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How To Get Ahead In Media Buying With Online Marketing (2022 Update)

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Updated: May 16

By: Scam Risk - Expert Reviewer

How To Get Ahead In Media Buying With Online Marketing

With so many new digital marketing methods available, choosing the best one cannot be easy. To begin with, you don’t understand the majority of them.

Before making any investment decision, it is critical to fully understand the details to know what you are getting yourself into.

This review will help you understand media buying, including what a media buyer is, why media buying is essential, and the challenges you may face. Let’s get this review started!

DISCLAIMER:
This How To Get Ahead In Media Buying With Online Marketing Review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

Pros: What I Liked

  • Media buyers typically bring in a lot of business.
  • Strategic marketing for all media needs.
  • Easier than ever to reach your target market.
The Good

Cons: What I Didn't Like

  • Most marketing results aren't available until after the campaign.
  • Employing an attribution model that accurately represents the entire media mix is challenging for many businesses.
  • There is little oversight of the sites where ads are purchased, so that media buying can result in mismanaged dollars.
The Bad

Media Buying is an ad agency course. The basic premise is that you’ll learn how to build your own ad agency, land clients, and get them results.

Running an agency (even though they’re a bit of a commodity nowadays) isn’t a bad way to get your feet wet in the world of online business.

That said, there are a lot of moving parts with this business model:

  • Prospecting – you need to know how to find potential clients
  • Sales – you need to know how to convince those clients to give you money
  • Media Buying – you need to know how to run ads profitably
  • Copywriting – you need to know how to tailor your ad messaging for the right customers
  • Design – you need to know how to design ads/landing pages to maximize conversions
  • Email Marketing – you need to know how to follow up with prospects and customers
  • Automation – you need to know how to connect everything properly

Now, most course-sellers will try to make this easier on you by telling you they’ve managed to “automate everything”, offering “plug-and-play” campaigns, and “pre-built templates”.

Here’s the thing though:

Markets are always changing. They get more savvy as time goes on.

If you buy a program with thousands of other students, where everything is built out for you, there’s an almost 100% chance those templates don’t work.

Why?

Because if thousands of other students are using those exact same “plug and play” campaigns, tens of millions of people have already seen them, reducing their effectiveness.

Not to mention, with most agency programs, the templates are actually built by some virtual assistant in the Philippines or India, and have never actually been tested in real life.

And if they have, there’s a good chance they’re extremely outdated, since most programs don’t bother updating their templates after launching. The course creator gets too busy just trying to sell to more and more students, instead of focusing on quality education.

Now, here’s the most sinister part of this whole thing:

Most course creators market their agency courses as something you can do anywhere in the world. You might hear them say things like “The world is my office” or “This is a simple passive income business”.

That’s just plain false. Running an effective agency is in no way passive. Look at the list above, and remember that you can’t rely on pre-built templates. You’re responsible for every part of the process.

Does that really sound like a business you can do from a laptop on the beach?

See how this could be a problem?

passive income

Now, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Mastering 100 different roles
  • Needing to be a technology wizard
  • Working round the clock just to keep things from blowing up

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything?

TESTIMONIAL - STILL GETTING PAID

If that sounds like something you’d be interested in, check out Digital Real Estate. 

However, if you’d still like to know more about Media Buying, keep reading.

What Is Media Buying?

What Is Media Buying

Media buying is a technique used in paid marketing. The goal is to find and purchase ad space on channels relevant to the target audiences at the best possible price and at best possible time.

Media buying is a process that applies to both traditional (television, radio, and print) and digital marketing channels (websites, social media, streaming).

Media buyers get the most exposure in their target market for the least amount of money when done correctly. Media buyers find and negotiate placements based on the media plan.

Buying ad space and time on online and offline platforms such as online sites, YouTube, radio, and television is recognized as media buying.

A media buyer is also in responsible of tring to negotiate ad inventory with publishers, budget management, and ad optimization to improve campaign performance

When buying media, consider the timing of the ad placement. The ad will run for how long before it can be skipped on Youtube, what type of metrics you’ll receive after the ad runs, and whether the cost is in line with the media strategy.

The Media Buying Procedure

The next steps are about delivering your ads to your target audience at the right time, place, and context. These steps to remember:

Plan

First, media planners must plan for success. You must define your target audience and buyer personas, research your competitors, choose the right media for your ads, set goals and KPIs, and create the ad itself.

