyword rankings, and crawled web pages per month.

Large Plan

Businesses can scale up their digital presence and increase their SEO research volumes with the $199-per month Large plan (249 per month).

This includes 25 campaigns and seats and 15,000 keyword rankings, 15,000 keyword reports, and 60 keyword lists.

Premium Plan

The Premium plan, which costs $479 per month ($599 monthly), is designed for enterprises. SMBs will not need to monitor more than 100 campaigns or 7,500 keyword rankings.

They can also run 30,000 monthly keyword reports, with unlimited seats, for as little as $49 per month.

Note that Moz Pro is a separate tool and requires separate subscription from Moz Local.

Keyword Search And User Experience

Moz Pro comes with a wide range of SEO tools in its single suite. These tools cover everything, from site rankings and page optimization to website and internet-wide crawling, link building, and analysis using the Open Site Explorer or Fresh Web Explorer tools.

This review focuses primarily on keyword research as it’s what business users use most frequently. This is how you find the best search engine result pages (SERP) and then optimize your pages to rank higher. So, my testing was focused mainly on Moz Pro’s Keyword Explorer tool.

To test each tool’s SEO metrics, results, and related keyword recommendations, I used the exact same five keywords: pcmag, digital marketing; online shopping; IT consultant, and small business account. This collection provides a real-world sample of frequently used business search terms.

You will need to scroll down the main dashboard to use Moz Pro’s Keyword Explorer. It is a page that looks a bit haphazard and has links to all of the Moz Pro tools. You can search Keyword Explorer in the second box below the Research Tools section. 

I ran queries on each of the five test terms. Each keyword result page showed me the average monthly search volume, difficulty score, and opportunity scores. 

I also saw “potential” and “opportunity” scores. These custom Moz Pro metrics quantify data such as click-through rates (CTRs) and paid competition. These metrics are helpful for business users who don’t have any SEO experience, especially sales and marketing professionals.

Moz Pro provided a 72-point overall keyword difficulty score for my query “online shopping,” but a potential and opportunity score of 97 and 81. After quickly clicking on the SERP Analysis results beneath the top metrics, it became clear why. The SERP found that, while most of the top 9 organic results on the page had 75-100 DA/PA scores, the URL in the top spot was very vulnerable with a PA value of 36 and a score of 44. This query enabled me to quickly identify a keyword, prime spot for search results, and high volume. A user could then drag that link into Moz Pro’s Open Site Explorer or quickly audit the Crawl tool to begin digging down and creating an optimization strategy to unseat that URL.

For reference, a difficulty score can be described as an all-in-one number of 1-100 numbers that includes the following:

  • Page Authority (PA)
  • Domain Authority (DA)
  • Keyword search volume
  • Influence of paid search ads on results
  • Strength and competition for each spot on the current page. 

Mike Levin, Senior Search Director at Ziff Davis (parent company of PCMag), advised me that the ideal difficulty score for a major publisher would be below 50. However, anything above 60 is usually challenging to beat.

Overall, the Moz Pro ad-hoc keywords search experience is intuitive. KWFinder lets you filter searches granularly and specific location results (Moz Pro only filters for the country). KWFinder offers a more detailed search results table that shows all scores and metrics front-and-center. It is not necessary to click on deeper keywords results. Moz Pro allows you to perform actions on a search target within the platform, unlike KWFinder.

Keyword Management And Reports

I clicked on the “Add to List” button at the top of the results page for each of the keywords and related words I identified using the Keyword Explorer tool.

This added the keyword into a quick “PCMag Test” keyword list. After clicking the Keyword Lists button in the left-hand menu, I was presented with various interactive infographics and reporting data about my targeted keywords.

This allowed me to identify which keywords fell into the most lucrative search volumes, SERPs, difficulty, and potential. I was then able to decide which keywords to include in my overall SEO campaign. SpyFu’s keyword lists and reporting offered the same data visualization quality as SpyFu.

The report table below the infographics shows all keywords that I added to the list. It is similar to what you will find in KWFinder but with custom Moz Pro metrics, filters, and other features.

Apart from the keyword difficulty breakdown and some data points like opportunity and potential, this report table contains a useful keyword management feature: a customized-set “Importance metric” for each target keyword.

I was able to rank keywords from 1-10 according to how important the search result was to my business. Businesses can alter the importance score to affect their potential.

This allows them to include some bottom-line intangibles into SEO optimization. Moz Pro offers this kind of ad-hoc customization. You can also cross-check keywords against specific domains.

