Six Rules Of Online Marketing You Need To Know (2022 Update)

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Updated: May 19

By: Scam Risk - Expert Reviewer

The Modern Rules Of Online Marketing

There’s no escaping, online advertising and SEO strategy are the baits to potential customers. It’s either you study it or be left behind, that’s why you’re here. Don’t worry I got you covered.

But before that I’m giving you a quick overview of what I think works…

This Six Rules Of Online Marketing You Need To Know Review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

Pros: What I Liked

  • Doable remote marketing efforts
  • Wide array of options
  • Applicable for beginners and experts
The Good

Cons: What I Didn't Like

  • You have to understand each and every platform's rules
  • Social Media is a powerful tool and often misused
  • Automation can lose the human touch
The Bad


There are countless information courses floating around the internet. Why? Because for every problem that exists, someone claims to have the solution.

And that solution is usually some oddball money-making system that tells you how to turn a casual interest – or maybe something you’re super passionate about – into sustainable, reliable income.

Just like Online Marketing. Here’s the hard truth, though…

Most of these programs:

  • Take way more time than you’re led to believe
  • May have hidden fees
  • Require you to buy multiple upsells in order to get the “real” information

But most importantly, a lot of these programs just don’t scale.

“Scale” means once you do the work to make a little money, it should get easier to make more money, not harder.

The problem is, most programs out there make it hard to make money at first, and even harder to keep making money.

In other words, you might be able to make some money in the beginning, but it won’t be sustainable and you may end up getting discouraged.

This is the exact opposite of passive income.

When income is truly passive, you do the work upfront, but then you set it and forget it. The money gets made whether you’re working or not. It’s not directly tied to the hours you put in.

So, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Inventory
  • Selling to friends and family
  • Selling to strangers
  • Recruiting people
  • Dealing with questionable products that weigh on your conscience

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything?

If that sounds like something you’d be interested in, check out Digital Real Estate. 


However, if you’d still like to know more about Online Marketing, keep reading.

How Online Marketing Works: Definition Of Terms

Can Your Marketing Campaign Make It

If you are part of the small business owners tier and new to social media marketing, you’re probably at a loss on how to showcase your business’s products.

Before developing an effective marketing campaign, you have to know the basics first. Let’s make sure we’re all on the same page with the terms we will be using in this article:

SEO: Search Engine Optimization (SEO)

The process of making a website and its content very relevant to search engines and searchers.

It raises a site’s ranking for related words and phrases when it works. To reach your potential clients, you have to be aware of your platform’s ranking signals.

Pay-per-click (PPC) Marketing

It is a form of paid search marketing. A type of search marketing in which advertisers pay a set amount every time a potential customer clicks on their ad.

Search Engine Marketing (SEM)

This combines SEO and PPC. It involves explicitly “putting in the face” information to people who publicly and clearly use keywords as indicators that they want a certain product, service, or piece of information.

Six Rules of Online Marketing

I have put together a few pointers to help you start out with your marketing campaign:

  1. Put Audience In Mind In All Your Marketing Efforts

Your customers don’t want to read articles that advertise your products or services or your commercial messages.

You have to always keep in mind that they want to know how your business can help solve their problems, not the other way around.

Write for the people you want to reach, and you’ll create content for your customers and prospects that will also help you rank higher in search engine algorithms.

Search engines make money by showing people the best results for their searches. This means that the better your content, the more likely it will be found.

Another thing to remember is to talk in the searcher’s language.

Most fields have their own vocabulary, and you should keep that in mind when using keywords—paying attention to the industry you are writing about will payout in the end.

  1. Engage And Collaborate

When you talk to your potential customers on social media, you should always be honest and open.

Look at the conversations in your network and think about how your organization, this will roughly give you an idea of the general interest of your crowd.

  1. Keep In Mind The Four Ps In Marketing Campaigns

Maximize Your Inbound Marketing Campaign Create Content For Your Audience

Product, Place, Promotion, and Price. These four tools can keep your business model strong. I’ll give a quick summary of them here:


Think about your website like a product manager thinks about his line of products, and give different parts of your website to other areas of expertise.

You should always add new content to your blog.

Customer service should be in charge of answering questions from social media and your website, and you should always be promoting and testing new deals and features.


The phrase “location, location, location” is probably familiar to you. This is true even on the internet, though your Google search and maps rating is more important than your real location.

Focus on map listings and review sites to improve your location rating.


Prices online are often less than retail prices, so use that extra money to be competitive. Customers will look around for the best deal.


You should always be testing, I can’t emphasize this any further. Change things often to keep them fresh and up-to-date and attract more people.

Be creative and know what you potential customers want.

  1. Don’t Stop Trying To Be Better.

Even if something works the first time, in online advertising, that doesn’t mean it will always work.

Try new things, make what works better, and fix what doesn’t. As long as you’re there, your business will do well.

Make the rules.

Online marketing changes quickly. It usually takes 6 to 12 months for a new idea to become something everyone uses.

Get ahead of the competition by staying on top of trends and looking for other forms of fresh marketing efforts.

  1. Automate Without Losing Personal Touch

Even though you should have some content ready ahead of time to keep people engaged, the platform you choose should let you change your content at any time.

How will your company act now that you know where marketing is headed? Your answer to the changing wants of your customers should always meet their basic needs.

This helps you build a flexible and steady company, rather than being driven by whims or whatever new marketing strategy catches your eye.

Lastly, if you want your business to make money, your marketing needs to be real, trendy, reliable, and flexible.

This business paradox is part of the reason why inbound marketing and a smart amount of automation are so effective for company growth today.

  1. Rules of Online Marketing: Consumer Protection Laws

You want to be ahead in the game, but most importantly, you want to stay in the game.

For your company to continuously create marketing content on social media or any other platform, you have to know what the Federal Trade Commission has to say in protecting consumers.

The Federal Trade Commission Act empowers the FTC to prohibit misleading and unfair activities or practices for the benefit of all consumers.

That is, advertising must be truthful and not deceive people.

A claim may be deceptive if important information is omitted or if the claim indicates something that is not true.

On another area of online marketing, the issue of unsolicited commercial electronic mail communications, the Congress created the CAN-SPAM Act to protect consumers from email spam.

The CAN-SPAM Act mandates the Federal Communications Commission to adopt regulations governing commercial email and certain text messages transmitted to wireless devices such as mobile phones, but not email in general.

Is Online Marketing A Scam?

15 Online Marketing Scams Companies Try to Pull on You

You can benefit from knowing the modern rules of online marketing as well as the laws that protect consumers from spammy tactics.

So, is Online Marketing a scam? Not in the least. You can make money with this tool, but it’s definitely not as easy as they make it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – it doesn’t scale.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months and then your reward is being forced to grind it out for another 9 months before seeing any “real money,” well…that’s not a great deal, is it?

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate

And you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece


They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

Are There Alternatives To Online Marketing?

Yes, there are plenty of other business models to choose from if you want to pursue this making money online.  Here are just a few:

What Is My Top Recommendation For Making Money From Home In 2022?

Digital Real Estate

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING:
With (course/business type), you don’t really own anything. You have no control over the quality of products. You don’t even own your “business”.
Look at the fine print for most of the agreements folks sign when they join one of these companies. At any point, the company can change your commission structure, reduce your profit margins, or kick you out entirely.
With Digital Real Estate, you own the assets, which means you have all the power and all the control.


3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.



5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with Online Marketing, you’d probably need to double the number of hours you spend working. Because, again, this program doesn’t scale.


6) Make Money Helping Real People: With Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours. You could continue browsing, looking at opportunities like Online Marketing which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.

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