Execute

Now that the tough work is done, it’s time to execute. Depending on your DSP, you may need to create your campaign before launching. Begin by double-checking your ad’s placement and that all details are correct.

Optimize

Allow your marketing campaigns to run for a week before making any final decisions. Review the data at the end of the week to see if your media buying strategy worked.

You may now want to target other media and publishers. There may be more ways to reach your target audience, and you can adapt your media buying strategy to fit new media. The sky is the real limit when it comes to campaign growth.

Media Buying VS.  Media Planning

While media buyers and media planners collaborate closely, their roles are very different. In a nutshell, the first step is media planning.

Based on the team’s conclusions and strategies, media buyers carry out the media plan, placing the agreed-upon ads on the appropriate channels.

You determine the best media to reach a target audience during the planning stage. So after media planning comes media buying.

Also, media planning isn’t just for advertising; it’s for any media a brand uses. The same person or team may do both jobs in a small to medium-sized business.

What Is A Media Buyer In Marketing?

What Is A Media Buyer In Marketing

The media buying process is overseen by media buyers, assisted by the media planning team. Media buyers execute the actual purchase of advertisement space based on an understanding of marketing goals and target audience preferences provided by the media planning team.

The media buyer’s job includes negotiating with the sites, networks, and other channels where they want their ads to appear.

They must ensure that they purchase the appropriate placements at the proper times and for the proper duration, all while staying within strict budgets.

To supervise the media buying process, media buyers use input from the media planning team on audience preferences and marketing goals.

They negotiate with networks, WCAG-compliant websites, print channels, and other spaces where they want the ad to appear, ensuring that the best placements are obtained within the best timelines for each ad while strictly adhering to a budget.

Media buyers also monitor each ad’s performance metrics to ensure that it meets campaign objectives and is delivered correctly.

How Does Digital Media Buying Work?

How Does Digital Media Buying Work

Acquiring ad placements on apps, websites, and other digital platforms are known as digital buying. To secure advertising space on the publisher’s website, agencies use real-time bidding (RTB).

RTB enables website owners to sell views (ad impressions). The latter is sold as it becomes available in real-time. This has completely altered the industry’s buying and selling of display advertising.

Real-Time Bidding Components:

The main players in RTB are as follows:

  • The publisher: could be a news website, a travel blog, or even Facebook. Ad space is added to a publisher’s inventory if they decide to sell it.
  • The Supply-Side Platform(SSP):  is designed to help publishers sell and manage their inventory.
  • Ad Exchange: A technological platform for buying and selling ad impressions.
  • The Demand-Side Platform (DSP): This section displays ads that the publisher would like to use on their website.

Why Media Buying Is Important?

Why Media Buying Is Important

Media buying entails much more than simply paying for ad space.

To obtain the best media slots with the broadest reach, increase conversions, and thus maximize ROI, effective media buying entails forging strong, meaningful relationships with media channels.

Increased Reach, Brand Awareness, And Lead Quality

Media buying campaign can bring you the leads you want if done correctly.

Granular targeting with the ability to use custom parameters based on publisher audience data (found in advanced ad servers and demand-side platforms) allows you to fine-tune your buyer persona profile precisely.

Programmatic media buying also implies an infinite supply, especially if you use a white-label DSP with the ability to configure custom traffic sources. Real-time analytics can also help you better understand the quality of your conversions.

These algorithms automatically adjust bids to increase win rates, blacklist underperforming sources, and optimize bidding strategy based on metrics, lowering your long-term ad spend per conversion.

Best Inventory Slots Access

Media buyers need to understand how external events such as festivals or sports seasons affect ad placement and cost. They can thus optimize your ad budget.

Using white-label ad tech software to buy inventory slots gives you ownership of the platform. Instead of pre-defined traffic sources, your media buyers can connect to custom supply platforms or direct publisher placements.

Avoiding intermediaries like ad networks and ad exchange reduces bid markups by 10-30%.

Challenges Of Media Buying

Challenges Of Media Buying'

Like any other marketing initiative, investing in experienced media buying teams and processes requires demonstrating value. To accomplish this, media buying teams must have analytical capabilities to link conversions and KPIs to a specific ad.