When I added as a filter bar, the “Rank” column was filled with the current position that a PCMag URL is in that search result.

Most importantly, once your target keywords have been streamlined, you can add them to a Moz Pro account to start actively tracking these keywords.

The results can be exported as a CSV file. Moz Pro’s reporting does not stop with keywords. You can create drag-and-drop reports that are tailored to different recipients within your business.

Regular competition reports show how your SEO metrics compare to other sites. In-depth SERP reports and historical SEO reports track metrics over time.

All reports can be customized and sent via email. SpyFu and HTMLrush both offer drag-and-drop reporting with email automation. However, it is not as extensive as Moz Pro.

Revamped Site Crawling

Moz Pro has redesigned its website monitoring, page optimization, and crawling capabilities. Moz Pro has replaced the previous website crawler tool with a faster, more complete version that offers unique features and dramatically improves website monitoring and optimization.

Moz Pro Site Crawler crawls every page automatically every week and sends weekly website monitoring alerts for new issues. These alerts are prioritized based on their impact using metrics like page authority and crawl depth.

The crawler classifies issues into descriptive types, which correspond with the workflow to fix them. These include Critical Crawler Issues (Crawler Warnings), Crawler Warnings (Redirect Issues), Metadata Issues, and Content Issues.

Moz will tell you how to fix them. Crawl diagnostics can identify duplicate content, titles, broken links, and missing page elements. Each error is also provided with a “Moz Recommends fixing” description, which explains the error.

Instructions for fixing the problem include adding tags and editing metadata. You can also indicate which pages or issues the crawler should avoid.

To scan the page again, click on “Recrawl My Site.” This will confirm that the problems have been fixed. Moz Pro’s crawling may not have the same depth as a crawl-specific tool like DeepCrawl, but the on-page recommendations make it a pleasant addition.

Overall, Moz’s SEO tools have seen a massive leap in crawling.

Powerhouse Search Engine Optimization

Moz Pro offers many other features and tools beyond the Keyword Explorer and site optimization tools. Moz Pro publishes a lot of blog posts and SEO support content.

Many of these are available in the Learn & Connect dropdown menu at the top of the Moz Pro dashboard. The free resources and knowledge base can be an excellent resource for SEO beginners.

Moz blogs about topics such as improving user experience and increasing organic reach. MozCon is an annual event that users can attend to learn more about SEO and site optimization, hear new product news, connect to experts and other users, and attend learning sessions.

MozBar is a free browser extension by Moz Pro for Google Chrome. Although SpyFu, SEMrush, and Ahrefs offer browser extensions, MozBar is the most well-known and popular SEO toolbar.

After installing MozBar, I logged in and tested two main uses cases. I did a quick web analysis on, which immediately scans the site’s PA/DA scores and page attributes. The results of an organic Google search were overlayed with the exact SERP data for each page.

Moz announced in October 2018 that it had purchased STAT Analytics. This company specializes in both rank tracking and SERP analysis. It allows you to track the performance of hundreds or thousands of traffic-driving keywords in all 170+ search engines.

The Bottom Line

Moz Pro’s toolset is the most comprehensive we reviewed in this roundup. Its metrics have been an industry standard, even for marketers who use other tools. Editors’ Choice is easy to pick.

What Is Our Top Recommendation For Making Money Online In 2021?

Our review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Real Estate!

Where Moz Pro falls short is in scalability. 

You can’t realistically expect to be able to do SEO all day everyday.

It just takes too many resources (money included) for any regular person to bootstrap, not to mention some clients can be real headaches!

But what if you could make even more money off of little local websites without having to spend all your day monitoring different campaigns?

With this digital real estate program, you can profit off LOCAL traffic to your website every single day!

Sound too good to be true? Of course it does! But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc. 

How do you get paid and how much?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it digital real estate now? That’s a rent payment. Because It’s YOUR ASSET

The great thing is how easy it is to scale. You don’t have to worry about clients that are headaches because you own the website.

Back to SEO, why land a small $500 SEO client that is treating you like an employee, when you can own your own asset with leverage?

This model actually allows you to collect HUGE FLAT RATE DEALS. Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group much better than the Moz Pro group in our opinion. This group is much more active.

Unlike Moz Pro, where you’re getting maybe $250 per month, you could be getting 10-20X THAT. 

A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.

Unlike Moz Pro, more people have been able to walk away from their 9-5 job as well. 

Now, I know you probably have tons of questions… 

So, check this out to learn more.

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