They also require real-time metrics to make in-campaign changes to underperforming ads. The following are the top challenges in media buying:

Ad Fraud Avoidance

Ad fraud occurs when a company pays for ad space on a fraudulent website or when a company has to pay more for an ad because of bots or click farms. This is particularly common in programmatic advertising.

Programmatic buying can be advantageous for real-time ad placements, but it can also lead to ad fraud because there is little oversight of the sites where ads are purchased, resulting in mismanaged dollars.

Marketing Metrics

Media buyers need to know which campaigns are working before spending money on media. That helps budget allocation.

A complete media mix attribution model is difficult to apply for many companies. It’s hard to tell when an ad placement has triggered the desired conversion.

Pre-Campaign Optimization

Media buyers must also optimize ads mid-campaign. Most marketing outcomes aren’t available until after the campaign has ended, which limits budget flexibility.

To correct this, marketing teams must invest in platforms with enough processing power to deliver granular campaign performance insights.

Clear Deals

Media buying also involves contract negotiations. They must ensure that all negotiated terms are clearly stated in the contract.

For example, advertisers should specify that they only want to target US leads. Companies may waste money on unsuitable target audiences if this step is skipped.

What Are Media Buying Strategies?

What Are Media Buying Strategies

Media buying isn’t as difficult as it seems. It allows brand to be creative, tactical, and dynamic. Here’s how to get started if you’re considering it:

The Right Questions

Your brand must define its long-term and short-term goals. Do you want to boost sales or brand awareness? Discuss with your team and figure out exactly what you want from media buying.

Recognize Media Buying Software

Brands must have a basic understanding of the technology that powers their ads. Such as ad tags — pieces of code embedded in web pages that ask an ad server to display ads at specific locations or header bidding.

The first step is typically choosing a demand-side platform, and your marketing objectives will help you choose the right one. In any case, your media buying partner should be happy to answer your questions.

Researchers found that our blog helps center readers learn DSPs and ad servers faster and make fewer errors when starting their first campaign.

Use A Stable Tech Stack

Choosing one media buying platform is not always the best option.

You may want to learn both direct and programmatic media buying, which requires ad servers and DSPs (we will talk about these a bit later). And you will advertise on social media using Google, Facebook, and others.

You might also consider attribution platforms or dynamic creative optimization.

Not only conversion rate and data are required for advertising success. Using a strong customer relationship management system on top of media buying platforms is on the agenda for this decade.

Focus On Your Talents

Regardless of the media buying platform, your ad creatives must be top-notch and deliver the right message to the right people. Contextual, environmental, and audience signals should inform your creative team’s output.

Is Media Buying A Scam?

Is Media Buying A Scam

So, is Media Buying a scam? No it isn’t. You can make money with this program.

But there’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – running an agency is extremely active income (NOT passive).

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re getting into this game to live life on your terms, travel the world, and generate passive or semi-passive income from anywhere, then this isn’t for you.

What if, instead, you could put in a couple hours a day (in your spare time) to build a single digital asset, and your reward was a $500 to $2,000 payment that came in every single month?

And what if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate

And, unlike a traditional ad agency, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece

TESTIMONIAL - SAYING GOODBYE TO OUR JOBS

They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

Are There Alternatives To Media Buying?

Yes, there are plenty of other business models to choose from if you want to pursue this making money online.  Here are just a few:

What Is My Top Recommendation For Making Money In 2022?

Digital Real Estate

Our team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.

Why?

1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.

TESTIMONIAL - JUMP ALL IN

2) You Own & Control EVERYTHING: With an ad agency, you don’t really own anything. You’re a hired gun for clients, and entirely at their mercy.

Sure, you own your agency, but if your business grinds to a halt once you stop working, all you really have is a self-created job.

With Digital Real Estate (a passive income stream), you own all the assets, which means you have all the power and all the control.

TESTIMONIAL-FEELING-BLESSED

3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

TESTIMONIAL-FEELING-BLESSED

4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with an ad agency, you’d have to double your clients OR double the monthly payment of your existing customers. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

TESTIMONIAL - LANCE LEAD GEN

5) Make Money Helping Real People: This part is what makes it all worth it. With Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent. Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

TESTIMONIAL-BOSS-OF-MY-FUTURE

Now, the choice is yours. You could continue browsing, looking at opportunities like Media Buying which could one day make you money.

You could continue researching, never making a decision. 

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.

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